MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Watch Your Step

The Dark Knight Rises continued to ascend as the clear movie going favorite with an estimated $62.4 million gross in its second weekend. The current session featured two new national releases that bowed to so-so results. The comedic security romp The Watch opened third in the ratings with an estimated $12.8 million and a pas behind Step-Up Revolution bowed to a box office of $11.7 million.

In the niches new Indian imports were just fair with the Hindi Kya Super Kool Hain Hum providing a $130,000 tally at 54 venues while Telegu Uu Kodathara Ulikki Padathara limped to $59,400 from 41 locations.

The results were more encouraging for incoming limited and exclusive entries. The quirky rom-com Ruby Sparks mined $147,000 from 13 jewel boxes while Killer Joe slayed ‘em with $33,400 at a trio of playdates. Comparably strong was the non-fiction musical Searching for Sugar Man with $27,600 also at three sites.

Overall session revenues pushed to roughly $135 million and a 43% collapse from seven days earlier. It was additionally 25% behind the 2011 pace when freshmen entries Cowboys & Aliens and The Smurfs duked it out for bragging rights with respective premiere box office of $36.4 million and $35.6 million.

Following last weekend’s tragedy in Aurora, Colorado the industry held its breath about possible reverberations. Friday’s launch of the Olympics wasn’t helpful for those wanting to provide a rush to judgment. And Saturday’s rebound, though bountiful, is no more than a quick snap shot of current ebbs and flows in viewership.

As with the shift to a more mature audience, the possible impact of movie attendance as a result of security concerns won’t be anything more than anecdotal for months. The theater chains_unlike post 9/11 airlines_have decided against either ramping up security or providing incentives (monetary or otherwise) to remind patrons of the joy and ritual of going out and escaping into a fantasy world.

Expectations were modest ($15 million to $17 million) for both The Watch and Step-Up Revolution but neither film quite cleared the bar. The Watch, a comedic mashup of Paul Blart and Invasion of the Body Snatchers, skewed 60% male in its audience. It was also 59% aged 25 years old and senior according to exit reports.

The fourth installment of the youth-targeted dance franchise Step-Up appeared to be slightly off tempo although its core audience showed consistency. It’s female centric and that gender constituted 64% of initial viewship with 71% aged 24 years old and more junior.

With the on-going stamina of the likes of Moonshine Kingdom, The Best Exotic Marigold Hotel and To Rome with Love summer 2012 continues the trend of a buoyant movie going time for mature and alternative audiences. It might even be a box office record but we’ll just have to wait for that pronouncement.

 

