MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Dog Day Matinee

The Expendables 2 coined an estimated $13.3 million to once again take top spot on the weekend movie going chart. The trio of new national releases didn’t get much more than a toe-hold on audience interest. Premium Rush carried on the tradition of 1986’s Quicksilver as it peddled into eighth with $6.3 million despite allegations of doping while Hit and Run skidded on the rail with $5.7 million. The horror entry The Apparition had a semblance of $2.9 million.

The session also included a regional tryout for basketball comedy Thunderstruck that netted $320,000 and a trip to the minors. New entries on the Indian circuit provided OK results for Telugu Sudigaadu of $131,000 at 27 venues and dull returns for Hindi Shirin Farhad Ki Toh Nikal Pad of $118,000 on 54 screens.

Exclusive newcomers fared considerably better with This American Life of Sleepwalk with Me grossing $71,900 at a single site and the Barakaesque Samara with $75,300 from two engagements. The other Baraka—2016 Obama’s America—continues to surprise with a national expansion that polled $6.4 million.

The season’s glory days were definitely over with frame revenues a shade below $100 million that translated into a 32% drop from seven days back. It was nonetheless 3% improved from 2011 when the third weekend of The Help was top of the charts with $14.5 million and newcomer Colombiana took the bridesmaid’s slot with $10.4 million.

With but one more weekend remaining in movie summer box office is at roughly $3.9 billion and will likely fall short of the 2011 level of $4.27 billion.

Weekend (estimates) August 24 – 26, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Expendables Lions Gate 13.3 (3,970) -53% 3355 52.1
The Bourne Legacy Uni 9.3 (2,530) -46% 3654 84.5
ParaNorman Focus 8.6 (2,490) -39% 3455 28.2
The Campaign WB 7.4 (2,250) -43% 3302 64.5
The Dark Knight Rises WB 7.2 (2,750) -35% 2606 422.2
The Odd Life of Timothy Green BV 7.1 (2,750) -34% 2598 27.1
2016 Obama’s America Rocky Mountain 6.4 (5,860) 413% 1091 9.2
Premium Rush Sony 6.3 (2,780) NEW 2255 6.3
Hope Springs Sony 5.9 (2,440) -36% 2402 44.9
Hit and Run Open Road 4.5 (1,580) NEW 2870 5.7
Sparkle Sony 4.1 (1,830) -65% 2244 18.8
The Apparition WB 2.9 (3,630) NEW 810 2.9
Diary of a Wimpy Kid: Dog Days Fox 2.2 (1,120) -43% 1965 42.8
Total Recall Sony 1.8 (1,150) -48% 1576 55.2
Ice Age: Continental Drift Fox 1.7 (1,080) -44% 1550 153.4
Ted Uni .92 (1,170) -40% 783 214.7
Madagascar 3: Europe’s Most Wanted Par .56 (1,500) -21% 374 213.6
Brave BV .52 (1,150) -36% 452 230.1
The Amazing Spider-Man Sony .49 (1,170) -35% 418 258.3
Ek the Tiger Yash Raj .46 (3,880) -60% 118 2.4
Beasts of the Southern Wild Searchlight/eOne .45 (2,130) -20% 212 8.8
Step-Up Revolution Lions Gate .44 (1,040) -57% 428 33.6
Moonrise Kingdom Focus .42 (1,250) -17% 332 43.7
Intouchables Alliance/Weinstein .36 (1,850) -2% 194 10.7
Thunderstruck WB .32 (1,270) NEW 251 0.32
Celeste and Jesse Forever Sony Classics .28 (2,460) 14% 115 1
Robot and Frank IDP .26 (5,690) 628% 46 0.31
Weekend Total ($500,000+ Films) $91.20
% Change (Last Year) 3%
% Change (Last Week) -32%
Also debuting/expanding
To Rome with Love Sony Classics .20 (900) -18% 221 15.9
The Queen of Versailles Magnolia .19 (2,220) -10% 85 1.5
Killer Joe LD .18 (3,020) 21% 60 0.92
Ruby Sparks Fox Searchlight .16 (1,220) -45% 135 2.1
Cosmopolis eOne .16 (2,490) 123% 63 0.44
Sudigaadu Vedha .13 (4,870) 27 0.13
Shirin Farhad Ki Toh Nikal Pad Eros .12 (2,190) 54 12
Searching for Sugar Man Sony Classics .12 (4,240) 16% 29 0.5
2 Days in New York Magnolia .10 (2,460) -2% 40 0.29
Samsara Oscilloscope 75,300 (37,650) 2 0.08
Sleepwalk with Me IFC 71,900 (71,900) 1 0.07
Les Infideles Alliance 43,200 (1,880) 23 0.04
Little White Lies MPI 25,600 (8,530) 3 0.03
R2B CJ Entertainment 20,300 (1,690) 12 0.02
Hermano Music Box 14,700 (320) 46 0.01
Neighboring Sounds Cinema Guild 12,800 (12,800) 1 0.01
Somewhere Between Long Shot 7,300 (7,300) 1 0.01
Wild Horse, Wild Ride Screen Media 3,700 (3,700) 1 0.01
The Revenant Paladin 2,300 (2,300) 1 0.01
Domestic Market Share (Jan. 1 – August 23, 2012)
Distributor (releases) Gross Market Share
Warner Bros. (20) 1178.3 15.90%
Sony (18) 1140.4 15.50%
Buena Vista (12) 1100.2 14.90%
Universal (13) 1090.3 14.80%
20th Century Fox (14) 735.4 10.00%
Lions Gate (12) 715.6 9.70%
Paramount (14) 588.1 8.00%
Relativity (5) 170.8 2.30%
Fox Searchlight (8) 102.3 1.40%
Focus (6) 92.2 1.20%
Weinstein Co. (9) 88.7 1.20%
Open Road (4) 73.3 1.00%
CBS (2) 63.6 0.90%
Summit (4) 47.1 0.60%
Sony Classics (17) 40.1 0.50%
Other * (223) 155.9 2.10%
7382.3 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – Aug. 23, 2012) *
Title Distributor Gross
The Avengers BV 1,484,907,564
The Dark Knight Rises WB 928,651,346
Ice Age: Continental Drift Fox 803,759,790
The Amazing Spider-Man Sony 697,476,794
The Hunger Games Lions Gate 689,114,563
Men in Black III Sony 623,837,312
Madagascar 3: Europe’s Most Wanted Par 573,683,119
Brave BV 422,447,709
Snow White and the Huntsman Uni 371,494,391
Ted Uni 359,792,533
Titanic 3D (reissue) Par 345,264,033
Mission: Impossible – Ghost Protocol * Par 344,943,081
Dr. Seuss’ The Lorax Uni 338,231,414
Prometheus Fox 333,737,725
Journey 2: The Mysterious Island WB 329,080,786
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Wrath of the Titans WB 305,139,409
Battleship Uni 304,315,428
John Carter BV 281,891,994
Dark Shadows WB 244,524,914
American Reunion Uni 234,988,955
Intouchables * Gaumont/Alliance 225,010,172
Safe House Uni 203,824,342
21 Jump Street Sony 202,044,850
The Vow Sony 197,130,456
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 11.8 3948 NEW 11.8
Captain America: The Winter Soldier 11.7 3938 -64% 129.3
Oculus 4.9 2648 NEW 4.9
Draft Day 3.6 2781 NEW 3.6
Divergent 2.3 3110 -44% 119.7
Noah 2 3282 -59% 79.4
God's Not Dead 1.6 1860 -30% 36.9
The Grand Budapest Hotel 1.2 1467 -37% 36.6
Muppets Most Wanted 0.55 2261 -63% 44
Mr. Peabody & Sherman 0.45 2001 -66% 103.8
Also Debuting
Race Gurram 0.25 83
Disco Singh 46,700 40
Joe 28,400 48
Only Lovers Left Alive 24,200 4
Bhoothnath Returns 23,800 56
The Railway Man 18,100 4
Cuban Fury 17,700 79
Naan Sigappu Manithan 6,500 17
Dancing in Jaffa 4,750 1
Hateship Loveship 3,100 1
Hank & Asha 2,300 1
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9