By Ray Pride Pride@moviecitynews.com

GUS VAN SANT’S PROMISED LAND, WRITTEN BY & STARRING MATT DAMON AND JOHN KRASINSKI, TO BEGIN THEATRICAL RUN DECEMBER 28, 2012

FOR IMMEDIATE RELEASE

NEW YORK, August 23, 2012 – Promised Land, Focus Features’ contemporary drama from two-time Academy Award-nominated director Gus Van Sant, will be released in exclusive engagements in New York and Los Angeles on Friday, December 28, 2012, prior to an expansion in January 2013. The film’s original screenplay was written by John Krasinski and Matt Damon, based on a story by Dave Eggers. Participant Media co-financed the movie, for which Focus holds worldwide rights.

Participant’s Jeff Skoll (The Help) and Jonathan King (The Best Exotic Marigold Hotel) executive-produced Promised Land with Mr. Van Sant and Ron Schmidt (Won’t Back Down). Mr. Damon and Mr. Krasinski produced the movie with Chris Moore. Mr. Moore co-produced Good Will Hunting, which brought its stars and co-writers, Mr. Damon and Ben Affleck, the Academy Award for Best Original Screenplay. Mr. Van Sant earned his first Oscar nomination for directing Good Will Hunting; his second came for directing Focus’ Milk, which won two Academy Awards. Mr. Krasinski previously starred for Focus in Away We Go, which was co-written by Mr. Eggers. Mr. Damon previously starred for Participant in Contagion.

In addition to Mr. Damon and Mr. Krasinski, the cast of Promised Land includes Rosemarie DeWitt (Rachel Getting Married), Academy Award nominee Hal Holbrook (Into the Wild), Scoot McNairy (of this October’s Killing Them Softly), Titus Welliver (The Town), and, in her fourth film for Focus, Academy Award winner Frances McDormand.

Mr. Damon plays Steve Butler, a corporate salesman who arrives in a rural town with his sales partner, Sue Thomason (Ms. McDormand). With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company’s offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher (Mr. Holbrook) with support from a grassroots campaign led by another man (Mr. Krasinski) who counters Steve both personally and professionally.

Participant Media (www.participantmedia.com) is an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart (www.takepart.com). Participant was founded by Chairman Jeff Skoll in 2004; Jim Berk serves as CEO. Participant’s films include The Kite Runner; Charlie Wilson’s War; An Inconvenient TruthGood Night, and Good Luck.; The Visitor; Food, Inc.;The Cove; The Crazies; Countdown to Zero; Waiting for “Superman;” Fair Game; PAGE ONE: Inside The New York Times; The HelpContagion; The Best Exotic Marigold Hotel; and Last Call at the Oasis.

Focus Features and Focus Features International (www.focusfeatures.com) comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world; and is celebrating its 10th Anniversary in 2012.

In addition to Promised Land, current and upcoming Focus Features releases include Moonrise Kingdom, the hit movie from Wes Anderson; Sam Fell and Chris Butler’s ParaNorman, the new 3D stop-motion comedy thriller from animation company LAIKA; Jamie Travis’ contemporary comedyFor a Good Time, Call…, starring Ari Graynor and Lauren Anne Miller; Closed Circuit, the suspense thriller directed by John Crowley and starring Eric Bana and Rebecca Hall; Paul Weitz’s comedy/drama Admission, starring Tina Fey and Paul Rudd; the historical tale Hyde Park on Hudson, directed by Roger Michell and starring Academy Award nominees Bill Murray and Laura Linney; and Joe Wright’s epic love story Anna Karenina, starring Keira Knightley, Jude Law, and Aaron Taylor-Johnson.

Focus Features and Focus Features International are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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“I never, ever, ever read anything about myself. Not my interviews, not stories about me. I never, ever read any criticism of my films. I scrupulously have avoided any self-preoccupation. When I first started, that was not the case. I just pay attention to the work and don’t read about how great I am or what a fool I am. The enjoyment has got to come from doing the project. It’s fun to get up in the morning and have your script in front of you and to meet with your scenic designer and your cinematographer, to get out on the set and work with these charming men and beautiful women and put in this Cole Porter music and great costumes. When that’s over, and you’ve made your best movie, move on. I never look at the movie again — I never read anything about it again.”
~ Woody Allen

I do think the polemic of diversity right now is being handled with a lead pipe. It’s talked about in a way that’s not complex— and it’s a very complex issue. It’s not black and white. It’s not a conspiracy to keep women down. It’s a psychology of risk aversion. Women are question marks to the studios The indie world is changing, television is changing, but if you talk about mainstream Hollywood, they’re still looking at a question mark. [So] it’s not some kind of war. It’s people trying to figure out, imperfectly, how to change a culture that has been one way for a really long time. In terms of this movie, though, Sony was on our ass about diversity from day one. They were like, ‘Look: We want you to make your own movie. We just also want to tell you that there are other options, ones that we’re really open to, and here’s all the people we love.’ And those lists, they were the most diverse lists I’ve ever seen.
~ Jodie Foster

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