By David Poland email@example.com
Friday Estimates by Kilted Klady
Keep your overwriting pencils handy, because we still don’t know exactly where Brave is going. We do know that it’s not Toy Story 3 and not going to become Toy Story 3. Aside from that, this is the 2nd best non-TS3 opening day in the animation giant’s history and it could easy be their 2nd best opening weekend ever (a slot currently held by The Incredibles‘ $70.5m launch). It certainly will be the 2n best opening of the summer so far and given Pixar’s history, is a near-lock for $200m domestic. But the top group of Pixar movies start at 4250m domestic… which is also quite possible. Based on the last 3 years, the weekend number could range from 2.6x Friday ($67m) to 3.2x Friday ($77m). We’ll see.
(corrected, 12:22p Saturday, for a missed Cars 2 opening day number.)
Abraham Lincoln: Vampire Hunter has got a well-known title character, but no star power. As a result, we have yet another movie this summer that found its core audience, but little else.
Focus kinda ole’d Seeking A Friend For The End Of The World, which seems like sad lost lamb out there.
The new Woody launched on 5 screens to $24k per for Friday, a bit behind the launch of Midnight in Paris, which did $28k per on 6. I don’t think word of mouth is Sony Classics’ friend this time around. So while Midnight did $100k per in their 6-screen opening, Rome should be more like $80k for a $480k start. It’s a good number, but SPC is going to have to count on the starvation diet for movie loving adults over 50 to get them through this one. Low to mid teens would be a happy result for this film at this point.
It’s not much of a box office story, but go see The Invisible War, a powerful reminder that we haven’t come that long a way, baby. Also out there with the potential to surprise grown up audiences with its intimate charms is Safety Not Guaranteed.