Not a lot of time to write this morning… off to cookie decorating… that time of year.
But I want to note that the Hobbit opening is a December record, passing Return of The King. It is also fair to note that this film has a 3D advantage in pricing. And I think it’s also important to note, before the knives are sharpened out there, that once ROTK opening to its $34.5m record day, it never did as much as $28m on any subsequent day. That still led to $377m domestic. But it suggests that Hobbit may not make it to $100m this weekend… and to suggest that this is a problem would be idiotic, at best… either ignorant or malicious.
The best 3-day December opening in history is $77.2m for I Am Legend. This opening will be a huge leap ahead of that. (ROTK opened on a Wednesday and the 3-day was $72.6m. The highest grossing movie in history, by over $1b, opened to $77m.)
This is all WB or MGM or The Jacksons could have asked for…. and at this point, the 48fps is a discussion point, not a box office issue.
More on the rest later, but I would expect Rise of The Guardians to end up at #2 for the weekend, given the weekend arc of kids movies vs adult movies.