MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: November 6, 2011

Too Little to Fail

Nobody knows nuttin! Both new entries and holdovers defied the wisdom of tracking reports that predicted … well, what didn’t happen.

Collectively it added up to an unexpectedly resilient hold for Puss in Boots that put the stereoscopic animation at the top of weekend viewing with an estimated $33.3 million. The frame’s anticipated chart topper – the caper hijinx of newcomer Tower Heist – arrived below a $30 million plus haul at, instead, $25.1 million. The sessions other new national release, A Very Harold & Kumar 3D Christmas, also came up short with $13.2 million to slot third overall.

New releases in the niches as well as exclusive bows were also unremarkable. Telugu entry Mogudu limped to $38,800 at 26 venues while American indie The Son of No One got orphaned with $18,200 from 10 locations.

Weekend revenues inched toward $120 million for a 12% boost from last weekend but sank 24% from the comparable 2010 session. Last year the launches of Megamind, Due Date and For Colored Girls led ticket buying with respective ticket sales of $46 million, $32.7 million and $19.5 million.

Pundits anticipated that last weekend’s leader Puss in Boots would take a hit of about 33% but to great surprise the film fluttered by just 2%. No one appears particularly confident as to the reasons why the film would maintain opening appeal and apart from the inarguable fact that it’s an anomaly, one can assume the combination of ideal weather conditions for movie going and a paucity of options for a family outing, Puss got the cream.

Critical response to Tower Heist was mixed and, curiously, apologetic. Its marquee power was expected to overcome its artistic shortcomings and likely did … just not to the expected box office outcome. That scenario’s been rife in the past year as well as the erosion of the historically most avid film going demo. Heist opening exit demos translated into an audience that was 56% female and 62% aged 30 years old and beyond.

Meanwhile the new 3D Harold & Kumar skewed 62% male and 57% younger than 25 years old. The sort of good news was that its bespectacled engagements accounted for 95% of its gross as compared to the soft 49% for the 3D outings of Puss in Boots.

The industry continues to hold out that the audience will return once the economy perks up. At the same time (notwithstanding the results of summer 2011) a very few titles are considered recession proof including Twilight and theater owners are anxiously counting the days to opening the fourth installment of the franchise.

Weekend (estimates) November 4 – 6, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Puss in Boots Par 33.3 (8,410) -2% 3963 75.8
Tower Heist Uni 25.1 (7,440) NEW 3367 25.1
A Very Harold & Kumar 3D Christmas WB 13.2 (4,580) NEW 2875 13.2
Paranormal Activity 3 Par 8.6 (2,610) -53% 3286 95.4
In Time Fox 7.7 (2,450) -36% 3127 24.2
Footloose Par 4.6 (1,620) -17% 2811 44.8
Real Steel BV 3.4 (1,410) -28% 2438 78.8
The Rum Diary FilmDistrict 3.0 (1,300) -42% 2292 10.4
The Ides of March Sony/Alliance 2.0 (1,450) -28% 1391 36.8
Moneyball Sony 1.9 (1,520) -19% 1278 70.4
The Three Musketeers Summit 1.7 (900) -52% 1863 18
Courageous Sony/Tricord 1.5 (1,350) -30% 1138 29.9
Anonymous Sony 1.3 (2,460) 23% 513 2.7
Dolphin Tale WB 1.0 (920) -37% 1105 68.6
50/50 Summit 1.0 (1,310) -30% 747 33
Margin Call Roadside Attractions .77 (4,330) 7% 178 2.6
Johnny English Reborn Uni .63 (980) -63% 644 7.7
Martha Marcy May Marlene Fox Searchlight .47 (4,780) 89% 98 1
RA. One Eros .38 (2.070) -71% 185 2.2
The Way PDA .35 (1,550) -3% 224 2.1
The Help BV .33 (920) -16% 358 167.4
The Skin I Live In Sony Classics .32 (4,060) 75% 78 1.25
Sarah’s Key Weinstein/Outsider .28 (1,120) 1058% 249 7.8
Like Crazy Par Vantage .27 (16.960) 117% 16 0.44
The Thing Uni .26 (680) -69% 384 16.7
Weekend Total ($500,000+ Films) $110.70
% Change (Last Year) -24%
% Change (Last Week) 12%
Also debuting/expanding
Take Shelter Sony Classics .19 (2,150) 1% 90 1.05
Mogudu Hari 38,800 (1,490) 26 0.04
The Son of No One Anchor Bay 18,200 (1,820) 10 0.02
Young Goethe in Love Music Box 17,600 (2,930) 6 0.02
L’Homme qui voulait vivre sa vie Metropolitan 17,500 (2,190) 8 0.02
The Other F Word Oscilloscope 13,700 (6,850) 2 0.01
Survivin Progress Alliance 8,300 (2,070) 4 0.01
Hindsight CJ Entertainment 4,400 (4,400) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 3, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1595.1 18.70%
Warner Bros. (23) 1500.9 17.60%
Buena Vista (15) 1100.1 12.90%
Sony (25) 1082.7 12.70%
Universal (17) 960.8 11.30%
20th Century Fox (16) 805.6 9.50%
Weinstein Co. (13) 281.8 3.30%
Lions Gate (15) 183.8 2.20%
Relativity (7) 144.8 1.70%
Focus (7) 123.5 1.40%
Film District (4) 119.3 1.40%
Summit (8) 118.3 1.40%
Fox Searchlight (11) 108.2 1.30%
Sony Classics (16) 82.1 1.00%
CBS (3) 57.5 0.70%
Other * (304) 246.1 2.90%
8510.6 100.00%
* none greater than 0.35%
Top Global Grossers (Jan. 1 – Nov. 3, 2011) *
Title Distributor Box Office
Harry Potter and the Deathly Hollows, Part 2 WB 1,338,731,501
Transformers: Dark of the Moon Par 1,123,231,169
Pirates of the Caribbean: On Stranger Tides BV 1,043,477,913
Kung Fu Panda 2 Par 664,062,570
Fast Five Uni 628,155,911
The Hangover 2 WB 582,704,066
Cars 2 BV 558,918,888
The Smurfs Sony 555,061,416
Rio Fox 484,635,760
Rise of the Planet of the Apes Fox 453,748,073
Thor Par 449,105,520
The King’s Speech * Weinstein/FilmNation 408,823,504
Captain America: The First Avenger Par 368,203,971
X-Men: First Class Fox 353,624,124
Tangled * BV 296,514,084
Black Swan * Fox 287,898,948
Bridesmaids Uni 287,664,514
Super 8 Par 259,808,381
Rango Par 245,513,566
Green Lantern WB 233,709,327
The Green Hornet Sony 227,892,167
Bad Teacher Sony 216,059,492
Just Go With It Sony 215,073,990
Horrible Bosses WB 214,142,230
Battle: Los Angeles Sony 212,119,942
* does not include 2010 box office

One Response to “The Weekend Report: November 6, 2011”

  1. d. pratt says:

    Last week’s snowstorm upset people’s plans, so this weekend they played catch up.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office