By MCN Editor editor@moviecitynews.com

THE MUSIC BOX THEATRE TO “OUTGUESS EBERT”

FOR IMMEDIATE RELEASE:

Chicago, IL, 2/20/12 — Last Friday the Music Box Theatre, via its social networks, threw down the gauntlet and challenged Roger Ebert, one of the greatest living film critics, to a battle of Oscar guesses.  After a period of what we can only assume was deep and thoughtful consideration, Mr. Ebert publicly accepted our‘foolish’ challenge.

On February 8th, as part of his annual “Outguess Ebert” contest, Mr. Ebert announced his predictions for the 2012 Academy Awards, which take place this Sunday.  The Music Box (and its fans) believe we know better.

From Mr. Ebert’s website: “In self-defense, I will point out that the deadline for my predictions was Feb. 7, with the Oscars more than two weeks away, on Feb. 26. Predicting so far in advance is a handicap, and as a result, you have an excellent chance of outguessing me. Still, this annual contest is fun and provides me with an opportunity to show how badly I can do.”

The Music Box Theatre will solicit the opinions of their over 13,000 Facebook fans and nearly 8,000 Twitter Followers in six categories to help make predictions to outguess Ebert.

So, while the winners of Mr. Ebert’s challenge could win an all-expense paid free trip to L.A. for a film premiere, the gentleman’s bet between the Music Box Staff and Ebert is simple… if the Music Box Theatre wins, Mr. Ebert will offer up signed copies of his books to give away to Music Box patrons… but if we lose, and dark prevails, Mr. Ebert will get to pick a film of his choosing to screen publicly at the Music Box Theatre.

That’s right, if Roger wins, he gets the Music Box for a night.

Here’s how it will work: From Monday, February 20th through Friday, February 24th the Music Box will post a Facebook poll each day, asking the assistance of their fans in making a decision in five categories:  Foreign Language Film, Best Director, Best Actress, Best Actor, & Best Picture—at the end of the workday, the Music Box staff will make a prediction and award prizes to those who participated!

On Sunday night either the Music Box or Mr. Ebert will emerge victorious.  Tune in to the Music Box Theatre Facebook and Twitter feeds for all the fun!

https://www.facebook.com/musicboxchicago
http://twitter.com/musicboxtheatre

People are encouraged to sign up for the official “Outguess Ebert” contest here:

http://suntimes.upickem.net/upickem/contest/questions.asp?contestid=50026

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“I never accepted the term contrarian. I think that’s offensive, frankly. And my response to that is: if I’m a contrarian, what are other reviewers? What I strive to do is be a good critic, not somebody who simply accepts the product put in front of me. I guess it scares people to think that they don’t have any originality; that they don’t have the capacity to think for themselves.

“There’s a line a lot of reviewers use that I don’t like at all. They say ‘accept the film on its own terms.’ What that really means is, ‘accept the film as it is advertised.’ That’s got nothing to do with criticism. Nothing to do with having a response as a film watcher. A thinking person has to analyze what’s on screen, not simply rubber-stamp it or kowtow to marketing.”m

“To me, everything does have a political component and I think it’s an interesting way to look at art. It’s one way that makes film reviewing, I think, a politically relevant form of journalism. We do live in a political world, and we bring our political sense to the movies with us – unless you’re the kind of person who goes to the movies and shuts off the outside world. I’m not that kind of person.”
~ Armond White to Luke Buckmaster

“One of comedy’s defining pathologies, alongside literal pathologies like narcissism and self-loathing, is its swaggering certainty that it is part of the political vanguard, while upholding one of the most rigidly patriarchal hierarchies of any art form.”
~ Lindy West