The Hobbit: Battle of the Five Armies
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Booty Call … Yoo Hoo Noo

The urban comedy Think Like a Man held onto the top spot in its sophomore session with an estimated $17.8 million in a session that featured a quartet of new national releases. The Newcomers that were bunched in the top five included the stop motion animation of The Pirates! Band of Misfits and the rom-com The Five Year Engagement that opened respectively to $11.4 million and $11.1 million.

A little bit further down the list were the testosterone thriller Safe that grossed $7.6 million and the nevermore whodunit The Raven with $7.2 million. Indian imports provided solid returns for Tamil Dammu of $243,000 and indifferent response for Hindi Tezz of $148,000. In Quebec Derapage provided a listless $142,000 box office at 58 locations.

Exclusive bows were largely fungible with the exception of the Jack Black vehicle Bernie that tallied $88,200 at three venues and the Norwegian thriller Headhunters that racked up $41,100 from four engagements.

Cusp of summer box office experienced a lull with weekend revenues of roughly $115 million that amounted to a 17% decline from the prior frame. It was a steeper 30% downturn from 2011 when the bow of Fast Five blew away the competition with an $86.1 million launch.

The weekend’s big noise was happening overseas with The Avengers getting a jump start on domestic with a 39 territory debut estimated at close to $180 million. Also heaping up advance gelt internationally is Battleship with $150 million to date prior to its North American bow on 5/18.

The Pirates! Band of Misfits entered its fifth weekend internationally with $70 million and performed pretty much to tracking pegged at between $11 million and $14 million. To no great surprise exit demos identified the audience as 76% family. It also tilted slightly female with 54%.

The Five Year Engagement arrived below expectations of $15 million to $18 million. Again exit demos were as expected with 57% of viewers aged 30 years and older and a female tilt of 64%. As with Wanderlust two months back this stripe of yucks and kisses seems to be a formula that’s rapidly losing its appeal.

Holdover titles generally experienced 50% drops and apart from The Hunger Games look to be swept out by the incoming summer tentpoles. Yet to be determined is the fate of alternative adult fare that’s been strengthening during the hot months as Midnight in Paris proved in extremis with a $55 million domestic tally.

Weekend Estimates:  April 27-29 2012

Title Distributor Gross (avg) Change Theaters Cume
Think Like a Man Sony 17.8 (8,850) -47% 2015 60.7
The Lucky One WB 11.4 (3,600) -49% 3175 40
Pirates! Band of Misfits Sony 11.4 (3,390) NEW 3358 11.4
The Five Year Engagement Uni 11.1 (3,790) NEW 2936 11.1
The Hunger Games Lions Gate 11.1 (3,110) -24% 3572 372.3
Safe Lions Gate 7.6 (3,370) NEW 2266 7.6
The Raven Relativity 7.2 (3,290) NEW 2203 7.2
Chimpanzee BV 5.4 (3,460) -49% 1567 19.1
The Three Stooges Fox 5.4 (1,750) -44% 3105 37.2
Cabin in the Woods Lions Gate 4.6 (1,730) -43% 2639 34.7
21 Jump Street Sony 3.1 (1,690) -34% 1820 132
American Reunion Uni 3.0 (1,380) -46% 2154 53.4
Mirror Mirror Relativity 2.2 (1,100) -49% 2017 58.9
Wrath of the Titans WB 2.0 (1,250) -50% 1572 80.5
Titanic 3D (reissue) Par 1.9 (1,340) -62% 1409 56.3
Lockout Open Rd/Alliance .96 (760) -70% 1259 13.3
Dr. Seuss’ The Lorax Uni .87 (980) -54% 883 208.5
Journey 2: The Mysterious Island WB .52 (1,300) -15% 401 101.9
Salmon Fishing in the Yemen CBS .43 (1,290) -37% 335 7.8
Bully Weinstein Co. .33 (1,250) -36% 263 2.1
Intouchables Alliance .29 (6,650) -4% 42 1.4
To the Arctic WB .24 (4,740) -12% 50 0.67
Monsieur Lazhar Music Box .24 (3,650) 58% 66 0.61
Dammu Ficus .24 (5,060) NEW 48 0.24
Weekend Total ($500,000+ Films) 107.55
% Change (Last Year) -30%
% Change (Last Week) -17%
Also debuting/expanding
Footnote Sony Classics .16 (1,560) -16% 101 1.6
Tezz Eros .15 (1,540 96 0.15
Derapage Alliance .14 (2,450) 58 0.14
The Raid: Redemption Sony Class/Alliance .14 (1,110) -68% 126 3.9
Damsels in Distress Sony Classics 89,500 (1,570) -22% 57 0.44
Bernie Millennium 88,200 (29,400) 3 0.09
The Deep Blue Sea Music Box 73,600 (1,440) -12% 51 0.87
Darling Companion Sony Classics 69,500 (4,090) 74% 17 0.12
Warriors of the Rainbow Well Go 57,300 (4,780) 12 0.06
Headhunters Magnolia 41,400 (10,350) 4 0.04
Sound of My Voice Searchlight 39,200 (7,840) 5 0.04
Elles Lorber 26,100 (4,350) 6 0.03
Restless City AAFF 9,800 (3,270) 3 0.01
The Highest Pass Cinema Libre 8,700 (4,350) 2 0.01
Broken Tower Focus 7,400 (7,400) 1 0.01
Mamitas Screen Media 5,800 (1,160) 5 0.01
96 Minutes Arc 5,600 (1,400) 4 0.01
Case depart K Films 4,400 (1,470) 3 0.01
Whore’s Glory Lorber 4,100 (2,050) 2 0.01
Inventing Our Life First Run 2,900 (2,900) 1 0.01
Booker’s Place TriBe Ca 2,600 (2,600) 2 0.01

