MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: March 18, 2012

Hop, Skip and Jump Street

Box office went undercover with 21 Jump Street scoring the top spot of the weekend with an estimated stash of $34.7 million.

The reinvention of the bygone TV show was the sole new wide release while other freshmen aimed for niche crowds in hopes of building to bigger platforms. However, the prospects for expansion weren’t bountiful for either the comedic spin on Latin machismo in Casa de mi Padre or the sophisticated slackerisms of Jeff Who Lives at Home. The former grossed $2.2 million at 382 locations while the couch potato mashed $820,000 from 254 ovens.

Also incoming was the Nic Cage programmer Seeking Justice with a $233,000 tally at 231 and the crime comedy L’Empire Bo$$e cashed in an easy to refuse $71,300 from 43 Quebec screens. Among the session’s clutch of exclusives only Cannes prized The Kid with a Bike and the non-fiction Gerhard Richter generated encouraging box office.

Weekend revenues edged toward $110 million for a 21% decline from last weekend. It was also the first downturn sized against 2011 revenues in two months with a 5% drop. A year ago newcomer Limitless top the charts with an $18.9 million bow and freshmen The Lincoln Lawyer and Paul added $13.2 million and $13 million respective openings.

Pundits eyed 21 Jump Street cautiously; suspecting another Dukes of Hazzard or Starsky and Hutch. But reviews and word of mouth were positive and the picture exceeded preliminary estimates that pegged it at $30 million. The film skewed slightly male with 53% of viewers and a 50/50 split for over/under 25s that indicated more than nostalgic interest in the venture.

Exit demos weren’t available for Casa de mi Padre that tossed the dice hoping for a combo of young, hip and Hispanic viewers for a Spanish-language spoof starring Will Ferrell. Initial response was inconclusive regarding where it scored its strongest response. And despite positive reviews Jeff Who Lives at Home looks to be confined to a limited niche crowd. That’s been the fate of this year’s high profile alternative fare including Being Flynn and Salmon Fishing in the Yemen along with the late 2011 award contenders that have underperformed in relation to expectations and kudos.

On the holdover front The Lorax continued to barrel toward a $200 million domestic gross and John Carter faltered by 55% and an eventual $75 million conclusion as Disney struggles to shake off its current doldrums. The cyclic nature of the business thrives on reversals of fortune as experienced this year with Universal going to the head of the class with Seuss and Safe House. It’s been quite some time since the likes of Disney and Warner Bros. could claim 5-year plus annual winning streaks.

