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Ray Pride

By Ray Pride

Picturing David Gordon Green’s JOE

From David Gordon Green’s “gritty” Southern drama Joe, with Nicolas Cage and Tye Sheridan (Mud, Tree of Life), selling at the Berlinale EFM. “Joe is written by Gary Hawkins based on the Larry Brown novel, and produced by Green, his longtime producer Lisa Muskat, and Worldview CEO Christopher Woodrow, alongside Derrick Tseng.

“In the dirty unruly world of smalltown Texas, ex-convict Joe Ransom (Cage) has tried to put his dark past behind him and to live a simple life. He works for a lumber company by day, drinks by night. But when 15-year-old Gary (Sheridan)—a kid trying to support his family—comes to town, desperate for work, Joe has found a way to atone for his sins—to finally be someone’s hero. As Joe tries to protect Gary, the pair will take the twisting road to redemption in the hope for a better life in this tough, hard-hitting but incredibly moving story.”

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour