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Ray Pride

By Ray Pride

Trailering Tony Gatlif’s INDIGNADOS

Premiering Berlinale 2012: Gatlif shot both a fiction and documentary version of his observation of the European “Indignados,” predecessors to the “Occupy” protests around the world. Reports Cineuropa: “According to Gatlif, Indignados “plunges into the dense and palpable reality of a Europe in revolt just to be able to live, through the gaze and illusions of Betty (Mamebetty Honoré Diallo), a young African illegal immigrant.” Travelling along the edge of the borders of a Europe on the verge of collapse in terms of its social cohesion, Betty confronts this reality and the absurd situations it creates… At the same time, Gatlif has directed the documentary Indignez-vous! for Arte.” Gatlif: “This is urgent. The disorder of financial capitalism is throwing the world and its population into a crisis that is increasingly tough for millions of people, reduced to unemployment and plunged into poverty. These dark times in which we live may lead to worse still, a surge in xenophobic and racist violence, a war of civilisation, pitting nations against other nations in the name of God, the incompatibility of cultures, or quite simply hatred of the other. Cinema, like literature, music and the other arts, must fight against this terrible outcome.”

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour