MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: February 12, 2012

Safe and Sound

The weekend turned out to be more of a horse race than anticipated with the four hankie The Vow pitted against the Bourne again spy antics of Safe House. Ultimately sentiment won out with the romantic yarn earning an estimated $41.4 million to the thriller’s $39.3 million. Two other national releases rounded out the top of the list with the stereoscopic adventure Journey 2: The Mysterious Island grossing $27.5 million and the 3D enhanced Star Wars, Episode 1 adding $22.9 million to the pot.

Overall that spurred record breaking box office revenues for the period that put big smiles on all sectors of the industry.

The session also featured a strong $632,000 bow for Bollywood entry Ek Main aur Ekk Tu and a fast $311,000 start for the 2012 edition of Oscar Nominated Shorts. The non-Oscar nominated Rampart had an impressive $60,500 bow on five screens while Oscar short listed foreign-language entry In Darkness garnered $26,400 from three venues. Also boffo was surprise animation nominee Chico & Rita with $20,700 at a single site and Hungarian Oscar submission The Turin Horse scoring $9,300 from another solo flight.

Weekend revenues edged close to $195 million that expanded last weekend biz (hit by the largest viewership ever for a Super Bowl) by 66% as well as a 29% boost from 2011. A year ago five new films led the charts with the top trio of Just Go With It, Justin Bieber: Never Say Never and Gnomeo and Juliet entering the fray respectively with $30.5 million, $29.5 million and $25.4 million.

The Vow, a Nicolas Sparks’ like romantic saga, always appeared to have the edge on Safe House with tracking that pegged it about $5 million ahead with weekend estimates generally in the mid-$30 million range. Obviously both films exceeded expectations, particularly the latter Denzl Washington vehicle.

Not unexpected was the 72% female demos for The Vow (Safe House attracted 50%) but while it was anticipated to attract an older crowd, exit polls indicated an audience that was 55% aged 25 years old and younger. Conversely Safe House drew a 62% crowd aged 30 years and older. It also skewed African American with 38% of viewers compared with 31% identified as Caucasian and 23% Hispanic.

Journey 2, targeted at families, also outpaced projections in the mid-teens that would have had it fourth behind the Star Wars reissue that was anticipated to bring in $20 million.

The new titles pushed Oscar contenders further into the niches. None of the best picture nominees has sustained momentum as the awards approach though those still on screen will likely receive a boost next week … if they can maintain current screen counts. Ironically there was a better than usual response to the program of Academy nominated shorts but generally the lack of frontrunners in high profile categories has robbed the event of suspense or the prospect of a favorite getting his/her due.

