MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, April 15, 2012

I Got Plenty of Nyucking

Was it a fair fight? Katniss vs. Moe, Larry and Curly. Regardless, The Hunger Games made it a hat trick as box office champ with an estimated $21.3 million while the contemporized The Three Stooges bowed to $17.2 million.

The session also featured two other wide release freshmen. The bump in the night Cabin in the Woods ranked third with a $14.8 million tally and further down the list Lockout, a future set actioner, bowed to $6.2 million.

The weekend heat came largely in the niches. The continuation of Woman Thou Art Loosed: On the 7th Day revealed a new story from T.D. Jakes and grossed an impressive $660,000 from 103 pews. In Quebec the good news was French box office sensation Intouchables opening with $314,000 at 44 sites. On the flip side Brit hip hopping StreetDance 2 lost the beat with $121,000 from 80 exposures.

Quebec export and foreign-language nominee Monsieur Lazhar made a successful border crossing with an $118,000 debut at 19 locations (it’s grossed $3.8 million in Canada). Among the dozen other exclusive newcomers only the Chinese import A Simple Life registered with $41,400 from 9 playdates.

Overall weekend revenues amassed about $115 million for a 5% decline from the prior frame. It was also 13% off of 2011’s pace when the bows of Rio and Scream 4 respectively grossed $39.2 million and $18.7 million.

The Hunger Games continues to climb up the all-time domestic box office charts and now ranks in the top 25 with a shot to reach the top 10 with an eventual gross of more than $400 million.

There were mixed emotions about bring The Three Stooges up to date and tracking indicated low expectations of $12 million to $15 million. But viewers proved more receptive to the antics and it’s well positioned as one of the few comedies in the marketplace. Opening exit demos revealed a not unexpected male tilt of 58% and an encouraging 52% audience aged 25 years and younger.

Cabin in the Woods came in at the low end of the pundit’s crystal ball range of $14 million to $16 million. It certainly seemed like a cookie cutter chiller though reviews were better than usual for the genre. Again men were in the majority with 57% of sales but the crowd was 65% aged older than 25 years.

Considerably more brutish was the estimated $58 million generated internationally by Battleship that opens May 18 on these shores. The board game inspired mayhem opened in 28 territories and could well prove to be one of the more shrewd strategic moves of the year. Essentially it entered the marketplace in advance of World Cup and Olympic fever that traditionally has pancaked movie going activity.

The May 4 bow of The Avengers doesn’t leave much time for alternative movies to secure a foothold at the multiplex. Salmon Fishing in the Yemen should secure about $8 million by that date but Bully’s rather timid $530,000 gross this weekend as it widened to 158 locations hasn’t been able to translate headlines into ticket sales.

Weekend (estimates) April 13 – 18, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games Lions Gate 21.3 (5,440) -36% 3916 336.9
The Three Stooges Fox 17.2 (4,940) NEW 3476 17.2
Cabin in the Woods Lions Gate 14.8 (5,250) NEW 2811 14.8
Titanic 3D (reissue) Par 11.7 (4,330) -32% 2697 44.5
American Reunion Uni 10.6 (3,310) -51% 3203 39.9
Mirror Mirror Relativity 6.9 (2,160) -38% 3206 49.4
21 Jump Street Sony 6.7 (2,460) -33% 2735 120.5
Wrath of the Titans WB 6.5 (2,100) -56% 3102 70.9
Lockout Open Road/eOne 6.2 (2,690) NEW 2308 6.2
Dr. Seuss’ The Lorax Uni 3.0 (1,460 -40% 2071 204.5
The Raid: Redemption Sony Class/Alliance 1.0 (1,110) 86% 881 2.5
Salmon Fishing in the Yemen CBS .92 (2,110) -7% 435 6.1
Journey 2: The Mysterious Island WB .72 (1,430) 33% 502 100.5
Woman Thou Art Loosed: On the 7th Day Code Black .66 (6,410) NEW 103 0.66
October Baby IDP .57 (1,780) 56% 362 4.3
Bully Weinstein Co. .53 (3,350) 616% 158 0.8
Safe House Uni .34 (950) -41% 359 125.3
John Carter BV .33 (740) -60% 446 68.7
Intouchables Alliance .31 (7,140) NEW 44 0.31
Blue Like Jazz Roadside Attract .28 (2,040) NEW 136 0.28
Houseful 2 Eros .27 (1,420) -66% 111 1.3
Act of Valor Relativity .25 (710) -53% 352 69.3
This Means War Fox .24 (850) 1% 283 53.8
Footnote Sony Classics .21 (2,480) 52% 84 1.1
Jeff Who Lives at Home Par Vantage .21 (1,140) -50% 183 3.8
A Thousand Words Par .20 (710) -59% 277 17.8
Weekend Total ($500,000+ Films) $109.30
% Change (Last Year) 13%
% Change (Last Week) -5%
Also debuting/expanding
Monsieur Lazhar Music Box .12 (6,180) 19 0.12
StreetDance 2 Remstar .12 (1,510) 80 0.12
The Deep Blue Sea Music Box .10 (1,810) -2% 53 0.65
Damsels in Distress Sony Classics .09 (4,160) 56% 22 0.18
A Separation Sony Classics .09 (990) -31% 91 6.8
Touchback Anchor Bay 71,800 (1,410) 51 0.07
A Simple Life China Lion 41,400 (4600) 9 0.04
The Lady Cohen Media 39,600 (2,080) 19 0.04
Detention IDP 32,100 (2,670) 12 0.03
L!fe Happens PMK 19,500 (1,220) 16 0.02
Life, Love, Soul Calloway Films 13,800 (1,970) 7 0.01
Unraveled Go 8,700 (4,350) 2 0.01
Here Strand 8,200 (8,200) 1 0.01
Budz House Phase4 5,800 (360) 16 0.01
Bad Ass IDP 5,600 (5,600) 1 0.01
Hit So Hard Variance 4,900 (4,900) 1 0.01
Post Mortem Lorber 2,500 (2,500) 1 0.01
Domestic Market Share (Jan. 1 – April 12, 2012)
Distributor (releases) Gross Market Share
Universal (7) 461.6 16.00%
Sony (10) 409.6 14.20%
Lions Gate (4) 382.3 13.20%
Warner Bros. (12) 361.7 12.50%
20th Century Fox (8) 299.4 10.40%
Paramount (11) 263.1 9.10%
Buena Vista (7) 186.1 6.50%
Relativity (4) 131.3 4.60%
Weinstein Co. (7) 76.9 2.70%
CBS (2) 59.3 2.10%
Open Road (2) 58.6 2.00%
Summit (4) 46.9 1.60%
Fox Searchlight (3) 46.1 1.60%
Focus (3) 22.1 0.80%
Sony Classics (9) 15.6 0.50%
Other * (97) 64.4 2.20%
2885 100.00%
* none greater than 0.04%
Top Global Grossers (Jan. 1 – April 12, 2012) *
Title Distributor Box Office
The Hunger Games Lions Gate 488,851,983
Mission: Impossible – Ghost Protocol * Par 343,698,812
Journey 2: The Mysterious Island WB 318,792,059
Sherlock Holmes: A Game of Shadows * WB 314,573,909
Dr. Seuss’ The Lorax Uni 268,740,420
John Carter BV 266,110,253
Wrath of the Titans WB 233,599,392
Safe House Uni 199,274,204
The Vow Sony 180,060,286
Alvin and the Chipmunks: Chip-Wrecked Fox 171,361,328
The Girl with the Dragon Tattoo * Sony 170,415,858
Intouchables * Gaumont 162,317,220
Underworld: Awakening Sony/Lakeshore 160,962,009
21 Jump Street Sony 142,208,008
This Means War Fox 141,045,484
War Horse * BV 136,976,145
Ghost Rider: Spirit of Vengeance Sony/Hyde Park 135,158,687
The Descendants * Fox 133,871,920
Puss in Boots * Par 133,678,962
The Woman in Black CBS/Exclusive 125,564,144
Chronicle Fox 120,856,067
Hugo * Par/GK Films 119,357,828
The Iron Lady * Weinstein/Wild Bunch 114,205,753
The Artist * Weinstein/Pathe 107,853,122
Star Wars: Episode 1 – 3D (reissue) Fox 102,847,510
* does include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Ouija 8.2 2858 NEW 8.2
John Wick 5.4 2589 NEW 5.4
Fury 4.1 3173 -54% 37.1
Gone Girl 3.5 3106 -37% 116.5
St. Vincent 2.5 2282 1247% 3.6
The Book of Life 2.4 3113 -51% 22.5
Alexander and the Terrible … Day 2 3117 -38% 40.5
The Best of Me 1.6 2936 -62% 14.5
The Judge 1.3 2610 -47% 31.3
Dracula Untold 1.2 2364 -59% 45.3
Also Debuting
Happy New Year 0.58 255
Kaththi 0.11 92
23 Blast 0.1 617
The Trial 52,780 50
Karthikeya 37,250 38
Laggies 31,800 6
Citizenfour 31,400 5
1,000 Times Good Night 6,560 23
Force Majeure 6,150 2
Pelican Dreams 3,850 2
Exists 3,650 12
Revenge of the Green Dragon 2,500 2
White Bird in a Blizzard 2,400 4
Pooja 2,400 17
Low Down 1,800 1
Love Project 1,050 5
The Heart Machine 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4