By David Poland email@example.com
Friday Estimates by Old Klady Bear
As I noted a while back on Twitter, Ted will be the Bridesmaids of 2012… only bigger. There is a good chance that this film will become the #2 opener of the summer-to-date, as I think we’ll see a significant Saturday bump as the film is the must-see comedy that audience over 13 have been waiting for all summer. It’s a better comedy than Bridesmaids, in my opinion. My only reservation about the film is that there is so much topical comedy, it may keep the film from truly being a “forever” title.
Another strong movie, Magic Mike, opened very well for WB, even though the movie has a brain in its head. Brilliant marketing. Truly. There is some bait & switch, which Soderbergh approves of (hear: DP/30), but this is a box office column and the trick isn’t offensive when the movie is really good. (Maybe it should be. But I’m in Scotland, where the bus ads feature C-Tatum with a giant grin and no shirt. Bet it works here too. Also, there is plenty of beefcake, so it’s not an overt lie.)
And Tyler Perry opens to Madea form, if not her top form.
And now, I’m heading back into the film festival…. more later…