MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
American Sniper 18.3 3705 -40% 154.1
The Boy Next Door 5.6 2602 NEW 5.6
The Wedding Ringer 3.3 3003 -53% 31.4
Paddington 2.6 3355 -44% 30.2
Taken 3 2.1 2909 -51% 70.5
The Imitation Game 2 2025 4% 55.5
Selma 1.5 2046 -37% 35.2
Mordecai 1.5 2648 NEW 1.5
Strange Magic 1.3 3020 NEW 1.3
Into the Woods 0.95 2270 -43% 118.6
Also Debuting
Cake 0.27 482
Baby 0.12 85
Dolly Ki Dolly 34,000 60
Patas 19 20
Manny 12,000 5
Black Sea 12,000 5
Song One 9,500 27
Americons 6,300 14
The Humbling 6,200 16
Red Army 4,700 3
The Duke of Burgundy 3,450 3
Love Forecast 3,400 1
R100 2,290 8
We'll Never Have Paris 2,200 10
Tru Love 1,300 1
Son of a Gun 1,000 14
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4