In this era of short exclusives, it may have been a little bit silly to do a trailer launch in 13 cities around the globe. Did Emma Stone really need to fly to Rio to answer one question and be cute in front of a few hundred Brazilian fans? I know the intention. And it was a good and smart one. But a touch of overkill… the day after the Superbowl.
On the other hand… the trailer, shown in 3D, is an earth shaker.
“Emo Spider-Man” complainers can shut up now… which is not to say there isn’t a touch of emo to be found. In the additional clip package, which looks like it will be a Sony publicity release pretty soon, there is a “meet-cute” scene with Peter and Gwen… and it could have been on a New Girl episode. But the meat of this thing is Peter Parker is a genius… the spider-bite seems tied to the genetic experiments done by his late father, who was partnered with the man who would become The Lizard… Parker is a man of honor, though is subject to the whims of teen angst… he is smart enough to create the web shooters (we get the “What’s happening to me” gag in a different way than Raimi’s shooting webs)… and in the process of things, he finishes the work his father left undone, creating The Lizard in the process. His nemesis/partner is Gwen’s police father, not JJJ. Aunt May has brown hair and is not doddering.
But the look of the material is what really wows. It’s dark… literally dark. The city looks like a city, not a great recreated city set. And Marc Webb isn’t moving Spider-Man around to convince you can do the spider stuff. He seems to have an innate feel for shooting a guy who moves like a spider and just getting the shots. It is reminiscent, though in specific ways very different from Nolan’s transition to Dark Knight. (in the added clips, there is even a beat where Spidey doesn’t say, “I’m Spider-Man,” in what is a clear reference to Burton’s first Batman, down to the stubble on the thief’s face.)
What can I tell you… it completely got me. It feels like a real movie and not a superhero movie. I love how Raimi captured the feel of the comics I grew up with in his first film. This is the next generation. Garfield is cute… but not cutesy.
It looks, from this, that Sony and Marvel achieved what they wanted to achieve… a true reboot. The excitement around the first Spider-Man is likely to be duplicated around this one. It feels fresh and interesting and surprising and fun and scary and all that stuff that you want around a giant soda and tub of popcorn.
If anyone should be the most excited about this trailer, it’s Disney… who will be crying tears of joy that they have the “first weekend of summer” slot once they get a load of this trailer. Avengers looks like it was made for television in a comparison of the trailers… and the Dark Knight Rises materials. A whole different – lower – class. They want to be the first one out… not the 2nd or third. And for that matter, Par should be a little nervous about the date on their GI Joe sequel, because as it is, TAS launches on Day 5 of their release… but it could creep back to Monday. This is going to be a big event movie this summer.
So… I know it’s only a trailer and a couple of extra minutes of footage… but I am seriously getting that “reboot that rises above” feel from these materials. It’s kinda a great feeling in early February, no?
Last but not least… I LOVE this image, which seems top be the new key art…