MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report (3 Day), Christmas Day

Blue, Blue Christmas

Mission: Impossible – Ghost Protocol was winner by default on Christmas weekend with a three-day estimated box office of $26.2 million.

In what shapes up as the un-merriest of Yuletides newcomers provided little cheer. The lost in translation Girl with a Dragon Tattoo ranked ourth overall with $12.9 million (all figures cover the three-day period) while the audience foreclosed on We Bought a Zoo on an $8 million tally. The Adventures of Tintin expanded nationally following excellent business in Quebec where the character is well known. It’s $9.3 million weekend was at best fair.

As for niche and exclusive bow, Bollywood’s Don 2 was comparatively buoyant with a $1.5 million gross from 161 engagements. The two Oscar qualifying playdates for Albert Nobbs rendered an encouraging $19,400 but the three venues for In the Land of Blood and Honey were disappointing with a $17,300 total.

Weekend revenues amounted to a dismal $112 million that translated into a 7% erosion from last weekend and a steeper 21% drop from 2011. Last year the debuts of Little Fockers and True Grit topped the charts with respective tallies of $30.8 million and $24.6 million.

The industry was dreading this holiday season with Christmas and New Years – traditionally poor movie going days – falling on Sundays. The current weekend should see a big boost on Monday with both War Horse and the sci-fi thriller The Darkest Hour opening wide along with the exclusive bow of Extremely Loud & Incredibly Close.

The sobering drop in both box office and admissions in 2011 has all sectors of the industry talking about the future of movie going. A few cheerleaders are insisting the past 12 months are an anomaly and strong 2012 titles will bring a reversal of fortunes.

More likely the studios will be exploring ways of aggressively exploiting other platforms to reach 18 to 25 year old males who have been the most noticeable part of the audience to experience declines. There are also rumblings of reduced ticket pricing. But whether the majors adapt by green lighting more projects for the mature audiences that now comprise the biggest slice of ticket buyers won’t be apparent for at least a year.

Weekend (estimates) December 23 – 25, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Mission Impossible – Ghost Protocol Par 26.2 (7,610) 105% 3448 58.7
Sherlock Holmes: A Game of Shadows WB 18.1 (4,890) -54% 3703 76.8
Alvin and the Chipmunks: Chip-Wrecked Fox 13.2 (3,540) -43% 3734 50.2
The Girl with the Dragon Tattoo Sony 12.9 (4,440) NEW 2914 21.3
The Adventures of Tintin Par 9.3 (3,020) 848% 3087 17.3
We Bought a Zoo Fox 8.0 (2,560) NEW 3117 8
New Year’s Eve WB 3.0 (1,170) -58% 2585 32.4
Arthur Christmas Sony 2.7 (1,510) -24% 1804 44.2
The Muppets BV 2.5 (1,440) -28% 1752 76.1
Hugo Par 2.0 (1,590) -47% 1236 43.6
The Descendants Fox Searchlight 1.7 (2,130) -47% 813 32
Don 2 Big Pictures 1.5 (9,500) NEW 161 1.6
The Twilight Saga: Breaking Dawn Summit 1.4 (890) -66% 1603 270.2
The Sitter Fox 1.4 (810) -69% 1786 21.9
Young Adult Par 1.4 (1,450) -58% 987 6.8
The Artist Weinstein Co. .74 (4,430) 158% 167 2.2
Tinker, Tailor, Soldier, Spy Focus .62 (11,700) 36% 53 1.7
My Week with Marilyn Weinstein Co. .49 (810) -17% 602 6.9
Puss in Boots Par .43 (1,110) -8% 389 143.7
Happy Feet Two WB .25 (460) -77% 535 59.9
A Dangerous Method Sony Classics .24 (4,170) 61% 58 1.1
Jack and Jill Sony .23 (660) -81% 348 71.3
Real Steel BV .19 (830) 134% 227 84
Tower Heist Uni .18 (640) -63% 283 76.3
Shame Searchlight/Alliance .13 (2,660) -57% 50 1.5
Weekend Total ($500,000+ Films) $107.15
% Change (Last Year) -21%
% Change (Last Week) -7%
Also debuting/expanding
Carnage Sony Classics 69,600 (9,940) -13% 7 0.19
Rajana Bharat 51,100 (1,600) 32 0.05
Albert Nobbs Roadside 19,400 (9,700) 2 0.02
In the Land of Blood and Honey Film District 17,300 (5,770) 3 0.02
Domestic Market Share (Jan. 1 – Dec. 18, 2011)
Distributor (releases) Gross Market Share
Paramount (22) 1786.1 18.40%
Warner Bros. (29) 1701.5 17.60%
Sony (28) 1212.4 12.50%
Buena Vista (16) 1182.9 12.20%
Universal (18) 1039.4 10.70%
20th Century Fox (18) 868.3 9.00%
Summit (9) 391.5 4.00%
Weinstein Co. (15) 290.2 3.00%
Relativity (8) 226.8 2.30%
Lions Gate (16) 185 1.90%
Fox Searchlight (13) 140.3 1.60%
Film District (4) 125.9 1.30%
Focus (8) 124.5 1.30%
Sony Classics (18) 86.6 0.90%
CBS (3) 57.5 0.60%
Other * (337) 269.1 2.80%
9688 100.00%
* none greater than 0.35%
Top Limited Releases * (Jan. 1 – Dec. 18, 2011)
Title Distributor Gross
The Descendants Fox Searchlight 28,645,909
African Cats BV 15,428,747
Born to Be Wild WB 14,786,945
The Tree of Life Searchlight/eOne 13,305,665
Jane Eyre Focus 11,242,660
The Conspirator Roadside Attractions 11,538,204
Win Win Fox Searchlight 10,182,869
Hubble 3D * Imax 9,983,925
Blue Valentine * Weinstein Co. 9,597,588
Sarah’s Key Weinstein Co./A-Z 8,225,713
Kevin Hart: Laugh at My Pain Code Black 7,706,436
Barney’s Version * eOne/Sony Classics 7,130,176
Cedar Rapids Fox Searchlight 6,861,102
My Week with Marilyn Weinstein Co. 6,087,130
Beginners Focus 5,855,346
Cave of Forgotten Dreams IFC/Kinosmith 5,475,347
The Guard Sony Class/Alliance 5,325,090
Margin Call Roadside/Alliance 5,114,429
Biutiful Roadside Attractions 5,101,237
Under the Sea 3D * Imax 4,918,443
* does not include 2010 box office

One Response to “The Weekend Report (3 Day), Christmas Day”

  1. Albatross says:

    If you judge the holiday weekend box office returns as a percentage of the film’s budget, this would be the true order of profitability:

    1) Mission Impossible – 31.8%
    2) We Bought A Zoo – 31.2%
    3) Sherlock Holmes – 25.4%
    4) Alvin and the Chipmunks – 25%
    5) War Horse – 21.4%
    6) Girl With the Dragon Tattoo – 19.4%
    7) Darkest Hour – 18.3%
    8) Tin Tin – 10.7%

    So Mission Impossible and We Bought A Zoo are really the clear winners in this match-up.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4