MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: April 1, 2012

The Wrath of Con

The Hunger Games added an estimated $60.4 million to its larder to lead weekend box office sales. Already among the top 100 all-time domestic grossers after 10 days in theaters, it should have no problem winding up in the top 20 prior to segueing into ancillary riches.

The session’s incoming national releases followed with the tunic challenged Wrath of the Titans opening to $33.4 million and the dryly comic Snow White spin Mirror Mirror behind at $18.6 million. Telegu movie 3 opened well in the niches with a $120,000 tally from 28 screens.

Among exclusive entries it was no contest as Bully strong armed $110,000 at five sites. Also impressive was Chinese import Love in the Buff with an $87,900 box office from eight playdates.

Overall revenues from the frame fell slightly shy of $150 million that translated into a 31% decline from seven days back. It was 20% improved from 2011 when the freshmen trio of Hop, Source Code and Insidious bowed respectively to $37.5 million, $14.8 million and $13.3 million.

Following on Clash of the Titans, pundits were tracking the Wrath at between $35 million and $39 million. It also stepped out internationally with an impressive $78 million with openings in all major territories save Japan.

The prior film was derided by critics for its reconstituted 3D version and once again Wrath went that route. About 51% of domestic box office derived from regular stereoscopic engagements with an additional 14% from Imax engagements. Not surprisingly it skewed 66% male with 55% of viewers aged 25 years and older.

Mirror Mirror also fell short of expectations pegged between $20 million and $24 million. Reviews were generally withering and derisively cited the film as chiefly of interest to young children. Exit polls identified the crowd as 60% family (37% children younger than 12 years). It was also female dominated with roughly 75% of the audience across all ages. The film has been open in about a dozen international territories for two weeks and collected $13 million.

The top five weekend titles accounted for 90% of business so there was considerable competition for the crumbs among more than 100 other films in the marketplace. Traditionally the pre-summer part of the calendar can be a goldmine for alternative fare … but not this year.

Weekend (estimates) March 30 – April 1, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
The Hunger Games Lions Gate 60.4 (14,610) -60% 4137 250.3
Wrath of the Titans WB 33.4 (9,430) NEW 3545 33.4
Mirror Mirror Relativity 18.6 (5,170) NEW 3603 18.6
21 Jump Street Sony 15.1 (4,810) -26% 3148 93.2
Dr. Seuss’ The Lorax Uni 8.0 (2,450) -39% 3264 189.5
John Carter BV 2.0 (830) -61% 2397 66.2
Salmon Fishing in the Yemen CBS 1.3 (2,670) 83% 483 3.2
Act of Valor Relativity 1.0 (830) -50% 1239 67.8
A Thousand Words Par ,89 (880) -54% 1007 16.5
Journey 2: The Mysterious Island WB ,81 (890) -40% 908 98.5
October Baby IDP .80 (2,070) -53% 387 2.9
Project X WB .79 (870) -62% 903 53.3
Safe House Uni .76 (1,040) -46% 729 123.9
Jeff Who Lives at Home Par Vantage .66 (1,290) 12% 513 2.7
Casa de mi Padre Lions Gate .59 (1,340) -50% 439 5
Friends with Kids Roadside Attractions .45 (1,470) -45% 306 6.3
This Means War Fox .42 (1,680) -58% 250 53.1
The Vow Sony .33 (640) -61% 514 123.5
The Artist Weinstein Co. .28 (1,210) -41% 232 43.6
The Raid: Redemption Sony Class/Alliance .27 (5,930) 27% 46 0.58
Good Deeds Lions Gate .25 (770) -71% 321 34.4
Footnote Sony Classics .24 (4,020) 55% 60 0.61
A Separation Sony Classics .23 (1,170) -30% 199 6.4
Alvin & the Chipunks: Chip-Wrecked Fox .21 (960) -12% 222 132.3
Weekend Total ($500,000+ Films) $144.30
% Change (Last Year) 20%
% Change (Last Week) -31%
Also debuting/expanding
The Deep Blue Sea Music Box .16 (3,370) 33% 49 0.34
3 GK Media .12 (4,310) 28 0.12
Bully Weinstein Co. .11 (21,920) 5 0.11
Love in the Buff China Lion 87,900 (10,990) 8 0.09
We Need to Talk About Kevin Oscilloscope 74,800 (1,500) -23% 50 1.5
Nameless Gangster CJ Entertainment 45,300 (6,470) 7 0.05
In Darkness Sony Classics 44,600 (740) -26% 60 0.86
Being Flynn Focus 41,700 (1,040) -45% 40 0.48
Intruders Millennium 38,500 (1,170) 33 0.04
The Island President IDP 15,300 (7,650) 2 0.02
Turn Me On, Dammit! New Yorker 8,100 (4,050) 2 0.01
Dark Tide Wreckin Hill 5,700 (340) 17 0.01
I’m Yours eOne 4,500 (900) 5 0.01
Domestic Market Share (Jan. 1 – March 29, 2012)
Distributor (releases) Gross Market Share
Universal (6) 410.1 16.40%
Sony (10) 371.9 14.90%
20th Century Fox (8) 296.9 11.90%
Warner Bros. (11) 293.1 11.80%
Lions Gate (4) 254.8 10.20%
Paramount (10) 226.1 9.10%
Buena Vista (7) 181.3 7.30%
Relativity (3) 86.6 3.50%
Weinstein Co. (6) 75.2 3.00%
Open Road (2) 58.1 2.30%
CBS (2) 55.7 2.20%
Summit (4) 46.8 1.90%
Fox Searchlight (3) 45.8 1.90%
Focus (3) 21.8 0.90%
Sony Classics (9) 13.5 0.50%
Other * (86) 54.9 2.20%
2492.6 100.00%
* none greater than 0.04%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4