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Ray Pride

By Ray Pride Pride@moviecitynews.com

Tom Hooper’s SEGA-Right Said Fred Musical Video (1994) (4’37”)

Wow. It’s Les Misérables 18 years avant la lettre. “Well, it was a very surreal moment. I was doing an extended essay at Oxford University on James Joyce’s ‘Ulysses’ and ‘Finnegans Wake.’ I’ve got a 12,000 word essay and bunking off without telling people to direct a commercial staring Right Said Fred and some dancing fat grannies for Sega, the games company. And I just thought that never again in my life will I have the strongest disjunct between high and low culture. But the short answer is: Right Said Fred is extremely nice. And disappointingly uneccentric.”

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“There’s a mass belief that if you’re texting, you’re somehow not interrupting the conversation—you’re not being rude. It’s an illusion of multitasking. I started filmmaking when people didn’t expect to have a phone on set, when it would’ve been seen as unprofessional to pull out a phone. Phones have become a huge distraction, and people work much better without them. At first it causes difficulty, but it really allows them to concentrate on what they’re doing. Everybody understands. I’ve had a lot of crews thank me. With a set, we’re trying to create a bubble of alternate reality.”
~ Christopher Nolan

“I’ve always loved films that approach sound in an impressionistic way and that is an unusual approach for a mainstream blockbuster, but I feel it’s the right approach for this experiential film. Many of the filmmakers I’ve admired over the years have used sound in bold and adventurous ways. I don’t agree with the idea that you can only achieve clarity through dialogue. Clarity of story, clarity of emotions—I try to achieve that in a very layered way using all the different things at my disposal—picture and sound.”
~ Christopher Nolan