MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

The New ParaNormal

The debut of Paranormal Activity 4 led weekend movie sales with an estimated $29.9 million. The session’s other national deb, a re-boot of James Patterson’s popular detective Alex Cross, struggled to $11.7 million to rank fifth overall.

Considerably more buoyant were newcomers in the niches including a pair of Indian imports. Telugu Cameraman Ganga Tho Rambabu grossed a solid $503,000 at 79 locations while Hindi Student of the Year opened to $342,000 at 106 venues. Even more dynamic was This Guy’s in Love with U Mare from the Philippines with $182,000 at a mere 15 screens.

Exclusive newcomers were mostly dull apart from the $120,000 generated from the controversial Sessions at four theaters and a $43,100 tally for the non-fiction profile Hating Breibart on the muckraking journalist that also opened with a quartet of engagements.

Overall box office perked up slightly despite opening disappointments to almost $135 million and a 2% uptick from last weekend. It was 9% better than 2011 when Paranormal Activity 3 bowed to $52.6 million.

The eerie Paranormal franchise was tracking well ahead of the pack with predictions that ranged from $35-40 million. Nonetheless, relatively low production cost bodes well for several more installments a la such past seasonal staples as Halloween and Nightmare on Elm Street. Opening frame demos tracked as audience roughly split between the sexes and 60% aged 25-years and younger. It also launched in 33 international territories with a studio estimate of $26.5 million.

Tyler Perry and Lionsgate took another crack at emulating Alex Cross’s print popularity but despite best efforts it too disappointed commercially. It skewed even more heavily African American than the earlier effort with Morgan Freeman with exits of 74%. The audience was 60% female and 78% aged 25-years and older. No word yet whether the homicide detective will team up with Madea for his next case.

Despite soft incoming product, holdovers performed with a lot of resilience. Argo slipped just 14% and barring floods and fires appears headed for considerable Oscar attention. Hotel Transylvania also continued strong and Here Comes the Boom maintained after a very slow start.

 

