MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Booty Call … Yoo Hoo Noo

The urban comedy Think Like a Man held onto the top spot in its sophomore session with an estimated $17.8 million in a session that featured a quartet of new national releases. The Newcomers that were bunched in the top five included the stop motion animation of The Pirates! Band of Misfits and the rom-com The Five Year Engagement that opened respectively to $11.4 million and $11.1 million.

A little bit further down the list were the testosterone thriller Safe that grossed $7.6 million and the nevermore whodunit The Raven with $7.2 million. Indian imports provided solid returns for Tamil Dammu of $243,000 and indifferent response for Hindi Tezz of $148,000. In Quebec Derapage provided a listless $142,000 box office at 58 locations.

Exclusive bows were largely fungible with the exception of the Jack Black vehicle Bernie that tallied $88,200 at three venues and the Norwegian thriller Headhunters that racked up $41,100 from four engagements.

Cusp of summer box office experienced a lull with weekend revenues of roughly $115 million that amounted to a 17% decline from the prior frame. It was a steeper 30% downturn from 2011 when the bow of Fast Five blew away the competition with an $86.1 million launch.

The weekend’s big noise was happening overseas with The Avengers getting a jump start on domestic with a 39 territory debut estimated at close to $180 million. Also heaping up advance gelt internationally is Battleship with $150 million to date prior to its North American bow on 5/18.

The Pirates! Band of Misfits entered its fifth weekend internationally with $70 million and performed pretty much to tracking pegged at between $11 million and $14 million. To no great surprise exit demos identified the audience as 76% family. It also tilted slightly female with 54%.

The Five Year Engagement arrived below expectations of $15 million to $18 million. Again exit demos were as expected with 57% of viewers aged 30 years and older and a female tilt of 64%. As with Wanderlust two months back this stripe of yucks and kisses seems to be a formula that’s rapidly losing its appeal.

Holdover titles generally experienced 50% drops and apart from The Hunger Games look to be swept out by the incoming summer tentpoles. Yet to be determined is the fate of alternative adult fare that’s been strengthening during the hot months as Midnight in Paris proved in extremis with a $55 million domestic tally.

Weekend Estimates:  April 27-29 2012

Title Distributor Gross (avg) Change Theaters Cume
Think Like a Man Sony 17.8 (8,850) -47% 2015 60.7
The Lucky One WB 11.4 (3,600) -49% 3175 40
Pirates! Band of Misfits Sony 11.4 (3,390) NEW 3358 11.4
The Five Year Engagement Uni 11.1 (3,790) NEW 2936 11.1
The Hunger Games Lions Gate 11.1 (3,110) -24% 3572 372.3
Safe Lions Gate 7.6 (3,370) NEW 2266 7.6
The Raven Relativity 7.2 (3,290) NEW 2203 7.2
Chimpanzee BV 5.4 (3,460) -49% 1567 19.1
The Three Stooges Fox 5.4 (1,750) -44% 3105 37.2
Cabin in the Woods Lions Gate 4.6 (1,730) -43% 2639 34.7
21 Jump Street Sony 3.1 (1,690) -34% 1820 132
American Reunion Uni 3.0 (1,380) -46% 2154 53.4
Mirror Mirror Relativity 2.2 (1,100) -49% 2017 58.9
Wrath of the Titans WB 2.0 (1,250) -50% 1572 80.5
Titanic 3D (reissue) Par 1.9 (1,340) -62% 1409 56.3
Lockout Open Rd/Alliance .96 (760) -70% 1259 13.3
Dr. Seuss’ The Lorax Uni .87 (980) -54% 883 208.5
Journey 2: The Mysterious Island WB .52 (1,300) -15% 401 101.9
Salmon Fishing in the Yemen CBS .43 (1,290) -37% 335 7.8
Bully Weinstein Co. .33 (1,250) -36% 263 2.1
Intouchables Alliance .29 (6,650) -4% 42 1.4
To the Arctic WB .24 (4,740) -12% 50 0.67
Monsieur Lazhar Music Box .24 (3,650) 58% 66 0.61
Dammu Ficus .24 (5,060) NEW 48 0.24
Weekend Total ($500,000+ Films) 107.55
% Change (Last Year) -30%
% Change (Last Week) -17%
Also debuting/expanding
Footnote Sony Classics .16 (1,560) -16% 101 1.6
Tezz Eros .15 (1,540 96 0.15
Derapage Alliance .14 (2,450) 58 0.14
The Raid: Redemption Sony Class/Alliance .14 (1,110) -68% 126 3.9
Damsels in Distress Sony Classics 89,500 (1,570) -22% 57 0.44
Bernie Millennium 88,200 (29,400) 3 0.09
The Deep Blue Sea Music Box 73,600 (1,440) -12% 51 0.87
Darling Companion Sony Classics 69,500 (4,090) 74% 17 0.12
Warriors of the Rainbow Well Go 57,300 (4,780) 12 0.06
Headhunters Magnolia 41,400 (10,350) 4 0.04
Sound of My Voice Searchlight 39,200 (7,840) 5 0.04
Elles Lorber 26,100 (4,350) 6 0.03
Restless City AAFF 9,800 (3,270) 3 0.01
The Highest Pass Cinema Libre 8,700 (4,350) 2 0.01
Broken Tower Focus 7,400 (7,400) 1 0.01
Mamitas Screen Media 5,800 (1,160) 5 0.01
96 Minutes Arc 5,600 (1,400) 4 0.01
Case depart K Films 4,400 (1,470) 3 0.01
Whore’s Glory Lorber 4,100 (2,050) 2 0.01
Inventing Our Life First Run 2,900 (2,900) 1 0.01
Booker’s Place TriBe Ca 2,600 (2,600) 2 0.01

Domestic Market Share:  Jan 1 – April 26, 2012

Distributor (releases) Gross Market Share
Universal (7) 490 15.30%
Sony (11) 468.6 14.60%
Lions Gate (5) 458.5 14.30%
Warner Bros. (18) 407.2 12.70%
20th Century Fox (9) 332.5 10.30%
Paramount (11) 285.7 8.90%
Buena Vista (8) 200.9 6.30%
Relativity (4) 146 4.50%
Weinstein Co. (7) 78.9 2.50%
Open Road (3) 70.3 2.20%
CBS (2) 61.6 1.90%
Summit (4) 47.1 1.50%
Fox Searchlight (3) 46.1 1.40%
Focus (3) 22 0.70%
Sony Classics (11) 18.7 0.60%
Other * (109) 75.2 2.30%
3209.3 100.00%

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Klady

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“Fight Club was a movie where half the financing fell out before we started shooting. Bill Mechanic to his credit said: ‘I’m making this movie.’ Laura Ziskin, may she rest in peace, was there every step of the way saying: ‘Go, keep going, it’s great, we love the dailies, it’s amazing.’ When we cut the movie together and showed them the final thing is the first time everyone realized they were going to get fired. It’s a great cocktail story about doing this movie that’s so dark and twisted and then they see it and go, oh my god, what’s the poster here? How do we get people to see this? The marketing department shit all over the movie and said: ‘Men don’t want to see Brad Pitt with his shirt off and women don’t want to see him bloody so you’re fucked.’ So they devised a campaign for the film to sell it to people watching the World Wrestling Federation. I wanted to sell it as a satire. Madness. People go to the movies to see things they haven’t seen before. Call me a radical.”
~ David Fincher On Fight Club

“Being on sets and watching how shit went down, I watched a lot of directors get rope-a-doped. I could see that they wanted to execute something and the experts hired to support them said ‘We won’t have time for that.’ So I watched people I admired get spun and I vowed never to let that happen. I want to know what every motherfucker in the room does. I never wanted to be the person victimised by other people’s laziness.”
~ David Fincher on process