MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report (3-Day)

Les Heureuxes

The Hobbit: An Unexpected Journey nudged ahead of some fierce competition to retain the top spot on the weekend charts with an estimated $32.9 million. The Christmas day behemoths followed close behind with Django Unchained grossing $30.5 million and the screen adaptation of Les Misérables scoring $28 million.

The frame’s other wide release, Parental Guidance, ranked fourth with $14.8 million to win the seasonal comedy honors by default. Other newcomers included Matt Damon-starring Gus Van Sant pamphlet Promised Land with an okay $190,000 at 25 venues and a disappointing $14,200 at five sites for Amy Berg’s Peter Jackson-produced doc West of Memphis.

Overall pre-New Year box office climbed to roughly $190 million for a sizeable 69% boost from the prior weekend. It was also 21% improved for 2011 when holdovers of Mission: Impossible and Sherlock Holmes led the field with respectively $29.4 million and $20.9 million.

Les Misérables opening day found it ahead of the pack and the beloved musical continuing to display commercial chops both domestically and in its limited international exposure. It was not unsurprisingly female tilted with 67% of buyers according to studio exit demos. The picture received some excellent news with the results of the under/over 25-year olds which were anticipated to favor an older crowd but were a comparatively modest 55% on the plus side.

Exceeding expectations was the violent slavery saga Django Unchained that was viewed as the film to draw in male viewers. It skewed slightly in that direction with 54% of first look patrons. It was also expected to attract a younger crowd despite its R rating and wound up with a crowd that was 69% aged 25 years and more senior. It also flaunted expectations with an audience about one-third composed of African Americans.

Parental Guidance wound up as the holiday family attraction with demos identifying ticket buyers as 53% in that category with 45% of attendees aged 25 years and more junior. It was also slightly female centric with 52% of the viewers.

The high stakes of the season would appear to have weighed against the likes of Jack Reacher and The Guilt Trip that have been relegated to second or third choice options. Also losing steam are Life of Pi and Rise of the Guardians and this weekend’s expansion of award’s favorite Silver Lining Playbook came up short of receiving a second commercial wind. If box office momentum (and success) is any indication of Oscar sentiment next week’s nominations are likely to favor Lincoln and Les Misérables.

With New Year celebrations looming, actual box office reporting has been erratic and year end finals won’t be available until late in the week. But it’s safe to say 2012 will show record box office and possibly admissions … but for the nonce, enjoy the festivities.

Weekend (estimates) December 28 – 30, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hobbit: An Unexpected Journey WB 32.9 (8,020) -11% 4100 222.7
Django Unchained Weinstein Co. 30.5 (10,146) NEW 3010 63.8
Les Miserables Uni 28.0 (9,950) NEW 2814 67.4
Parental Guidance Fox 14.8 (4,390) NEW 3367 29.5
Jack Reacher Par 14.1 (4,200) -8% 3352 44.7
This is 40 Uni 13.2 (4,520) 14% 2914 37.1
Lincoln BV 7.5 (3,820) 37% 1966 132
The Guilt Trip Par 6.7 (2,770) 27% 2431 21.1
Monsters Inc. (reissue) BV 6.4 (2,440) 34% 2618 18.5
Rise of the Guardians Par 4.9 (2,400) -14% 2055 90.2
Skyfall Sony 4.6 (2,820) -5% 1637 289.7
Silver Linings Playbook Weinstein Co. 4.1 (5,520) 131% 745 27.3
Life of Pi Fox 3.8 (3,260) -4% 1178 84.7
The Twilight Saga: Breaking Dawn – Part 2 Lionsgate 2.4 (2,040) -8% 1191 286.1
Cirque du Soleil: Worlds Apart Par 2.4 (2,880) 12% 840 7.4
Wreck-It Ralph BV 1.9 (2,110) 6% 913 175.6
Argo WB 1,1 (3,070) 17% 345 108.5
Hotel Transylvania Sony .55 (1,760) 67% 313 145
Anna Karenina Focus .51 (2,340) -24% 218 10.7
Flight Par .49 (1,230) -28% 400 91.9
Hyde Park on Hudson Focus .42 (4,980) 8% 84 1.7
Hitchcock Fox Searchlight .39 (1,120) -32% 349 4.9
Les Pee-Wee 3D Seville .33 (3,730) 29% 89 0.83
Debangg 2 Eros .32 (2,090) -69% 154 2.2
Zero Dark Thirty Sony .31 (62,200) -25% 5 1.4
Weekend Total ($500,000+ Films) $181.85
% Change (Last Year) 21%
% Change (Last Week) 69%
Also debuting/expanding
Promised Land Focus .19 (7,580) 25 0.19
The Impossible Lions Gate .18 (12,130) 26% 15 0.48
Rust and Bone Sony Classics .12 (4,550) -2% 26 0.59
Amour Sony Classics 59,700 (19,900) -12% 3 0.21
Not Fade Away Par 55,300 (2,910) 187% 19 0.1
West of Memphis Sony Classics 14,200 (2,840) 5 0.02
The Tower CJ Entertainment 12,500 (12,500) 1 0.01
Yamudiki Mogudu Viva 11,700 (840) 14 0.01

2 Responses to “The Weekend Report (3-Day)”

  1. Keil S. says:

    I don’t think West of Memphis was short-listed.

  2. Ray Pride says:

    West of Memphis is not on the doc shortlist.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office