Domestic Market Share:  Jan 1 – April 26, 2012

Distributor (releases) Gross Market Share
Universal (7) 490 15.30%
Sony (11) 468.6 14.60%
Lions Gate (5) 458.5 14.30%
Warner Bros. (18) 407.2 12.70%
20th Century Fox (9) 332.5 10.30%
Paramount (11) 285.7 8.90%
Buena Vista (8) 200.9 6.30%
Relativity (4) 146 4.50%
Weinstein Co. (7) 78.9 2.50%
Open Road (3) 70.3 2.20%
CBS (2) 61.6 1.90%
Summit (4) 47.1 1.50%
Fox Searchlight (3) 46.1 1.40%
Focus (3) 22 0.70%
Sony Classics (11) 18.7 0.60%
Other * (109) 75.2 2.30%
3209.3 100.00%

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Klady

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“Any time a movie causes a country to threaten nuclear retaliation, the higher-ups wanna get in a room with you… In terms of getting the word out about the movie, it’s not bad. If they actually make good on it, it would be bad for the world—but luckily that doesn’t seem like their style… We’ll make a movie that maybe for two seconds will make some 18-year-old think about North Korea in a way he never would have otherwise. Or who knows? We were told one of the reasons they’re so against the movie is that they’re afraid it’ll actually get into North Korea. They do have bootlegs and stuff. Maybe the tapes will make their way to North Korea and cause a fucking revolution. At best, it will cause a country to be free, and at worst, it will cause a nuclear war. Big margin with this movie.”
~ Seth Rogen In Rolling Stone 1224

“Yes, good movies sprout up, inevitably, in the cracks and seams between the tectonic plates on which all of these franchises stay balanced, and we are reassured of their hardiness. But we don’t see what we don’t see; we don’t see the effort, or the cost of the effort, or the movies of which we’re deprived because of the cost of the effort. Paul Thomas Anderson’s Inherent Vice may have come from a studio, but it still required a substantial chunk of outside financing, and at $35 million, it’s not even that expensive. No studio could find the $8.5 million it cost Dan Gilroy to make Nightcrawler. Birdman cost a mere $18 million and still had to scrape that together at the last minute. Imagine American movie culture for the last few years without Her or Foxcatcher or American Hustle or The Master or Zero Dark Thirty and it suddenly looks markedly more frail—and those movies exist only because of the fairy godmothership of independent producer Megan Ellison. The grace of billionaires is not a great business model on which to hang the hopes of an art form.”
~ Mark Harris On The State Of The Movies