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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report (3-Day)

Les Heureuxes

The Hobbit: An Unexpected Journey nudged ahead of some fierce competition to retain the top spot on the weekend charts with an estimated $32.9 million. The Christmas day behemoths followed close behind with Django Unchained grossing $30.5 million and the screen adaptation of Les Misérables scoring $28 million.

The frame’s other wide release, Parental Guidance, ranked fourth with $14.8 million to win the seasonal comedy honors by default. Other newcomers included Matt Damon-starring Gus Van Sant pamphlet Promised Land with an okay $190,000 at 25 venues and a disappointing $14,200 at five sites for Amy Berg’s Peter Jackson-produced doc West of Memphis.

Overall pre-New Year box office climbed to roughly $190 million for a sizeable 69% boost from the prior weekend. It was also 21% improved for 2011 when holdovers of Mission: Impossible and Sherlock Holmes led the field with respectively $29.4 million and $20.9 million.

Les Misérables opening day found it ahead of the pack and the beloved musical continuing to display commercial chops both domestically and in its limited international exposure. It was not unsurprisingly female tilted with 67% of buyers according to studio exit demos. The picture received some excellent news with the results of the under/over 25-year olds which were anticipated to favor an older crowd but were a comparatively modest 55% on the plus side.

Exceeding expectations was the violent slavery saga Django Unchained that was viewed as the film to draw in male viewers. It skewed slightly in that direction with 54% of first look patrons. It was also expected to attract a younger crowd despite its R rating and wound up with a crowd that was 69% aged 25 years and more senior. It also flaunted expectations with an audience about one-third composed of African Americans.

Parental Guidance wound up as the holiday family attraction with demos identifying ticket buyers as 53% in that category with 45% of attendees aged 25 years and more junior. It was also slightly female centric with 52% of the viewers.

The high stakes of the season would appear to have weighed against the likes of Jack Reacher and The Guilt Trip that have been relegated to second or third choice options. Also losing steam are Life of Pi and Rise of the Guardians and this weekend’s expansion of award’s favorite Silver Lining Playbook came up short of receiving a second commercial wind. If box office momentum (and success) is any indication of Oscar sentiment next week’s nominations are likely to favor Lincoln and Les Misérables.

With New Year celebrations looming, actual box office reporting has been erratic and year end finals won’t be available until late in the week. But it’s safe to say 2012 will show record box office and possibly admissions … but for the nonce, enjoy the festivities.

Weekend (estimates) December 28 – 30, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hobbit: An Unexpected Journey WB 32.9 (8,020) -11% 4100 222.7
Django Unchained Weinstein Co. 30.5 (10,146) NEW 3010 63.8
Les Miserables Uni 28.0 (9,950) NEW 2814 67.4
Parental Guidance Fox 14.8 (4,390) NEW 3367 29.5
Jack Reacher Par 14.1 (4,200) -8% 3352 44.7
This is 40 Uni 13.2 (4,520) 14% 2914 37.1
Lincoln BV 7.5 (3,820) 37% 1966 132
The Guilt Trip Par 6.7 (2,770) 27% 2431 21.1
Monsters Inc. (reissue) BV 6.4 (2,440) 34% 2618 18.5
Rise of the Guardians Par 4.9 (2,400) -14% 2055 90.2
Skyfall Sony 4.6 (2,820) -5% 1637 289.7
Silver Linings Playbook Weinstein Co. 4.1 (5,520) 131% 745 27.3
Life of Pi Fox 3.8 (3,260) -4% 1178 84.7
The Twilight Saga: Breaking Dawn – Part 2 Lionsgate 2.4 (2,040) -8% 1191 286.1
Cirque du Soleil: Worlds Apart Par 2.4 (2,880) 12% 840 7.4
Wreck-It Ralph BV 1.9 (2,110) 6% 913 175.6
Argo WB 1,1 (3,070) 17% 345 108.5
Hotel Transylvania Sony .55 (1,760) 67% 313 145
Anna Karenina Focus .51 (2,340) -24% 218 10.7
Flight Par .49 (1,230) -28% 400 91.9
Hyde Park on Hudson Focus .42 (4,980) 8% 84 1.7
Hitchcock Fox Searchlight .39 (1,120) -32% 349 4.9
Les Pee-Wee 3D Seville .33 (3,730) 29% 89 0.83
Debangg 2 Eros .32 (2,090) -69% 154 2.2
Zero Dark Thirty Sony .31 (62,200) -25% 5 1.4
Weekend Total ($500,000+ Films) $181.85
% Change (Last Year) 21%
% Change (Last Week) 69%
Also debuting/expanding
Promised Land Focus .19 (7,580) 25 0.19
The Impossible Lions Gate .18 (12,130) 26% 15 0.48
Rust and Bone Sony Classics .12 (4,550) -2% 26 0.59
Amour Sony Classics 59,700 (19,900) -12% 3 0.21
Not Fade Away Par 55,300 (2,910) 187% 19 0.1
West of Memphis Sony Classics 14,200 (2,840) 5 0.02
The Tower CJ Entertainment 12,500 (12,500) 1 0.01
Yamudiki Mogudu Viva 11,700 (840) 14 0.01

2 Responses to “The Weekend Report (3-Day)”

  1. Keil S. says:

    I don’t think West of Memphis was short-listed.

  2. Ray Pride says:

    West of Memphis is not on the doc shortlist.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Equalizer 12.5 3236 NEW 12.5
The Maze Runner 5.2 3638 -54% 45.7
The Boxtrolls 4.9 3464 NEW 4.9
This is Where I Leave You 2.2 2868 -43% 17.7
No Good Deed 1.4 2130 -54% 43.4
A Walk Among the Tombstones 1.3 2714 -73% 17.9
Dolphin Tale 2 1.2 3376 -43% 30.1
Guardians of the Galaxy 1 2451 -27% 316.4
Let's Be Cops 0.45 1534 -43% 78.6
The Skeletom Twins 0.4 385 208% 1.5
Also Debuting
The Song 0.22 338
Mas Negro Que la Noche 0.17 178
Loukyam 45,000 57
Madras 30,200 35
Jimi: All is By My Side 30,050 34
Pride 28,300 12
The Two Faces of January 10,600 6
Field of Lost Shoes 10,100 26
Believe Me 8,600 14
A Matter of Faith 7,800 5
Days and Nights 4,100 1
Two Night Stand 3,200 5
Maria Leonora Teresa 2,500 3
Advanced Style 2,300 2
Print the Legend 1,400 2
The Little Bedroom 1,200 1
Hellaware 1,100 1
La Ritournelle 1,000 5
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4