Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, June 24, 2012

Honest Babe

Pixar’s 13th consecutive feature box office topper Brave hit the bullseye with an estimated $66.8 million debut. That largely left just scraps for two other national debuts. The historic horror mash-up Abe Lincoln: Vampire Hunter bowed in third position with $16.1 million while the terminal rom-com Seeking a Friend for the End of the World rounded out the top 10 with a $3.8 million tally.

In the niches Hindi Teri Meri Kahani grossed $463,000 at 94 locations while Tamil Saguni displayed comparable strength of $121,000 from 22 locations. Exclusive premieres included a disappointing $16,900 box office for policy changing doc The Invisible War from four playdates to a rock ‘em, sock ‘em $374,000 gross for Woody Allen’s To Rome with Love in its initial five outings.

Overall weekend revenues were slightly more than $180 million that topped last weekend’s results by 27%. However, box office was again trailing 2011 revenues by 8%. A year ago Pixar’s Cars 2 shifted to $66.1 million with Bad Teacher in second gear with $31.6 million.

A decade ago you couldn’t have a better brand than Disney for animation and family fare. Today, Pixar is comparably peerless and under the same corporate banner. While no one doubted the opening strength of the Scot princess of Brave, industry b.o. trackers predicted a reduced virility between $55 million and $60 million. Otherwise opening exit demos were predictably female skewing with 57% of viewers; 55% aged 25 years or younger and 66% composed of families.

Brave also opened day-and-date in 10 international territories including Australia, Russia and China (Scotland will have to wait) with initial estimates of $13 million. With soccer finals in full swing and the Olympics in July the upcoming summer blockbusters won’t be blanket bombing foreign openings for the remainder of the summer.

The stakes for Abraham Lincoln: Vampire Hunter were as a viable piece of counter-programming targeted at young males. Tracking estimates ranged from $16 million to $20 million and proved to be a little over generous. Reviews tended to be mixed negative with an opening weekend crowd composed 56% of males and 53% aged 25 years and older.

Demos weren’t available for Seeking a Friend … but it truly underwhelmed estimated of $6 million to $7 million. The concept of a relationship on an apocalyptic deadline was met with tepid response that marquee value performers could do little to enhance commercially.

Whether marked on the curve or on its own merits, To Rome with Love was not getting the sort of love accorded last year’s Midnight in Paris. Nonetheless the Woodyites were out in force ringing up capacity screen averages of $74,280. Last year’s alternative champ’s closest 2012 rival remains The Best Exotic Marigold Hotel that’s currently approaching $40 million domestically. The season’s other significant mature appeal winners include Moonrise Kingdom, Bernie and Intouchables (50% of its revenues in Quebec).

