MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: November 6, 2011

Too Little to Fail

Nobody knows nuttin! Both new entries and holdovers defied the wisdom of tracking reports that predicted … well, what didn’t happen.

Collectively it added up to an unexpectedly resilient hold for Puss in Boots that put the stereoscopic animation at the top of weekend viewing with an estimated $33.3 million. The frame’s anticipated chart topper – the caper hijinx of newcomer Tower Heist – arrived below a $30 million plus haul at, instead, $25.1 million. The sessions other new national release, A Very Harold & Kumar 3D Christmas, also came up short with $13.2 million to slot third overall.

New releases in the niches as well as exclusive bows were also unremarkable. Telugu entry Mogudu limped to $38,800 at 26 venues while American indie The Son of No One got orphaned with $18,200 from 10 locations.

Weekend revenues inched toward $120 million for a 12% boost from last weekend but sank 24% from the comparable 2010 session. Last year the launches of Megamind, Due Date and For Colored Girls led ticket buying with respective ticket sales of $46 million, $32.7 million and $19.5 million.

Pundits anticipated that last weekend’s leader Puss in Boots would take a hit of about 33% but to great surprise the film fluttered by just 2%. No one appears particularly confident as to the reasons why the film would maintain opening appeal and apart from the inarguable fact that it’s an anomaly, one can assume the combination of ideal weather conditions for movie going and a paucity of options for a family outing, Puss got the cream.

Critical response to Tower Heist was mixed and, curiously, apologetic. Its marquee power was expected to overcome its artistic shortcomings and likely did … just not to the expected box office outcome. That scenario’s been rife in the past year as well as the erosion of the historically most avid film going demo. Heist opening exit demos translated into an audience that was 56% female and 62% aged 30 years old and beyond.

Meanwhile the new 3D Harold & Kumar skewed 62% male and 57% younger than 25 years old. The sort of good news was that its bespectacled engagements accounted for 95% of its gross as compared to the soft 49% for the 3D outings of Puss in Boots.

The industry continues to hold out that the audience will return once the economy perks up. At the same time (notwithstanding the results of summer 2011) a very few titles are considered recession proof including Twilight and theater owners are anxiously counting the days to opening the fourth installment of the franchise.

