MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 13, 2011

Suck It to Me Baby

The Avengers continued to hold sway, easily outpacing any potential competition with an estimated second weekend box office of $103.8 million. Granted there was but a single new national release with Dark Shadows that ranked second overall with an opening salvo of $28.5 million.

In limited release, single mom drama Girl in Progress bowed with an OK $1.2 million. Avengers aside the wow bow was Tollywood newcomer Gabbar Singh that collected $643,000 from 45 engagements for an impressive per screen average of $14,290.

More than 20 additional films debuted in limited or exclusive launches and the vast majority truly struggled to find an audience. The few that escaped dire results included Lebanon’s Oscar submission Where Do We Go Now? with a $16,100 tally from three locations and a $7,000 solo flight for the reissue of the 1937 French classic Grand Illusion.

Overall weekend revenues rang up slight better than $170 million (Avengers accounting for 60% of the total) and a 34% decline from the prior session. It was 25% improved from 2011 when the second weekend of Thor ranked at the top with $34.7 million and the $26.2 million debut of Bridesmaids was, appropriately, in the bridesmaid’s slot.

Boxoffice tracking indicated an opening gross somewhere in a mid-$30 million range for Dark Shadows and Thursday midnight advances of $550,000 were easily in line with expectations. However, Friday figures of $9.5 million quickly had prognosticators lowering the bar and scratching their heads.

Exit demos of a 57% female audience were not unexpected but the 73% skew for plus 25 year olds was slightly higher than had been anticipated. Critical and audience response was mixed with general surprise that it was more comedic than terrifying in light of its source material. It at least has the potential for strong holds in light of the upcoming male tilt for the likes of Battleship, The Dictator and Men in Black III.

Also of note was the second week expansion of The Best Exotic Marigold Hotel with the addition of 150 playdates and still healthy $14,290 average. Its true test is imminent when it rises to 1,000 plus screens and the results will provide the answer to whether it has a shot at becoming this year’s Midnight in Paris.

