By David Poland email@example.com
Weekend Estimates by DraKlady
There are probably some two-$20m opening weekends from-one-studio weekends in history. Not many. Sony released two movies for two different demographics and did as well or better than expected with both. That is a big marketing achievement.
Building on Cloudy With A Chance Of Meatballs and Lion King 3D, Hotel Transylvania improved the record for “Best September Opening” by about 20%. It’s the best opening ever for Sony Animation by about 40% and has a good chance of being the first $150m film for Sony Animation… where they are probably feeling pretty good about not doing the DreamWorks Animation deal about now.
How much of this is Sandler & Co and how much is in spite of Sandler & Co? Good question. The studio really didn’t emphasize Sandler in the pitch to families. The film itself is heavy with double entendres that might have surprised some parents of younger kids this weekend.
Looper, which is stirring passion on both the positive and negative sides—more to the positive—had a very solid opening. Unless you consider the ensemble movie Red “a Bruce Willis movie,” this is Willis’ best launch as a lead this decade that doesn’t include the phrase “Die Hard.” And it’s new territory for Joseph Gordon-Levitt as well.
The stat that really jumped out at me was that the audience for Looper was, accordingly to exit polling, 70% over 25. Of course, it’s an R-rated film. But it’s not R-rated, to my eye, in a way that would make a parent of an urban 14-year-old shy about their kid seeing the movie. The under-25s are a potentially strong market going forward.
As Sony reminds, this was a FilmDistrict movie. It is their biggest opening and will be their biggest film. Sigh…
Won’t Back Down did.
And we discussed Pitch Perfect yesterday (after my initial stupidity). Nice launch… but the story is really going to be told next weekend.
Lawless has had a very quiet $36 million.