By MCN Editor


New York, NY (March 22, 2012) – IFC Films announced today that the company is acquiring North American rights to acclaimed author Stephen Elliott’s directorial debut CHERRY. The film stars Ashley Hinshaw, Dev Patel, Heather Graham, and James Franco. Produced by Jordan Kessler and Elizabeth Destro, in association with Enderby Entertainment, Elana Krausz, Gordon Bijelonic/Datari Turner Films, and, CHERRY premiered earlier this year at the 2012 Berlin Film Festival. It will have its North American premiere on April 24 at the San Francisco International Film Festival.

CHERRY is about Angelina (Hinshaw), an 18-year-old girl on the verge of finishing high school. One morning her boyfriend (Jonny Weston) suggests she take naked pictures for money. She balks at first but then does the photo shoot, using the money to run-off with her best friend (Patel) to San Francisco. In San Francisco, while cocktailing in a strip club, Angelina meets Frances (Franco) a well-off lawyer who offers to introduce her to a different kind of world, a place full of expensive dresses and fancy parties. At the same time Angelina, using the moniker Cherry, has begun exploring the San Francisco porn industry under the direction of Margaret (Graham) a former performer turned adult film director.

CHERRY was shot in the San Francisco Armory, home of At 250,000 square feet, the armory is the largest adult film studio in the world. Elliott is a former sex worker and the author of seven books including The Adderall Diaries. The movie was written by Elliott and Lorelei Lee, a porn performer who is also a writer and lecturer at New York University.

CHERRY challenges assumptions about porn, sexuality, and success, and faces the difficult question of where you need to be in order to find yourself.

“I’m thrilled to be working with IFC,” Elliott said. “This is an independent movie that looks at the adult industry in a way it’s never beenlooked at before. We needed a company that wasn’t afraid and really understood independent cinema. Nobody fits that bill better than IFC.”

The deal for the film was negotiated by Arianna Bocco, Senior Vice President of Acquisitions & Productions for Sundance Selects/IFC Films and Jeff Deutchman, Director of Acquisitions & Productions for Sundance Selects/IFC Films with ICM on behalf of the filmmakers. ICM represents Hinshaw, Taylor, Weston and Gordon Bijelonic/Datari Turner Films.

IFC Films is a sister division to IFC Midnight and Sundance Selects, and is owned andoperated by AMC Networks Inc.

*                      *                      *                      *


Established in 2000 and based in New York City, IFC Films is a leading U.S. distributor of quality talent-driven independent film.  Its unique distribution modelmakes independent films available to a national audience by releasing them in theaters as well as on cable’s Video On Demand (VOD) platform, reaching nearly 50 million homes. Some of the company’s successes over the years have included My Big Fat Greek Wedding, Y Tu Mama Tambien, Touching the Void, 4 Months, 3 Weeks and 2 Days, Gomorrah, Che, Summer Hours, Antichrist, In the Loop, Antichrist, Wordplay,Cairo Time, Joan Rivers: A Piece of Work, Tiny Furniture and Carlos.  Over the years, IFC Films has worked with established and breakout auteurs, including Steven Soderbergh, Gus Van Sant, Spike Lee, Richard Linklater, Miranda July, Lars Von Trier, Gaspar Noe, Todd Solondz, Cristian Mungiu, Susanne Bier, Olivier Assayas, Jim McKay, Larry Fessenden, Gregg Araki, Jacques Rivette, Claude Chabrol, as well as more recent breakouts such as Andrea Arnold, MiaHansen Love, Corneliu Porombiou, Joe Swanberg, Barry Jenkins, Lena Dunham, Aaron Katz, Daryl Wein and Abdellatif Kechiche. IFC Films is a sister division to Sundance Selects and IFC Midnight, and is owned and operated by AMC Networks Inc.

# #

Leave a Reply

Quote Unquotesee all »

“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour