By Ray Pride Pride@moviecitynews.com

GUS VAN SANT’S PROMISED LAND, WRITTEN BY & STARRING MATT DAMON AND JOHN KRASINSKI, TO BEGIN THEATRICAL RUN DECEMBER 28, 2012

FOR IMMEDIATE RELEASE

NEW YORK, August 23, 2012 – Promised Land, Focus Features’ contemporary drama from two-time Academy Award-nominated director Gus Van Sant, will be released in exclusive engagements in New York and Los Angeles on Friday, December 28, 2012, prior to an expansion in January 2013. The film’s original screenplay was written by John Krasinski and Matt Damon, based on a story by Dave Eggers. Participant Media co-financed the movie, for which Focus holds worldwide rights.

Participant’s Jeff Skoll (The Help) and Jonathan King (The Best Exotic Marigold Hotel) executive-produced Promised Land with Mr. Van Sant and Ron Schmidt (Won’t Back Down). Mr. Damon and Mr. Krasinski produced the movie with Chris Moore. Mr. Moore co-produced Good Will Hunting, which brought its stars and co-writers, Mr. Damon and Ben Affleck, the Academy Award for Best Original Screenplay. Mr. Van Sant earned his first Oscar nomination for directing Good Will Hunting; his second came for directing Focus’ Milk, which won two Academy Awards. Mr. Krasinski previously starred for Focus in Away We Go, which was co-written by Mr. Eggers. Mr. Damon previously starred for Participant in Contagion.

In addition to Mr. Damon and Mr. Krasinski, the cast of Promised Land includes Rosemarie DeWitt (Rachel Getting Married), Academy Award nominee Hal Holbrook (Into the Wild), Scoot McNairy (of this October’s Killing Them Softly), Titus Welliver (The Town), and, in her fourth film for Focus, Academy Award winner Frances McDormand.

Mr. Damon plays Steve Butler, a corporate salesman who arrives in a rural town with his sales partner, Sue Thomason (Ms. McDormand). With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company’s offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher (Mr. Holbrook) with support from a grassroots campaign led by another man (Mr. Krasinski) who counters Steve both personally and professionally.

Participant Media (www.participantmedia.com) is an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart (www.takepart.com). Participant was founded by Chairman Jeff Skoll in 2004; Jim Berk serves as CEO. Participant’s films include The Kite Runner; Charlie Wilson’s War; An Inconvenient TruthGood Night, and Good Luck.; The Visitor; Food, Inc.;The Cove; The Crazies; Countdown to Zero; Waiting for “Superman;” Fair Game; PAGE ONE: Inside The New York Times; The HelpContagion; The Best Exotic Marigold Hotel; and Last Call at the Oasis.

Focus Features and Focus Features International (www.focusfeatures.com) comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world; and is celebrating its 10th Anniversary in 2012.

In addition to Promised Land, current and upcoming Focus Features releases include Moonrise Kingdom, the hit movie from Wes Anderson; Sam Fell and Chris Butler’s ParaNorman, the new 3D stop-motion comedy thriller from animation company LAIKA; Jamie Travis’ contemporary comedyFor a Good Time, Call…, starring Ari Graynor and Lauren Anne Miller; Closed Circuit, the suspense thriller directed by John Crowley and starring Eric Bana and Rebecca Hall; Paul Weitz’s comedy/drama Admission, starring Tina Fey and Paul Rudd; the historical tale Hyde Park on Hudson, directed by Roger Michell and starring Academy Award nominees Bill Murray and Laura Linney; and Joe Wright’s epic love story Anna Karenina, starring Keira Knightley, Jude Law, and Aaron Taylor-Johnson.

Focus Features and Focus Features International are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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“When Bay keeps these absurd plot-gears spinning, he’s displaying his skill as a slick, professional entertainer. But then there are the images of motion—I hesitate to say, of things in motion, because it’s not clear how many things there are in the movie, instead of mere digital simulations of things. It doesn’t matter. What matters is that there’s a car chase through London, seen from the level of tires, that could have gone on for an hour, um, tirelessly. What matters is that the defenestrated Cade saves himself by leaping from drone to drone in midair like a frog skipping among lotus pads; that he and Vivian slide along the colossal, polished expanses of sharply tilting age-old fields of metal like luge Olympians. What matters is that, when this heroic duo find themselves thrust out into the void of inner space from a collapsing planet, it has a terrifyingly vast emptiness that Bay doesn’t dare hold for more than an instant lest he become the nightmare-master. What matters is that the enormous thing hurtling toward Earth is composed in a fanatical detail that would repay slow-motion viewing with near-geological patience. Bay has an authentic sense of the gigantic; beside the playful enormity of his Transformerized universe, the ostensibly heroic dimensions of Ridley Scott’s and Christopher Nolan’s massive visions seem like petulant vanities.”
~ Michael Bay Gives Richard Brody A Tingle

How do you see film evolving in this age of Netflix?

I thought the swing would be quicker and more violent. There have been two landmark moments in the history of French film. First in 1946, with the creation of the CNC under the aegis of Malraux. He saved French cinema by establishing the advance on receipts and support fund mechanisms. We’re all children of this political invention. Americans think that the State gives money to French films, but they’re wrong. Through this system, films fund themselves!

The other great turning point came by the hand of Jack Lang in the 1980s, after the creation of Canal+. While television was getting ready to become the nemesis of film, he created the decoder, and a specific broadcasting space between film and television, using new investments for film. That once again saved French film.

These political decisions are important. We’re once again facing big change. If our political masters don’t take control of the situation and new stakeholders like Netflix, Google and Amazon, we’re headed for disaster. We need to create obligations for Internet service providers. They can’t always be against film. They used to allow piracy, but now that they’ve become producers themselves, they’re starting to see things in a different light. This is a moment of transition, a strong political act needs to be put forward. And it can’t just be at national level, it has to happen at European level.

Filmmaker Cédric Klapisch