MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, February 5, 2012

Chronicle of a Super Bowl Foretold

It was a win by a nose for the youthful super adventure Chronicle over the spooky goings on of The Woman in Black. The former grossed an estimated $21.9 million to the latter’s $12.6 million. The session had a third national debut with the ripped from the headlines eco adventure Big Miracle slotting fourth with $8.5 million.

Freshmen in limited and exclusive release were spearheaded by W.E., a cross generational love story employing Edward VIII’s abdication for the “woman I love,” as its spine opened to $49,200 at four venues. Otherwise the results for newcomers were largely dismal including a $30,500 tally on 25 screens for the shocker The Innkeepers and the $3,400 box office from 11 locations for the Spanish-language La Cara Oculta.

With the industry girding for Super Bowl, the opening movie going salvo was heartening. Weekend revenues were off 8% from seven days earlier but a hearty 35% improved from 2011 when debuts of The Roommate and Sanctum topped the charts with respective box office of $15 million and $9.4 million.

Coupled with the upbeat viewing turn was news that the avid audience that appeared to have abandoned the multiplex in 2011 was slowly returning. The trio of new titles all had exit demos that showed a majority of ticket buyers were aged 25 years and younger.

Neither Chronicle nor The Woman in Black was expected to open as well as last weekend’s leader The Grey that bowed to $19.7 million. Pundits have largely readjusted estimates to reflect the growing influence of older viewers and the new entries weren’t targeted to plus 25s. However, while the former skewed 55% male and the latter 59% female, they also drew in 61% younger than 25% for Chronicle and 57% in the same demo for Woman in Black.

Big Miracle also unsurprisingly tilted distaff with 68% of viewers composed of the fairer sex. But the big surprise was that the seemingly mature appealing saga attracted 67% of its box office from those identified 25 years and younger.

Oscar and movie goers appear to be favoring The Descendants and Hugo with the former exploiting award attention into a successful platform and the latter receiving a commercial reprieve. But The Artist continues to struggle with audience residence to a silent film in monochrome. Incidents of ticket buyers in shock at encountering inter-titles and a black and white movie continue despite an aggressive campaign that doesn’t fudge on either element that contributes to the picture’s charm and uniqueness.

The kudos come on also hasn’t been anything like a face card for the likes of The Iron Lady or Albert Nobbs and conversely hasn’t been much of an impediment for the overlooked We Need to Talk About Kevin.

