MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Swept Away … Too

If it ain’t broke … don’t … Taken 2 once again outpaced expectations with an estimated $50.2 million to lead weekend film sales. The session’s only other wide debut was the animated Frankenweenie that slotted fifth overall with a disappointing $11.7 million bow.

Following last weekend’s limited opening, Pitch Perfect expanded nationality to good results of $14.7 million that ranked it third in the lineup.

In the niches Bollywood entry English Vinglish was off to a solid start of $590,000 at 88 locations and Winnie, the controversial drama on Winnie Mandela, failed to roil the waters with a 28 screen launch in Canada that netted $34,300. The black comic yarn of suburbia, The Oranges, had limited juice of $184,000 from exposure at 110 sites.

Among the exclusive newcomers, The Paperboy made the loudest noise with box office of $103,000 at 11 theaters. Also encouraging was the single screen bow of the latest revisionist Wuthering Heights with an $8,500 gross and the non-fiction The House I Live In, a searing look at drug war politics, generated $15,600 from three playdates.

Overall weekend revenues climbed up to roughly $145 million and a 20% boost from seven days earlier. It was an impressive 55% improvement from 2011 when incoming entries Real Steel and The Ides of March bowed respectively with $27.3 million and $10.5 million.

The original Taken was unquestionably one of the big box office surprises of 2008 when it bowed to close to $25 million and played and played. The Luc Besson production of terrorist’s kidnapping the wrong victim and feeling the considerable wrath of an ex-CIA operative hasn’t mussed much with the story arc in the sequel. The opening weekend crowd skewed slightly male with a 52% tally and was 56% aged 25-years and older.

The expansion weekend of Pitch Perfect didn’t experience much of a change in its viewership. Women accounted for 81% of the audience that was 55% aged 25-years and junior.

Frankenweenie experienced the negative bias of animation as a family viewing experience and Tim Burton’s well known twisted sensibility. The result was not dissimilar from the initial commercial response to A Nightmare Before Christmas and one can well imagine the film evolving into a profitable perennial.

The box office is proving to be as frantic and erratic as the race for the White House … but at least for the moment it’s on the ascendant. With Thanksgiving weeks away and award season ramping up there’s reason to be optimistic …

Weekend (estimates) October 5 – 7, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
Taken 2 Fox 50.2 (13,720) NEW 3661 50.2
Hotel Transylvania Sony 26.5 (7,910) -38% 3352 76.2
Pitch Perfect Uni 14.7 (5,300) 185% 2770 21.5
Looper Sony/Alliance 12.0 (4,020) -42% 2993 40.1
Frankenweenie BV 11.3 (3,750) NEW 3005 11.3
Trouble with the Curve WB 3.9 (1,290) -47% 3003 29.7
End of Watch Open Road/Alliance 3.9 (1,660) -50% 2370 32.8
House at the End of the Street Relativity 3.7 (1,360) -48% 2720 27.5
The Master Weinstein Co. 1.8 (2,090) -33% 864 12.3
Finding Nemo 3D BV 1.6 (890) -59% 1746 39
The Perks of Being a Wallflower Lions Gate 1.5 (6,740) 35% 221 3.3
Resident Evil: Retribution Sony/Alliance 1.1 (840) -62% 1361 41
Won’t Back Down Fox 1.0 (400) -61% 2517 4.5
The Dark Knight Rises WB .65 (1,130) -18% 575 445.3
Dredd Lions Gate .63 (760) -73% 831 12.7
The Possession Lions Gate .62 (760) -54% 821 48.4
Arbitrage Roadside Attractions .61 (2,490) -30% 245 6
English Vinglish Eros .59 (6,740) NEW 88 0.59
The Bourne Legacy Uni .35 (730) -55% 482 112.3
Ice Age: Continental Shift Fox .32 (1,070) -17% 298 159.9
Lawless Weinstein Co. .30 (490) -65% 611 37
The Odd Life of Timothy Green BV .26 (490) -60% 534 50.2
ParaNorman Focus .24 (700) -69% 342 54.4
OMG Oh My God! Viva .22 (3,580) -35% 62 0.66
Weekend Total ($500,000+ Films) $136.30
% Change (Last Year) 52%
% Change (Last Week) 20%
Also debuting/expanding
The Oranges IDP .18 (1,670) 110 0.18
Sleepwalk with Me IFC .12 (1,230) -19% 100 2.1
Samsara Oscilloscope .11 (2,130) -26% 52 1.6
The Paperboy Millennium .10 (9,400) 11 0.1
Diana Vreeland: The Eyes Have to Travel IDP 81,600 (4,530) -10% 18 0.33
Butter Weinstein Co. 72,500 (810) 90 0.07
Masquerade CJ Entertain. 55,800 (4,650) -20% 12 0.31
V/H/S Magnolia 36,400 (2,430) 15 0.04
Winnie D-Film 34,300 (1,230) 28 0.03
Escape Fire Roadside 22,700 (1,890) 12 0.02
Sister Adopt 15,800 (5,270) 3 0.02
The House I Live In Abramorama 15,600 (7,800) 2 0.02
Just 45 Minutes from Broadway Rainbow 12,100 (2,420) 5 0.01
Decoding Deepak Paladin 8,900 (2,970) 3 0.01
Wuthering Heights Oscilloscope 8,500 (8,500) 1 0.01
#Hold Your Breath Asylum 6,200 (620) 10 0.01
The Revisionaries Lorber 3,100 (3,100) 1 0.01
Domestic Market Share (Jan. 1 – Oct. 4, 2012)
Distributor (releases) Gross Market Share
Sony (22) 1313.5 16.10%
Warner Bros. (23) 1270.5 15.50%
Buena Vista (13) 1177.4 14.40%
Universal (14) 1138.2 13.90%
Lions Gate (16) 829.3 10.20%
20th Century Fox (15) 755.2 9.20%
Paramount (15) 594.3 7.30%
Relativity (6) 194.6 2.40%
Weinstein Co. (12) 138.5 1.70%
Focus (7) 130 1.60%
Open Road (5) 111.9 1.40%
Fox Searchlight (8) 106.1 1.30%
CBS (3) 75.1 0.90%
Summit (4) 47.1 0.60%
Sony Classics (18) 44.6 0.60%
Other * (280) 236.3 2.90%
8162.6 100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 – Oct. 4, 2012)
Title Distributor Box Office
The Avengers BV 623,357,910
The Dark Knight Rises WB 444,695,205
The Hunger Games Lions Gate 408,043,896
The Amazing Spider-Man Sony 261,813,176
Brave BV 233,768,624
Ted Uni 218,197,300
Madagascar 3: Europe’s Most Wanted Par 216,132,292
Dr. Seuss’ The Lorax Uni 214,571,106
Men in Black III Sony 179,199,159
Ice Age: Continental Drift Fox 159,173,030
Snow White and the Huntsman Uni 155,326,249
21 Jump Street Sony 138,591,227
Prometheus Fox 126,477,084
Safe House Uni 126,367,263
The Vow Sony 125,074,813
Magic Mike WB 113,741,031
The Bourne Legacy Uni 111,930,675
Journey 2: The Mysterious Island WB 103,969,647
Think Like a Man Sony 91,823,043
Mission: Impossible – Ghost Protocol Par 87,174,082
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office