Weekend (estimates) November 4 – 6, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Puss in Boots Par 33.3 (8,410) -2% 3963 75.8
Tower Heist Uni 25.1 (7,440) NEW 3367 25.1
A Very Harold & Kumar 3D Christmas WB 13.2 (4,580) NEW 2875 13.2
Paranormal Activity 3 Par 8.6 (2,610) -53% 3286 95.4
In Time Fox 7.7 (2,450) -36% 3127 24.2
Footloose Par 4.6 (1,620) -17% 2811 44.8
Real Steel BV 3.4 (1,410) -28% 2438 78.8
The Rum Diary FilmDistrict 3.0 (1,300) -42% 2292 10.4
The Ides of March Sony/Alliance 2.0 (1,450) -28% 1391 36.8
Moneyball Sony 1.9 (1,520) -19% 1278 70.4
The Three Musketeers Summit 1.7 (900) -52% 1863 18
Courageous Sony/Tricord 1.5 (1,350) -30% 1138 29.9
Anonymous Sony 1.3 (2,460) 23% 513 2.7
Dolphin Tale WB 1.0 (920) -37% 1105 68.6
50/50 Summit 1.0 (1,310) -30% 747 33
Margin Call Roadside Attractions .77 (4,330) 7% 178 2.6
Johnny English Reborn Uni .63 (980) -63% 644 7.7
Martha Marcy May Marlene Fox Searchlight .47 (4,780) 89% 98 1
RA. One Eros .38 (2.070) -71% 185 2.2
The Way PDA .35 (1,550) -3% 224 2.1
The Help BV .33 (920) -16% 358 167.4
The Skin I Live In Sony Classics .32 (4,060) 75% 78 1.25
Sarah’s Key Weinstein/Outsider .28 (1,120) 1058% 249 7.8
Like Crazy Par Vantage .27 (16.960) 117% 16 0.44
The Thing Uni .26 (680) -69% 384 16.7
Weekend Total ($500,000+ Films) $110.70
% Change (Last Year) -24%
% Change (Last Week) 12%
Also debuting/expanding
Take Shelter Sony Classics .19 (2,150) 1% 90 1.05
Mogudu Hari 38,800 (1,490) 26 0.04
The Son of No One Anchor Bay 18,200 (1,820) 10 0.02
Young Goethe in Love Music Box 17,600 (2,930) 6 0.02
L’Homme qui voulait vivre sa vie Metropolitan 17,500 (2,190) 8 0.02
The Other F Word Oscilloscope 13,700 (6,850) 2 0.01
Survivin Progress Alliance 8,300 (2,070) 4 0.01
Hindsight CJ Entertainment 4,400 (4,400) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 3, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1595.1 18.70%
Warner Bros. (23) 1500.9 17.60%
Buena Vista (15) 1100.1 12.90%
Sony (25) 1082.7 12.70%
Universal (17) 960.8 11.30%
20th Century Fox (16) 805.6 9.50%
Weinstein Co. (13) 281.8 3.30%
Lions Gate (15) 183.8 2.20%
Relativity (7) 144.8 1.70%
Focus (7) 123.5 1.40%
Film District (4) 119.3 1.40%
Summit (8) 118.3 1.40%
Fox Searchlight (11) 108.2 1.30%
Sony Classics (16) 82.1 1.00%
CBS (3) 57.5 0.70%
Other * (304) 246.1 2.90%
8510.6 100.00%
* none greater than 0.35%
Top Global Grossers (Jan. 1 – Nov. 3, 2011) *
Title Distributor Box Office
Harry Potter and the Deathly Hollows, Part 2 WB 1,338,731,501
Transformers: Dark of the Moon Par 1,123,231,169
Pirates of the Caribbean: On Stranger Tides BV 1,043,477,913
Kung Fu Panda 2 Par 664,062,570
Fast Five Uni 628,155,911
The Hangover 2 WB 582,704,066
Cars 2 BV 558,918,888
The Smurfs Sony 555,061,416
Rio Fox 484,635,760
Rise of the Planet of the Apes Fox 453,748,073
Thor Par 449,105,520
The King’s Speech * Weinstein/FilmNation 408,823,504
Captain America: The First Avenger Par 368,203,971
X-Men: First Class Fox 353,624,124
Tangled * BV 296,514,084
Black Swan * Fox 287,898,948
Bridesmaids Uni 287,664,514
Super 8 Par 259,808,381
Rango Par 245,513,566
Green Lantern WB 233,709,327
The Green Hornet Sony 227,892,167
Bad Teacher Sony 216,059,492
Just Go With It Sony 215,073,990
Horrible Bosses WB 214,142,230
Battle: Los Angeles Sony 212,119,942
* does not include 2010 box office

One Response to “The Weekend Report: November 6, 2011”

  1. d. pratt says:

    Last week’s snowstorm upset people’s plans, so this weekend they played catch up.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
THG: Mockingjay - Part 1 Lionsgate 6.6 4054 -73%
Horrible Bosses 2 WB 2.7 3400 -57%
Penguins of Madagascar Fox 2.4 3775 -77%
Interstellar Par 2.1 3028 -67%
Big Hero 6 BV 1.8 3168 -77%
Dumb and Dumber To Uni 1.2 3088 -63%
The Theory of Everything Focus 0.75 826 -61%
The Pyramid Fox 0.45 589 NEW
Gone Girl Fox 0.4 1205 -57%
St. Vincent Weinstein Co. 0.3 1432 -56%
Also Debuting
Wild Searchlight 0.16 21
Action Jackson Eros 55,200 125
Corner Gas Prairie Pants 52,500 96
Past Tense ABS 34,900 50
Serena eOne 17,800 38
Panico 5 Bravo Lionsgate 9,700 22
Dying of the Light Lionsgate 3,700 10
Miss Julie Wrekin Hill 3,250 5
She's Beautiful When She's Angry Intl Film Circuit 3,100 1
Uzumasa Limelight 11 Arts 2,500 13
Tell Orion 2,500 9
The Passionate Thief (reissue) Rialto 2,200 1
Zero Motivation Zeitgeist 1,850 1
Concerning Violence Kino 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4