Weekend (estimates) February 3 – 5, 2012
Title Distributor Gross (avg) % chng Thtrs Cume
Chronicle Fox 21.9 (7,540) NEW 2907 21.9
The Woman in Black CBS 21.4 (7,490) NEW 2855 21.4
The Grey Open Road/eOne 9.4 (2,920) -52% 3207 34.6
Big Miracle Uni 8.5 (3,970) NEW 2129 8.5
Underworld: Awakening Sony 5.4 (1,770) -56% 3078 54.2
One For the Money Lions Gate 5.2 (1,900) -55% 2737 19.6
Red Tails Fox 4.8 (2,060) -53% 2347 41.2
The Descendants Fox Searchlight 4.6 (2,250) -28% 2038 65.5
Man on a Ledge Summit 4.4 (1,480) -45% 2998 14.7
Extremely Loud & Incredibly Close WB 3.9 (1,540) -45% 2505 26.7
Contraband Uni 3.5 (1,710) -48% 2047 62.1
The Artist Weinstein Co. 2.6 (2,570) -22% 1005 20.6
Beauty and the Beast BV 2.5 (1,460) -53% 1719 44.8
Hugo Par 2.3 (2,220) -9% 1030 61.9
The Iron Lady Weinstein Co. 1.8 (1,810) -42% 1021 20.6
Mission Impossible – Ghost Protocol Par 1.7 (1,570) -51% 1077 205.2
Joyful Noise WB 1.4 (1,040) -56% 1350 28.9
Haywire Relativity 1.2 (970) -70% 1251 17.8
Sherlock Holmes: A Game of Shadows WB 1.0 (1,200) -58% 857 183.9
Alvin and the Chipmunks: Chip-Wrecked Fox 1.0 (1,360) -42% 818 128.3
The Girl with the Dragon Tattoo Sony 1.0 (1,530) -53% 668 99.9
War Horse BV .93 (800) -54% 1163 77.3
We Bought a Zoo Fox .72 (950) -51% 754 72.7
The Adventures of Tintin Par .68 (1,400) -49% 486 75.3
Tinker, Tailor, Soldier, Spy Focus .67 (2,220) -39% 302 21.2
Albert Nobbs Roadside Attractions .44 (1,800) -37% 245 1.5
Weekend Total ($500,000+ Films) $112.50
% Change (Last Year) 35%
% Change (Last Week) -8%
Also debuting/expanding
A Dangerous Method Sony Class/eOne .34 (1,460) -38% 235 4.6
A Separation Sony Classics .31 (7,820) 17% 40 1.3
Shame Searchlight/Alliance .11 (1,640) -38% 64 3.5
We Need to Talk About Kevin Oscilloscope 63,500 (4,880) -10% 13 0.38
W.E. Weinstein Co, 49,200 (12,300) 4 0.05
Coriolanus Weinstein Co. 42,800 (3,060) -15% 14 0.21
La Fille du puisatier Seville 40,700 (5,090) 8 0.04
The Innkeepers Magnolia 30,500 (1,210) 25 0.03
Dancing Queen CJ Entertainment 14,300 (14,300) 1 0.01
Pink Ribbons, Inc. NFB 12,600 (600) 21 0.01
Dysfunctional Friends Datari 9,200 (4,600) 2 0.01
Kill List IFC 5,900 (5,900) 1 0.01
La Cara Oculta Fox Intl 3,400 (310) 11 0.01
Segunda Mano ABS 2,200 (2,200) 1 0.01
Perfect Sense IFC 1,500 (1,500) 1 0.01
Domestic Market Share (Jan. 1 – Feb. 2, 2012)
Distributor (releases) Gross Market Share
Paramount (8) 184.1 21.60%
Warner Bros. (9) 123.5 14.50%
20th Century Fox (5) 115.8 13.60%
Sony (7) 101.4 11.90%
Buena Vista (5) 88.9 10.40%
Universal (2) 60 7.00%
Weinstein Co. (4) 36.3 4.30%
Summit (3) 25.5 3.00%
Open Road (1) 25.3 3.00%
Fox Searchlight (3) 23.8 2.80%
Relativity (2) 17.5 2.10%
Focus (2) 17.4 2.10%
Lions Gate (1) 14.4 1.70%
Sony Classics (6) 4.9 0.60%
Other * (32) 12.2 1.40%
851 100.00%

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Maze Runner 11.2 3604 NEW 11.2
A Walk Among the Tombstones 4.7 2712 NEW 4.7
This is Where I Leave You 3.8 2868 NEW 3.8
No Good Deed 2.9 2175 -67% 32.8
Dolphin Tale 2 2.1 3656 -50% 20.2
Guardians of the Galaxy 1.4 2846 -35% 309.9
Let's Be Cops 0.75 2312 -41% 75.3
The Drop 0.65 1192 -56% 6.3
Teenage Mutant Ninja Turtles 0.6 2348 -47% 183
If I Stay 0.55 2371 -54% 46.4
Also Debuting
Aagadu 0.39 121
Tusk 0.37 602
Dr. Cabbie 0.36 55
Khoobsurat 0.11 57
Mommy 0.11 62
Daawat-e-Ishq 70,700 101
The Guest 25,400 19
The Zero Theorem 28,400 55
Hector and the Search for Happiness 16,900 2
Yellow Day 11,700 1
Pump 11,600 3
Art and Craft 8,550 2
Tazza 2: The Hidden Card 6,550 1
Aranmanai 5,200 11
Not Cool 5,000 1
20,000 Days on Earth 3,800 2
Keep on Keepin' On 3,100 2
Fort Bliss 1,650 3
Holidaysburg 1,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4