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MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Home 15.5 3708 NEW 15.5
Get Hard 12.8 3175 NEW 12.8
Insurgent 6.8 3875 -68% 71.2
Cinderella 4.7 3815 -50% 137.2
It Follows 1.4 1218 1267% 2.1
Kingsman: The Secret Service 0.8 1785 -36% 117.2
Run All Nigfht 0.6 2377 -56% 22.2
The Second Best Exotic Marigold Hotel 0.6 1498 -35% 26.6
The Gunman 0.6 2816 -67% 7.4
Do You Believe? 0.4 1356 -67% 5.3
Also Debuting
While We're Young 64,900 4
Jil 62,000 67
A Girl Like Her 41,600 175
Serena 31,600 60
That Thing Called Tadhana 17,700 33
The Salt of the Earth 11,450 4
How to Fight in Six Inch Heels 9,000 6
Ride the Thunder 7,300 1
Boychoir 6,500 7
Man from Reno 4,700 4
White God 4,300 2
100 Days of Love 4,200 7
The Riot Club 4,100 5
Marinoni: The Fire in the Frame 2,100 2
The Barber 1,500 10
Nightlife 1,400 8
Kidnapping of Michel Houellebe 1,000 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4
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