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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume

The Angry Birds Movie

10.8 3932 New 10.8
Captain America: Civil War 8.8 4226 -55% 323.1
Neighbors 2: Sorority Rising 8.7 3384 New 8.7
The Nice Guys 3.8 2865 New 3.8
The Jungle Book 2.7 3460 -34% 319.2
Money Monster 2 3104 -60% 22
The Darkness 0.7 1769 -67% 6.8
Zootopia 0.35 1377 -40% 333.1
The Huntsman: Winter's War 0.35 1246 -52% 45.8
Mother's Day 0.3 1719 -66% 30.5


Also Debuting
Brahmotsayam 0.26 194
This Time 69,000 71
Sarbjit 34,100 98
Kaptaan 23,700 29
Weiner 20,400 5
Maggie's Plan 16,900 5
The Abolitionists 16,000 12
Manhattan Night 4,100 12
Ma Ma 3,900 1
U-Turn 3,800 4
Back in the Day 2,300 15

3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4
Z Weekend Report