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MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Age of Adaline Lionsgate 4.9 2991 NEW
Furious 7 Uni 4.8 3808 -42%
Paul Blart: Mall Cop 2 Sony 3.8 3633 -48%
Unfriended Uni 2 2775 -71%
Home Fox 1.8 3311 -25%
Ex Machina A24 1.7 1255 501%
The Longest Ride Fox 1.4 3140 -43%
Little Boy Open Road 1.2 1045 NEW
Monkey Kingdom BV 1.1 2012 -31%
Get Hard WB 1 2276 -29%
Also Debuting
The Water Diviner WB 0.37 320
Brotherly Love FreeStyle 79,500 200
Auriele Laflamme Telefiction 71,600 66
Kurt Cobain: Montage of Heck HBO 53,700 3
Dohchay CineGalaxy 45,950 89
Kid Kulafu ABS 29,000 25
Adult Beginners Weinstein Co. 16,300 10
Blackbird Image Ent. 13,800 11
Kung Fu Killer Well Go 13,700 22
La French Seville 11,900 18
Don't Think I've Forgotten Argot 4,950 2
Just Before I Go FreeStyle 2,900 2
24 Days Menemsha 2,400 14
Road to Juarez Mouse Trap 2,300 8
Emptying the Skies Music Box 1,600 1
Misery Loves Comedy TriBeCa 1,250 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4
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