Night Moves

By MCN Editor editor@moviecitynews.com

THE MUSIC BOX THEATRE TO “OUTGUESS EBERT”

FOR IMMEDIATE RELEASE:

Chicago, IL, 2/20/12 — Last Friday the Music Box Theatre, via its social networks, threw down the gauntlet and challenged Roger Ebert, one of the greatest living film critics, to a battle of Oscar guesses.  After a period of what we can only assume was deep and thoughtful consideration, Mr. Ebert publicly accepted our‘foolish’ challenge.

On February 8th, as part of his annual “Outguess Ebert” contest, Mr. Ebert announced his predictions for the 2012 Academy Awards, which take place this Sunday.  The Music Box (and its fans) believe we know better.

From Mr. Ebert’s website: “In self-defense, I will point out that the deadline for my predictions was Feb. 7, with the Oscars more than two weeks away, on Feb. 26. Predicting so far in advance is a handicap, and as a result, you have an excellent chance of outguessing me. Still, this annual contest is fun and provides me with an opportunity to show how badly I can do.”

The Music Box Theatre will solicit the opinions of their over 13,000 Facebook fans and nearly 8,000 Twitter Followers in six categories to help make predictions to outguess Ebert.

So, while the winners of Mr. Ebert’s challenge could win an all-expense paid free trip to L.A. for a film premiere, the gentleman’s bet between the Music Box Staff and Ebert is simple… if the Music Box Theatre wins, Mr. Ebert will offer up signed copies of his books to give away to Music Box patrons… but if we lose, and dark prevails, Mr. Ebert will get to pick a film of his choosing to screen publicly at the Music Box Theatre.

That’s right, if Roger wins, he gets the Music Box for a night.

Here’s how it will work: From Monday, February 20th through Friday, February 24th the Music Box will post a Facebook poll each day, asking the assistance of their fans in making a decision in five categories:  Foreign Language Film, Best Director, Best Actress, Best Actor, & Best Picture—at the end of the workday, the Music Box staff will make a prediction and award prizes to those who participated!

On Sunday night either the Music Box or Mr. Ebert will emerge victorious.  Tune in to the Music Box Theatre Facebook and Twitter feeds for all the fun!

https://www.facebook.com/musicboxchicago
http://twitter.com/musicboxtheatre

People are encouraged to sign up for the official “Outguess Ebert” contest here:

http://suntimes.upickem.net/upickem/contest/questions.asp?contestid=50026

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“Fight Club was a movie where half the financing fell out before we started shooting. Bill Mechanic to his credit said: ‘I’m making this movie.’ Laura Ziskin, may she rest in peace, was there every step of the way saying: ‘Go, keep going, it’s great, we love the dailies, it’s amazing.’ When we cut the movie together and showed them the final thing is the first time everyone realized they were going to get fired. It’s a great cocktail story about doing this movie that’s so dark and twisted and then they see it and go, oh my god, what’s the poster here? How do we get people to see this? The marketing department shit all over the movie and said: ‘Men don’t want to see Brad Pitt with his shirt off and women don’t want to see him bloody so you’re fucked.’ So they devised a campaign for the film to sell it to people watching the World Wrestling Federation. I wanted to sell it as a satire. Madness. People go to the movies to see things they haven’t seen before. Call me a radical.”
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