MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Dog Day Matinee

The Expendables 2 coined an estimated $13.3 million to once again take top spot on the weekend movie going chart. The trio of new national releases didn’t get much more than a toe-hold on audience interest. Premium Rush carried on the tradition of 1986’s Quicksilver as it peddled into eighth with $6.3 million despite allegations of doping while Hit and Run skidded on the rail with $5.7 million. The horror entry The Apparition had a semblance of $2.9 million.

The session also included a regional tryout for basketball comedy Thunderstruck that netted $320,000 and a trip to the minors. New entries on the Indian circuit provided OK results for Telugu Sudigaadu of $131,000 at 27 venues and dull returns for Hindi Shirin Farhad Ki Toh Nikal Pad of $118,000 on 54 screens.

Exclusive newcomers fared considerably better with This American Life of Sleepwalk with Me grossing $71,900 at a single site and the Barakaesque Samara with $75,300 from two engagements. The other Baraka—2016 Obama’s America—continues to surprise with a national expansion that polled $6.4 million.

The season’s glory days were definitely over with frame revenues a shade below $100 million that translated into a 32% drop from seven days back. It was nonetheless 3% improved from 2011 when the third weekend of The Help was top of the charts with $14.5 million and newcomer Colombiana took the bridesmaid’s slot with $10.4 million.

With but one more weekend remaining in movie summer box office is at roughly $3.9 billion and will likely fall short of the 2011 level of $4.27 billion.

Weekend (estimates) August 24 – 26, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Expendables Lions Gate 13.3 (3,970) -53% 3355 52.1
The Bourne Legacy Uni 9.3 (2,530) -46% 3654 84.5
ParaNorman Focus 8.6 (2,490) -39% 3455 28.2
The Campaign WB 7.4 (2,250) -43% 3302 64.5
The Dark Knight Rises WB 7.2 (2,750) -35% 2606 422.2
The Odd Life of Timothy Green BV 7.1 (2,750) -34% 2598 27.1
2016 Obama’s America Rocky Mountain 6.4 (5,860) 413% 1091 9.2
Premium Rush Sony 6.3 (2,780) NEW 2255 6.3
Hope Springs Sony 5.9 (2,440) -36% 2402 44.9
Hit and Run Open Road 4.5 (1,580) NEW 2870 5.7
Sparkle Sony 4.1 (1,830) -65% 2244 18.8
The Apparition WB 2.9 (3,630) NEW 810 2.9
Diary of a Wimpy Kid: Dog Days Fox 2.2 (1,120) -43% 1965 42.8
Total Recall Sony 1.8 (1,150) -48% 1576 55.2
Ice Age: Continental Drift Fox 1.7 (1,080) -44% 1550 153.4
Ted Uni .92 (1,170) -40% 783 214.7
Madagascar 3: Europe’s Most Wanted Par .56 (1,500) -21% 374 213.6
Brave BV .52 (1,150) -36% 452 230.1
The Amazing Spider-Man Sony .49 (1,170) -35% 418 258.3
Ek the Tiger Yash Raj .46 (3,880) -60% 118 2.4
Beasts of the Southern Wild Searchlight/eOne .45 (2,130) -20% 212 8.8
Step-Up Revolution Lions Gate .44 (1,040) -57% 428 33.6
Moonrise Kingdom Focus .42 (1,250) -17% 332 43.7
Intouchables Alliance/Weinstein .36 (1,850) -2% 194 10.7
Thunderstruck WB .32 (1,270) NEW 251 0.32
Celeste and Jesse Forever Sony Classics .28 (2,460) 14% 115 1
Robot and Frank IDP .26 (5,690) 628% 46 0.31
Weekend Total ($500,000+ Films) $91.20
% Change (Last Year) 3%
% Change (Last Week) -32%
Also debuting/expanding
To Rome with Love Sony Classics .20 (900) -18% 221 15.9
The Queen of Versailles Magnolia .19 (2,220) -10% 85 1.5
Killer Joe LD .18 (3,020) 21% 60 0.92
Ruby Sparks Fox Searchlight .16 (1,220) -45% 135 2.1
Cosmopolis eOne .16 (2,490) 123% 63 0.44
Sudigaadu Vedha .13 (4,870) 27 0.13
Shirin Farhad Ki Toh Nikal Pad Eros .12 (2,190) 54 12
Searching for Sugar Man Sony Classics .12 (4,240) 16% 29 0.5
2 Days in New York Magnolia .10 (2,460) -2% 40 0.29
Samsara Oscilloscope 75,300 (37,650) 2 0.08
Sleepwalk with Me IFC 71,900 (71,900) 1 0.07
Les Infideles Alliance 43,200 (1,880) 23 0.04
Little White Lies MPI 25,600 (8,530) 3 0.03
R2B CJ Entertainment 20,300 (1,690) 12 0.02
Hermano Music Box 14,700 (320) 46 0.01
Neighboring Sounds Cinema Guild 12,800 (12,800) 1 0.01
Somewhere Between Long Shot 7,300 (7,300) 1 0.01
Wild Horse, Wild Ride Screen Media 3,700 (3,700) 1 0.01
The Revenant Paladin 2,300 (2,300) 1 0.01
Domestic Market Share (Jan. 1 – August 23, 2012)
Distributor (releases) Gross Market Share
Warner Bros. (20) 1178.3 15.90%
Sony (18) 1140.4 15.50%
Buena Vista (12) 1100.2 14.90%
Universal (13) 1090.3 14.80%
20th Century Fox (14) 735.4 10.00%
Lions Gate (12) 715.6 9.70%
Paramount (14) 588.1 8.00%
Relativity (5) 170.8 2.30%
Fox Searchlight (8) 102.3 1.40%
Focus (6) 92.2 1.20%
Weinstein Co. (9) 88.7 1.20%
Open Road (4) 73.3 1.00%
CBS (2) 63.6 0.90%
Summit (4) 47.1 0.60%
Sony Classics (17) 40.1 0.50%
Other * (223) 155.9 2.10%
7382.3 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – Aug. 23, 2012) *
Title Distributor Gross
The Avengers BV 1,484,907,564
The Dark Knight Rises WB 928,651,346
Ice Age: Continental Drift Fox 803,759,790
The Amazing Spider-Man Sony 697,476,794
The Hunger Games Lions Gate 689,114,563
Men in Black III Sony 623,837,312
Madagascar 3: Europe’s Most Wanted Par 573,683,119
Brave BV 422,447,709
Snow White and the Huntsman Uni 371,494,391
Ted Uni 359,792,533
Titanic 3D (reissue) Par 345,264,033
Mission: Impossible – Ghost Protocol * Par 344,943,081
Dr. Seuss’ The Lorax Uni 338,231,414
Prometheus Fox 333,737,725
Journey 2: The Mysterious Island WB 329,080,786
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Wrath of the Titans WB 305,139,409
Battleship Uni 304,315,428
John Carter BV 281,891,994
Dark Shadows WB 244,524,914
American Reunion Uni 234,988,955
Intouchables * Gaumont/Alliance 225,010,172
Safe House Uni 203,824,342
21 Jump Street Sony 202,044,850
The Vow Sony 197,130,456
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9