MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: March 18, 2012

Hop, Skip and Jump Street

Box office went undercover with 21 Jump Street scoring the top spot of the weekend with an estimated stash of $34.7 million.

The reinvention of the bygone TV show was the sole new wide release while other freshmen aimed for niche crowds in hopes of building to bigger platforms. However, the prospects for expansion weren’t bountiful for either the comedic spin on Latin machismo in Casa de mi Padre or the sophisticated slackerisms of Jeff Who Lives at Home. The former grossed $2.2 million at 382 locations while the couch potato mashed $820,000 from 254 ovens.

Also incoming was the Nic Cage programmer Seeking Justice with a $233,000 tally at 231 and the crime comedy L’Empire Bo$$e cashed in an easy to refuse $71,300 from 43 Quebec screens. Among the session’s clutch of exclusives only Cannes prized The Kid with a Bike and the non-fiction Gerhard Richter generated encouraging box office.

Weekend revenues edged toward $110 million for a 21% decline from last weekend. It was also the first downturn sized against 2011 revenues in two months with a 5% drop. A year ago newcomer Limitless top the charts with an $18.9 million bow and freshmen The Lincoln Lawyer and Paul added $13.2 million and $13 million respective openings.

Pundits eyed 21 Jump Street cautiously; suspecting another Dukes of Hazzard or Starsky and Hutch. But reviews and word of mouth were positive and the picture exceeded preliminary estimates that pegged it at $30 million. The film skewed slightly male with 53% of viewers and a 50/50 split for over/under 25s that indicated more than nostalgic interest in the venture.

Exit demos weren’t available for Casa de mi Padre that tossed the dice hoping for a combo of young, hip and Hispanic viewers for a Spanish-language spoof starring Will Ferrell. Initial response was inconclusive regarding where it scored its strongest response. And despite positive reviews Jeff Who Lives at Home looks to be confined to a limited niche crowd. That’s been the fate of this year’s high profile alternative fare including Being Flynn and Salmon Fishing in the Yemen along with the late 2011 award contenders that have underperformed in relation to expectations and kudos.

On the holdover front The Lorax continued to barrel toward a $200 million domestic gross and John Carter faltered by 55% and an eventual $75 million conclusion as Disney struggles to shake off its current doldrums. The cyclic nature of the business thrives on reversals of fortune as experienced this year with Universal going to the head of the class with Seuss and Safe House. It’s been quite some time since the likes of Disney and Warner Bros. could claim 5-year plus annual winning streaks.

Weekend (estimates) March 16 – 18, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
21 Jump Street Sony 34.7 (11,120) NEW 3121 34.7
Dr. Seuss’ The Lorax Uni 23.2 (6,150) -40% 3769 158.8
John Carter BV 13.4 (3,580) -55% 3749 53.1
Project X WB 4.0 (1,380) -64% 2922 48.1
Act of Valor Relativity 3.7 (1,350) -47% 2765 62.4
A Thousand Words Par 3.7 (1,960) -40% 1895 12.1
Safe House Uni 2.8 (1,460) -42% 1920 120.3
Journey 2: The Mysterious Island WB 2.5 (1,280) -31% 1935 95.1
Casa de mi Padre Lions Gate 2.2 (5,710) NEW 382 2.2
This Means War Fox 2.2 (1,310) -42% 1660 50.6
Silent House Open Road/eOne 2.1 (1,000) -68% 2124 10.6
The Vow Sony 2.1 (980) -44% 2175 121.2
Friends with Kids Roadside Attractions 1.4 (2,250) -29% 640 4.2
Good Deeds Lions Gate 1.4 (1,370) -52% 1016 32.8
The Artist Weinstein Co. 1.0 (900) -50% 1155 42.1
Ghost Rider: Spirit of Vengeance Sony .85 (830) -57% 1024 49.7
Jeff Who Lives at Home Par Vantage .82 (3,230) NEW 254 0.82
Wanderlust Uni .52 (740) -69% 698 16.7
A Separation Sony Classics .51 (1,810) -30% 282 5.6
Chronicle Fox .50 (1,160) -45% 432 63.2
Hugo Par .46 (1,200) -26% 383 73
Salmon Fishing in the Yemen CBS .44 (7,100) 95% 62 0.75
The Iron Lady Weinstein Co. .42 (920) -26% 456 28.6
The Descendants Fox Searchlight .27 (780) -60% 347 82
Gone Summit .26 (550) -71% 476 11.4
Weekend Total ($500,000+ Films) $103.60
% Change (Last Year) -5%
% Change (Last Week) -21%
Also debuting/expanding
Seeking Justice Anchor Bay .23 (1,010) 231 0.23
Being Flynn Focus .14 (1,640) 223% 88 0.26
Footnote Sony Classics .14 (23,550) 197% 6 0.21
We Need to Talk About Kevin Oscilloscope .10 (1,530) -37% 65 1.2
L’Empire Bo$$e Alliance 71,300 (1,660) 43 0.07
In Darkness Sony Classics 69,800 (1,340) -39% 52 0.7
Undefeated Weinstein Co. 51,600 (2,460) -10% 21 0.33
The Kid with a Bike IFC 47,100 (15,700) 3 0.05
Delicacy Cinema Guild 30,500 (2,350) 13 0.03
Payback NFB 14,200 (3,550) 4 0.01
Gerhard Richter Lorber 12,400 (12,400) 1 0.01
The FP Drafthouse 11,300 (390) 29 0.01
Juan of the Dead Outsider 10,900 (10,900) 1 0.01
Detachment TriBeCa 10,700 (5,350) 2 0.01
Toutes non envies Metropole 8,300 (2,770) 3 0.01
Natural Selection Cinema Guild 7,800 (3,900) 2 0.01
Nuvva Nena Blue Sky 6,600 (440) 15 0.01
Domestic Market Share (Jan. 1 – March 15, 2012)
Distributor (releases) Gross Market Share
Universal (6) 357.2 17.30%
20th Century Fox (8) 290.1 14.00%
Sony (9) 287.7 13.90%
Warner Bros. (11) 278.7 13.50%
Paramount (9) 214.9 10.40%
Buena Vista (7) 156.2 7.60%
Relativity (3) 78.5 3.80%
Weinstein Co. (6) 71.6 3.50%
Lions Gate (2) 57.5 2.80%
Open Road (2) 54.4 2.60%
CBS (2) 53.5 2.60%
Summit (4) 46.2 2.20%
Fox Searchlight (3) 45.1 2.20%
Focus (2) 21.2 1.00%
Sony Classics (8) 11.4 0.60%
Other * (72) 41.8 2.00%
2066 100.00%
* none greater than 0.04%
Top Global Grossers (Jan. 1 – March 15, 2012) *
Title Distributor Box Office
Mission: Impossible – Ghost Protocol * Par 339,457,203
Sherlock Holmes: A Game of Shadows * WB 297,151,935
Journey 2: The Mysterious Island WB 295,558,804
Safe House Uni 181,038,407
The Girl with the Dragon Tattoo * Sony 168,911,961
Alvin and the Chipmunks: Chip-Wrecked Fox 167,746,646
The Vow Sony 163,691,449
Underworld: Awakening Sony/Lakeshore 158,718,393
Dr. Seuss’ The Lorax Uni 144,769,192
The Descendants * Fox 130,419,137
War Horse * BV 128,134,051
Ghost Rider: Spirit of Vengeance Sony/Hyde Park 122,537,865
John Carter BV 121,100,711
Intouchables * Gaumont 118,247,861
Puss in Boots * Par 117,231,443
Chronicle Fox 112,338,804
This Means War Fox 107,645,322
The Woman in Black CBS/Exclusive 106,654,337
Hugo * Par/GK Films 104,489,239
Star Wars: Episode 1 – 3D (reissue) Fox 94,989,112
The Artist * Weinstein/Wild Bunch 94,223,571
The Iron Lady * Weinstein Co. 94,086,951
The Devil Inside Par 83,860,360
Contraband Uni 83,326,198
The Adventures of Tintin * Par/Sony 82,770,655
* does not include 2011 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office