MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: June 1, 2012

Father, O Brother!

Madagascar 3: Europe’s Most Wanted fended off the competition that included two high profile debuts to lead the weekend box office with an estimated $35.8 million.

The wide release debuting films both underperformed with the discordant Rock of Ages slotting third with $15.1 million and the Father’s Day surprise That’s My Boy two notches down at $12.9 million. Also new was Bollywood’s Ferrari Ki Sawaari with an OK launch of $267,000 at 99 venues and a not particular tuneful $148,000 gross for the rap profile Something for Nothing at 157 stands.

Limited and exclusive newcomers were largely undistinguished with the exception of Your Sister’s Sister that brought in $114,000 from a lucky 13 of engagements.

Overall box office pushed to close to $135 million for the frame and a 28% drop from seven days earlier. It was also off the 2011 pace by 15% when the opening of Green Lantern led the field with $55.1 million and freshman Mr. Popper’s Penguins ranked third with $18.4 million.

Industry trackers had pegged Rock of Ages to open somewhere in the mid-$20 million range and gave it a slight edge over the seemingly similarly strong That’s My Boy. However, there was a strong sense that the film was in trouble because it was difficult to identify its target audience. Previews saw scant interest from under 25s as well as the older crowd that grew up with its 1980s soundtrack.

While the tune town saga boosted its profile with the casting of Tom Cruise as a dissolute rock star, it was hardly catnip to his fans. About the only thing that was evident was a stronger response from women and opening exit demos concurred with a 62% female audience with 74% of ticket buyers aged 25 years and older. While it had some critical defenders the film was largely accorded withering reviews.

That’s My Boy was also critically ravaged but that’s par for the course for most Adam Sandler comedies. Studio insiders were still hopeful the broad, blue antics could muster a $20 million weekend just prior to opening day. Its 54% male, 52% under 25 year old audience conformed to his fan base … there simply weren’t enough of them.

Summer 2012 is fast evolving as a bloody battlefield with heavy casualties, some pyrrhic victories and a couple of genuine blockbusters. The fast faders have been a real boon for alternative pictures that have been able to secure multiplex playdates to fill in the gaps. Still most haven’t had the marketing budget to fully capitalize on the unexpected opportunities.

Weekend (estimates) June 15 – 17, 2012
Title Distributor Gross (average) % change * Theaters Cume
Madagascar 3: Europe’s Most Wanted Par 35.8 (8,400) -41% 4263 120.8
Prometheus Fox 20.3 (5,900) -60% 3442 89
Rock of Ages WB 15.1 (4,350) NEW 3470 15.1
Snow White and the Huntsman Uni 13.8 (3,720) -40% 3701 122.6
That’s My Boy Sony 12.9 (4,240) NEW 3030 12.9
Men in Black III Sony 9.9 (3,140) -29% 3135 152.5
The Avengers BV 8.8 (3,400) -22% 2582 586.7
The Best Exotic Marigold Hotel Fox Searchlight 2,2 (1,860) -32% 1184 35.1
Moonrise Kingdom Focus 2.2 (12,190) 39% 178 6.8
What to Expect When You’re Expecting Lions Gate 1.3 (1,100) -52% 1216 38.8
Battleship Uni 1.2 (1,310) -46% 942 62.1
The Dictator Par 1.1 (970) -51% 1119 57.7
The Hunger Games Lions Gate .87 (1,470) -19% 593 401.8
Dark Shadows WB .64 (940) -55% 680 75.2
Bernie Millennium .58 (1,930) -29% 300 5.8
For Greater Glory Arc Entertainment .51 (1,340) -45% 380 4.5
Intouchables Alliance/Weinstein .41 (3,700) -12% 111 4.2
Hysteria Sony Classics .31 (1,410) 107% 218 1.1
Safety Not Guaranteed Film District .29 (6,110) 193% 47 0.43
Dr. Seuss’ The Lorax Uni .28 (1,010) -17% 277 212.5
Ferrari Ki Sawaari Eros .27 (2,700) NEW 99 0.27
Mirror Mirror Relativity .23 (830) -32% 278 63.9
The Lucky One WB .21 (600) -41% 350 59.9
Think Like a Man Sony .21 (900) -38% 231 90.7
Weekend Total ($500,000+ Films) $127.20
% Change (Last Year) -15%
% Change (Last Week) -28%
Also debuting/expanding
Something for Nothing Indomina .15 (940) 157 0.15
Your Sister’s Sister IFC ,11 (8,770) 13 0.11
Lola Versus Fox Searchlight 58,200 (1,120) 83% 52 0.11
Desi Romeos Maan 40,300 (3,100) 13 0.04
The Woman in the Fifth ATO 31,800 (3,530) 9 0.03
Marina Abramovic Music Box 12,200 (4,070) 3 0.01
The Girl from the Naked Eye Naedomi 9,750 (510) 19 0.01
Patang Khushi 8,700 (2,180) 4 0.01
Domestic Market Share (Jan. 1 – June 14, 2012)
Distributor (releases) Gross Market Share
Buena Vista (9) 797.7 16.60%
Universal (10) 700.1 14.50%
Sony (13) 697.8 14.50%
Lions Gate (9) 566.9 11.80%
Warner Bros. (16) 541.7 11.20%
Paramount (13) 431.5 8.90%
20th Century Fox (10) 413.8 8.60%
Relativity (5) 169.4 3.50%
Weinstein Co. (8) 82.8 1.70%
Fox Searchlight (5) 79.4 1.70%
Open Road (3) 72.2 1.50%
CBS (2) 63.5 1.30%
Summit (4) 47.1 1.00%
Focus (4) 26.6 0.50%
Sony Classics (13) 21.8 0.50%
Other * (157) 106.1 2.20%
4818.4 100.00%
* none greater than 0.04%
Top Domestic Grossers (Jan. 1 – June 14, 2012) *
Title Distributor Gross
The Avengers BV 577,888,904
The Hunger Games Lions Gate 400,913,620
Dr. Seuss’ The Lorax Uni 212,229,870
Men in Black III Sony 142,678,983
21 Jump Street Sony 137,634,849
Safe House Uni 126,367,263
The Vow Sony 125,074,813
Snow White and the Huntsman Uni 108,797,035
Journey 2: The Mysterious Island WB 103,617,522
Think Like a Man Sony 90,476,146
Mission: Impossible – Ghost Protocol * Par 87,174,082
Madagascar 3: Europe’s Most Wanted Par 84,950,532
Wrath of the Titans WB 83,472,818
Dark Shadows WB 74,532,628
John Carter BV 72,939,964
Act of Valor Relativity 70,012,847
Prometheus Fox 68,658,127
Contraband Uni 66,703,339
Chronicle Fox 64,575,175
Mirror Mirror Relativity 63,679,632

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office