By MCN Editor editor@moviecitynews.com

THE MUSIC BOX THEATRE TO “OUTGUESS EBERT”

FOR IMMEDIATE RELEASE:

Chicago, IL, 2/20/12 — Last Friday the Music Box Theatre, via its social networks, threw down the gauntlet and challenged Roger Ebert, one of the greatest living film critics, to a battle of Oscar guesses.  After a period of what we can only assume was deep and thoughtful consideration, Mr. Ebert publicly accepted our‘foolish’ challenge.

On February 8th, as part of his annual “Outguess Ebert” contest, Mr. Ebert announced his predictions for the 2012 Academy Awards, which take place this Sunday.  The Music Box (and its fans) believe we know better.

From Mr. Ebert’s website: “In self-defense, I will point out that the deadline for my predictions was Feb. 7, with the Oscars more than two weeks away, on Feb. 26. Predicting so far in advance is a handicap, and as a result, you have an excellent chance of outguessing me. Still, this annual contest is fun and provides me with an opportunity to show how badly I can do.”

The Music Box Theatre will solicit the opinions of their over 13,000 Facebook fans and nearly 8,000 Twitter Followers in six categories to help make predictions to outguess Ebert.

So, while the winners of Mr. Ebert’s challenge could win an all-expense paid free trip to L.A. for a film premiere, the gentleman’s bet between the Music Box Staff and Ebert is simple… if the Music Box Theatre wins, Mr. Ebert will offer up signed copies of his books to give away to Music Box patrons… but if we lose, and dark prevails, Mr. Ebert will get to pick a film of his choosing to screen publicly at the Music Box Theatre.

That’s right, if Roger wins, he gets the Music Box for a night.

Here’s how it will work: From Monday, February 20th through Friday, February 24th the Music Box will post a Facebook poll each day, asking the assistance of their fans in making a decision in five categories:  Foreign Language Film, Best Director, Best Actress, Best Actor, & Best Picture—at the end of the workday, the Music Box staff will make a prediction and award prizes to those who participated!

On Sunday night either the Music Box or Mr. Ebert will emerge victorious.  Tune in to the Music Box Theatre Facebook and Twitter feeds for all the fun!

https://www.facebook.com/musicboxchicago
http://twitter.com/musicboxtheatre

People are encouraged to sign up for the official “Outguess Ebert” contest here:

http://suntimes.upickem.net/upickem/contest/questions.asp?contestid=50026

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Feature films are suffering a kind of bad time right now, in my opinion, because the feature films that play in theaters are blockbusters. That seems to fill the theaters, but the art-house cinema is gone. If I made a feature film, it might play in L.A. and New York, a couple of other places, for a week in a little part of a cineplex, and then it would go who knows where. I built this to be on the big screen. It will be on a smaller screen, but it’s built for the big screen. You want a feature film to play on a big screen with big sound, and utilize all the best technology to make a world. It’s really tough after all that work to not get it in the theater. So I say that cable television is a new art house, and it’s good that it’s here.”
~ David Lynch

“The purpose of film isn’t to present the kindness of the world.”
~ Isabelle Huppert