MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: April 1, 2012

The Wrath of Con

The Hunger Games added an estimated $60.4 million to its larder to lead weekend box office sales. Already among the top 100 all-time domestic grossers after 10 days in theaters, it should have no problem winding up in the top 20 prior to segueing into ancillary riches.

The session’s incoming national releases followed with the tunic challenged Wrath of the Titans opening to $33.4 million and the dryly comic Snow White spin Mirror Mirror behind at $18.6 million. Telegu movie 3 opened well in the niches with a $120,000 tally from 28 screens.

Among exclusive entries it was no contest as Bully strong armed $110,000 at five sites. Also impressive was Chinese import Love in the Buff with an $87,900 box office from eight playdates.

Overall revenues from the frame fell slightly shy of $150 million that translated into a 31% decline from seven days back. It was 20% improved from 2011 when the freshmen trio of Hop, Source Code and Insidious bowed respectively to $37.5 million, $14.8 million and $13.3 million.

Following on Clash of the Titans, pundits were tracking the Wrath at between $35 million and $39 million. It also stepped out internationally with an impressive $78 million with openings in all major territories save Japan.

The prior film was derided by critics for its reconstituted 3D version and once again Wrath went that route. About 51% of domestic box office derived from regular stereoscopic engagements with an additional 14% from Imax engagements. Not surprisingly it skewed 66% male with 55% of viewers aged 25 years and older.

Mirror Mirror also fell short of expectations pegged between $20 million and $24 million. Reviews were generally withering and derisively cited the film as chiefly of interest to young children. Exit polls identified the crowd as 60% family (37% children younger than 12 years). It was also female dominated with roughly 75% of the audience across all ages. The film has been open in about a dozen international territories for two weeks and collected $13 million.

The top five weekend titles accounted for 90% of business so there was considerable competition for the crumbs among more than 100 other films in the marketplace. Traditionally the pre-summer part of the calendar can be a goldmine for alternative fare … but not this year.

Weekend (estimates) March 30 – April 1, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games Lions Gate 60.4 (14,610) -60% 4137 250.3
Wrath of the Titans WB 33.4 (9,430) NEW 3545 33.4
Mirror Mirror Relativity 18.6 (5,170) NEW 3603 18.6
21 Jump Street Sony 15.1 (4,810) -26% 3148 93.2
Dr. Seuss’ The Lorax Uni 8.0 (2,450) -39% 3264 189.5
John Carter BV 2.0 (830) -61% 2397 66.2
Salmon Fishing in the Yemen CBS 1.3 (2,670) 83% 483 3.2
Act of Valor Relativity 1.0 (830) -50% 1239 67.8
A Thousand Words Par ,89 (880) -54% 1007 16.5
Journey 2: The Mysterious Island WB ,81 (890) -40% 908 98.5
October Baby IDP .80 (2,070) -53% 387 2.9
Project X WB .79 (870) -62% 903 53.3
Safe House Uni .76 (1,040) -46% 729 123.9
Jeff Who Lives at Home Par Vantage .66 (1,290) 12% 513 2.7
Casa de mi Padre Lions Gate .59 (1,340) -50% 439 5
Friends with Kids Roadside Attractions .45 (1,470) -45% 306 6.3
This Means War Fox .42 (1,680) -58% 250 53.1
The Vow Sony .33 (640) -61% 514 123.5
The Artist Weinstein Co. .28 (1,210) -41% 232 43.6
The Raid: Redemption Sony Class/Alliance .27 (5,930) 27% 46 0.58
Good Deeds Lions Gate .25 (770) -71% 321 34.4
Footnote Sony Classics .24 (4,020) 55% 60 0.61
A Separation Sony Classics .23 (1,170) -30% 199 6.4
Alvin & the Chipunks: Chip-Wrecked Fox .21 (960) -12% 222 132.3
Weekend Total ($500,000+ Films) $144.30
% Change (Last Year) 20%
% Change (Last Week) -31%
Also debuting/expanding
The Deep Blue Sea Music Box .16 (3,370) 33% 49 0.34
3 GK Media .12 (4,310) 28 0.12
Bully Weinstein Co. .11 (21,920) 5 0.11
Love in the Buff China Lion 87,900 (10,990) 8 0.09
We Need to Talk About Kevin Oscilloscope 74,800 (1,500) -23% 50 1.5
Nameless Gangster CJ Entertainment 45,300 (6,470) 7 0.05
In Darkness Sony Classics 44,600 (740) -26% 60 0.86
Being Flynn Focus 41,700 (1,040) -45% 40 0.48
Intruders Millennium 38,500 (1,170) 33 0.04
The Island President IDP 15,300 (7,650) 2 0.02
Turn Me On, Dammit! New Yorker 8,100 (4,050) 2 0.01
Dark Tide Wreckin Hill 5,700 (340) 17 0.01
I’m Yours eOne 4,500 (900) 5 0.01
Domestic Market Share (Jan. 1 – March 29, 2012)
Distributor (releases) Gross Market Share
Universal (6) 410.1 16.40%
Sony (10) 371.9 14.90%
20th Century Fox (8) 296.9 11.90%
Warner Bros. (11) 293.1 11.80%
Lions Gate (4) 254.8 10.20%
Paramount (10) 226.1 9.10%
Buena Vista (7) 181.3 7.30%
Relativity (3) 86.6 3.50%
Weinstein Co. (6) 75.2 3.00%
Open Road (2) 58.1 2.30%
CBS (2) 55.7 2.20%
Summit (4) 46.8 1.90%
Fox Searchlight (3) 45.8 1.90%
Focus (3) 21.8 0.90%
Sony Classics (9) 13.5 0.50%
Other * (86) 54.9 2.20%
2492.6 100.00%
* none greater than 0.04%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office