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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: Shipwreck!

No one expected the trio of new national releases to unseat The Avengers … they just expected them to be more competitive. The Avengers third weekend prevailed with an estimated $55.2 million with Battleship not quite right behind with $25.3 million. Third spot went to The Dictator with $16.7 million and the third freshman, What to Expect When You’re Expecting, slotted fifth with $10.5 million.

Among niche and regional newcomers there was encouraging results for Crooked Arrows, the tale of a Native American Lacrosse team that netted $263,000 from 55 locations. Cannes preemed Laurence Always bowed softly in Quebec with a $63,700 tally at 26 venues and Bollywood entry Department was moribund with $59,700 from 60 playdates.

Best (but hardly boffo) among the new exclusive entries were Hysteria that vibrated $39,200 at five sites, French SVUish Polisse with $17,200 at three and a $9,100 solo flight for Russian import Elena.

Weekend revenues pushed to about $140 million and a 20% decline from seven days back. It was also 16% behind 2011 when the premiere of Pirates of the Caribbean: On Stranger Shores outdistanced the current crop of pictures with a $90.1 million opening salvo.

No one can quite believe The Avengers commercial momentum. It now ranks as the sixth biggest domestic grosser all-time after 17 days in cinemas while The Hunger Games (remember that one?) is not too shabby just down the list at position 14.

Battleship opened internationally last month and had a sizeable $220 million plus box office prior to arriving on these shores. Tracking had indicated decent opening momentum in the mid-to-high $30 million range and clearly things went seriously off course for the board game inspired yarn of the navy vs. hostile aliens. Exit demos showed a not unsurprising 57% male tilt but with 55% of the audience aged 30 years and older the film failed to bring out the young males that were its intended target.

Along with John Carter and Wrath of the Titans, Battleship enters the dry dock with considerable global box office that nonetheless can’t sustain mammoth production costs.

The younger than 25s that avoided the fighting machine were more receptive to the outrageous comedy of The Dictator. They comprised 56% of ticket buyers and were 65% male. The Sasha Baron Cohen comedy got a jump start on the weekend with a Wednesday debut that put $7 million in the purse pre-weekend. It also opened in line with tracking that suggested initial strength between $15 million and $18 million.

The Dictator opened simultaneously in 29 foreign territories (mainly Europe) and bettered the domestic take with an early estimate of slightly more than $30 million.

What to Expect When You’re Expecting was tracking almost identical to The Dictator and to no great surprise appeared to be the viewing choice for women. Exit reports revealed a 70% distaff audience that was 64% aged 25 years old and greater. A lot of younger women appear to have spent their weekend at other than the multiplex.

The Best Exotic Marigold Hotel continues to be the alternative viewing choice with the current session adding 179 engagements while maintaining a sturdy per screen. Also expanding nicely was the Jack Black sly comedy Bernie with the addition of 59 screens that placed it just outside the weekend top 10.

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Weekend Estimates:  May 18-20, 2012

Title Gross (average) % change * Theaters Cume
The Avengers 55.2 (12,980) -46% 4249 457.2
Battleship 25.3 (6,850) NEW 3690 25.3
The Dictator 16.7 (5,560) NEW 3008 23.8
Dark Shadows 12.6 (3,360) -58% 3755 50.8
What to Expect When You’re Expecting 10.5 (3,470) NEW 3021 10.5
The Best Exotic Marigold Hotel 3.2 (9,020) 20% 357 8.2
The Hunger Games 2.9 (1,420) -35% 2064 391.6
Think Like a Man 2.6 (1,530) -55% 1722 85.8
The Lucky One 1.7 (850) -58% 2005 56.9
Pirates! Band of Misfits 1.4 (780) -55% 1840 25.3
The Five Year Engagement 1.1 (940) -67% 1175 27.1
Chimpanzee .69 (770) -61% 895 27
Bernie .51 (5,370) 133% 95 1.1
Dr. Seuss’ The Lorax .46 (1,210) 6% 379 210.2
Girl in Progress .44 (1,370) -68% 322 2.1
The Three Stooges .41 (690) -62% 594 41.8
Wrath of the Titans .41 (1,130) 89% 360 82.4
Cabin in the Woods .38 (840) -61% 448 40.6
Mirror Mirror .38 (940) -36% 407 61.5
Safe .37 (730) -75% 503 16.7
John Carter .31 (2,690) -60% 114 72.1
Crooked Arrows .26 (4,780) NEW 55 0.26
American Reunion .24 (830) -44% 290 56.5
The Raven .23 (530) -83% 432 15.5
Weekend Total ($500,000+ Films) $134.40
% Change (Last Year) -16%
% Change (Last Week) -20%
Also debuting/expanding
Laurence Anyways 63,700 (2,450) 26 0.06
Darling Companion 61,800 (1,030) -6% 60 0.42
Department 59,700 (990) 60 0.06
Hysterical 39,200 (7,840) 5 0.04
Where Do We Go Now? 25,500 (2,130) 66% 12 0.5
Bill W. 25,700 (2,340) 11 0.03
Mansome 17,600 (880) 20 0.02
Polisse 17,200 (5,730) 3 0.02
Lovely Molly 14,500 (2,900) 5 0.01
Elena 9,170 (9,170) 1 0.01
The Samaritan 6,900 (860) 8 0.01
Virginia 6,400 (1,280) 5 0.01
American Animal 6,300 (6300) 1 0.01
Toucher le ciel 5,700 (1,140) 5 0.01
Over My Dead Body 4,900 (4,900) 1 0.01
Indie Game: The Movie 4,700 (4,700) 1 0.01
Beyond the Black Rainbow 3,200 (3,200) 1 0.01

