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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Magnificent Seven 12.6 3674 New 12.6
Storks 5.7 3922 New 5.7
Sully 4.1 3955 -37% 82.7
Bridget Jones' Baby 1.5 2930 -53% 13.4
Blair Witch 1.3 3121 -68% 13.4
Snowden 1.2 2443 -60% 12.2
Don't Breathe 1.1 2438 -35% 78.4
Suicide Squad 0.8 2172 -33% 315.8
When the Bough Breaks 0.7 1444 -57% 24.8
Hell or High Water 0.3 1128 -48% 24.1
Also Debuting
Barelona: A Love Untold 0.13 69
Majnu 0.11 114
Queen of Katwe 81,600 52
Juste la fin du monde 55,700 52
The Dressmaker 53,300 36
The Age of Shadows 43,100 41
Soulmate 35,000 21
Aandavan Kattalai 8,900 10
Goat 6,500 18
Thodari 6,400 51
My Blind Brother 5,500 23
Banjo 5,100 20
The Lovers and the Despot 4,100 8
Total Frat Movie 3,450 4
77 Minutes 3,400 1
The Best Democracy Can Buy 3,200 1
Closet Monster 2,000 1
Generation Startup 1,700 1
Chicken People 1,650 2
I.T. 1,500 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4
Z Weekend Report