By MCN Editor editor@moviecitynews.com

RADIANT FILMS INTERNATIONAL SELLS ALL RIGHTS TO TOM SHADYAC’S DOCUMENTARY ‘I AM’ TO UNIVERSAL PICTURES INTERNATIONAL ENTERTAINMENT

For Immediate Release

(Los Angeles – May 3, 2012) Mimi Steinbauer, President / CEO of Radiant Films International announced today that Tom Shadyac’s life affirming documentary feature film ‘I AM’ has been acquired for all worldwide distribution rights (excluding US and Canada) by Universal Pictures International Entertainment.

‘I AM’ is a film that resonates beautifully with audiences looking for a smart and entertaining look at life themes that affect all of us.  We are delighted that Universal Pictures International Entertainment has recognized the potential of this film,” said Steinbauer.

“Universal Pictures International Entertainment is pleased to be working with Radiant Films to release ‘I AM’ internationally. This inspirational feature is a welcome addition to our documentary collection,” said Eddie Cunningham, President of Universal International Entertainment.

“I AM” is the result of a life-changing biking accident in 2007 suffered by acclaimed director Shadyac which compelled him to re-evaluate his Hollywood lifestyle and seek the answers to the following questions: what’s wrong with our world and what can we do to make it better?

A critical and box office hit in the US released through Paladin, Shadyac interviews several legendary philosophical thinkers and academics from our time including David Suzuki, Noam Chomsky, Howard Zinn and Archbishop Desmond Tutu to reach answers to these vital questions. The result is a powerful, uplifting, enlightening documentary which challenges our preconceptions about human behavior while celebrating the indomitable human spirit.

Shadyac is one of Hollywood’s most well-known comedic directors having directed such classics as ACE VENTURA: PET DETECTIVE, THE NUTTY PROFESSOR, LIAR LIAR, BRUCE ALMIGHTY and others. His films have grossed nearly 2 billion dollars at the box office.

About Radiant Films International

Founded by international sales veteran, Mimi Steinbauer, who is President and CEO, Radiant Films International is a newly launched full service international sales company funded through private equity sources which plans to acquire and distribute between 6-8 theatrical titles per year.  Other titles on Radiant’s slate include Andrew Levitas’ drama, LULLABY.

About Universal Pictures International Entertainment

UPIE is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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“Every night, we’d sit and talk for a long, long time and talk about the process and I knew he was very, very intrigued about what could be happening. Then of course, one of the fascinating things he told me about was how he had readers who were reading for him that never knew it was Stanley Kubrick. So if he heard of a novel, he would send it out to people. I think he did it through newspaper ads at the time. And he would send it out to people and ask for a kind of synopsis or a critique of the novel. And he would read those. And it was done anonymously. But he said there were housewives and there were barristers and all sorts of people doing that. And I thought, yeah, that’s a really good way to open up the possibilities. Because otherwise, you’re randomly looking, walking through a bookstore or an airport. I said, “How many people are doing this?” It was about 30 people.”
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