Weekend (estimates) February 10 – 12, 2012
Title Distributor Gross (avg) % chng Thtrs
The Vow Sony 41.4 (14,000) 2958 NEW
Safe House Uni 39.3 (12,590) 3119 NEW
Journey 2: The Mysterious Island WB 27.5 (7,920) 3470 NEW
Star Wars, Episode 1 – 3D Fox 22.9 (8,990) 2655 NEW
Chronicle Fox 12.3 (4,220) -44% 2908
The Woman in Black CBS 10.6 (3,700) -49% 2856
The Grey Open Road/eOne 4.9 (1,740) -48% 2801
Big Miracle Uni 3.8 (1,800) -51% 2133
The Descendants Fox Searchlight 3.4 (2,170) -24% 1581
Underworld: Awakening Sony 2.4 (1,430) -57% 1657
Red Tails Fox 2.4 (1,510) -50% 1580
One For the Money Lions Gate 2.3 (1,110) -56% 2056
The Artist Weinstein Co. 2.2 (2,770) -14% 808
Hugo Par 1.8 (2,590) -20% 702
Extremely Loud & Incredibly Close WB 1.5 (1,070) -61% 1375
Man on a Ledge Summit 1.3 (930) -70% 1423
Contraband Uni 1.2 (1,120) -64% 1081
The Iron Lady Weinstein Co. 1.1 (2,170) -42% 512
Beauty and the Beast BV .79 (1,170) -69% 678
Mission Impossible – Ghost Protocol Par .72 (1,540) -58% 469
Ek Main aur Ekk Tu UTV .63 (5,640) NEW 112
Tinker, Tailor, Soldier, Spy Focus .54 (2,320) -19% 233
Alvin and the Chipmunks: Chip-Wrecked Fox .53 (1,060) -49% 502
Joyful Noise WB .49 (710) -66% 686
War Horse BV .42 (840) -56% 502
Weekend Total ($500,000+ Films) $186.00
% Change (Last Year) 29%
% Change (Last Week) 66%
Also debuting/expanding
Oscar Nominated Shorts 2012 Magnolia .31 (3,080) 101
A Separation Sony Classics .28 (6,290) -12% 45
Albert Nobbs Roadside/eOne .26 (1,730) -47% 151
A Dangerous Method Sony Class/eOne .19 (1,810) -40% 107
Rampart Millennium 60,500 (12,100) 5
W.E. Weinstein Co, 58,100 (3,420) 23% 17
Coriolanus Weinstein Co. 31,200 (2,840) -30% 11
In Darkness Sony Classics 26,400 (8,800) 3
Chico & Rita Gkids 20,700 (20,700) 1
The Turin Horse Cinema Guild 9,300 (9,300) 1
Exit Strategy Level 33 7,200 (3,600) 2
Return Dada 6,800 (3,400) 2
Domestic Market Share (Jan. 1 – Feb. 9, 2012)
Distributor (releases) Gross Market Share
Paramount (8) 190.9 19.00%
20th Century Fox (6) 152.2 15.20%
Warner Bros. (9) 132.5 13.20%
Sony (7) 110.9 11.10%
Buena Vista (5) 93.9 9.40%
Universal (3) 74.2 7.40%
Weinstein Co. (5) 43.5 4.30%
Open Road (1) 34.6 3.50%
Summit (3) 31.8 3.20%
Fox Searchlight (3) 30.3 3.00%
CBS (1) 25.1 2.50%
Lions Gate (1) 21.4 2.10%
Relativity (2) 19.2 1.90%
Focus (2) 18.4 1.80%
Sony Classics (6) 5.8 0.60%
Other * (34) 18.3 1.80%
1003 100.00%
* none greater than 0.04%
Top Domestic Grossers (Jan. 1 – Feb. 9, 2012) *
Title Distributor Gross
Mission: Impossible – Ghost Protocol * Par 83,460,476
Contraband Uni 63,383,485
Sherlock Holmes: A Game of Shadows * WB 60,192,669
Underworld: Awakening Sony 56,434,369
The Devil Inside Par 53,114,763
The Girl with the Dragon Tattoo * Sony 49,982,099
Beauty and the Beast 3D (reissue BV 45,623,195
Red Tails Fox 42,663,386
War Horse * BV 41,396,177
Alvin and the Chipmunks: Chip-Wrecked * Fox 40,368,658
The Grey Open Road/eOne 37,742,264
We Bought a Zoo * Fox 36,046,452
The Adventures of Tintin * Par 31,679,431
Joyful Noise WB 29,400,513
The Descendants * Fox Searchlight 28,854,582
Chronicle Fox 27,867,267
Extremely Loud & Incredibly Close * WB 27,665,966
The Woman in Black CBS 25,155,487
The Iron Lady * Weinstein Co. 21,498,543
One For the Money Lions Gate 21,378,705

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
No Good Deed Sony 8.8 2175 NEW
Dolphin Tale 2 WB 4.2 3656 NEW
Guardians of the Galaxy BV 2.1 3104 -23%
The Drop Searchlight 1.4 809 NEW
Let's Be Cops Fox 1.3 2755 -19%
Teenage Mutant Ninja Turtles Par 1.2 2957 -22%
If I Stay WB 1.2 3040 -27%
The November Man Relativity/VVS 0.85 2702 -34%
The Giver Weinstein Co, 0.75 2253 -25%
When the Game Stands Tall Sony 0.7 2435 -26%
Also Debuting
Atlas Shrugged: Who is John Galt? Atlas 0.17 242
Finding Fanny Fox Intl 0.17 121
Power CineGalaxy 0,11 88
The Skeleton Twins Roadside 0.1 15
My Old Lady Cohen Media 33,300 11
Goreyan Nu Daffa Karo Speed 31,800 27
The Pirates Well Go 26,800 25
The Disappearance of Eleanor Rigby Weinstein Co, 21,000 4
The Gifted ABS 12,200 20
Take Me to the River Abramorama 9,900 11
Believe Excel 8,400 37
The Green Prince Music Box 7,000 4
Born to Fly Aubin 2,950 1
The Quitter Goodface 2,900 1
108 Stitches FreeStyle 2,200 12
Anukshanam Vega 2,200 13
Bird People IFC 1,950 1
Honeymoon Magnolia 1,700 2
I Am Eleven Intl Film Circuit 1,550 2
Smiling Through the Apocalypse First Run 1,500 1
The Man on Her Mind Paladin 1,100 7
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4