Weekend (estimates) May 11 – 13, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Avengers BV 103.8 (23,870) -50% 4349 373.8
Dark Shadows WB 28.5 (7,600) NEW 3755 28.5
Think Like a Man Sony 6.4 (3,110) -21% 2052 82
The Hunger Games Lions Gate 4.5 (1,790) -19% 2531 387
The Lucky One WB 4.2 (1,470) -22% 2839 53.9
Pirates! Band of Misfits Sony 3.2 (1,050) -41% 3079 23.1
The Five Year Engagement Uni 3.1 (1,200) -39% 2569 24.4
The Best Exotic Marigold Hotel Fox Searchlight 2.5 (14,290) 243% 177 3.6
Chimpanzee BV 1.6 (1,050) -34% 1559 25.6
The Raven Relativity 1.3 (690) -50% 1888 14.6
Safe Lions Gate 1.3 (760) -52% 1690 15.6
Girl in Progress Lions Gate 1.2 (3,820) NEW 322 1.2
The Three Stooges Fox 1.0 (720) -44% 1416 41.1
Cabin in the Woods Lions Gate 1.0 (940) -38% 1029 39.8
21 Jump Street Sony .67 (1,140) -38% 589 135.1
John Carter BV .66 (2,870) -56% 230 71.6
Gabbar Singh Blue Sky .64 (14,290) NEW 45 0.78
Mirror Mirror Relativity .53 (870) -29% 607 60.9
American Reunion Uni .44 (850) -46% 521 56.1
Dr. Seuss’ The Lorax Uni .41 (890) -5% 455 209.6
Journey 2: The Mysterious Island WB .22 (860) -22% 260 102.6
Wrath of the Titans WB .21 (790) -54% 265 82
To the Arctic WB .21 (4,330) 13% 49 1.4
Bernie Millennium .20 (5,640) 44% 36 0.52
Lockout Open Rd/Alliance .17 (670) -22% 255 14.1
Salmon Fishing in the Yemen CBS .16 (800) -40% 200 8.5
Weekend Total ($500,000+ Films) 166.1
% Change (Last Year) 25%
% Change (Last Week) -34%
Also debuting/expanding
Footnote Sony Classics 66,800 (730) -21% 91 1.8
Darling Companion Sony Classics 64,700 (1,010) -29% 64 0.33
The Road FreeStyle 55,300 (1,110) 50 0.06
Sound of My Voice Searchlight 53,800 (1,170) -1% 46 0.19
Taur Mittran Eros 43,500 (1,980) 22 0.04
God Bless America Magnolia 28,200 (2,170) 13 0.03
Dangerous Ishhq Big Pictures 22,400 (900) 25 0.02
Kalakalappu@Masala Café UTV 17,600 (1,950) 9 0.02
Where Do We Go Now? Sony Classics 16,100 (5,370) 3 0.02
Changing the Game Barnholtz 13,200 (2,200) 6 0.01
I Wish Magnolia 9,900 (1,980) 5 0.01
Grand Illusion (Reissue) Rialto 7,000 (7,000) 1 0.01
Otter 501 Paladin 5,400 (1,800) 3 0.01
The Cup Myriad 5,200 (5,670) 9 0.01
Patience Cinema Guild 4,800 (4,800) 1 0.01
Nesting PMK 4,100 (510) 8 0.01
Nobody Else But You First Run 4,000 (4,000) 1 0.01
Hick Phase4 2,600 (870) 3 0.01
Sleepless Night TriBeCa 2,200 (1,100) 2 0.01
Tonight You’re Mine Roadside Attractions 2,000 (1,000) 2 0.01
Domestic Market Share (Jan. 1 – May 10, 2012)
Distributor (releases) Gross Market Share
Sony (12) 527.3 14.30%
Universal (8) 518.4 14.00%
Lions Gate (7) 502.9 13.60%
Buena Vista (9) 483.3 13.10%
Warner Bros. (14) 433.8 11.70%
20th Century Fox (9) 341.5 9.30%
Paramount (11) 289.1 7.80%
Relativity (5) 163.4 4.40%
Weinstein Co. (7) 80.1 2.20%
Open Road (3) 71.8 1.90%
CBS (2) 62.7 1.70%
Fox Searchlight (5) 47.3 1.30%
Summit (4) 47.1 1.30%
Focus (3) 22 0.60%
Sony Classics (11) 19.9 0.50%
Other * (125) 83 2.30%
3693.6 100.00%
* none greater than 0.04%
Top Limited Releases (Jan. 1 – May 3, 2012) *
Title Distributor Gross
Salmon Fishing in the Yemen CBS 7,958,993
Friends with Kids Roadside Attractions 7,169,237
A Separation Sony Classics 7,004,867
Casa de mi Padre Lions Gate 5,818,994
A Dangerous Method * Sony Class/eOne 4,214,361
Jeff, Who Lives at Home Par 4,163,675
Pina * IFC/Metropole 4,032,938
The Raid: Redemption Sony Class/Alliance 3,968,771
Goon Alliance/Magnolia 3,927,111
Born to Be Wild * WB 3,436,374
Albert Nobbs Roadside/eOne 3,011,204
Monsieur Lazhar * Seville/Music Box 2,702,162
Bully Weinstein Co. 2,366,877
Carnage * Sony Classics 2,236,171
Shame * Searchlight/Alliance 2,119,795
Agneepath Eros 1,990,856
Hubble 3D * Imax 1,938,857
Jiro Dreams of Sushi Magnolia 1,895,177
We Need to Talk About Kevin Oscilloscope/eOne 1,718,504
2012 Oscar Nominated Shorts Magnolia 1,702,416
* does not include 2011 box office

One Response to “The Weekend Report: May 13, 2011”

  1. dinesh.P says:

    Gabbar singh is going to crack new south indian film records… congrats to G.S.crew

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Maze Runner 11.2 3604 NEW 11.2
A Walk Among the Tombstones 4.7 2712 NEW 4.7
This is Where I Leave You 3.8 2868 NEW 3.8
No Good Deed 2.9 2175 -67% 32.8
Dolphin Tale 2 2.1 3656 -50% 20.2
Guardians of the Galaxy 1.4 2846 -35% 309.9
Let's Be Cops 0.75 2312 -41% 75.3
The Drop 0.65 1192 -56% 6.3
Teenage Mutant Ninja Turtles 0.6 2348 -47% 183
If I Stay 0.55 2371 -54% 46.4
Also Debuting
Aagadu 0.39 121
Tusk 0.37 602
Dr. Cabbie 0.36 55
Khoobsurat 0.11 57
Mommy 0.11 62
Daawat-e-Ishq 70,700 101
The Guest 25,400 19
The Zero Theorem 28,400 55
Hector and the Search for Happiness 16,900 2
Yellow Day 11,700 1
Pump 11,600 3
Art and Craft 8,550 2
Tazza 2: The Hidden Card 6,550 1
Aranmanai 5,200 11
Not Cool 5,000 1
20,000 Days on Earth 3,800 2
Keep on Keepin' On 3,100 2
Fort Bliss 1,650 3
Holidaysburg 1,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4