MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

A Hard Hobbit to Break

The Hobbit: An Unexpected Journey was given a clear field and generated a record-breaking December debut estimated at $84.7 million. It was a sufficient launch to elevate weekend revenues and attendance as the holiday bonanza looms.

Activity in the niches and exclusive bows was also comparatively light … and non-propulsive. Telugu entry Yeto Vellipoyindhi Manasu arrived with $173,000 from 47 venues and Any Day Now, the saga of a gay couple in the 1970s, eked out $35,700 from 16 screens. The handful plus of titles opening with one or two engagements all failed to register the type of debuts necessary for significant expension.

Weekend box office nonetheless pushed to roughly $140 million following the early December doldrums and a chipper 73% upward swing from seven days earlier. It was also 17% improved from 2012 when a trio of sequels held the top spots. Sherlock Holmes: A Game of Shadows led with $39.6 million followed by Alvin and the Chipmunks: Chip-Wrecked at $23.3 million and a limited bow of Mission: Impossible – Ghost Protocol added $12.8 million to the larder.

Critical indifference to The Hobbit failed to blunt fan enthusiasm that began with early Thursday screenings generating $13 million. Overall the film rang up screen averages of more than $20,000 with its 326 Imax and 461 48 f.p.s. excursions performing at a more ramped up level. The film accounted for about 60% of all weekend sales and the Tolkien adaptation itself roughly split viewers with 49% opting for stereoscopic engagements.

The audience itself skewed 57% male with 58% of the crowd aged 25 years-older and advanced.

Internationally the film went out day-and-date beginning last Wednesday in most major nations save Japan and China. Initial projections peg foreign revenues at more than $135 million.

The session also saw a few of the films positioning for Oscar attention making strategic expansions. Hitchcock appears to have hit its commercial glass ceiling while Hyde Park on Hudson remained on a roll with 32 new playdates following its four-screen bow last weekend. At this juncture prognosticators only see potential performing nods for either picture.

Presently Lincoln is the only major contender in wide release with Silver Linings Playbook struggling to stay above water until next month’s official Academy announcement of nominees. In the meantime one awaits a clutch of other hopefuls including the potential commercial blockbuster Les Miserables.

Weekend (estimates) December 14 – 16, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hobbit: An Unexpected Journey WB 84.7 (20,930) NEW 4045 84.7
Rise of the Guardians Par 7.3 (2,150) -30% 3387 71.2
Lincoln BV 7.0 (3,060) -22% 2285 107.6
Skyfall Sony 6.6 (2,270) -39% 2924 272
Life of Pi Fox 5.3 (2,080) -36% 2548 69.5
The Twilight Saga: Breaking Dawn – Part 2 Lionsgate 5.1 (1,680) -44% 3042 276.8
Wreck-It Ralph BV 3.2 (1,260) -34% 2549 168.7
Playing for Keeps Film District 3.1 (1,100) -46% 2840 10.7
Red Dawn Film District 2.4 (1.060) -44% 2754 40.9
Silver Linings Playbook Weinstein Co. 2.0 (5,500) -6% 371 16.9
Flight Par 1.9 (1,050) -39% 1823 89.4
Argo WB 1.1 (1,680) -24% 667 104.9
Hitchcock Fox Searchlight 1.1 (1.930) 51% 561 3
Anna Karenina Focus 1.0 (2,400) -37% 409 8.3
Killing Them Softly Weinstein Co. 1.0 (690) -64% 1427 14.1
The Collection LD Entertainment .55 (880) -63% 621 6.5
Taken 2 Fox .29 (860) -25% 339 138.1
Hyde Park on Hudson Focus .29 (8.030) 3492% 36 0.4
Pitch Perfect Uni .23 (700) -24% 332 63.8
Talaash Big Pictures .18 (1,600) -63% 113 2.7
Yeto Vellipoyindhi Manasu iDream .17 (3,680) NEW 47 0.2
The Sessions Fox Searchlight .15 (990) -31% 151 5.2
Weekend Total ($500,000+ Films) $133.35
% Change (Last Year) 17%
% Change (Last Week) 73%
Also debuting/expanding
Esimesac Alliance 90,300 (1,610) -32% 56 0.67
Chasing Ice National Geo 57,200 (1,190) -44% 48 0.64
Rust and Bone Sony Classics 52,500 (8,750) 1% 6 0.2
A Werewolf Boy CJ Entertainment 49,200 (2730) -42% 18 0.22
Any Day Now Music Box 35,700 (2,230) 16 0.04
The End of Time First Run 4,800 (2,400) 2 0.01
Trashed Blenheim 4,500 (2,250) 2 0.01
Save the Date IFC 3,600 (1,800) 2 0.01
Let Fury Have the Hour Cavu 2,800 (2,800) 1 0.01
In the Hive eOne 2,700 (2,700) 1 0.01
Broken Roads Sykronized 1,800 (900) 2 0.01
Domestic Market Share (Jan. 1 – Dec. 13, 2012)
Distributor (releases) Gross Market Share
Sony (24) 1750.9 17.30%
Buena Vista (16) 1486.7 14.60%
Warner Bros. (27) 1430.3 14.10%
Universal (15) 1212.6 12.00%
Lions Gate (20) 1193.4 11.80%
20th Century Fox (18) 967.7 9.50%
Paramount (21) 809.3 8.00%
Relativity (6) 202.4 2.00%
Weinstein Co. (18) 173.4 1.70%
Focus (9) 139.5 1.40%
Open Road (6) 138.3 1.40%
Fox Searchlight (10) 113.4 1.10%
CBS (4) 90.2 0.90%
Film District (5) 50.6 0.50%
Summit (4) 47.1 0.45%
Sony Classics (20) 46.8 0.45%
Other * (337) 286.8 3.20%
10139.4 100.00%

One Response to “The Weekend Report”

  1. Johnny Doubles says:

    It looks very possible, it not downright likely, that Skyfall will eventually catch up with Breaking Dawn 2 in overall B.O.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 11.8 3948 NEW 11.8
Captain America: The Winter Soldier 11.7 3938 -64% 129.3
Oculus 4.9 2648 NEW 4.9
Draft Day 3.6 2781 NEW 3.6
Divergent 2.3 3110 -44% 119.7
Noah 2 3282 -59% 79.4
God's Not Dead 1.6 1860 -30% 36.9
The Grand Budapest Hotel 1.2 1467 -37% 36.6
Muppets Most Wanted 0.55 2261 -63% 44
Mr. Peabody & Sherman 0.45 2001 -66% 103.8
Also Debuting
Race Gurram 0.25 83
Disco Singh 46,700 40
Joe 28,400 48
Only Lovers Left Alive 24,200 4
Bhoothnath Returns 23,800 56
The Railway Man 18,100 4
Cuban Fury 17,700 79
Naan Sigappu Manithan 6,500 17
Dancing in Jaffa 4,750 1
Hateship Loveship 3,100 1
Hank & Asha 2,300 1
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9