By David Poland email@example.com
Friday Estimates by 1968 Klady
It may be #1, but the opening for Men in Black III is no thriller domestically. It’s on track to do marginally better (or possible marginally worse over 3 days) over the first two MiB films. The story of success for this film was always expected to come from overseas, but this summer, having the second best opening so far this summer is nothing to crow about either. We’ll see how it rolls out.
The Chernobyl Diaries multiple will also be interesting. Have they shot their wad with the geek community or is the any mainstream audience for the film as the weekend progresses? Oren Peli just isn’t a brand. Sorry.
The Avengers will become the fastest domestic film to reach $500 million ever this Sunday. In the ultimate domestic competition with Avatar, it’s worth noting that when Avatar passed $500m – also on a 4-day weekend – its weekend gross was about 35% higher than Avengers will be this weekend. So make of that what you will.
Very strong bi-coastal start for Moonrise Kingdom. If it holds up, it will be the 7th ever $165,000+ per-screen opening.