MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Watch Your Step

The Dark Knight Rises continued to ascend as the clear movie going favorite with an estimated $62.4 million gross in its second weekend. The current session featured two new national releases that bowed to so-so results. The comedic security romp The Watch opened third in the ratings with an estimated $12.8 million and a pas behind Step-Up Revolution bowed to a box office of $11.7 million.

In the niches new Indian imports were just fair with the Hindi Kya Super Kool Hain Hum providing a $130,000 tally at 54 venues while Telegu Uu Kodathara Ulikki Padathara limped to $59,400 from 41 locations.

The results were more encouraging for incoming limited and exclusive entries. The quirky rom-com Ruby Sparks mined $147,000 from 13 jewel boxes while Killer Joe slayed ‘em with $33,400 at a trio of playdates. Comparably strong was the non-fiction musical Searching for Sugar Man with $27,600 also at three sites.

Overall session revenues pushed to roughly $135 million and a 43% collapse from seven days earlier. It was additionally 25% behind the 2011 pace when freshmen entries Cowboys & Aliens and The Smurfs duked it out for bragging rights with respective premiere box office of $36.4 million and $35.6 million.

Following last weekend’s tragedy in Aurora, Colorado the industry held its breath about possible reverberations. Friday’s launch of the Olympics wasn’t helpful for those wanting to provide a rush to judgment. And Saturday’s rebound, though bountiful, is no more than a quick snap shot of current ebbs and flows in viewership.

As with the shift to a more mature audience, the possible impact of movie attendance as a result of security concerns won’t be anything more than anecdotal for months. The theater chains_unlike post 9/11 airlines_have decided against either ramping up security or providing incentives (monetary or otherwise) to remind patrons of the joy and ritual of going out and escaping into a fantasy world.

Expectations were modest ($15 million to $17 million) for both The Watch and Step-Up Revolution but neither film quite cleared the bar. The Watch, a comedic mashup of Paul Blart and Invasion of the Body Snatchers, skewed 60% male in its audience. It was also 59% aged 25 years old and senior according to exit reports.

The fourth installment of the youth-targeted dance franchise Step-Up appeared to be slightly off tempo although its core audience showed consistency. It’s female centric and that gender constituted 64% of initial viewship with 71% aged 24 years old and more junior.

With the on-going stamina of the likes of Moonshine Kingdom, The Best Exotic Marigold Hotel and To Rome with Love summer 2012 continues the trend of a buoyant movie going time for mature and alternative audiences. It might even be a box office record but we’ll just have to wait for that pronouncement.

 

Weekend (estimates) July 27 – 29, 2012
Title Distributor Gross (average) % change * Theaters Cume
The Dark Knight Rises WB 62.4 (14,160) -52% 4404 287.4
Ice Age: Continental Drift Fox 13.3 (3,440) -35% 3869 114.9
The Watch Fox 12.8 (4,040) NEW 3168 12.8
Step-Up Revolution Lions Gate 11.7 (4,570) NEW 2567 11.7
Ted Uni 7.3 (2,340) -27% 3129 193.6
The Amazing Spider-Man Sony 6.6 (2,100) -40% 3129 241.8
Brave BV 4.2 (1,650) -30% 2551 217.2
Magic Mike WB 2.5 (1,220) -41% 2075 107.5
Savages Uni 1.7 (1,220) -49% 1414 43.9
Moonrise Kingdom Focus 1.4 (1,590) -26% 853 38.6
Medea’s Witness Protection Lions Gate 1.3 (1,180) -42% 1111 62.7
To Rome with Love Sony Classics 1.0 (1,970) -32% 492 12.9
Beasts of the Southern Wild Searchlight/eOne .90 (4,320) 18% 208 4.2
Madagascar 3: Europe’s Most Wanted Par .85 (1,050) -37% 808 209.5
The Avengers BV .53 (1,420) -15% 373 616
Katy Perry: Part of Me Par .52 (860) -55% 606 24.1
Intouchables Alliance/Weinstein .50 (2,580) 38% 194 8
The Hunger Games Lions Gate .39 (1,270) 116% 310 405.7
Snow White and the Huntsman Uni .36 (1,010) -16% 355 153.2
The Best Exotic Marigold Hotel Fox Searchlight .32 (1,170) -23% 276 44.5
Prometheus Fox .21 (900) -33% 229 125.5
Men in Black III Sony .20 (990) -22% 203 175.8
Weekend Total ($500,000+ Films) $129.50
% Change (Last Year) -25%
% Change (Last Week) -43%
Also debuting/expanding
Ruby Sparks Searchlight .15 (11,310) 13 0.19
The Queen of Versailles Magnolia .14 (5,930) 166% 23 0.22
Kya Super Kool Hain Hum Alt Entertain. .13 (2,400) 54 0.13
Take This Waltz Mongrol/Magnolia 78,700 (1,230) -39% 64 1
Uu Kodathara Ulikki Padathara Cool Flicks 59,400 (1,450) 41 0.06
Ai Weiwei: Never Sorry IFC 46,300 (7,720) 6 0.05
Killer Joe LD 33,400 (11,130) 3 0.03
Searching for Sugar Man Sony Classics 27,600 (9,200) 3 0.03
Deranged CJ Entertainment 22,500 (2,040) 11 0.02
Sacrifice IDP 12,200 (1,360) 9 0.01
Klown Drafthouse 9,300 (4,650) 2 0.01
Home Run Showdown Image 8,600 (8,600) 1 0.01
Nuit #1 Adopt 3,500 (3,500) 1 0.01
Domestic Market Share (Jan. 1 – July 26, 2012)
Distributor (releases) Gross Market Share
Buena Vista (11) 1060.9 16.20%
Sony (15) 1006.9 15.30%
Universal (12) 978.8 14.90%
Warner Bros. (19) 920.1 14.00%
Lions Gate (10) 637.3 9.70%
20th Century Fox (12) 609.6 9.30%
Paramount (14) 581.9 8.90%
Relativity (5) 170.7 2.60%
Fox Searchlight (7) 94 1.40%
Weinstein Co. (9) 86.1 1.30%
Open Road (3) 72.2 1.10%
Focus (5) 66.5 1.00%
CBS (2) 63.6 1.00%
Summit (4) 47.1 0.70%
Sony Classics (15) 35.1 0.50%
Other * (197) 132.8 2.10%
6563.6 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – July 26, 2012) *
Title Distributor Gross
The Avengers BV 1,460,274,563
The Hunger Games Lions Gate 687,075,498
The Amazing Spider-Man Sony 630,162,237
Men in Black III Sony 618,400,535
Ice Age: Continental Drift Fox 564,071,132
Madagascar 3: Europe’s Most Wanted Par 494,142,648
Snow White and the Huntsman Uni 361,777,992
The Dark Knight Rises WB 358,494,115
Titanic 3D (reissue) Par 345,264,033
Mission: Impossible – Ghost Protocol * Par 344,936,126
Journey 2: The Mysterious Island WB 329,080,786
Dr. Seuss’ The Lorax Uni 318,825,234
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Wrath of the Titans WB 305,139,409
Battleship Uni 303,832,567
Prometheus Fox 303,507,766
Brave BV 287,949,172
John Carter BV 281,891,774
Dark Shadows WB 242,688,426
American Reunion Uni 234,742,017
Ted Uni 227,938,151
Intouchables * Gaumont/Alliance 218,639,811
Safe House Uni 203,819,430
21 Jump Street Sony 201,627,423
The Vow Sony 196,656,737

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office