By Ray Pride Pride@moviecitynews.com

Sundance World Premiere “UPSTREAM COLOR” Hits U.S. Theaters April 2013

ROR IMMEDIATE RELEASE

Filmmaker Shane Carruth Leads Creative Distribution Team

New York, January 15, 2013 – In a move reflective of the new creative distribution options available to artists, filmmaker Shane Carruth has confirmed that his company, erbp, will be distributing UPSTREAM COLOR theatrically in the U.S. The second film from the award-winning writer and director will open in New York at the IFC Center on April 5, before expanding in a platform release schedule in over 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas, and Chicago. Digital distribution will follow in May with Cable VOD, iTunes, Amazon, YouTube, Hulu, Xbox, Sony Entertainment Network, VUDU and Netflix and DVD/Blu-ray–all in fluidity with the film’s theatrical expansion.

“As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen,” said Carruth. “By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.”

Shane’s creative team, which will be comprised of specific moving parts that equal a scalable distribution model, includes theatrical booker Michael Tuckman, publicists Susan Norget at Susan Norget Film Promotion and Alex Klenert at Prodigy PR, online strategist Roger Tinch, producer Casey Gooden, and the Sundance Institute’s #ArtistServices Project.

UPSTREAM COLOR debuts in U.S. Dramatic Competition Monday, January 21 before audiences at the 2013 Sundance Film Festival–a venue Carruth returns to years later after winning the 2004 Grand Jury Prize there for his first film PRIMER. The cult hit was recently re-released on the top digital retailers along with direct downloads from the film’s website. UPSTREAM COLOR will have its European Premiere at the Berlin International Film Festival in mid-February.

Last night UPSTREAM COLOR screened privately for an industry-only audience of theatre owners and programmers who attend the annual Art House Convergence in Utah, an event taking place days before the Sundance Film Festival begins.

The film, starring Amy Seimetz, is written and directed by Carruth, who also composed the original score, is the director of photography, and co-edited the film alongside fellow Sundance Film Festival 2013 alumni David Lowery. It was produced by Casey Gooden, Ben LeClair. and Meredith Burke.

Upstream Color Site /  Twitter @UpstreamColor / Facebook Dot Com Slash Upstream Color

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“Almodóvar–the first name is almost unnecessary–is a genius, is a flower, is a guiding light: the last, best son of Buñuel and so much more than that. His screenplays, which he directs with passion and fine care, have taught us about the exteriors of his native land and the interiors of our own hearts. From the early, manic experimental Super-8 work to the breakthrough Women on the Verge of a Nervous Breakdown, his titles are as evocative as most people’s screenplays. Yet for all their antic energy, Almodóvar’s films are deeply spiritual: watching his disturbing, mysterious, heart-rending Talk to Her is to understand, perhaps for the first time, the full meaning of grace. An Almodóvar screenplay is a running leap off a Gaudi balcony, it flips, soars, ascends, careens, tumbles, falls – always landing, astonishingly and astonished, on its feet.”
~ Howard A. Rodman, Announcing Almodóvar’s Jean Renoir Award

“I got a feeling I am going to win in the long run, but I want to be part of the zeitgeist, too. I want to support young girls who are in their 20s now and tell them: You’re not just imagining things. It’s tough. Everything that a guy says once, you have to say five times. Girls now are also faced with different problems. I’ve been guilty of one thing: After being the only girl in bands for 10 years, I learned—the hard way—that if I was going to get my ideas through, I was going to have to pretend that they—men—had the ideas. I became really good at this and I don’t even notice it myself. I don’t really have an ego. I’m not that bothered. I just want the whole thing to be good. And I’m not saying one bad thing about the guys who were with me in the bands, because they’re all amazing and creative, and they’re doing incredible things now. But I come from a generation where that was the only way to get things done. So I have to play stupid and just do everything with five times the amount of energy, and then it will come through.”
~ Björk to Jessica Hopper at Pitchfork