Weekend (estimates) March 16 – 18, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
21 Jump Street Sony 34.7 (11,120) NEW 3121 34.7
Dr. Seuss’ The Lorax Uni 23.2 (6,150) -40% 3769 158.8
John Carter BV 13.4 (3,580) -55% 3749 53.1
Project X WB 4.0 (1,380) -64% 2922 48.1
Act of Valor Relativity 3.7 (1,350) -47% 2765 62.4
A Thousand Words Par 3.7 (1,960) -40% 1895 12.1
Safe House Uni 2.8 (1,460) -42% 1920 120.3
Journey 2: The Mysterious Island WB 2.5 (1,280) -31% 1935 95.1
Casa de mi Padre Lions Gate 2.2 (5,710) NEW 382 2.2
This Means War Fox 2.2 (1,310) -42% 1660 50.6
Silent House Open Road/eOne 2.1 (1,000) -68% 2124 10.6
The Vow Sony 2.1 (980) -44% 2175 121.2
Friends with Kids Roadside Attractions 1.4 (2,250) -29% 640 4.2
Good Deeds Lions Gate 1.4 (1,370) -52% 1016 32.8
The Artist Weinstein Co. 1.0 (900) -50% 1155 42.1
Ghost Rider: Spirit of Vengeance Sony .85 (830) -57% 1024 49.7
Jeff Who Lives at Home Par Vantage .82 (3,230) NEW 254 0.82
Wanderlust Uni .52 (740) -69% 698 16.7
A Separation Sony Classics .51 (1,810) -30% 282 5.6
Chronicle Fox .50 (1,160) -45% 432 63.2
Hugo Par .46 (1,200) -26% 383 73
Salmon Fishing in the Yemen CBS .44 (7,100) 95% 62 0.75
The Iron Lady Weinstein Co. .42 (920) -26% 456 28.6
The Descendants Fox Searchlight .27 (780) -60% 347 82
Gone Summit .26 (550) -71% 476 11.4
Weekend Total ($500,000+ Films) $103.60
% Change (Last Year) -5%
% Change (Last Week) -21%
Also debuting/expanding
Seeking Justice Anchor Bay .23 (1,010) 231 0.23
Being Flynn Focus .14 (1,640) 223% 88 0.26
Footnote Sony Classics .14 (23,550) 197% 6 0.21
We Need to Talk About Kevin Oscilloscope .10 (1,530) -37% 65 1.2
L’Empire Bo$$e Alliance 71,300 (1,660) 43 0.07
In Darkness Sony Classics 69,800 (1,340) -39% 52 0.7
Undefeated Weinstein Co. 51,600 (2,460) -10% 21 0.33
The Kid with a Bike IFC 47,100 (15,700) 3 0.05
Delicacy Cinema Guild 30,500 (2,350) 13 0.03
Payback NFB 14,200 (3,550) 4 0.01
Gerhard Richter Lorber 12,400 (12,400) 1 0.01
The FP Drafthouse 11,300 (390) 29 0.01
Juan of the Dead Outsider 10,900 (10,900) 1 0.01
Detachment TriBeCa 10,700 (5,350) 2 0.01
Toutes non envies Metropole 8,300 (2,770) 3 0.01
Natural Selection Cinema Guild 7,800 (3,900) 2 0.01
Nuvva Nena Blue Sky 6,600 (440) 15 0.01
Domestic Market Share (Jan. 1 – March 15, 2012)
Distributor (releases) Gross Market Share
Universal (6) 357.2 17.30%
20th Century Fox (8) 290.1 14.00%
Sony (9) 287.7 13.90%
Warner Bros. (11) 278.7 13.50%
Paramount (9) 214.9 10.40%
Buena Vista (7) 156.2 7.60%
Relativity (3) 78.5 3.80%
Weinstein Co. (6) 71.6 3.50%
Lions Gate (2) 57.5 2.80%
Open Road (2) 54.4 2.60%
CBS (2) 53.5 2.60%
Summit (4) 46.2 2.20%
Fox Searchlight (3) 45.1 2.20%
Focus (2) 21.2 1.00%
Sony Classics (8) 11.4 0.60%
Other * (72) 41.8 2.00%
2066 100.00%
* none greater than 0.04%
Top Global Grossers (Jan. 1 – March 15, 2012) *
Title Distributor Box Office
Mission: Impossible – Ghost Protocol * Par 339,457,203
Sherlock Holmes: A Game of Shadows * WB 297,151,935
Journey 2: The Mysterious Island WB 295,558,804
Safe House Uni 181,038,407
The Girl with the Dragon Tattoo * Sony 168,911,961
Alvin and the Chipmunks: Chip-Wrecked Fox 167,746,646
The Vow Sony 163,691,449
Underworld: Awakening Sony/Lakeshore 158,718,393
Dr. Seuss’ The Lorax Uni 144,769,192
The Descendants * Fox 130,419,137
War Horse * BV 128,134,051
Ghost Rider: Spirit of Vengeance Sony/Hyde Park 122,537,865
John Carter BV 121,100,711
Intouchables * Gaumont 118,247,861
Puss in Boots * Par 117,231,443
Chronicle Fox 112,338,804
This Means War Fox 107,645,322
The Woman in Black CBS/Exclusive 106,654,337
Hugo * Par/GK Films 104,489,239
Star Wars: Episode 1 – 3D (reissue) Fox 94,989,112
The Artist * Weinstein/Wild Bunch 94,223,571
The Iron Lady * Weinstein Co. 94,086,951
The Devil Inside Par 83,860,360
Contraband Uni 83,326,198
The Adventures of Tintin * Par/Sony 82,770,655
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 11.8 3948 NEW 11.8
Captain America: The Winter Soldier 11.7 3938 -64% 129.3
Oculus 4.9 2648 NEW 4.9
Draft Day 3.6 2781 NEW 3.6
Divergent 2.3 3110 -44% 119.7
Noah 2 3282 -59% 79.4
God's Not Dead 1.6 1860 -30% 36.9
The Grand Budapest Hotel 1.2 1467 -37% 36.6
Muppets Most Wanted 0.55 2261 -63% 44
Mr. Peabody & Sherman 0.45 2001 -66% 103.8
Also Debuting
Race Gurram 0.25 83
Disco Singh 46,700 40
Joe 28,400 48
Only Lovers Left Alive 24,200 4
Bhoothnath Returns 23,800 56
The Railway Man 18,100 4
Cuban Fury 17,700 79
Naan Sigappu Manithan 6,500 17
Dancing in Jaffa 4,750 1
Hateship Loveship 3,100 1
Hank & Asha 2,300 1
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9