By David Poland email@example.com
Friday Estimates by Chip Away Klady
Remember those blocks of clay you could buy and you’d chip away until you got to the hard plastic statue underneath? That’s what Argo‘s return to the top reminds me of today, finally getting the top slot in its third weekend. It will still be running slightly behind The Town after this weekend, but it may slip that by the end of next weekend. We’ll see.
Meanwhile, with six years in between movies, I kinda assumed that there were a few more Silent Hill movies out there. I was wrong. This one’s 57% off the opening day of the last one. That would suggest an $11.4m weekend… but I’m not sure they’ll get there.
Cloud Atlas just didn’t take. The Wachowskis came out of media hiding… and gloriously so. But to little avail. Their sixth film will be their 2nd worst opener. It might cheer fans of CA that the film that did worse was Bound, which grossed less domestically in total than CA will in its first day and a half. And that film is now considered a classic. But the energy around this just didn’t add up to box office. No one is making fun of Cloud Atlas (As opposed to making snarky, nasty, lazy, infantile digs at Lana) on, say, Funny or Die or Letterman or Leno. It’s not a big cultural event outside of the “cultured class.” I’m not sure WB had a lot more to do with this film. Some sort of 2 minute or 5 minute piece on what the movie is might have helped a bit. But it would have had to have come out months ago to make a difference. It’s really hard when someone says, “What’s it about?” and the answer sounds like fart in a holistic bookstore. I’m not claiming this was the runaway hit of the season waiting to happen. But a $20m opening doesn’t seem impossible.
Paranormal Activity 4 is still tracking to do about 1/3 less than any other PA movie. Is the franchise winding down or the marketing… or both? This is still very profitable, but the last one seems to have been the series peak.
Taken and Taken 2 are more of a classic genre sequel situation. 2 is doing business faster… but 1 seems to have stronger legs. I like Tak2 to wrap up domestically within $10m of the original.
Hotel T passes Cloudy 2/ Meatballs today. And it’s got at least another $20m in the domestic tank.
Nothing fun about that Fun Size opening. Is it a comedy about height-challenged sex addicts?
Chasing Mavericks is a horrible car wreck. A $400 per screen/$1200 per for the weekend (they now hope) release is worse than From Justin to Kelly or Thunderbirds, as a point of reference. Ouch.
Not much non-highly-specialized joy in the indie world this weekend. But I must say, not going to see Pusher (UK version) is a mistake that many people will wish they hadn’t made when they finally see the film.