Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: July 15, 2012

Ice Work If You Can Get It

Ice Age: Continental Shift – the fourth installment of the animated franchise – brrrrrought in an estimated $45.9 million in its debut to lead weekend movie going. It was the session’s only incoming wide national release.

In the niches a couple of Indian imports had solid bows. Bollywood’s Cocktail (unrelated to the early Tom Cruise vehicle) grossed $680,000 at 98 bars while Tamil Billa 2 opened with $115,000 from 33 screens. In Quebec Omerta, based on a popular TV series, had a potent $420,000 launch from 25 playdates following a $190,000 tally from its pre-weekend Wednesday debut.

Exclusive and limited bows included encouraging returns of $19,900 for non-fiction yarn The Imposter at a single venue as well as $71,700 at seven for French import Farewell My Queen and $23,500 for Sweden’s Easy Money at two sites. The intriguingly titled The Obama Effect, a drama set during the 2008 election, garnered $88,400 at 25 locations for an inconclusive second term.

Overall box office for the frame amassed close to $165 million that resulted in a 19% drop from last weekend. It was a sharper 39% decline from 2011 when the final installment of the Harry Potter set a record series opening of $169.2 million.

2012 box office crossed $6 billion this weekend and a little more than a half year into the calendar the pace of movie going is 10.5% ahead of last year.

Ice Age 4 is arriving on these shores after a two week head start internationally that’s generated more than $250 million. Apart from the very good news for Denis Leary – who is also featured in weekend runner-up The Amazing Spider-Man – the film debuted pretty much to expectation. Exit demos revealed a slim female bias of 50% and an audience composed equally of over/under 25 year olds; presumably some willingly in tow with their youngsters.

One Response to “The Weekend Report: July 15, 2012”

  1. Jim Mountjoy says:

    It would be nice to see a chart this week!

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Maze Runner 11.2 3604 NEW 11.2
A Walk Among the Tombstones 4.7 2712 NEW 4.7
This is Where I Leave You 3.8 2868 NEW 3.8
No Good Deed 2.9 2175 -67% 32.8
Dolphin Tale 2 2.1 3656 -50% 20.2
Guardians of the Galaxy 1.4 2846 -35% 309.9
Let's Be Cops 0.75 2312 -41% 75.3
The Drop 0.65 1192 -56% 6.3
Teenage Mutant Ninja Turtles 0.6 2348 -47% 183
If I Stay 0.55 2371 -54% 46.4
Also Debuting
Aagadu 0.39 121
Tusk 0.37 602
Dr. Cabbie 0.36 55
Khoobsurat 0.11 57
Mommy 0.11 62
Daawat-e-Ishq 70,700 101
The Guest 25,400 19
The Zero Theorem 28,400 55
Hector and the Search for Happiness 16,900 2
Yellow Day 11,700 1
Pump 11,600 3
Art and Craft 8,550 2
Tazza 2: The Hidden Card 6,550 1
Aranmanai 5,200 11
Not Cool 5,000 1
20,000 Days on Earth 3,800 2
Keep on Keepin' On 3,100 2
Fort Bliss 1,650 3
Holidaysburg 1,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4