Weekend (estimates) July 27 – 29, 2012
Title Distributor Gross (average) % change * Theaters Cume
The Dark Knight Rises WB 62.4 (14,160) -52% 4404 287.4
Ice Age: Continental Drift Fox 13.3 (3,440) -35% 3869 114.9
The Watch Fox 12.8 (4,040) NEW 3168 12.8
Step-Up Revolution Lions Gate 11.7 (4,570) NEW 2567 11.7
Ted Uni 7.3 (2,340) -27% 3129 193.6
The Amazing Spider-Man Sony 6.6 (2,100) -40% 3129 241.8
Brave BV 4.2 (1,650) -30% 2551 217.2
Magic Mike WB 2.5 (1,220) -41% 2075 107.5
Savages Uni 1.7 (1,220) -49% 1414 43.9
Moonrise Kingdom Focus 1.4 (1,590) -26% 853 38.6
Medea’s Witness Protection Lions Gate 1.3 (1,180) -42% 1111 62.7
To Rome with Love Sony Classics 1.0 (1,970) -32% 492 12.9
Beasts of the Southern Wild Searchlight/eOne .90 (4,320) 18% 208 4.2
Madagascar 3: Europe’s Most Wanted Par .85 (1,050) -37% 808 209.5
The Avengers BV .53 (1,420) -15% 373 616
Katy Perry: Part of Me Par .52 (860) -55% 606 24.1
Intouchables Alliance/Weinstein .50 (2,580) 38% 194 8
The Hunger Games Lions Gate .39 (1,270) 116% 310 405.7
Snow White and the Huntsman Uni .36 (1,010) -16% 355 153.2
The Best Exotic Marigold Hotel Fox Searchlight .32 (1,170) -23% 276 44.5
Prometheus Fox .21 (900) -33% 229 125.5
Men in Black III Sony .20 (990) -22% 203 175.8
Weekend Total ($500,000+ Films) $129.50
% Change (Last Year) -25%
% Change (Last Week) -43%
Also debuting/expanding
Ruby Sparks Searchlight .15 (11,310) 13 0.19
The Queen of Versailles Magnolia .14 (5,930) 166% 23 0.22
Kya Super Kool Hain Hum Alt Entertain. .13 (2,400) 54 0.13
Take This Waltz Mongrol/Magnolia 78,700 (1,230) -39% 64 1
Uu Kodathara Ulikki Padathara Cool Flicks 59,400 (1,450) 41 0.06
Ai Weiwei: Never Sorry IFC 46,300 (7,720) 6 0.05
Killer Joe LD 33,400 (11,130) 3 0.03
Searching for Sugar Man Sony Classics 27,600 (9,200) 3 0.03
Deranged CJ Entertainment 22,500 (2,040) 11 0.02
Sacrifice IDP 12,200 (1,360) 9 0.01
Klown Drafthouse 9,300 (4,650) 2 0.01
Home Run Showdown Image 8,600 (8,600) 1 0.01
Nuit #1 Adopt 3,500 (3,500) 1 0.01
Domestic Market Share (Jan. 1 – July 26, 2012)
Distributor (releases) Gross Market Share
Buena Vista (11) 1060.9 16.20%
Sony (15) 1006.9 15.30%
Universal (12) 978.8 14.90%
Warner Bros. (19) 920.1 14.00%
Lions Gate (10) 637.3 9.70%
20th Century Fox (12) 609.6 9.30%
Paramount (14) 581.9 8.90%
Relativity (5) 170.7 2.60%
Fox Searchlight (7) 94 1.40%
Weinstein Co. (9) 86.1 1.30%
Open Road (3) 72.2 1.10%
Focus (5) 66.5 1.00%
CBS (2) 63.6 1.00%
Summit (4) 47.1 0.70%
Sony Classics (15) 35.1 0.50%
Other * (197) 132.8 2.10%
6563.6 100.00%
* none greater than 0.4%
Top Global Grossers (Jan. 1 – July 26, 2012) *
Title Distributor Gross
The Avengers BV 1,460,274,563
The Hunger Games Lions Gate 687,075,498
The Amazing Spider-Man Sony 630,162,237
Men in Black III Sony 618,400,535
Ice Age: Continental Drift Fox 564,071,132
Madagascar 3: Europe’s Most Wanted Par 494,142,648
Snow White and the Huntsman Uni 361,777,992
The Dark Knight Rises WB 358,494,115
Titanic 3D (reissue) Par 345,264,033
Mission: Impossible – Ghost Protocol * Par 344,936,126
Journey 2: The Mysterious Island WB 329,080,786
Dr. Seuss’ The Lorax Uni 318,825,234
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Wrath of the Titans WB 305,139,409
Battleship Uni 303,832,567
Prometheus Fox 303,507,766
Brave BV 287,949,172
John Carter BV 281,891,774
Dark Shadows WB 242,688,426
American Reunion Uni 234,742,017
Ted Uni 227,938,151
Intouchables * Gaumont/Alliance 218,639,811
Safe House Uni 203,819,430
21 Jump Street Sony 201,627,423
The Vow Sony 196,656,737

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
THG: Mockingjay - Part 1 Lionsgate 6.6 4054 -73%
Horrible Bosses 2 WB 2.7 3400 -57%
Penguins of Madagascar Fox 2.4 3775 -77%
Interstellar Par 2.1 3028 -67%
Big Hero 6 BV 1.8 3168 -77%
Dumb and Dumber To Uni 1.2 3088 -63%
The Theory of Everything Focus 0.75 826 -61%
The Pyramid Fox 0.45 589 NEW
Gone Girl Fox 0.4 1205 -57%
St. Vincent Weinstein Co. 0.3 1432 -56%
Also Debuting
Wild Searchlight 0.16 21
Action Jackson Eros 55,200 125
Corner Gas Prairie Pants 52,500 96
Past Tense ABS 34,900 50
Serena eOne 17,800 38
Panico 5 Bravo Lionsgate 9,700 22
Dying of the Light Lionsgate 3,700 10
Miss Julie Wrekin Hill 3,250 5
She's Beautiful When She's Angry Intl Film Circuit 3,100 1
Uzumasa Limelight 11 Arts 2,500 13
Tell Orion 2,500 9
The Passionate Thief (reissue) Rialto 2,200 1
Zero Motivation Zeitgeist 1,850 1
Concerning Violence Kino 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4