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David Poland

By David Poland poland@moviecitynews.com

Posted Tuesday, February 28th, 2012 - 27 Comments »

Avengers 1-Sheet… No More Photoshop… Now A Painting

27 Comments »

27 Responses to “Avengers 1-Sheet… No More Photoshop… Now A Painting”

  1. cadavra says:
    February 28, 2012 at 10:20 am

    Funny how second-billed Evans is buried in the back…

  2. Scott Mendelson says:
    February 28, 2012 at 10:24 am

    Funny how the one female is as tiny as they can get away with making her among the big, giant men.

  3. christian says:
    February 28, 2012 at 11:02 am

    Zero point of view or style. And you’d think that maybe the marketing folk might check out an actual AVENGERS comic to see how a cover or splash panel actually works.

  4. storymark says:
    February 28, 2012 at 11:07 am

    Not a great image, seems better suited to a teaser than final one-sheet.

    That said – Im thrilled to see a painted poster.

  5. Mike says:
    February 28, 2012 at 11:22 am

    Why is Hawkeye more prominent than Captain America? Very strange.

    And just how big is the Hulk in this? And how long is the Hulk’s neck?

    Stranger and stranger.

  6. christian says:
    February 28, 2012 at 11:24 am

    I do love that it’s painted – but again, if you’re going to do that, strike a pose!

  7. Yancy Skancy says:
    February 28, 2012 at 11:26 am

    And now they’re going to have to re-do it with the new title, right?

  8. anghus says:
    February 28, 2012 at 11:28 am

    Good looking poster. Doesn’t really bring anything new to the table.

  9. Krillian says:
    February 28, 2012 at 11:38 am

    Billing order’s wrong. They should flip Ruffalo and Hemsworth. It’s Thor’s villain they’re fighting after all.

  10. waterbucket says:
    February 28, 2012 at 12:12 pm

    I’m not a comic geek and I have no idea what this movie is about. I don’t think they’re doing a good job marketing it. I only know that it’s a collection of superheroes and that’s it.

  11. The Big Perm says:
    February 28, 2012 at 12:16 pm

    Apparently Hawkeye is more awesome than Captain America? Downey is right where he ought to be, this movie is absolutely Iron Man and Friends.

    I’d hate to be IO’s computer monitor right now. Gonna need some Windex for that shit.

  12. Bennett says:
    February 28, 2012 at 12:28 pm

    Why does many IMAX event movies have to be in 3D also. Thank you JJ, Brad Bird, and Nolan for avoiding the IMAX 3D. I dunno about anyone else, but one of the major reasons I see an IMAX production is the AMAZING sound. I still remember how great JJ’s Star Trek was in IMAX. The first ten minutes, I felt every bolt falling off the ship and I heard sounds that my surround sound could never duplicate.

    Of course, this has little to do with Avengers besides my frustration of seeing the IMAX 3D logo on the bottom of the poster.

  13. film fanatic says:
    February 28, 2012 at 12:40 pm

    Visually, another teal and orange photoshop disaster that looks strikingly similar to the WATCHMEN one-sheet. Also, have you noticed in trailers that RDJ’s facial hair looks particularly douchey and maybe overly dyed?

  14. Eric says:
    February 28, 2012 at 12:54 pm

    This is hideous.

  15. leahnz says:
    February 28, 2012 at 1:02 pm

    christ, pick a size and stick with it, googly-eye

    (scott mendelson: as per your conspiracy theory, the black guy behind her is the teeniest of all!)

  16. Tuck Pendelton says:
    February 28, 2012 at 1:34 pm

    ZZZZZZZZZZZZzzzzzzzzzzzzzz.

  17. Scott Mendelson says:
    February 28, 2012 at 1:39 pm

    No conspiracy, but I think Fury is actually a little taller (arguably due to him standing farther back), but they are both smaller than the others by a decent margin.

    I’m guessing Ruffalo’s high(er) billing was a contract issue upon his signing, as he’s arguably a ‘real actor’ (one of my favs, personally) compared to the relatively untested Hemsworth.

    Yeah, I’m with Bennett. I love IMAX, even ‘fake IMAX’, but 3D is almost always a hit-or-miss affair these days. Some awful 3D harmed my IMAX press screening of Harry Potter 7.2 and I would have much preferred to watch John Carter last night in IMAX 2D if such an option existed. The problem isn’t just IMAX, but all of the newer large-screen formats now. If I want to watch something on the Pacific Winnetka’s new 80′ “immersive” screen, I have to hope the 3D is up-to-snuff (Ghost Rider 2 was not). Same with the (yet-untested) EXT they have over at the AMC theaters.

  18. Krazy Eyes says:
    February 28, 2012 at 1:47 pm

    Maybe the full size version looks better but this looks like a painting with photos of the actors heads pasted on top. Just horrid.

  19. Yancy Skancy says:
    February 28, 2012 at 2:07 pm

    At least it doesn’t say “Academy Award nominees Robert Downey, Jr., Mark Ruffalo and Samuel L. Jackson,” so we don’t have to worry about Chucky’s head exploding.

  20. christian says:
    February 28, 2012 at 2:11 pm

    And you can see a kitchen sink somewhere in that mess.

  21. Martin S says:
    February 28, 2012 at 4:59 pm

    GOD FORBID IF A SUPERHERO ACTUALLY WORE HIS FUCKIING MASK!!!!

    OH PERISH THE ACTOR!!!

    This is the type of unnecessary nonsense hoisted by no-talent agents “protecting” their star that actually fucking hurts the product.

    Why even have a costume?

    Seriously? Who-in-the-fuck would put on a battlesuit – and skip on the fucking helmet?

    Fuckin’ A….PTSD-Based concussions? Motorcycles? Football?

    Feige is a pussy of the first order.

    Without the masks, it looks like a fanboy mock-up. Star heads PShop decapitated and smooshed onto marketing cutouts.

  22. js partisan says:
    February 28, 2012 at 6:28 pm

    This poster is shit, but most Marvel posters are shit. They sell these films almost totally on trailers, and those trailers work. Why Marvel lack the ability to make a quality poster is vexing.

  23. cadavra says:
    February 28, 2012 at 7:01 pm

    Scott: First time I saw HUGO was in the AMC Century City’s ETX house, and I can tell you it was absolutely breath-taking. My two cents.

  24. Bennett says:
    February 29, 2012 at 1:13 pm

    I thought that the Captain America poster was Marvel’s best poster….At least it was slightly artistic.

  25. christian says:
    February 29, 2012 at 1:16 pm

    Again, there’s about 30 years of AVENGERS comic books out there that could have been studied for the perfect poster. This is the level of hubris and ignorance of a 100 plus million dollar project.

  26. Triple Option says:
    February 29, 2012 at 1:32 pm

    It is too busy. I do feel sympathy for the dept that had to appease all the crying mouths to get this thing made. Totally agree w/Christian and Martin, and I’m not a comics guy myself. The sad thing is if this thing fails, none of the short sighted people making decisions will ever see, much less admit, their part in contributing to the projects shortfall.

  27. storymark says:
    February 29, 2012 at 1:57 pm

    “Again, there’s about 30 years of AVENGERS comic books out there that could have been studied for the perfect poster. ”

    I’d say it is pretty close to many, many, many of those covers. Except this has a background. Do an image search for Avengers comic covers, and most of them are just the team leaping at the “camera” with a single color backdrop.

    And the rest…. even less suited to a movie poster.

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