MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 13, 2011

Suck It to Me Baby

The Avengers continued to hold sway, easily outpacing any potential competition with an estimated second weekend box office of $103.8 million. Granted there was but a single new national release with Dark Shadows that ranked second overall with an opening salvo of $28.5 million.

In limited release, single mom drama Girl in Progress bowed with an OK $1.2 million. Avengers aside the wow bow was Tollywood newcomer Gabbar Singh that collected $643,000 from 45 engagements for an impressive per screen average of $14,290.

More than 20 additional films debuted in limited or exclusive launches and the vast majority truly struggled to find an audience. The few that escaped dire results included Lebanon’s Oscar submission Where Do We Go Now? with a $16,100 tally from three locations and a $7,000 solo flight for the reissue of the 1937 French classic Grand Illusion.

Overall weekend revenues rang up slight better than $170 million (Avengers accounting for 60% of the total) and a 34% decline from the prior session. It was 25% improved from 2011 when the second weekend of Thor ranked at the top with $34.7 million and the $26.2 million debut of Bridesmaids was, appropriately, in the bridesmaid’s slot.

Boxoffice tracking indicated an opening gross somewhere in a mid-$30 million range for Dark Shadows and Thursday midnight advances of $550,000 were easily in line with expectations. However, Friday figures of $9.5 million quickly had prognosticators lowering the bar and scratching their heads.

Exit demos of a 57% female audience were not unexpected but the 73% skew for plus 25 year olds was slightly higher than had been anticipated. Critical and audience response was mixed with general surprise that it was more comedic than terrifying in light of its source material. It at least has the potential for strong holds in light of the upcoming male tilt for the likes of Battleship, The Dictator and Men in Black III.

Also of note was the second week expansion of The Best Exotic Marigold Hotel with the addition of 150 playdates and still healthy $14,290 average. Its true test is imminent when it rises to 1,000 plus screens and the results will provide the answer to whether it has a shot at becoming this year’s Midnight in Paris.

