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Ray Pride

By Ray Pride

Trailering Sally Potter’s GINGER & ROSA (2’11”)

Built from short scenes sculpted like memories and lit with the depth of several eras of fine art painting, Ginger & Rosa is a miniaturist gem. But its beating heart is a startling, thoroughly great performance by Elle Fanning, in a role older than her years. Her astonishing ability to be present in each moment shines through even in this trailer. Opens March 15 from A24. A24’s synopsis: “London,1962. Two teenage girls – GINGER & ROSA – are inseparable. They skip school together, talk about love, religion and politics and dream of lives bigger than their mothers’ domesticity. But the growing threat of nuclear war casts a shadow over their lives. Ginger (Elle Fanning) is drawn to poetry and protest, while Rosa (Alice Englert) shows Ginger how to smoke cigarettes, kiss boys and pray. Both rebel against their mothers: Rosa’s single mum, Anoushka (Jodhi May), and Ginger’s frustrated painter mother, Natalie (Christina Hendricks). Meanwhile, Ginger’s pacifist father, Roland (Alessandro Nivola) seems a romantic, bohemian figure to the girls. He encourages Ginger’s ‘Ban-the-Bomb’ activism, while Rosa starts to take a very different interest in him. As Ginger’s parents fight and fall apart, Ginger finds emotional sanctuary with a gay couple, both named Mark (Timothy Spall and Oliver Platt), and their American friend, the poet Bella (Annette Bening). Finally, as the Cuban Missile Crisis escalates – and it seems the world itself may come to an end – the lifelong friendship of the two girls is shattered. Ginger clutches at one hope; if she can help save the world from extinction, perhaps she too will survive this moment of personal devastation.”

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour