By Ray Pride Pride@moviecitynews.com

Picturehouse Reopens Its Doors With Founder Bob Berney At The Helm

Theatrical Distributor’s First New Release Will Be the Highly Anticipated Feature Film ‘Metallica Through The Never’

Company has Signed Multi-Year Output Deal with Netflix

NEW YORK, Jan. 15, 2013 — Picturehouse, the full-service independent film marketing and distribution company started in 2005, is reopening its doors with founder Bob Berney at the helm. Berney will serve as CEO and Jeanne Berney will serve as President of the re-launched company, which will continue to be based in New York.

“We are absolutely thrilled to be back in business under the Picturehouse banner,” said Mr. Berney, who recently acquired the trademark and logo from Warner Bros. “We worked very hard to build it into a brand known for acquiring exciting, challenging and entertaining films from the U.S. and around the world, and helping them find their audiences.”

Picturehouse’s first new release will be Metallica Through The Never, a feature film starring members of the iconic rock band and Dane DeHaan (ChronicleThe Amazing Spider-Man 2). DeHaan plays a young band crew member who is sent out on an urgent mission while the band is playing a rousing live set in front of a sold-out crowd and unexpectedly finds his world turned completely upside down. The film, written and directed by Nimród Antal (KontrollPredators), is due in theaters August 9. One of the bestselling rock acts of all time, Metallica has sold over 105 million albums worldwide.

“Nim and the band have made a film that really captures the spirit of Metallica and their millions of loyal fans,” said Mr. Berney. “It’s an entertaining genre film with a concert inside it, a fun ride featuring an exciting young actor, Dane DeHaan. It’s a very cool project to reboot Picturehouse with.”

Added Metallica drummer and founding member Lars Ulrich: “Metallica’s way of doing things is to jump into unexplored creative endeavors with no safety net whatsoever. Putting this movie together for the last couple of years has been a pretty wild ride, and we’ve definitely done our share of flying without a net!  Bringing Bob and Jeanne and the new Picturehouse team in at this point provides us with a much needed level of security for the distribution of the film. Their spirit of independence and desire to work outside the box is something we can relate to in every way, and this makes them both a welcome addition and a natural fit in the Metallica family.”

Picturehouse will acquire, market and theatrically distribute independent films from the U.S. and around the world. The company expects to release two or three films this year, increasing its output to four or five in 2014 and six or seven in subsequent years.

The company recently signed an exclusive, multi-year output deal with Netflix, the world’s leading Internet television network.  Picturehouse films will come to Netflix exclusively in the United States shortly after theatrical release.

“Bob and Jeanne are legendary tastemakers and innovators who were early partners with Netflix in bringing amazing movies like Pan’s Labyrinth and La Vie en Rose to our service,” said Netflix Chief Content Officer Ted Sarandos. “Netflix members love independent films and the Berneys have indisputably great taste.”

In addition, Picturehouse has secured a first look relationship with Warner Bros. Pictures International for films to which it has international distribution rights.

Mr. Berney headed the company when it was originally formed in April 2005 as a joint venture between HBO and New Line Cinema. Under his leadership, Picturehouse acquired and released such acclaimed features as Guillermo del Toro’s Pan’s Labyrinth (winner of three Academy Awards);Olivier Dahan’s La Vie en Rose (winner of two Academy Awards, including best actress for Marion Cotillard); Sergei Bodrov’s Mongol; Patricia Rozema’s Kit Kittredge: An American Girl; Robert Altman’sA Prairie Home Companion; and Seth Gordon’s documentary The King of Kong: A Fistful of Quarters. When Time Warner folded the operations of New Line and Picturehouse into the Warner Bros. family, the brand continued to live on through the home entertainment and television releases of the films.

Mr. Berney, who has founded and operated some of the most successful independent film distribution and marketing companies of the last decade, has overseen the U.S. theatrical releases of blockbusters such as My Big Fat Greek Wedding and The Passion of the Christ as well as critically hailed films including Christopher Nolan’s Memento, Alfonso Cuaron’s Y Tu Mamá También and Niki Caro’s Whale Rider.

Most recently, Mr. Berney co-founded and served as President, Theatrical Distribution of FilmDistrict, a multi-faceted acquisition, distribution, production and financing company, whose initial releases,Insidious, Soul Surfer, Don’t Be Afraid Of The Dark and Drive, grossed over $150 million in domestic box office. Previously, as CEO of Apparition, Berney presided over the release of Bright StarBoondock Saints 2: All Saints DayThe Young Victoria and The Runaways.

