Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: April 8, 2012

Sink or Swim

The appetite for The Hunger Games continued with the hearty survivalists adding an estimated $33.7 million to take the weekend box office crown and push its cache to more than $300 million domestically.

The frame’s newcomers (so to speak) trailed in second and third positions. The belated Pie story American Reunion bowed to $21.4 million while the reconstituted Titanic buoyed to $17.4 million with the addition of 3D lifeboats.

On the Indian circuit the Hindi Houseful 2 cracked the top 10 with $722,000 at 121 venues while Telugu Racha displayed comparable strength with $273,000 at 41 locations. Niche release We the Party garnered a less than festive $34,500 at 59 sites.

On the exclusive front there was ample encouragement for the danceable Damsels in Distress with a $61,300 box office at four bandstands and the sly Italian import We Have a Pope grossed $30,600 at three vestries. Also strong was the Turkish spectacle Fetih 1453 (Conquest 1453) with a $31,200 box office from four screens. Conversely the non-fiction Comic-Con Episode IV didn’t get much geek love with a $7,100 gross at a trio of locations.

Weekend revenues added up to roughly $125 million to slip back 17% from seven days earlier and was 10% off of last year’s Easter weekend. However, it bumped up 6% from its calendar equivalent when the second weekend of Hop led the session with $21.2 million and newcomers Hanna and Arthur bowed respectively with $12.4 million and $12.2 million.

It’s been nine years since the American Pie franchise hit the big screen (there have been subsequent direct to disc editions). And rather like the Fast and Furious series getting the original cast back for American Reunion seemed like a potent re-boot at the brain storming sessions. Pundits pegged its opening potential in the low to mid $20 million range and the picture came in at the low end of prognostications.

Exit demos showed the film skewing slightly male with 51% and decidedly older 61% of the audience aged 25 years and older. International openings appeared more upbeat with an estimated $19.3 million in 28 territories including $5 million plus bows in Australia and Russia. Regardless, don’t expect the merry pranksters to be quickly renewed.

Reissues long ago ceased to be a significant part of the release schedule but with the added carrot of stereoscopic perspective and (secondarily) the centennial of its historic demise Titanic was primed for a new assault. About half of the domestic crowd was younger than 25 years old and while North American response was solid, international returns floated the boat to $35.5 million from an aggressive push in 53 nations.

The marquee continued to shrink with just seven pictures grossing in excess of $1 million and only Salmon Fishing in the Yemen demonstrating the slightest bit of crossover appeal. Bully added a screen but experienced a 37% decline. Even with its recent lowed classification it appears that strong armed tactics won’t get crowds into the multiplex for this worthy effort.

Weekend (estimates) April 6 – 8, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games Lions Gate 33.7 (8,150) -42% 4137 303.1
American Reunion Uni 21.4 (6,710) NEW 3192 21.4
Titanic 3D (reissue) Par 17.4 (6,520) NEW 2674 25.8
Wrath of the Titans WB 15.1 (4,250) -55% 3545 59
Mirror Mirror Relativity 11.0 (3,050) -39% 3618 36.5
21 Jump Street Sony 10.2 (3,380) -31% 3009 109.6
Dr. Seuss’ The Lorax Uni 5.0 (1,660) -36% 3003 198.2
Salmon Fishing in the Yemen CBS 1.0 (1,880) 2% 524 4.6
John Carter BV .81 (800) -60% 1015 68
Houseful 2 Eros .72 (5,930) NEW 121 0.73
Safe House Uni .57 (1,180) -27% 482 124.7
The Raid: Redemption Sony Class/Alliance .56 (3,169) 106% 176 1.3
Act of Valor Relativity .53 (750) -47% 708 68.8
Journey 2: The Mysterious Island WB .51 (780) -37% 651 99.4
A Thousand Words Par .46 (910) -49% 507 17.4
Jeff Who Lives at Home Par Vantage .40 (890) -41% 447 3.4
October Baby IDP .36 (1,070) -53% 339 3.6
Project X WB .31 (700) -62% 444 54
The Vow Sony .28 (580) -15% 479 123.9
Racha Hari .27 (6,660) NEW 41 0.27
Casa de mi Padre Lions Gate .26 (900) -57% 283 5.5
This Means War Fox .21 (660) -50% 321 53.4
Friends with Kids Roadside Attractions .20 (970) -57% 206 6.7
The Artist Weinstein Co. .18 (820) -35% 222 43.9
Weekend Total ($500,000+ Films) $118.50
% Change (Last Year) -10%
% Change (Last Week) -17%
Also debuting/expanding
A Separation Sony Classics .14 (980) -37% 141 6.7
Footnote Sony Classics .12 (1,870) -49% 65 0.8
The Deep Blue Sea Music Box .10 (1,910) -41% 51 0.49
We Need to Talk About Kevin Oscilloscope 75,800 (1,170) 12% 65 1.6
Bully Weinstein Co. 73,100 (12,190) -37% 6 0.23
Damsels in Distress Sony Classics 61,300 (15,320) 4 0.06
We the Party Arc Entertain. 34,500 (580) 59 0.03
Fetih 1453 Neo Classics 31,200 (7,800) 4 0.03
We Have a Pope IFC 30,600 (10,200) 3 0.03
The Hunter Magnolia 18,800 (4,700) 4 0.02
Comic-Con Episode IV Wrekin Hill 7,100 (2,370) 3 0.01
Surviving Progress First Run 5,200 (2,600) 2 0.01
Keyhole Monterey 3,350 (3,350) 1 0.01
The Moth Diaries Alliance 3,150 (1,050) 1 0.01
Domestic Market Share (Jan. 1 – April 5, 2012)
Distributor (releases) Gross Market Share
Universal (6) 423.1 15.60%
Sony (10) 394.3 14.60%
Warner Bros. (12) 339.5 12.50%
Lions Gate (4) 335.5 12.40%
20th Century Fox (8) 298.4 11.00%
Paramount (11) 237.2 8.80%
Buena Vista (7) 184.7 6.80%
Relativity (4) 113.5 4.20%
Weinstein Co. (7) 76.1 2.80%
Open Road (2) 58.5 2.20%
CBS (2) 57.7 2.10%
Summit (4) 46.9 1.70%
Fox Searchlight (3) 45.9 1.70%
Focus (3) 21.9 0.80%
Sony Classics (9) 14.5 0.50%
Other * (94) 59.3 2.20%
2707 100.00%
* none greater than 0.04%
Top Domestic Grossers (Jan. 1 – April 5, 2012) *
Title Distributor Box Office
The Hunger Games Lions Gate 269,339,165
Dr. Seuss’ The Lorax Uni 193,174,350
Safe House Uni 124,170,160
The Vow Sony 123,638,760
21 Jump Street Sony 99,377,305
Journey 2: The Mysterious Island WB 98,845,000
Mission: Impossible – Ghost Protocol * Par 86,947,437
Act of Valor Relativity 68,218,000
John Carter BV 67,153,347
Contraband Uni 66,648,834
Chronicle Fox 63,830,636
Underworld: Awakening Sony 62,821,862
Sherlock Holmes: A Game of Shadows * WB 62,796,108
The Woman in Black CBS 54,005,603
Project X WB 53,735,000
The Devil Inside Par 53,291,928
This Means War Fox 53,241,000
The Girl with the Dragon Tattoo * Sony 52,301,310
The Grey Open Road/eOne 51,507,039
Ghost Rider: Spirit of Vengeance Sony 50,880,997
* does include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office