MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Steal This Movie

Americans were ready for a good laugh and Identity Thief tickled their funny bone to an estimated $36.4 million to easily top weekend ticket sales. The session’s only other new wide release was dramatic thriller Side Effects that ranked third with a decent bow of $9.6 million.

Also sorta-new was a stereoscopic version of 1986’s Top Gun that grossed $1.9 million at 300 airdromes.

In the niches, activity was fierce among Indian imports. Both Hindi Special 26 and Telegu Mirchi opened strong with the former bowing with $462,000 at 85 locations and the latter debuting with $483,000 at 77 sites. A third title, ABCD (Any Body Can Dance), wound up with the scraps with a tally of $89,600 from 25 alphabets. China’s box-office tsunami Lost in Thailand ($200 million box office) hardly brought in the New Year with a bang, grossing just $28,400 from 35 screens.

New exclusive engagements provided some good but not outstanding results including Australia’s and Italy’s Oscar submissions Lore and Caesar Must Die.

Overall box office revenues topped $105 million, furnishing a 22% bump from last weekend’s dismal Super Bowl matchup. It was a whopping 45% decline from 2012 when a trio of new releases led weekend business–The Vow at the top with $41.2 million followed by a $40.2 million launch for Safe House and the persistent Journey 2: The Mysterious Island with a first lap of $27.3 million.

Despite topping opening tracking that suggested a $30 million opening, Identity Theft still had grossed nabbed by snowstorms in the Northeast on Friday and Saturday. They likely ate into box office by about 10%. Nonetheless ,a hearty lot composed of 58% women and 57% aged 30-years and older showed up nationally. The film should hold up reasonably well in the current climate dominated by dramas and genre fare.

Side Effects suffered from an advertising campaign that accentuated thrills over substance. Nonetheless the audience skewed 63% female according to exit demos. It also drew an older audience with 85% of viewers identified as 25-years old and more senior.

The landscape at the multiplex might glibly be described as escapist or Oscar. Despite a general sense of awards malaise, the likes of Silver Linings Playbook, Argo, Lincoln and Zero Dark Thirty–not to forget the programs of Oscar shorts and Amour–are holding strong against incoming product. It’s not an Oscar bump but it is an extraordinary stimulus that suggests a more strategic approach to the shifting calendar of televised praise that this weekend features the BAFTAs and non-cinematic Grammys.

Weekend (estimates) February 8 – 10, 2013
Title Distributor Gross (avg) % chng Thtrs Cume
Identity Thief Uni 36.4 (11,600) NEW 3141 36.4
Warm Bodies Lionsgate 11.6 (3,860) -43% 3009 36.7
Side Effects Open Road 9.6 (3,690) NEW 2605 9.6
Silver Linings Playbook Weinstein Co. 6.7 (2,390) -13% 2809 89.8
Hansel and Gretel: Witch Hunters Par 5.7 (1,720) -40% 3285 43.7
Mama Uni/eOne 4.3 (1,600) -35% 2677 64
Zero Dark Thirty Sony/Alliance 4.0 (1,570) -22% 2562 83.6
Argo WB 2.4 (1,720) 19% 1405 123.7
Django Unchained Weinstein Co. 2.3 (1,500) -25% 1502 154.5
Lincoln BV 1.9 (1,240) -22% 1517 173.6
Top Gun – Imax (reissue) Par 1.9 (6,270) NEW 300 1.9
Bullet to the Head WB/eOne 1.9 (800) -58% 2404 8.1
Parker FilmDistrict 1.7 (860) -48% 2004 15.7
Life of Pi Fox 1.7 (1,810) -11% 924 108.5
Les Miserables Uni 1.5 (1,060) -36% 1447 144
The Hobbit: An Unexpected Journey WB 1.5 (1,520) -20% 1001 298.4
Parental Guidance Fox 1.1 (910) -25% 1219 74.4
Wreck-It Ralph BV 1.1 (1,410) 80% 757 184.4
The Impossible Lionsgate .93 (1,260) -29% 739 16.6
Quartet Weinstein Co. .91 (3,730) -24% 244 5
Gangster Squad WB .86 (910) -53% 942 44.8
A Haunted House Open Road .79 (860) -48% 913 39
Stand Up Guys Lionsgate .61 (910) -59% 670 2.7
Mirchi Great India .48 (6,270) NEW 77 0.104
Broken City Fox/eOne .46 (610) -68% 755 19.2
Special 26 Viva .46 (5,440) NEW 85 0.46
Weekend Total ($500,000+ Films) $101.40
% Change (Last Year) -45%
% Change (Last Week) 22%
Also debuting/expanding
Amour Sony Classics .36 (2,910) -19% 125 3
2013 Oscar Shorts ShortsHD .28 (2,270) -24% 125 0.82
ABCD UTV 89,600 (3,580) 25 0.09
The Gatekeepers Sony Classics 39,700 (13,230) -35% 3 0.15
Lore Music Box 32,700 (5,450) 6 0.03
Lost in Thailand AMC 28,400 (810) 35 0.03
Populaire Metropole 23,100 (1,150) 20 0.02
Caesar Must Die Adopt 10,200 (5,100) 2 0.01
Glimpse … Mind of Charles Swan III A24 8,900 (4,450) 2 0.01
The Sorcerer and the White Snake Magnolia 7,300 (1,460) 5 0.01
Spiders Millennium 4,300 (540) 8 0.01
Night Across the Street Cinema Guild 3,000 (3,000) 1 0.01
The Playroom FreeStyle 2,900 (1,450) 2 0.01
Domestic Market Share (January 1 – February 7, 2013)
Distributor (releases) Gross Percentage
Universal (5) 154.6 16.20%
Weinstein Co. (5) 142.7 15.00%
Warner Bros. (7) 131.6 13.80%
Paramount (7) 99.1 10.40%
Lions Gate (7) 93.9 9.80%
Sony (4) 89.1 9.30%
20th Century Fox (5) 78.8 8.30%
Buena Vista (5) 58.4 6.10%
Open Road (2) 38.5 4.00%
Film District (3) 15.5 1.60%
Focus (3) 13.1 1.40%
Alliance/eOne (3) 12 1.30%
Relativity (1) 8.4 0.90%
Other * (40) 18 1.90%
953.7 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4