MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Rate a Record-Breaker

A trio of new releases provided the gravy for a record Thanksgiving holiday box office. But it was holdovers that topped the charts. The second weekend of The Twilight Saga: Breaking Dawn – Part 2 ranked head of the class with an estimated $43.3 million (all figures reflect the 3-day portion of the session) and Skyfall took the bridesmaid’s slot with $35.7 million.

Leading the new releases was the animated epic Rise of the Guardians that slotted fourth with a launch of $24.9 million with the castaways of Life of Pi close behind at $22.1 million. Two positions back the oft-delayed remake of Red Dawn collected $14.6 million.

In the niches the Telegu Damarukam bowed with $111,000 at 23 venues. And among the exclusive freshmen the suspense was shattered by Hitchcock with a lively $303,000 on 17 screens. There was also encouraging news for the non-fiction The Central Park Five and French import Rust and Bone with respective initial tallies of $33,100 and $27,200 from three and two playdates.

Overall revenues rang up roughly $210 million for the three-day slice of the holiday frame and just shy of $300 million for the five-day section. Either proportion set new benchmarks with the box office up 27% from 2011 when the prior Twilight’s sophomore session grossed $41.7 million and the debut of The Muppets opened to $29.2 million.

Going into the holiday gorge tracking suggested a competitive race between Breaking Dawn 2 and Return of the Guardians that quickly evaporated. The animated tale of holiday icons in pitched battle against seasonal curmudgeons was vigorously marketed but its appeal proved younger than anticipated. Exit polls indicated an audience that was 57% female and 53% aged 25-years and younger.

Guardians also bowed in eight international territories and collected an estimated $10 million.

Closer to the mark was Life of Pi that was expected to open domestically in the low 30s for the five-day period. Though pitched toward a younger crowd the literary adaptation will have to work harder to cultivate it as a family favorite. Opening weekend crowds were 60% aged 25-years and older with a slight male skew of 52%. Its unique qualities and award consideration should sustain well through the holiday season. Pi also grossed a very encouraging $17.5 million from four international openings that included China and India where it opened at the top of the charts.

Completed two years ago the remake of Red Dawn got caught up in MGM’s bankruptcy reorganization and was picked up at the fire sale by Film District. It proved to be a good deal all around.

The session also saw the expansion of award contender Silver Linings Playbook to good but hardly exceptional results. Off campus Saturday saw blitz screenings of Les Miserables that confirmed its Oscar caliber and today a similar tactic is being accorded Kathryn Bigelow’s “let’s get Osama” Zero Dark Thirty. The rapidly dwindling list of unseen award prospects has winnowed down to The Hobbit, Django Unchained and Promised Land.

 

Weekend (estimates) November 23 – 25, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Twilight Saga: Breaking Dawn – Part 2 Lions Gate 43.3 (10,640) -69% 4070 227.8
Skyfall Sony 35.7 (10,130) -13% 3526 221.5
Lincoln BV 24.9 (12,320) 18% 2018 62
Rise of the Guardians Par 23.9 (6,700) NEW 3653 32.5
Life of Pi Fox 22.1 (7,540) NEW 2927 30.2
Wreck-It Ralph BV 16.8 (5,150) -10% 3259 149.5
Red Dawn Film District 14.6 (5,350) NEW 2725 22
Flight Par 8.5 (3,230) -3% 2638 74.8
Silver Linings Playbook Weinstein Co. 4.4 (12,070) 900% 367 6.2
Argo WB 3.9 (3,080) -5% 1255 98.1
Taken 2 Fox .96 (1,260) -55% 763 136.5
Anna Karenina Focus .83 (12,550) NEW 66 1.5
Pitch Perfect Uni .73 (1,480) -42% 492 62.6
The Sessions Fox Searchlight .69 (1,340) -24% 515 3.9
Here Comes the Boom Sony .53 (1,080) -54% 490 42.1
Jab Tak Hai Jaan Yash Raj .51 (3,210) -60% 159 3
Cloud Atlas WB .40 (1,540) -57% 258 25.8
The Perks of Being a Wallflower Lions Gate .38 (1,580) -35% 242 16.3
Hotel Transylvania Sony .36 (800) -62% 446 143.5
Hitchcock Fox Searchlight .30 (17,820) NEW 17 0.3
Looper Sony/Alliance .29 (1,510) 42% 193 65.5
Man with the Iron Fists Uni .20 (990) -72% 205 15.2
Brave BV .19 (990) -56% 190 236.9
Weekend Total ($500,000+ Films) $202.35
% Change (Last Year) 27%
% Change (Last Week) -17%
Also debuting/expanding
A Late Quartet eOne .12 (1,410) -22% 88 0.72
Damarukam Vaishnavi .11 (4,850) 23 0.11
A Royal Affair Magnolia 91,500 (2,180) 17% 42 0.25
Chasing Ice National Geo 88,700 (5,220) 10% 17 0.23
The Other Son Cohen Media 75,600 (2,160) -18% 35 0.79
Searching for Sugar Man Sony Classics 71,400 (1,660) 4% 43 2.8
The Central Park Five IFC 33,100 (10,030) 3 0.03
Rust and Bone Sony Classics 27,200 (13,600) 2 0.03
Routine Love Story Praneeth 5,600 (350) 16 0.01
Ping Pong KinoSmith 2,450 (2,450) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 18, 2012)
Distributor (releases) Gross Market Share
Sony (24) 1642.8 17.30%
Warner Bros. (25) 1402.5 14.80%
Buena Vista (16) 1363.1 14.40%
Universal (15) 1209.1 12.80%
Lions Gate (19) 1060.4 11.20%
20th Century Fox (17) 899.7 9.50%
Paramount (19) 718.8 7.60%
Relativity (6) 202.1 2.10%
Weinstein Co. (17) 145.7 1.50%
Open Road (6) 136.7 1.40%
Focus (8) 132.1 1.40%
Fox Searchlight (9) 109.2 1.20%
CBS (4) 89.7 0.90%
Summit (4) 47.1 0.50%
Sony Classics (19) 46.4 0.50%
Other * (325) 274.2 2.90%
9479.6 100.00%
* none greater than 0.4%

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office