By MCN Editor editor@moviecitynews.com

RADIANT FILMS INTERNATIONAL SELLS ALL RIGHTS TO TOM SHADYAC’S DOCUMENTARY ‘I AM’ TO UNIVERSAL PICTURES INTERNATIONAL ENTERTAINMENT

For Immediate Release

(Los Angeles – May 3, 2012) Mimi Steinbauer, President / CEO of Radiant Films International announced today that Tom Shadyac’s life affirming documentary feature film ‘I AM’ has been acquired for all worldwide distribution rights (excluding US and Canada) by Universal Pictures International Entertainment.

‘I AM’ is a film that resonates beautifully with audiences looking for a smart and entertaining look at life themes that affect all of us.  We are delighted that Universal Pictures International Entertainment has recognized the potential of this film,” said Steinbauer.

“Universal Pictures International Entertainment is pleased to be working with Radiant Films to release ‘I AM’ internationally. This inspirational feature is a welcome addition to our documentary collection,” said Eddie Cunningham, President of Universal International Entertainment.

“I AM” is the result of a life-changing biking accident in 2007 suffered by acclaimed director Shadyac which compelled him to re-evaluate his Hollywood lifestyle and seek the answers to the following questions: what’s wrong with our world and what can we do to make it better?

A critical and box office hit in the US released through Paladin, Shadyac interviews several legendary philosophical thinkers and academics from our time including David Suzuki, Noam Chomsky, Howard Zinn and Archbishop Desmond Tutu to reach answers to these vital questions. The result is a powerful, uplifting, enlightening documentary which challenges our preconceptions about human behavior while celebrating the indomitable human spirit.

Shadyac is one of Hollywood’s most well-known comedic directors having directed such classics as ACE VENTURA: PET DETECTIVE, THE NUTTY PROFESSOR, LIAR LIAR, BRUCE ALMIGHTY and others. His films have grossed nearly 2 billion dollars at the box office.

About Radiant Films International

Founded by international sales veteran, Mimi Steinbauer, who is President and CEO, Radiant Films International is a newly launched full service international sales company funded through private equity sources which plans to acquire and distribute between 6-8 theatrical titles per year.  Other titles on Radiant’s slate include Andrew Levitas’ drama, LULLABY.

About Universal Pictures International Entertainment

UPIE is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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Feature films are suffering a kind of bad time right now, in my opinion, because the feature films that play in theaters are blockbusters. That seems to fill the theaters, but the art-house cinema is gone. If I made a feature film, it might play in L.A. and New York, a couple of other places, for a week in a little part of a cineplex, and then it would go who knows where. I built this to be on the big screen. It will be on a smaller screen, but it’s built for the big screen. You want a feature film to play on a big screen with big sound, and utilize all the best technology to make a world. It’s really tough after all that work to not get it in the theater. So I say that cable television is a new art house, and it’s good that it’s here.”
~ David Lynch

“The purpose of film isn’t to present the kindness of the world.”
~ Isabelle Huppert