MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

A Hard Hobbit to Break

The Hobbit: An Unexpected Journey was given a clear field and generated a record-breaking December debut estimated at $84.7 million. It was a sufficient launch to elevate weekend revenues and attendance as the holiday bonanza looms.

Activity in the niches and exclusive bows was also comparatively light … and non-propulsive. Telugu entry Yeto Vellipoyindhi Manasu arrived with $173,000 from 47 venues and Any Day Now, the saga of a gay couple in the 1970s, eked out $35,700 from 16 screens. The handful plus of titles opening with one or two engagements all failed to register the type of debuts necessary for significant expension.

Weekend box office nonetheless pushed to roughly $140 million following the early December doldrums and a chipper 73% upward swing from seven days earlier. It was also 17% improved from 2012 when a trio of sequels held the top spots. Sherlock Holmes: A Game of Shadows led with $39.6 million followed by Alvin and the Chipmunks: Chip-Wrecked at $23.3 million and a limited bow of Mission: Impossible – Ghost Protocol added $12.8 million to the larder.

Critical indifference to The Hobbit failed to blunt fan enthusiasm that began with early Thursday screenings generating $13 million. Overall the film rang up screen averages of more than $20,000 with its 326 Imax and 461 48 f.p.s. excursions performing at a more ramped up level. The film accounted for about 60% of all weekend sales and the Tolkien adaptation itself roughly split viewers with 49% opting for stereoscopic engagements.

The audience itself skewed 57% male with 58% of the crowd aged 25 years-older and advanced.

Internationally the film went out day-and-date beginning last Wednesday in most major nations save Japan and China. Initial projections peg foreign revenues at more than $135 million.

The session also saw a few of the films positioning for Oscar attention making strategic expansions. Hitchcock appears to have hit its commercial glass ceiling while Hyde Park on Hudson remained on a roll with 32 new playdates following its four-screen bow last weekend. At this juncture prognosticators only see potential performing nods for either picture.

Presently Lincoln is the only major contender in wide release with Silver Linings Playbook struggling to stay above water until next month’s official Academy announcement of nominees. In the meantime one awaits a clutch of other hopefuls including the potential commercial blockbuster Les Miserables.

Weekend (estimates) December 14 – 16, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hobbit: An Unexpected Journey WB 84.7 (20,930) NEW 4045 84.7
Rise of the Guardians Par 7.3 (2,150) -30% 3387 71.2
Lincoln BV 7.0 (3,060) -22% 2285 107.6
Skyfall Sony 6.6 (2,270) -39% 2924 272
Life of Pi Fox 5.3 (2,080) -36% 2548 69.5
The Twilight Saga: Breaking Dawn – Part 2 Lionsgate 5.1 (1,680) -44% 3042 276.8
Wreck-It Ralph BV 3.2 (1,260) -34% 2549 168.7
Playing for Keeps Film District 3.1 (1,100) -46% 2840 10.7
Red Dawn Film District 2.4 (1.060) -44% 2754 40.9
Silver Linings Playbook Weinstein Co. 2.0 (5,500) -6% 371 16.9
Flight Par 1.9 (1,050) -39% 1823 89.4
Argo WB 1.1 (1,680) -24% 667 104.9
Hitchcock Fox Searchlight 1.1 (1.930) 51% 561 3
Anna Karenina Focus 1.0 (2,400) -37% 409 8.3
Killing Them Softly Weinstein Co. 1.0 (690) -64% 1427 14.1
The Collection LD Entertainment .55 (880) -63% 621 6.5
Taken 2 Fox .29 (860) -25% 339 138.1
Hyde Park on Hudson Focus .29 (8.030) 3492% 36 0.4
Pitch Perfect Uni .23 (700) -24% 332 63.8
Talaash Big Pictures .18 (1,600) -63% 113 2.7
Yeto Vellipoyindhi Manasu iDream .17 (3,680) NEW 47 0.2
The Sessions Fox Searchlight .15 (990) -31% 151 5.2
Weekend Total ($500,000+ Films) $133.35
% Change (Last Year) 17%
% Change (Last Week) 73%
Also debuting/expanding
Esimesac Alliance 90,300 (1,610) -32% 56 0.67
Chasing Ice National Geo 57,200 (1,190) -44% 48 0.64
Rust and Bone Sony Classics 52,500 (8,750) 1% 6 0.2
A Werewolf Boy CJ Entertainment 49,200 (2730) -42% 18 0.22
Any Day Now Music Box 35,700 (2,230) 16 0.04
The End of Time First Run 4,800 (2,400) 2 0.01
Trashed Blenheim 4,500 (2,250) 2 0.01
Save the Date IFC 3,600 (1,800) 2 0.01
Let Fury Have the Hour Cavu 2,800 (2,800) 1 0.01
In the Hive eOne 2,700 (2,700) 1 0.01
Broken Roads Sykronized 1,800 (900) 2 0.01
Domestic Market Share (Jan. 1 – Dec. 13, 2012)
Distributor (releases) Gross Market Share
Sony (24) 1750.9 17.30%
Buena Vista (16) 1486.7 14.60%
Warner Bros. (27) 1430.3 14.10%
Universal (15) 1212.6 12.00%
Lions Gate (20) 1193.4 11.80%
20th Century Fox (18) 967.7 9.50%
Paramount (21) 809.3 8.00%
Relativity (6) 202.4 2.00%
Weinstein Co. (18) 173.4 1.70%
Focus (9) 139.5 1.40%
Open Road (6) 138.3 1.40%
Fox Searchlight (10) 113.4 1.10%
CBS (4) 90.2 0.90%
Film District (5) 50.6 0.50%
Summit (4) 47.1 0.45%
Sony Classics (20) 46.8 0.45%
Other * (337) 286.8 3.20%
10139.4 100.00%

One Response to “The Weekend Report”

  1. Johnny Doubles says:

    It looks very possible, it not downright likely, that Skyfall will eventually catch up with Breaking Dawn 2 in overall B.O.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office