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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, June 24, 2012

Honest Babe

Pixar’s 13th consecutive feature box office topper Brave hit the bullseye with an estimated $66.8 million debut. That largely left just scraps for two other national debuts. The historic horror mash-up Abe Lincoln: Vampire Hunter bowed in third position with $16.1 million while the terminal rom-com Seeking a Friend for the End of the World rounded out the top 10 with a $3.8 million tally.

In the niches Hindi Teri Meri Kahani grossed $463,000 at 94 locations while Tamil Saguni displayed comparable strength of $121,000 from 22 locations. Exclusive premieres included a disappointing $16,900 box office for policy changing doc The Invisible War from four playdates to a rock ‘em, sock ‘em $374,000 gross for Woody Allen’s To Rome with Love in its initial five outings.

Overall weekend revenues were slightly more than $180 million that topped last weekend’s results by 27%. However, box office was again trailing 2011 revenues by 8%. A year ago Pixar’s Cars 2 shifted to $66.1 million with Bad Teacher in second gear with $31.6 million.

A decade ago you couldn’t have a better brand than Disney for animation and family fare. Today, Pixar is comparably peerless and under the same corporate banner. While no one doubted the opening strength of the Scot princess of Brave, industry b.o. trackers predicted a reduced virility between $55 million and $60 million. Otherwise opening exit demos were predictably female skewing with 57% of viewers; 55% aged 25 years or younger and 66% composed of families.

Brave also opened day-and-date in 10 international territories including Australia, Russia and China (Scotland will have to wait) with initial estimates of $13 million. With soccer finals in full swing and the Olympics in July the upcoming summer blockbusters won’t be blanket bombing foreign openings for the remainder of the summer.

The stakes for Abraham Lincoln: Vampire Hunter were as a viable piece of counter-programming targeted at young males. Tracking estimates ranged from $16 million to $20 million and proved to be a little over generous. Reviews tended to be mixed negative with an opening weekend crowd composed 56% of males and 53% aged 25 years and older.

Demos weren’t available for Seeking a Friend … but it truly underwhelmed estimated of $6 million to $7 million. The concept of a relationship on an apocalyptic deadline was met with tepid response that marquee value performers could do little to enhance commercially.

Whether marked on the curve or on its own merits, To Rome with Love was not getting the sort of love accorded last year’s Midnight in Paris. Nonetheless the Woodyites were out in force ringing up capacity screen averages of $74,280. Last year’s alternative champ’s closest 2012 rival remains The Best Exotic Marigold Hotel that’s currently approaching $40 million domestically. The season’s other significant mature appeal winners include Moonrise Kingdom, Bernie and Intouchables (50% of its revenues in Quebec).