Weekend (estimates) May 11 – 13, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Avengers BV 103.8 (23,870) -50% 4349 373.8
Dark Shadows WB 28.5 (7,600) NEW 3755 28.5
Think Like a Man Sony 6.4 (3,110) -21% 2052 82
The Hunger Games Lions Gate 4.5 (1,790) -19% 2531 387
The Lucky One WB 4.2 (1,470) -22% 2839 53.9
Pirates! Band of Misfits Sony 3.2 (1,050) -41% 3079 23.1
The Five Year Engagement Uni 3.1 (1,200) -39% 2569 24.4
The Best Exotic Marigold Hotel Fox Searchlight 2.5 (14,290) 243% 177 3.6
Chimpanzee BV 1.6 (1,050) -34% 1559 25.6
The Raven Relativity 1.3 (690) -50% 1888 14.6
Safe Lions Gate 1.3 (760) -52% 1690 15.6
Girl in Progress Lions Gate 1.2 (3,820) NEW 322 1.2
The Three Stooges Fox 1.0 (720) -44% 1416 41.1
Cabin in the Woods Lions Gate 1.0 (940) -38% 1029 39.8
21 Jump Street Sony .67 (1,140) -38% 589 135.1
John Carter BV .66 (2,870) -56% 230 71.6
Gabbar Singh Blue Sky .64 (14,290) NEW 45 0.78
Mirror Mirror Relativity .53 (870) -29% 607 60.9
American Reunion Uni .44 (850) -46% 521 56.1
Dr. Seuss’ The Lorax Uni .41 (890) -5% 455 209.6
Journey 2: The Mysterious Island WB .22 (860) -22% 260 102.6
Wrath of the Titans WB .21 (790) -54% 265 82
To the Arctic WB .21 (4,330) 13% 49 1.4
Bernie Millennium .20 (5,640) 44% 36 0.52
Lockout Open Rd/Alliance .17 (670) -22% 255 14.1
Salmon Fishing in the Yemen CBS .16 (800) -40% 200 8.5
Weekend Total ($500,000+ Films) 166.1
% Change (Last Year) 25%
% Change (Last Week) -34%
Also debuting/expanding
Footnote Sony Classics 66,800 (730) -21% 91 1.8
Darling Companion Sony Classics 64,700 (1,010) -29% 64 0.33
The Road FreeStyle 55,300 (1,110) 50 0.06
Sound of My Voice Searchlight 53,800 (1,170) -1% 46 0.19
Taur Mittran Eros 43,500 (1,980) 22 0.04
God Bless America Magnolia 28,200 (2,170) 13 0.03
Dangerous Ishhq Big Pictures 22,400 (900) 25 0.02
Kalakalappu@Masala Café UTV 17,600 (1,950) 9 0.02
Where Do We Go Now? Sony Classics 16,100 (5,370) 3 0.02
Changing the Game Barnholtz 13,200 (2,200) 6 0.01
I Wish Magnolia 9,900 (1,980) 5 0.01
Grand Illusion (Reissue) Rialto 7,000 (7,000) 1 0.01
Otter 501 Paladin 5,400 (1,800) 3 0.01
The Cup Myriad 5,200 (5,670) 9 0.01
Patience Cinema Guild 4,800 (4,800) 1 0.01
Nesting PMK 4,100 (510) 8 0.01
Nobody Else But You First Run 4,000 (4,000) 1 0.01
Hick Phase4 2,600 (870) 3 0.01
Sleepless Night TriBeCa 2,200 (1,100) 2 0.01
Tonight You’re Mine Roadside Attractions 2,000 (1,000) 2 0.01
Domestic Market Share (Jan. 1 – May 10, 2012)
Distributor (releases) Gross Market Share
Sony (12) 527.3 14.30%
Universal (8) 518.4 14.00%
Lions Gate (7) 502.9 13.60%
Buena Vista (9) 483.3 13.10%
Warner Bros. (14) 433.8 11.70%
20th Century Fox (9) 341.5 9.30%
Paramount (11) 289.1 7.80%
Relativity (5) 163.4 4.40%
Weinstein Co. (7) 80.1 2.20%
Open Road (3) 71.8 1.90%
CBS (2) 62.7 1.70%
Fox Searchlight (5) 47.3 1.30%
Summit (4) 47.1 1.30%
Focus (3) 22 0.60%
Sony Classics (11) 19.9 0.50%
Other * (125) 83 2.30%
3693.6 100.00%
* none greater than 0.04%
Top Limited Releases (Jan. 1 – May 3, 2012) *
Title Distributor Gross
Salmon Fishing in the Yemen CBS 7,958,993
Friends with Kids Roadside Attractions 7,169,237
A Separation Sony Classics 7,004,867
Casa de mi Padre Lions Gate 5,818,994
A Dangerous Method * Sony Class/eOne 4,214,361
Jeff, Who Lives at Home Par 4,163,675
Pina * IFC/Metropole 4,032,938
The Raid: Redemption Sony Class/Alliance 3,968,771
Goon Alliance/Magnolia 3,927,111
Born to Be Wild * WB 3,436,374
Albert Nobbs Roadside/eOne 3,011,204
Monsieur Lazhar * Seville/Music Box 2,702,162
Bully Weinstein Co. 2,366,877
Carnage * Sony Classics 2,236,171
Shame * Searchlight/Alliance 2,119,795
Agneepath Eros 1,990,856
Hubble 3D * Imax 1,938,857
Jiro Dreams of Sushi Magnolia 1,895,177
We Need to Talk About Kevin Oscilloscope/eOne 1,718,504
2012 Oscar Nominated Shorts Magnolia 1,702,416
* does not include 2011 box office

One Response to “The Weekend Report: May 13, 2011”

  1. dinesh.P says:

    Gabbar singh is going to crack new south indian film records… congrats to G.S.crew

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office