By David Poland firstname.lastname@example.org
Another Netflix Quarter
I have been repeating myself over and over, so I will keep it brief.
Content issues are still the #1 long term problem for Netflix.
People are not fleeing like people from a building on fire from the company, but every quarter, Netflix’s content packages become a little thinner… a little more narrow. The company is fortunate that Amazon isn’t terribly aggressive about selling it’s streaming service… and that the studios continue to drag their feet as well. But the quality of Netflix’s offering is not pushing it further into the leadership of the streaming business… it is slowly, but surely eroding.
The last major studio whose recent releases are being streamed by Netflix, Paramount (by way of EPIX), is about to go non-exclusive, as EPIX finds other stream of revenue. It take s a long time for people give up something they are used to having. But at some point, people will start comparing other offerings to Netflix, and increasingly, some will make other choices.
I can certainly see a future where TV is catalogued by multiple streamers, say, product from the last 3 months on Hulu or Amazon, and material over 2 seasons old on Netflix. I am not saying that I know exactly how these chips will fall… only that they are already falling and while Netflix is likely to be a surviving brand, what precise kind of brand is completely up in the air.