By Ray Pride Pride@moviecitynews.com

GUS VAN SANT’S PROMISED LAND, WRITTEN BY & STARRING MATT DAMON AND JOHN KRASINSKI, TO BEGIN THEATRICAL RUN DECEMBER 28, 2012

FOR IMMEDIATE RELEASE

NEW YORK, August 23, 2012 – Promised Land, Focus Features’ contemporary drama from two-time Academy Award-nominated director Gus Van Sant, will be released in exclusive engagements in New York and Los Angeles on Friday, December 28, 2012, prior to an expansion in January 2013. The film’s original screenplay was written by John Krasinski and Matt Damon, based on a story by Dave Eggers. Participant Media co-financed the movie, for which Focus holds worldwide rights.

Participant’s Jeff Skoll (The Help) and Jonathan King (The Best Exotic Marigold Hotel) executive-produced Promised Land with Mr. Van Sant and Ron Schmidt (Won’t Back Down). Mr. Damon and Mr. Krasinski produced the movie with Chris Moore. Mr. Moore co-produced Good Will Hunting, which brought its stars and co-writers, Mr. Damon and Ben Affleck, the Academy Award for Best Original Screenplay. Mr. Van Sant earned his first Oscar nomination for directing Good Will Hunting; his second came for directing Focus’ Milk, which won two Academy Awards. Mr. Krasinski previously starred for Focus in Away We Go, which was co-written by Mr. Eggers. Mr. Damon previously starred for Participant in Contagion.

In addition to Mr. Damon and Mr. Krasinski, the cast of Promised Land includes Rosemarie DeWitt (Rachel Getting Married), Academy Award nominee Hal Holbrook (Into the Wild), Scoot McNairy (of this October’s Killing Them Softly), Titus Welliver (The Town), and, in her fourth film for Focus, Academy Award winner Frances McDormand.

Mr. Damon plays Steve Butler, a corporate salesman who arrives in a rural town with his sales partner, Sue Thomason (Ms. McDormand). With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company’s offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher (Mr. Holbrook) with support from a grassroots campaign led by another man (Mr. Krasinski) who counters Steve both personally and professionally.

Participant Media (www.participantmedia.com) is an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart (www.takepart.com). Participant was founded by Chairman Jeff Skoll in 2004; Jim Berk serves as CEO. Participant’s films include The Kite Runner; Charlie Wilson’s War; An Inconvenient TruthGood Night, and Good Luck.; The Visitor; Food, Inc.;The Cove; The Crazies; Countdown to Zero; Waiting for “Superman;” Fair Game; PAGE ONE: Inside The New York Times; The HelpContagion; The Best Exotic Marigold Hotel; and Last Call at the Oasis.

Focus Features and Focus Features International (www.focusfeatures.com) comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world; and is celebrating its 10th Anniversary in 2012.

In addition to Promised Land, current and upcoming Focus Features releases include Moonrise Kingdom, the hit movie from Wes Anderson; Sam Fell and Chris Butler’s ParaNorman, the new 3D stop-motion comedy thriller from animation company LAIKA; Jamie Travis’ contemporary comedyFor a Good Time, Call…, starring Ari Graynor and Lauren Anne Miller; Closed Circuit, the suspense thriller directed by John Crowley and starring Eric Bana and Rebecca Hall; Paul Weitz’s comedy/drama Admission, starring Tina Fey and Paul Rudd; the historical tale Hyde Park on Hudson, directed by Roger Michell and starring Academy Award nominees Bill Murray and Laura Linney; and Joe Wright’s epic love story Anna Karenina, starring Keira Knightley, Jude Law, and Aaron Taylor-Johnson.

Focus Features and Focus Features International are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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“I don’t really think, Sean, that you need to know about my various sexual liaisons. Or that anyone else needs to. I did write about them. I filled a hundred pages of Moleskine notebooks with my one-night stands, my affairs. But I decided they didn’t belong in a professional memoir. First of all, these are real people we’re talking about. Many of them were enjoyable. Some were abject failures. My wife said to me when she read the pages, ‘Of what purpose is this in a memoir? Of what purpose is this other than to titillate?’ The point is, I never see them. It’s because I have nothing in common with them, frankly. And probably didn’t at the time. I could not provide a sensible reason why I married these women. The thing is, in the case of my marriages, it takes two people to fuck up a marriage. It wasn’t simply the fault of these women that I lost interest in them and realised they were insignificant relationships. Which is how I look at them right now–as being insignificant. I see them as blips.”
~ William Friedkin On Cutting Interviewers Off At The Sass

“I have to imagine from Mr. Spielberg’s point of view, the paradigm shift in the 1970s was just the new “normal,” a “halcyon era” from which we are straying in the 21st century–because theatrical exhibition is tenuous (as it has been since the 1940s), the home video market has dried up and people are watching pirated movies on their phone. Spielberg’s coming-of-age era was for him the halcyon period that the 21st century “implosion” will cause to go “crashing into the ground.” But he is wrong. The market for movies is actually diverse and highly segmented–although from the top-down movie industry vantage point and media punditry you would not think this to be true.  Would we really mourn for Mr. Spielberg or ourselves if Lincoln would have been made for cable or had played on public television?  Is it bad for humanity that cable television is creating wonderful, resonant stories in long-form series that people want to watch at home on TV (or streamed onto their computer)? I don’t think so, but it is a paradigm shift and it might affect people’s theatrical moviegoing habits. Televisions in people’s homes have had that effect for seven decades–it is not a new phenomenon. As Art House cinema impresarios we need to focus on what WE can do at our theaters and in our communities. It is not productive for us to fret over what pundits say or about what well-meaning filmmakers like the Stevens–Spielberg and Soderbergh–say. We should fret about what we can do in our communities. What we can do to support filmmakers.”
~ From A Response By Russ Collins, CEO, Michigan Theater – Ann Arbor And Director, Art House Convergence, To Mr. Spielberg