MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, April 15, 2012

I Got Plenty of Nyucking

Was it a fair fight? Katniss vs. Moe, Larry and Curly. Regardless, The Hunger Games made it a hat trick as box office champ with an estimated $21.3 million while the contemporized The Three Stooges bowed to $17.2 million.

The session also featured two other wide release freshmen. The bump in the night Cabin in the Woods ranked third with a $14.8 million tally and further down the list Lockout, a future set actioner, bowed to $6.2 million.

The weekend heat came largely in the niches. The continuation of Woman Thou Art Loosed: On the 7th Day revealed a new story from T.D. Jakes and grossed an impressive $660,000 from 103 pews. In Quebec the good news was French box office sensation Intouchables opening with $314,000 at 44 sites. On the flip side Brit hip hopping StreetDance 2 lost the beat with $121,000 from 80 exposures.

Quebec export and foreign-language nominee Monsieur Lazhar made a successful border crossing with an $118,000 debut at 19 locations (it’s grossed $3.8 million in Canada). Among the dozen other exclusive newcomers only the Chinese import A Simple Life registered with $41,400 from 9 playdates.

Overall weekend revenues amassed about $115 million for a 5% decline from the prior frame. It was also 13% off of 2011’s pace when the bows of Rio and Scream 4 respectively grossed $39.2 million and $18.7 million.

The Hunger Games continues to climb up the all-time domestic box office charts and now ranks in the top 25 with a shot to reach the top 10 with an eventual gross of more than $400 million.

There were mixed emotions about bring The Three Stooges up to date and tracking indicated low expectations of $12 million to $15 million. But viewers proved more receptive to the antics and it’s well positioned as one of the few comedies in the marketplace. Opening exit demos revealed a not unexpected male tilt of 58% and an encouraging 52% audience aged 25 years and younger.

Cabin in the Woods came in at the low end of the pundit’s crystal ball range of $14 million to $16 million. It certainly seemed like a cookie cutter chiller though reviews were better than usual for the genre. Again men were in the majority with 57% of sales but the crowd was 65% aged older than 25 years.

Considerably more brutish was the estimated $58 million generated internationally by Battleship that opens May 18 on these shores. The board game inspired mayhem opened in 28 territories and could well prove to be one of the more shrewd strategic moves of the year. Essentially it entered the marketplace in advance of World Cup and Olympic fever that traditionally has pancaked movie going activity.

The May 4 bow of The Avengers doesn’t leave much time for alternative movies to secure a foothold at the multiplex. Salmon Fishing in the Yemen should secure about $8 million by that date but Bully’s rather timid $530,000 gross this weekend as it widened to 158 locations hasn’t been able to translate headlines into ticket sales.

