By Ray Pride



NEW YORK, August 23, 2012 – Promised Land, Focus Features’ contemporary drama from two-time Academy Award-nominated director Gus Van Sant, will be released in exclusive engagements in New York and Los Angeles on Friday, December 28, 2012, prior to an expansion in January 2013. The film’s original screenplay was written by John Krasinski and Matt Damon, based on a story by Dave Eggers. Participant Media co-financed the movie, for which Focus holds worldwide rights.

Participant’s Jeff Skoll (The Help) and Jonathan King (The Best Exotic Marigold Hotel) executive-produced Promised Land with Mr. Van Sant and Ron Schmidt (Won’t Back Down). Mr. Damon and Mr. Krasinski produced the movie with Chris Moore. Mr. Moore co-produced Good Will Hunting, which brought its stars and co-writers, Mr. Damon and Ben Affleck, the Academy Award for Best Original Screenplay. Mr. Van Sant earned his first Oscar nomination for directing Good Will Hunting; his second came for directing Focus’ Milk, which won two Academy Awards. Mr. Krasinski previously starred for Focus in Away We Go, which was co-written by Mr. Eggers. Mr. Damon previously starred for Participant in Contagion.

In addition to Mr. Damon and Mr. Krasinski, the cast of Promised Land includes Rosemarie DeWitt (Rachel Getting Married), Academy Award nominee Hal Holbrook (Into the Wild), Scoot McNairy (of this October’s Killing Them Softly), Titus Welliver (The Town), and, in her fourth film for Focus, Academy Award winner Frances McDormand.

Mr. Damon plays Steve Butler, a corporate salesman who arrives in a rural town with his sales partner, Sue Thomason (Ms. McDormand). With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company’s offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher (Mr. Holbrook) with support from a grassroots campaign led by another man (Mr. Krasinski) who counters Steve both personally and professionally.

Participant Media ( is an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online Social Action Network is TakePart ( Participant was founded by Chairman Jeff Skoll in 2004; Jim Berk serves as CEO. Participant’s films include The Kite Runner; Charlie Wilson’s War; An Inconvenient TruthGood Night, and Good Luck.; The Visitor; Food, Inc.;The Cove; The Crazies; Countdown to Zero; Waiting for “Superman;” Fair Game; PAGE ONE: Inside The New York Times; The HelpContagion; The Best Exotic Marigold Hotel; and Last Call at the Oasis.

Focus Features and Focus Features International ( comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world; and is celebrating its 10th Anniversary in 2012.

In addition to Promised Land, current and upcoming Focus Features releases include Moonrise Kingdom, the hit movie from Wes Anderson; Sam Fell and Chris Butler’s ParaNorman, the new 3D stop-motion comedy thriller from animation company LAIKA; Jamie Travis’ contemporary comedyFor a Good Time, Call…, starring Ari Graynor and Lauren Anne Miller; Closed Circuit, the suspense thriller directed by John Crowley and starring Eric Bana and Rebecca Hall; Paul Weitz’s comedy/drama Admission, starring Tina Fey and Paul Rudd; the historical tale Hyde Park on Hudson, directed by Roger Michell and starring Academy Award nominees Bill Murray and Laura Linney; and Joe Wright’s epic love story Anna Karenina, starring Keira Knightley, Jude Law, and Aaron Taylor-Johnson.

Focus Features and Focus Features International are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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“There was somebody from Creative Screenwriting Magazine who was here earlier, and she said ‘Have you got any advice for writers?’ and I said, ‘Yeah, write standing up’. Because this time around, I bought a cheap little stand off Amazon, and I wrote standing up, because it’s slightly uncomfortable – it’s not so uncomfortable that you can’t do it, it’s slightly uncomfortable. And it means you don’t end up going on the internet, basically, because you’re there to do a fucking job. So I’ll write for 25 minutes… then I’ll go and play on the PlayStation for a bit. And I do this all night. I go nocturnal. And then I go back and I’ll write a bit more, and then I go back to the PlayStation, and then I go back… And hopefully by then, I’ll lose track of time and then I’ll be writing for fucking ages, and then there’s a point where you get excited about it. So my advice for writers is always: write standing up, and get Scrivener, and write in 25 minute bursts, and get a PlayStation.”
~ Charlie Brooker

“People used to love to call me a maverick, because I had a big mouth, and I’d say, ‘That bum!’ or something like that when I was young. Mainly, because I believed it, and I didn’t know there was anybody’s pain connected to the business. I was so young, I didn’t feel any pain. I just thought, ‘Why don’t they do some exciting, venturesome things? Why are they just sitting there, doing these dull pictures that have already been done many, many times, and calling them exciting? That’s a lie — they’re not exciting. Exciting is an experiment… That reputation keeps with you, through the years. Once the press calls you a maverick, it stays in their files. I’ll be dead five years, and they’ll still be saying, ‘That maverick son-of-a-bitch, he’s off in Colorado, making a movie.’ As if they really cared. You know, in this business, it’s all jealousy. I mean, this is the dumbest business I’ve ever seen in my life. If somebody gets married, they say, ‘It’ll never work.’ If somebody gets divorced, they say, ‘Good. I’ll give you my lawyer.’ If somebody loses a job, everyone will call him — to gloat. They’ll discuss it, they’ll be happy, they’ll have parties. I don’t understand how people that can see each other all the time, and be friends, can be so happy about each other’s demise.”
~ John Cassavetes


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