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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Finding Dory 23.6 4305 -48% 236.9
Independence Day: Resurgence * 16.7 4068 New 16.7
The Shallows 6.7 2962 New 6.7
Central Intelligence 5.6 3508 -56% 56.6
Free State of Jones 2.6 2815 New 2.6
The Conjuring 2 5.4 3033 -54% 81.7
Now You See Me 2 1.7 2745 -40% 48.1
X-Men: Apocalypse 0.7 1679 -49% 149.4
TMNJT 2  0.65 1947 -57% 75.4
Me Before You 0.65 1538 -58% 49.9
* includes Thursday previews
Also Debuting
The Neon Demon 0.24 783
Sardaarji 2 73,700 62
Swiss Army Man 48,300 3
Three 20,000 18
Hunt for the Wilderpeople 18,900 5
Raman Raghav 2.0 15,700 62
Oka Manasu 10,200 72
Wiener-Dog 8,350 2
Eat That Question 5,400 2
Les Cowboys 3,650 4
The Kind Words 1,800 1
Right Now, Wrong Then 1,700 2
Septembers of Shiraz 1,550 9
Yarn 1,400 1
The Duel 1,250 10
Vigilante Diaries 1,200 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4
Z Weekend Report