Weekend (estimates) June 22 – 24, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
Brave BV 66.8 (16,040) NEW 4164 66.8
Madagascar 3: Europe’s Most Wanted Par 20.0 (5,090) -41% 3930 157.4
Abraham Lincoln: Vampire Hunter Fox 16.1 (5,190) NEW 3108 16.1
Prometheus Fox 9.9 (3,470) -52% 2862 108.5
Snow White and the Huntsman Uni 8.0 (2,730) -40% 2919 137
Rock of Ages WB 7.9 (2,280) -45% 3470 28.7
That’s My Boy Sony 7.7 (2,550) -43% 3030 28
The Avengers BV 7.1 (3,170) -21% 2230 598.3
Men in Black III Sony 5.6 (2,280) -44% 2462 163.4
Seeking a Friend for the End of the World Focus 3.8 (2,350) NEW 1618 3.8
Moonrise Kingdom Focus 3,4 (8,680) 53% 394 11.6
The Best Exotic Marigold Hotel Fox Searchlight 1.6 (2,150) -30% 741 38.4
The Hunger Games Lions Gate .64 (1,550) -25% 414 403
Battleship Uni .51 (1,060) -59% 483 63.3
Safety Not Guaranteed Film District .49 (3,770) 64% 129 1.1
Bernie Millennium .47 (2,130) -24% 220 6.7
Teri Meri Kahani Eros .46 (4,930) NEW 94 0.46
Intouchables Alliance/Weinstein .41 (3,660) -6% 112 4.9
What to Expect When You’re Expecting Lions Gate .39 (950) -67% 411 39.8
To Rome with Love Sony Classics .37 (74,820) NEW 5 0.37
The Dictator Par .37 (1,170) -67% 316 58.7
Dark Shadows WB .27 (900) -57% 302 75.8
Think Like a Man Sony .23 (1,090) 15% 212 91
Your Sister’s Sister IFC .21 (4,530) 95% 47 0.37
Dr. Seuss’ The Lorax Uni .20 (870) -17% 232 212.9
Weekend Total ($500,000+ Films) $159.50
% Change (Last Year) -8%
% Change (Last Week) 27%
Also debuting/expanding
Hysteria Sony Classics .15 (1,100) -47% 136 1.4
Saguni Viva .12 (5,510) 22 0.12
Lola Versus Fox Searchlight 44,700 (890) -28% 50 0.2
The Invisible War Cinedigm 16,900 (4,220) 4 0.02
All About My Wife CJ Entertainment 16,500 (3,300) 5 0.02
Kumare Lorber 10,800 (10,800) 1 0.01
Shakuni Kiran 8,700 (950) 9 0.01
Grassroots IDP 6,800 (6,800) 1 0.01
Bro’ Streetwise 6,200 (6,200) 1 0.01
Domestic Market Share (Jan. 1 – June 21, 2012)
Distributor (releases) Gross Market Share
Buena Vista (9) 811.2 16.20%
Sony (14) 734.1 14.60%
Universal (10) 722.7 14.40%
Lions Gate (9) 570.7 11.40%
Warner Bros. (17) 564.9 11.30%
Paramount (13) 485.4 9.70%
20th Century Fox (10) 443.9 8.80%
Relativity (5) 169.8 3.40%
Weinstein Co. (8) 83.5 1.70%
Fox Searchlight (6) 83.4 1.70%
Open Road (3) 72.2 1.40%
CBS (2) 63.5 1.30%
Summit (4) 47.1 0.90%
Focus (4) 30.2 0.60%
Other * (177) 133.1 2.60%
5015.7 100.00%
* none greater than 0.45%
Top Global Grossers (Jan. 1 – June 21, 2012) *
Title Distributor Gross
The Avengers BV 1,426,780,545
The Hunger Games Lions Gate 664,680,631
Men in Black III Sony 592,295,277
Titanic 3D (reissue) Par 345,073,802
Mission: Impossible – Ghost Protocol * Par 344,931,994
Journey 2: The Mysterious Island WB 328,640,440
Madagascar 3: Europe’s Most Wanted Par 318,059,699
Sherlock Holmes: A Game of Shadows * WB 316,944,418
Dr. Seuss’ The Lorax Uni 311,452,003
Wrath of the Titans WB 305,020,523
Battleship Uni 299,102,685
John Carter BV 281,840,082
Snow White and the Huntsman Uni 259,882,673
Prometheus Fox 235,682,814
American Reunion Uni 232,024,123
Dark Shadows WB 212,504,573
Safe House Uni 203,623,243
Intouchables * Gaumont/Alliance 201,514,220
21 Jump Street Sony 196,131,391
The Vow Sony 194,930,095
Alvin and the Chipmunks: Chip-Wrecked Fox 173,605,982
Mirror Mirror Relativity 173,087,995
The Girl with the Dragon Tattoo * Sony 170,778,403
Underworld: Awakening Sony/Lakeshore 162,095,670
This Means War Fox 154,857,583
* does not include 2011 box office

One Response to “The Weekend Report, June 24, 2012”

  1. fred says:

    66.8 million is a great opening for BRAVE, and i would’nt be suprised if after final numbers are in it’s even higher. The opening along with a great Cinemascore grade of an ‘A’ from audiences should carry this film to big numbers throughout the summer and maybe have it as one the 4 or 5 biggest grossing films of the year heading into the fall. The AVENGERS has just been performing incredibly, i have never seen anything like it. Don’t get me wrong, TITANIC & AVATAR we’re juggernaut monsters at the box office, but they did it a little differently. At the pace of speed AVENGERS has accumilated it’s numbers has been nothing short of extraordinary and mind numbing, even at the pace TDK did it now pales in comparrison. The AVENGERS now looks to me like it will end it’s domestic run around 630-640 million, unless that rumored extended cut is released in theaters later this summer, than it make potentially a lot more.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4