MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Dog Day Matinee

The Expendables 2 coined an estimated $13.3 million to once again take top spot on the weekend movie going chart. The trio of new national releases didn’t get much more than a toe-hold on audience interest. Premium Rush carried on the tradition of 1986’s Quicksilver as it peddled into eighth with $6.3 million despite allegations of doping while Hit and Run skidded on the rail with $5.7 million. The horror entry The Apparition had a semblance of $2.9 million.

The session also included a regional tryout for basketball comedy Thunderstruck that netted $320,000 and a trip to the minors. New entries on the Indian circuit provided OK results for Telugu Sudigaadu of $131,000 at 27 venues and dull returns for Hindi Shirin Farhad Ki Toh Nikal Pad of $118,000 on 54 screens.

Exclusive newcomers fared considerably better with This American Life of Sleepwalk with Me grossing $71,900 at a single site and the Barakaesque Samara with $75,300 from two engagements. The other Baraka—2016 Obama’s America—continues to surprise with a national expansion that polled $6.4 million.

The season’s glory days were definitely over with frame revenues a shade below $100 million that translated into a 32% drop from seven days back. It was nonetheless 3% improved from 2011 when the third weekend of The Help was top of the charts with $14.5 million and newcomer Colombiana took the bridesmaid’s slot with $10.4 million.

With but one more weekend remaining in movie summer box office is at roughly $3.9 billion and will likely fall short of the 2011 level of $4.27 billion.

Weekend (estimates) August 24 – 26, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Expendables Lions Gate 13.3 (3,970) -53% 3355 52.1
The Bourne Legacy Uni 9.3 (2,530) -46% 3654 84.5
ParaNorman Focus 8.6 (2,490) -39% 3455 28.2
The Campaign WB 7.4 (2,250) -43% 3302 64.5
The Dark Knight Rises WB 7.2 (2,750) -35% 2606 422.2
The Odd Life of Timothy Green BV 7.1 (2,750) -34% 2598 27.1
2016 Obama’s America Rocky Mountain 6.4 (5,860) 413% 1091 9.2
Premium Rush Sony 6.3 (2,780) NEW 2255 6.3
Hope Springs Sony 5.9 (2,440) -36% 2402 44.9
Hit and Run Open Road 4.5 (1,580) NEW 2870 5.7
Sparkle Sony 4.1 (1,830) -65% 2244 18.8
The Apparition WB 2.9 (3,630) NEW 810 2.9
Diary of a Wimpy Kid: Dog Days Fox 2.2 (1,120) -43% 1965 42.8
Total Recall Sony 1.8 (1,150) -48% 1576 55.2
Ice Age: Continental Drift Fox 1.7 (1,080) -44% 1550 153.4
Ted Uni .92 (1,170) -40% 783 214.7
Madagascar 3: Europe’s Most Wanted Par .56 (1,500) -21% 374 213.6
Brave BV .52 (1,150) -36% 452 230.1
The Amazing Spider-Man Sony .49 (1,170) -35% 418 258.3
Ek the Tiger Yash Raj .46 (3,880) -60% 118 2.4
Beasts of the Southern Wild Searchlight/eOne .45 (2,130) -20% 212 8.8
Step-Up Revolution Lions Gate .44 (1,040) -57% 428 33.6
Moonrise Kingdom Focus .42 (1,250) -17% 332 43.7
Intouchables Alliance/Weinstein .36 (1,850) -2% 194 10.7
Thunderstruck WB .32 (1,270) NEW 251 0.32
Celeste and Jesse Forever Sony Classics .28 (2,460) 14% 115 1
Robot and Frank IDP .26 (5,690) 628% 46 0.31
Weekend Total ($500,000+ Films) $91.20
% Change (Last Year) 3%
% Change (Last Week) -32%
Also debuting/expanding
To Rome with Love Sony Classics .20 (900) -18% 221 15.9
The Queen of Versailles Magnolia .19 (2,220) -10% 85 1.5
Killer Joe LD .18 (3,020) 21% 60 0.92
Ruby Sparks Fox Searchlight .16 (1,220) -45% 135 2.1
Cosmopolis eOne .16 (2,490) 123% 63 0.44
Sudigaadu Vedha .13 (4,870) 27 0.13
Shirin Farhad Ki Toh Nikal Pad Eros .12 (2,190) 54 12
Searching for Sugar Man Sony Classics .12 (4,240) 16% 29 0.5
2 Days in New York Magnolia .10 (2,460) -2% 40 0.29
Samsara Oscilloscope 75,300 (37,650) 2 0.08
Sleepwalk with Me IFC 71,900 (71,900) 1 0.07
Les Infideles Alliance 43,200 (1,880) 23 0.04
Little White Lies MPI 25,600 (8,530) 3 0.03
R2B CJ Entertainment 20,300 (1,690) 12 0.02
Hermano Music Box 14,700 (320) 46 0.01
Neighboring Sounds Cinema Guild 12,800 (12,800) 1 0.01
Somewhere Between Long Shot 7,300 (7,300) 1 0.01
Wild Horse, Wild Ride Screen Media 3,700 (3,700) 1 0.01
The Revenant Paladin 2,300 (2,300) 1 0.01
Domestic Market Share (Jan. 1 – August 23, 2012)
Distributor (releases) Gross Market Share
Warner Bros. (20) 1178.3 15.90%
Sony (18) 1140.4 15.50%
Buena Vista (12) 1100.2 14.90%
Universal (13) 1090.3 14.80%
20th Century Fox (14) 735.4 10.00%
Lions Gate (12) 715.6 9.70%
Paramount (14) 588.1 8.00%
Relativity (5) 170.8 2.30%
Fox Searchlight (8) 102.3 1.40%
Focus (6) 92.2 1.20%
Weinstein Co. (9) 88.7 1.20%
Open Road (4) 73.3 1.00%
CBS (2) 63.6 0.90%
Summit (4) 47.1 0.60%
Sony Classics (17) 40.1 0.50%
Other * (223) 155.9 2.10%
7382.3 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – Aug. 23, 2012) *
Title Distributor Gross
The Avengers BV 1,484,907,564
The Dark Knight Rises WB 928,651,346
Ice Age: Continental Drift Fox 803,759,790
The Amazing Spider-Man Sony 697,476,794
The Hunger Games Lions Gate 689,114,563
Men in Black III Sony 623,837,312
Madagascar 3: Europe’s Most Wanted Par 573,683,119
Brave BV 422,447,709
Snow White and the Huntsman Uni 371,494,391
Ted Uni 359,792,533
Titanic 3D (reissue) Par 345,264,033
Mission: Impossible – Ghost Protocol * Par 344,943,081
Dr. Seuss’ The Lorax Uni 338,231,414
Prometheus Fox 333,737,725
Journey 2: The Mysterious Island WB 329,080,786
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Wrath of the Titans WB 305,139,409
Battleship Uni 304,315,428
John Carter BV 281,891,994
Dark Shadows WB 244,524,914
American Reunion Uni 234,988,955
Intouchables * Gaumont/Alliance 225,010,172
Safe House Uni 203,824,342
21 Jump Street Sony 202,044,850
The Vow Sony 197,130,456
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office