MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Rate a Record-Breaker

A trio of new releases provided the gravy for a record Thanksgiving holiday box office. But it was holdovers that topped the charts. The second weekend of The Twilight Saga: Breaking Dawn – Part 2 ranked head of the class with an estimated $43.3 million (all figures reflect the 3-day portion of the session) and Skyfall took the bridesmaid’s slot with $35.7 million.

Leading the new releases was the animated epic Rise of the Guardians that slotted fourth with a launch of $24.9 million with the castaways of Life of Pi close behind at $22.1 million. Two positions back the oft-delayed remake of Red Dawn collected $14.6 million.

In the niches the Telegu Damarukam bowed with $111,000 at 23 venues. And among the exclusive freshmen the suspense was shattered by Hitchcock with a lively $303,000 on 17 screens. There was also encouraging news for the non-fiction The Central Park Five and French import Rust and Bone with respective initial tallies of $33,100 and $27,200 from three and two playdates.

Overall revenues rang up roughly $210 million for the three-day slice of the holiday frame and just shy of $300 million for the five-day section. Either proportion set new benchmarks with the box office up 27% from 2011 when the prior Twilight’s sophomore session grossed $41.7 million and the debut of The Muppets opened to $29.2 million.

Going into the holiday gorge tracking suggested a competitive race between Breaking Dawn 2 and Return of the Guardians that quickly evaporated. The animated tale of holiday icons in pitched battle against seasonal curmudgeons was vigorously marketed but its appeal proved younger than anticipated. Exit polls indicated an audience that was 57% female and 53% aged 25-years and younger.

Guardians also bowed in eight international territories and collected an estimated $10 million.

Closer to the mark was Life of Pi that was expected to open domestically in the low 30s for the five-day period. Though pitched toward a younger crowd the literary adaptation will have to work harder to cultivate it as a family favorite. Opening weekend crowds were 60% aged 25-years and older with a slight male skew of 52%. Its unique qualities and award consideration should sustain well through the holiday season. Pi also grossed a very encouraging $17.5 million from four international openings that included China and India where it opened at the top of the charts.

Completed two years ago the remake of Red Dawn got caught up in MGM’s bankruptcy reorganization and was picked up at the fire sale by Film District. It proved to be a good deal all around.

The session also saw the expansion of award contender Silver Linings Playbook to good but hardly exceptional results. Off campus Saturday saw blitz screenings of Les Miserables that confirmed its Oscar caliber and today a similar tactic is being accorded Kathryn Bigelow’s “let’s get Osama” Zero Dark Thirty. The rapidly dwindling list of unseen award prospects has winnowed down to The Hobbit, Django Unchained and Promised Land.

 

Weekend (estimates) November 23 – 25, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Twilight Saga: Breaking Dawn – Part 2 Lions Gate 43.3 (10,640) -69% 4070 227.8
Skyfall Sony 35.7 (10,130) -13% 3526 221.5
Lincoln BV 24.9 (12,320) 18% 2018 62
Rise of the Guardians Par 23.9 (6,700) NEW 3653 32.5
Life of Pi Fox 22.1 (7,540) NEW 2927 30.2
Wreck-It Ralph BV 16.8 (5,150) -10% 3259 149.5
Red Dawn Film District 14.6 (5,350) NEW 2725 22
Flight Par 8.5 (3,230) -3% 2638 74.8
Silver Linings Playbook Weinstein Co. 4.4 (12,070) 900% 367 6.2
Argo WB 3.9 (3,080) -5% 1255 98.1
Taken 2 Fox .96 (1,260) -55% 763 136.5
Anna Karenina Focus .83 (12,550) NEW 66 1.5
Pitch Perfect Uni .73 (1,480) -42% 492 62.6
The Sessions Fox Searchlight .69 (1,340) -24% 515 3.9
Here Comes the Boom Sony .53 (1,080) -54% 490 42.1
Jab Tak Hai Jaan Yash Raj .51 (3,210) -60% 159 3
Cloud Atlas WB .40 (1,540) -57% 258 25.8
The Perks of Being a Wallflower Lions Gate .38 (1,580) -35% 242 16.3
Hotel Transylvania Sony .36 (800) -62% 446 143.5
Hitchcock Fox Searchlight .30 (17,820) NEW 17 0.3
Looper Sony/Alliance .29 (1,510) 42% 193 65.5
Man with the Iron Fists Uni .20 (990) -72% 205 15.2
Brave BV .19 (990) -56% 190 236.9
Weekend Total ($500,000+ Films) $202.35
% Change (Last Year) 27%
% Change (Last Week) -17%
Also debuting/expanding
A Late Quartet eOne .12 (1,410) -22% 88 0.72
Damarukam Vaishnavi .11 (4,850) 23 0.11
A Royal Affair Magnolia 91,500 (2,180) 17% 42 0.25
Chasing Ice National Geo 88,700 (5,220) 10% 17 0.23
The Other Son Cohen Media 75,600 (2,160) -18% 35 0.79
Searching for Sugar Man Sony Classics 71,400 (1,660) 4% 43 2.8
The Central Park Five IFC 33,100 (10,030) 3 0.03
Rust and Bone Sony Classics 27,200 (13,600) 2 0.03
Routine Love Story Praneeth 5,600 (350) 16 0.01
Ping Pong KinoSmith 2,450 (2,450) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 18, 2012)
Distributor (releases) Gross Market Share
Sony (24) 1642.8 17.30%
Warner Bros. (25) 1402.5 14.80%
Buena Vista (16) 1363.1 14.40%
Universal (15) 1209.1 12.80%
Lions Gate (19) 1060.4 11.20%
20th Century Fox (17) 899.7 9.50%
Paramount (19) 718.8 7.60%
Relativity (6) 202.1 2.10%
Weinstein Co. (17) 145.7 1.50%
Open Road (6) 136.7 1.40%
Focus (8) 132.1 1.40%
Fox Searchlight (9) 109.2 1.20%
CBS (4) 89.7 0.90%
Summit (4) 47.1 0.50%
Sony Classics (19) 46.4 0.50%
Other * (325) 274.2 2.90%
9479.6 100.00%
* none greater than 0.4%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
THG: Mockingjay - Part 1 Lionsgate 6.6 4054 -73%
Horrible Bosses 2 WB 2.7 3400 -57%
Penguins of Madagascar Fox 2.4 3775 -77%
Interstellar Par 2.1 3028 -67%
Big Hero 6 BV 1.8 3168 -77%
Dumb and Dumber To Uni 1.2 3088 -63%
The Theory of Everything Focus 0.75 826 -61%
The Pyramid Fox 0.45 589 NEW
Gone Girl Fox 0.4 1205 -57%
St. Vincent Weinstein Co. 0.3 1432 -56%
Also Debuting
Wild Searchlight 0.16 21
Action Jackson Eros 55,200 125
Corner Gas Prairie Pants 52,500 96
Past Tense ABS 34,900 50
Serena eOne 17,800 38
Panico 5 Bravo Lionsgate 9,700 22
Dying of the Light Lionsgate 3,700 10
Miss Julie Wrekin Hill 3,250 5
She's Beautiful When She's Angry Intl Film Circuit 3,100 1
Uzumasa Limelight 11 Arts 2,500 13
Tell Orion 2,500 9
The Passionate Thief (reissue) Rialto 2,200 1
Zero Motivation Zeitgeist 1,850 1
Concerning Violence Kino 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4