Mr. Berney also served as President and Partner at Newmarket Films, releasing numerous features including Mel Gibson’s $370 million-grossing The Passion of the ChristMonster, for which Charlize Theron won the Best Actress Academy Award; and Whale Rider, a breakthrough family film that also received a Best Actress nomination. Newmarket sold its distribution operation to Time Warner as part of the formation of Picturehouse. Before that, Berney ran IFC Films, where he acquired and oversaw the release of films including the $240-million surprise hit My Big Fat Greek Wedding and Y Tu Mamá También.

Entertainment marketing veteran Jeanne Berney most recently served as Executive Vice President of Marketing at FilmDistrict. Before that, she was Executive Vice President of Marketing and Administration for Apparition.

Ms. Berney also served as Director of Public Relations and Marketing at the Film Society of Lincoln Center, where she was responsible for the campaigns for all of the Society’s year-round programs. Previously, Ms. Berney ran the Film and Digital Entertainment Group at Rogers & Cowan and held publicity and promotion positions at Rysher Entertainment, Savoy Pictures and Miramax Films.

About Metallica

Since its formation in 1981, San Francisco Bay Area band Metallica has gone from an underground heavy metal band to one of the most successful acts in the world. Sales of Metallica’s albums are currently over 105 million copies worldwide, and have earned gold and/or platinum certifications in over 40 countries. The band’s 1991 “Black Album” has sold over 16 million in the U.S. and 30 million worldwide. Metallica’s latest studio album, “Death Magnetic” charted at #1 in 32 countries and has sold over five million records around the world to date. And with over a million units sold, the live box-set release Live Shit: Binge and Purge is the biggest selling box-set of its kind in history. Metallica’s numerous awards and accolades include nine Grammy® Awards, two American Music Awards and two MTV Video Music Awards. In 2009, Metallica was inducted into the Rock & Roll Hall of Fame, and last year, the band launched Orion Music + More, a new annual music and arts festival.

About Netflix

Netflix is the world’s leading Internet television network with more than 30 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering Internet television at www.netflix.com or follow Netflix on Facebook and Twitter.

 – 30 –

Leave a Reply

Quote Unquotesee all »

“Let me try and be as direct as I possibly can with you on this. There was no relationship to repair. I didn’t intend for Harvey to buy and release The Immigrant – I thought it was a terrible idea. And I didn’t think he would want the film, and I didn’t think he would like the film. He bought the film without me knowing! He bought it from the equity people who raised the money for me in the States. And I told them it was a terrible idea, but I had no say over the matter. So they sold it to him without my say-so, and with me thinking it was a terrible idea. I was completely correct, but I couldn’t do anything about it. It was not my preference, it was not my choice, I did not want that to happen, I have no relationship with Harvey. So, it’s not like I repaired some relationship, then he screwed me again, and I’m an idiot for trusting him twice! Like I say, you try to distance yourself as much as possible from the immediate response to a movie. With The Immigrant I had final cut. So he knew he couldn’t make me change it. But he applied all the pressure he could, including shelving the film.”
James Gray

“I’m an unusual producer because I control the destiny of a lot of the films I’ve done. Most of them are in perfect states of restoration and preservation and distribution, and I aim to keep them in distribution. HanWay Films, which is my sales company, has a 500-film catalogue, which is looked after and tended like a garden. I’m still looking after my films in the catalogue and trying to get other people to look after their films, which we represent intellectually, to try to keep them alive. A film has to be run through a projector to be alive, unfortunately, and those electric shadows are few and far between now. It’s very hard to go and see films in a movie house. I was always involved with the sales and marketing of my films, right up from The Shout onwards. I’ve had good periods, but I also had a best period because the film business was in its best period then. You couldn’t make The Last Emperor today. You couldn’t make The Sheltering Sky today. You couldn’t make those films anymore as independent films. There are neither the resources nor the vision within the studios to go to them and say, “I want to make a film about China with no stars in it.”Then, twenty years ago, I thought, “OK, I’m going to sell my own films but I don’t want to make it my own sales company.” I wanted it to be for me but I wanted to make it open for every other producer, so they don’t feel that they make a film but I get the focus. So, it’s a company that is my business and I’m involved with running it in a certain way, but I’m not seen as a competitor with other people that use it. It’s used by lots of different producers apart from me. When I want to use it, however, it’s there for me and I suppose I’m planning to continue making all my films to be sold by HanWay. I don’t have to, but I do because it’s in my building and the marketing’s here, and I can do it like that. Often, it sounds like I’m being easy about things, but it’s much more difficult than it sounds. It’s just that I’ve been at it for a long time and there’s lots of fat and security around my business. I know how to make films, but it’s not easy—it’s become a very exacting life.”
~ Producer Jeremy Thomas