Weekend (estimates) June 22 – 24, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
Brave BV 66.8 (16,040) NEW 4164 66.8
Madagascar 3: Europe’s Most Wanted Par 20.0 (5,090) -41% 3930 157.4
Abraham Lincoln: Vampire Hunter Fox 16.1 (5,190) NEW 3108 16.1
Prometheus Fox 9.9 (3,470) -52% 2862 108.5
Snow White and the Huntsman Uni 8.0 (2,730) -40% 2919 137
Rock of Ages WB 7.9 (2,280) -45% 3470 28.7
That’s My Boy Sony 7.7 (2,550) -43% 3030 28
The Avengers BV 7.1 (3,170) -21% 2230 598.3
Men in Black III Sony 5.6 (2,280) -44% 2462 163.4
Seeking a Friend for the End of the World Focus 3.8 (2,350) NEW 1618 3.8
Moonrise Kingdom Focus 3,4 (8,680) 53% 394 11.6
The Best Exotic Marigold Hotel Fox Searchlight 1.6 (2,150) -30% 741 38.4
The Hunger Games Lions Gate .64 (1,550) -25% 414 403
Battleship Uni .51 (1,060) -59% 483 63.3
Safety Not Guaranteed Film District .49 (3,770) 64% 129 1.1
Bernie Millennium .47 (2,130) -24% 220 6.7
Teri Meri Kahani Eros .46 (4,930) NEW 94 0.46
Intouchables Alliance/Weinstein .41 (3,660) -6% 112 4.9
What to Expect When You’re Expecting Lions Gate .39 (950) -67% 411 39.8
To Rome with Love Sony Classics .37 (74,820) NEW 5 0.37
The Dictator Par .37 (1,170) -67% 316 58.7
Dark Shadows WB .27 (900) -57% 302 75.8
Think Like a Man Sony .23 (1,090) 15% 212 91
Your Sister’s Sister IFC .21 (4,530) 95% 47 0.37
Dr. Seuss’ The Lorax Uni .20 (870) -17% 232 212.9
Weekend Total ($500,000+ Films) $159.50
% Change (Last Year) -8%
% Change (Last Week) 27%
Also debuting/expanding
Hysteria Sony Classics .15 (1,100) -47% 136 1.4
Saguni Viva .12 (5,510) 22 0.12
Lola Versus Fox Searchlight 44,700 (890) -28% 50 0.2
The Invisible War Cinedigm 16,900 (4,220) 4 0.02
All About My Wife CJ Entertainment 16,500 (3,300) 5 0.02
Kumare Lorber 10,800 (10,800) 1 0.01
Shakuni Kiran 8,700 (950) 9 0.01
Grassroots IDP 6,800 (6,800) 1 0.01
Bro’ Streetwise 6,200 (6,200) 1 0.01
Domestic Market Share (Jan. 1 – June 21, 2012)
Distributor (releases) Gross Market Share
Buena Vista (9) 811.2 16.20%
Sony (14) 734.1 14.60%
Universal (10) 722.7 14.40%
Lions Gate (9) 570.7 11.40%
Warner Bros. (17) 564.9 11.30%
Paramount (13) 485.4 9.70%
20th Century Fox (10) 443.9 8.80%
Relativity (5) 169.8 3.40%
Weinstein Co. (8) 83.5 1.70%
Fox Searchlight (6) 83.4 1.70%
Open Road (3) 72.2 1.40%
CBS (2) 63.5 1.30%
Summit (4) 47.1 0.90%
Focus (4) 30.2 0.60%
Other * (177) 133.1 2.60%
5015.7 100.00%
* none greater than 0.45%
Top Global Grossers (Jan. 1 – June 21, 2012) *
Title Distributor Gross
The Avengers BV 1,426,780,545
The Hunger Games Lions Gate 664,680,631
Men in Black III Sony 592,295,277
Titanic 3D (reissue) Par 345,073,802
Mission: Impossible – Ghost Protocol * Par 344,931,994
Journey 2: The Mysterious Island WB 328,640,440
Madagascar 3: Europe’s Most Wanted Par 318,059,699
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Dr. Seuss’ The Lorax Uni 311,452,003
Wrath of the Titans WB 305,020,523
Battleship Uni 299,102,685
John Carter BV 281,840,082
Snow White and the Huntsman Uni 259,882,673
Prometheus Fox 235,682,814
American Reunion Uni 232,024,123
Dark Shadows WB 212,504,573
Safe House Uni 203,623,243
Intouchables * Gaumont/Alliance 201,514,220
21 Jump Street Sony 196,131,391
The Vow Sony 194,930,095
Alvin and the Chipmunks: Chip-Wrecked Fox 173,605,982
Mirror Mirror Relativity 173,087,995
The Girl with the Dragon Tattoo * Sony 170,778,403
Underworld: Awakening Sony/Lakeshore 162,095,670
This Means War Fox 154,857,583
* does not include 2011 box office

One Response to “The Weekend Report, June 24, 2012”

  1. fred says:

    66.8 million is a great opening for BRAVE, and i would’nt be suprised if after final numbers are in it’s even higher. The opening along with a great Cinemascore grade of an ‘A’ from audiences should carry this film to big numbers throughout the summer and maybe have it as one the 4 or 5 biggest grossing films of the year heading into the fall. The AVENGERS has just been performing incredibly, i have never seen anything like it. Don’t get me wrong, TITANIC & AVATAR we’re juggernaut monsters at the box office, but they did it a little differently. At the pace of speed AVENGERS has accumilated it’s numbers has been nothing short of extraordinary and mind numbing, even at the pace TDK did it now pales in comparrison. The AVENGERS now looks to me like it will end it’s domestic run around 630-640 million, unless that rumored extended cut is released in theaters later this summer, than it make potentially a lot more.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office