Weekend (estimates) April 13 – 18, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games Lions Gate 21.3 (5,440) -36% 3916 336.9
The Three Stooges Fox 17.2 (4,940) NEW 3476 17.2
Cabin in the Woods Lions Gate 14.8 (5,250) NEW 2811 14.8
Titanic 3D (reissue) Par 11.7 (4,330) -32% 2697 44.5
American Reunion Uni 10.6 (3,310) -51% 3203 39.9
Mirror Mirror Relativity 6.9 (2,160) -38% 3206 49.4
21 Jump Street Sony 6.7 (2,460) -33% 2735 120.5
Wrath of the Titans WB 6.5 (2,100) -56% 3102 70.9
Lockout Open Road/eOne 6.2 (2,690) NEW 2308 6.2
Dr. Seuss’ The Lorax Uni 3.0 (1,460 -40% 2071 204.5
The Raid: Redemption Sony Class/Alliance 1.0 (1,110) 86% 881 2.5
Salmon Fishing in the Yemen CBS .92 (2,110) -7% 435 6.1
Journey 2: The Mysterious Island WB .72 (1,430) 33% 502 100.5
Woman Thou Art Loosed: On the 7th Day Code Black .66 (6,410) NEW 103 0.66
October Baby IDP .57 (1,780) 56% 362 4.3
Bully Weinstein Co. .53 (3,350) 616% 158 0.8
Safe House Uni .34 (950) -41% 359 125.3
John Carter BV .33 (740) -60% 446 68.7
Intouchables Alliance .31 (7,140) NEW 44 0.31
Blue Like Jazz Roadside Attract .28 (2,040) NEW 136 0.28
Houseful 2 Eros .27 (1,420) -66% 111 1.3
Act of Valor Relativity .25 (710) -53% 352 69.3
This Means War Fox .24 (850) 1% 283 53.8
Footnote Sony Classics .21 (2,480) 52% 84 1.1
Jeff Who Lives at Home Par Vantage .21 (1,140) -50% 183 3.8
A Thousand Words Par .20 (710) -59% 277 17.8
Weekend Total ($500,000+ Films) $109.30
% Change (Last Year) 13%
% Change (Last Week) -5%
Also debuting/expanding
Monsieur Lazhar Music Box .12 (6,180) 19 0.12
StreetDance 2 Remstar .12 (1,510) 80 0.12
The Deep Blue Sea Music Box .10 (1,810) -2% 53 0.65
Damsels in Distress Sony Classics .09 (4,160) 56% 22 0.18
A Separation Sony Classics .09 (990) -31% 91 6.8
Touchback Anchor Bay 71,800 (1,410) 51 0.07
A Simple Life China Lion 41,400 (4600) 9 0.04
The Lady Cohen Media 39,600 (2,080) 19 0.04
Detention IDP 32,100 (2,670) 12 0.03
L!fe Happens PMK 19,500 (1,220) 16 0.02
Life, Love, Soul Calloway Films 13,800 (1,970) 7 0.01
Unraveled Go 8,700 (4,350) 2 0.01
Here Strand 8,200 (8,200) 1 0.01
Budz House Phase4 5,800 (360) 16 0.01
Bad Ass IDP 5,600 (5,600) 1 0.01
Hit So Hard Variance 4,900 (4,900) 1 0.01
Post Mortem Lorber 2,500 (2,500) 1 0.01
Domestic Market Share (Jan. 1 – April 12, 2012)
Distributor (releases) Gross Market Share
Universal (7) 461.6 16.00%
Sony (10) 409.6 14.20%
Lions Gate (4) 382.3 13.20%
Warner Bros. (12) 361.7 12.50%
20th Century Fox (8) 299.4 10.40%
Paramount (11) 263.1 9.10%
Buena Vista (7) 186.1 6.50%
Relativity (4) 131.3 4.60%
Weinstein Co. (7) 76.9 2.70%
CBS (2) 59.3 2.10%
Open Road (2) 58.6 2.00%
Summit (4) 46.9 1.60%
Fox Searchlight (3) 46.1 1.60%
Focus (3) 22.1 0.80%
Sony Classics (9) 15.6 0.50%
Other * (97) 64.4 2.20%
2885 100.00%
* none greater than 0.04%
Top Global Grossers (Jan. 1 – April 12, 2012) *
Title Distributor Box Office
The Hunger Games Lions Gate 488,851,983
Mission: Impossible – Ghost Protocol * Par 343,698,812
Journey 2: The Mysterious Island WB 318,792,059
Sherlock Holmes: A Game of Shadows * WB 314,573,909
Dr. Seuss’ The Lorax Uni 268,740,420
John Carter BV 266,110,253
Wrath of the Titans WB 233,599,392
Safe House Uni 199,274,204
The Vow Sony 180,060,286
Alvin and the Chipmunks: Chip-Wrecked Fox 171,361,328
The Girl with the Dragon Tattoo * Sony 170,415,858
Intouchables * Gaumont 162,317,220
Underworld: Awakening Sony/Lakeshore 160,962,009
21 Jump Street Sony 142,208,008
This Means War Fox 141,045,484
War Horse * BV 136,976,145
Ghost Rider: Spirit of Vengeance Sony/Hyde Park 135,158,687
The Descendants * Fox 133,871,920
Puss in Boots * Par 133,678,962
The Woman in Black CBS/Exclusive 125,564,144
Chronicle Fox 120,856,067
Hugo * Par/GK Films 119,357,828
The Iron Lady * Weinstein/Wild Bunch 114,205,753
The Artist * Weinstein/Pathe 107,853,122
Star Wars: Episode 1 – 3D (reissue) Fox 102,847,510
* does include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office