Weekend (estimates) October 19 – 21, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
Paranormal Activity 4 Par 29.9 (8,750) NEW 3412 29.9
Argo WB 16.7 (5,140) -14% 3247 43.2
Hotel Transylvania Sony 13.4 (3,960) -22% 3384 118.9
Taken 2 Fox 13.3 (3,820) -39% 3489 105.9
Alex Cross Lionsgate 11.7 (4,620) NEW 2539 11.7
Sinister Lionsgate 8.9 (3,510) -51% 2542 31.8
Here Comes the Boom Sony 8.6 (2,850) -27% 3014 23.3
Pitch Perfect Uni 7.0 (2,630) -25% 2660 45.8
Frankenweenie BV 4.4 (1,870) -37% 2362 28.3
Looper Sony/Alliance 4.2 (1,900) -32% 2223 57.9
Seven Psychopaths CBS 3.2 (2,180) -23% 1480 9.1
The Perks of Being a Wallflower Lionsgate 2.1 (2,870) 0% 745 9.1
End of Watch Open Road/Alliance .81 (1,090) -52% 744 37.9
Trouble with the Curve WB .76 (820) -51% 925 34.1
Atlas Shrugged, Part 2 Atlas .59 (620) -64% 945 2.8
The Master Weinstein Co. .54 (1,310) -34% 412 14.8
Cameraman Ganga Tho Rambabu Universal Media .50 (6,230) NEW 79 0.7
House at the End of the Street Relativity .49 (660) -62% 746 30.8
Brave BV .39 (1,420) 144% 277 235
Student of the Year Eros .34 (3,230) NEW 106 0.34
The Dark Knight Rises WB .33 (960) -35% 345 446.7
Arbitrage Roadside Attractions .31 (1,860) -9% 168 7.1
Searching for Sugar Man Sony Classics .21 (1,540) 11% 137 2
Ice Age: Continental Shift Fox .19 (880) -16% 218 160.1
This Guy’s in Love with U Mare ABS .18 (12,130) NEW 15 0.18
Weekend Total ($500,000+ Films) $127.10
% Change (Last Year) 9%
% Change (Last Week) 2%
Also debuting/expanding
Thieves Well Go .13 (8,190) -4% 16 0.34
The Sessions Searchlight .12 (29,900) 4 0.12
The Paperboy Millennium .11 (1,550) 19% 74 0.4
Samsara Oscilloscope .11 (1,620) 8% 70 2
Tai Chi 0 Variance 72,500 (2,340) 31 0.07
Middle of Nowhere AFFRM 53,200 (2,530) -26% 21 0.14
Smashed Sony Classics 46,200 (2,310) 66% 20 0.08
Haiting Breitbart Rocky Mtn 43,100 (10,780) 4 0.04
The Flat IFC 22,800 (7,600) 3 0.02
Brooklyn Castle PDA 18,900 (9,450) 2 0.02
The First Time IDP 17,400 (920) 19 0.02
Le Magasin des suicides Seville 7,300 (2,430) 3 0.01
Nobody Walks Magnolia 7,100 (3,550) 2 0.01
A Measure of Faith FreeStyle 6,700 (730) 9 0.01
Bad 25 ABC 6,500 (6,500) 1 0.01
Delhi Safari Applied Art 5,600 (280) 20 0.01
Deep Dark Canyon Colorfast 5,500 (2,750) 2 0.01
Vous n’avez encore rien vu Metropole 4,700 (1,570) 3 0.01
Yogawoman Shadow 2,900 (2,900) 1 0.01
Domestic Market Share (Jan. 1 – Oct. 18, 2012)
Distributor (releases) Gross Market Share
Sony (23) 1407.9 16.50%
Warner Bros. (24) 1307.9 15.30%
Buena Vista (14) 1205.7 14.10%
Universal (14) 1171.1 13.70%
Lionsgate (17) 859.9 10.10%
20th Century Fox (16) 850.7 10.00%
Paramount (16) 598.9 7.00%
Relativity (6) 201.1 2.40%
Weinstein Co. (16) 143.1 1.70%
Focus (7) 130.6 1.50%
Open Road (5) 119.6 1.40%
Fox Searchlight (8) 106.3 1.30%
CBS (4) 81.1 0.90%
Summit (4) 47.1 0.60%
Sony Classics (18) 45.1 0.50%
Other * (293) 252.9 3.00%
8529 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – Oct. 18, 2012)
Title Distributor Box Office
The Avengers BV 1,515,637,910
The Dark Knight Rises WB 1,100,903,685
Ice Age: Continental Drift Fox 865,328,607
The Amazing Spider-Man Sony 753,678,156
The Hunger Games Lions Gate 694,731,457
Madagascar 3: Europe’s Most Wanted Par 688,805,884
Men in Black III Sony 665,268,874
Brave BV 529,726,243
Ted Uni 473,639,611
Prometheus Fox 402,654,521
Snow White and the Huntsman Uni 378,116,850
Titanic 3D (reissue) Fox/Par 349,995,427
Dr. Seuss’ The Lorax Uni 345,874,466
Mission: Impossible – Ghost Protocol * Par 344,943,081
Journey 2: The Mysterious Island WB 329,080,786
Sherlock Holmes: A Game of Shadows * WB 316,944,418
The Expendables 2 Lions Gate/NuImage 307,796,553
Wrath of the Titans WB 305,139,409
Battleship Uni 304,373,756
John Carter BV 281,891,994
Intouchables * Gaumont/Alliance 258,360,419
Dark Shadows WB 244,570,149
Taken 2 Fox/Europa 243,056,874
The Bourne Legacy Uni 237,676,262
American Reunion Uni 235,067,142
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
THG: Mockingjay - Part 1 Lionsgate 6.6 4054 -73%
Horrible Bosses 2 WB 2.7 3400 -57%
Penguins of Madagascar Fox 2.4 3775 -77%
Interstellar Par 2.1 3028 -67%
Big Hero 6 BV 1.8 3168 -77%
Dumb and Dumber To Uni 1.2 3088 -63%
The Theory of Everything Focus 0.75 826 -61%
The Pyramid Fox 0.45 589 NEW
Gone Girl Fox 0.4 1205 -57%
St. Vincent Weinstein Co. 0.3 1432 -56%
Also Debuting
Wild Searchlight 0.16 21
Action Jackson Eros 55,200 125
Corner Gas Prairie Pants 52,500 96
Past Tense ABS 34,900 50
Serena eOne 17,800 38
Panico 5 Bravo Lionsgate 9,700 22
Dying of the Light Lionsgate 3,700 10
Miss Julie Wrekin Hill 3,250 5
She's Beautiful When She's Angry Intl Film Circuit 3,100 1
Uzumasa Limelight 11 Arts 2,500 13
Tell Orion 2,500 9
The Passionate Thief (reissue) Rialto 2,200 1
Zero Motivation Zeitgeist 1,850 1
Concerning Violence Kino 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4