Domestic Market Share: Jan 1 – May 17, 2012

Distributor (releases) Market Share
Buena Vista (9) 15.80%
Sony (12) 13.70%
Universal (8) 13.40%
Lions Gate (8) 13.10%
Warner Bros. (15) 12.20%
20th Century Fox (9) 8.70%
Paramount (12) 7.60%
Relativity (5) 4.20%
Weinstein Co. (7) 2.10%
Open Road (3) 1.80%
CBS (2) 1.60%
Fox Searchlight (5) 1.30%
Summit (4) 1.20%
Focus (3) 0.60%
Sony Classics (11) 0.50%
Other * (130) 2.20%
* none greater than 0.04% 100.00%

Top Global Grossers: Jan 1 – May 17, 2012

Title Gross
The Avengers 1,070,897,538
The Hunger Games 633,769,552
Mission: Impossible – Ghost Protocol * 391,194,286
Titanic 3D (reissue) 340,733,583
Journey 2: The Mysterious Island 324,955,653
Dr. Seuss’ The Lorax 304,036,707
Wrath of the Titans 302,096,128
Sherlock Holmes: A Game of Shadows * 298,488,422
John Carter 280,422,579
Battleship 220,398,663
American Reunion 205,786,616
Intouchables * 202,888,295
Safe House 202,503,960
Alvin and the Chipmunks: Chip-Wrecked 197,051,758
The Vow 186,845,041
21 Jump Street 184,362,366
The Girl with the Dragon Tattoo * 178,708,267
Underworld: Awakening 161,053,441
Mirror Mirror 159,537,901
This Means War 152,876,666
Ghost Rider: Spirit of Vengeance 147,252,185
War Horse * 140,044,414
The Descendants * 134,682,404
Puss in Boots * 155,785,805
The Woman in Black 130,275,654

* does not include 2011 box office

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“Almodóvar–the first name is almost unnecessary–is a genius, is a flower, is a guiding light: the last, best son of Buñuel and so much more than that. His screenplays, which he directs with passion and fine care, have taught us about the exteriors of his native land and the interiors of our own hearts. From the early, manic experimental Super-8 work to the breakthrough Women on the Verge of a Nervous Breakdown, his titles are as evocative as most people’s screenplays. Yet for all their antic energy, Almodóvar’s films are deeply spiritual: watching his disturbing, mysterious, heart-rending Talk to Her is to understand, perhaps for the first time, the full meaning of grace. An Almodóvar screenplay is a running leap off a Gaudi balcony, it flips, soars, ascends, careens, tumbles, falls – always landing, astonishingly and astonished, on its feet.”
~ Howard A. Rodman, Announcing Almodóvar’s Jean Renoir Award

“I got a feeling I am going to win in the long run, but I want to be part of the zeitgeist, too. I want to support young girls who are in their 20s now and tell them: You’re not just imagining things. It’s tough. Everything that a guy says once, you have to say five times. Girls now are also faced with different problems. I’ve been guilty of one thing: After being the only girl in bands for 10 years, I learned—the hard way—that if I was going to get my ideas through, I was going to have to pretend that they—men—had the ideas. I became really good at this and I don’t even notice it myself. I don’t really have an ego. I’m not that bothered. I just want the whole thing to be good. And I’m not saying one bad thing about the guys who were with me in the bands, because they’re all amazing and creative, and they’re doing incredible things now. But I come from a generation where that was the only way to get things done. So I have to play stupid and just do everything with five times the amount of energy, and then it will come through.”
~ Björk to Jessica Hopper at Pitchfork