By MCN Editor editor@moviecitynews.com

RADIANT FILMS INTERNATIONAL SELLS ALL RIGHTS TO TOM SHADYAC’S DOCUMENTARY ‘I AM’ TO UNIVERSAL PICTURES INTERNATIONAL ENTERTAINMENT

For Immediate Release

(Los Angeles – May 3, 2012) Mimi Steinbauer, President / CEO of Radiant Films International announced today that Tom Shadyac’s life affirming documentary feature film ‘I AM’ has been acquired for all worldwide distribution rights (excluding US and Canada) by Universal Pictures International Entertainment.

‘I AM’ is a film that resonates beautifully with audiences looking for a smart and entertaining look at life themes that affect all of us.  We are delighted that Universal Pictures International Entertainment has recognized the potential of this film,” said Steinbauer.

“Universal Pictures International Entertainment is pleased to be working with Radiant Films to release ‘I AM’ internationally. This inspirational feature is a welcome addition to our documentary collection,” said Eddie Cunningham, President of Universal International Entertainment.

“I AM” is the result of a life-changing biking accident in 2007 suffered by acclaimed director Shadyac which compelled him to re-evaluate his Hollywood lifestyle and seek the answers to the following questions: what’s wrong with our world and what can we do to make it better?

A critical and box office hit in the US released through Paladin, Shadyac interviews several legendary philosophical thinkers and academics from our time including David Suzuki, Noam Chomsky, Howard Zinn and Archbishop Desmond Tutu to reach answers to these vital questions. The result is a powerful, uplifting, enlightening documentary which challenges our preconceptions about human behavior while celebrating the indomitable human spirit.

Shadyac is one of Hollywood’s most well-known comedic directors having directed such classics as ACE VENTURA: PET DETECTIVE, THE NUTTY PROFESSOR, LIAR LIAR, BRUCE ALMIGHTY and others. His films have grossed nearly 2 billion dollars at the box office.

About Radiant Films International

Founded by international sales veteran, Mimi Steinbauer, who is President and CEO, Radiant Films International is a newly launched full service international sales company funded through private equity sources which plans to acquire and distribute between 6-8 theatrical titles per year.  Other titles on Radiant’s slate include Andrew Levitas’ drama, LULLABY.

About Universal Pictures International Entertainment

UPIE is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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DEADLINE: How does a visualist feel about people watching your films on a phone or VOD?
REFN: It depends on what kind of movie you make. We had great success with Only God Forgives on multiple platforms in the U.S. Young people will decide how they see it, when they want to see it. Don’t try to fight it. Embrace it. That’s a wonderful opportunity. We’re at the most exciting time since the invention of the wheel, in terms of creativity because distribution and accessibility have changed everything. A camera is still a camera whether it’s digital or not; there’s still sound; an actor is an actor. Ninety-nine percent of what you do is going to be seen on a smart phone – I know this is the greatest thing ever made because it allows people to choose, watching what you do on this format or go into a theater and see it on a screen. That means more people than ever will see what I do, which is personally satisfying in terms of vanity. But you have to be able to adapt, to accept things in different order and length than we’re used to. We are in a very, very exciting time.
~ Nic Refn to Jen Yamato

DEADLINE: You mention Tarantino, who with Christopher Nolan and a few other giants, saved film stock from extinction. To him, showing a digital film in a theater is the equivalent of watching TV in public. Make an argument for why digital is a good film making canvas.
REFN: Costwise, it’s a very effective way for young people to start making movies. You can make your movie on an iPhone. It’s wonderful seeing how my own children use technology to enhance creativity. For me it’s a wonderful canvas. Sure, I love grain in film. I love celluloid. But I also like creativity. I like crayons, I like pencils, I like paint. It’s all relative. Technology is more inclusive. A hundred years ago when film was invented, it was an elitist club. Very few people got to make it, very few people controlled it and very few people owned it. A hundred years later, storytelling through images is everyone’s domain. It’s ultimate capitalism. There are no rules, and no barriers and no Hays Code. Where does this go in another hundred years? I don’t know but I would love to see it.
~ Nic Refn To Jen Yamato