MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: November 27, 2011

Holiday Leftovers

There was no sunset for Twilight as its fourth incarnation Breaking Dawn ascended to the top of weekend movie sales with an estimated $41.9 million for the three-day slice of the Thanksgiving holiday session.

Three new national releases – all targeted toward family viewing – failed to enliven the festive spirit that came early last weekend but didn’t sustain the merriment. The re-booted The Muppets ranked second with $29.3 million (all figures reflect three-day box office). Two other films targeted that segment with 3D offerings. The animated Arthur Christmas bowed to $12.3 million while the period adventure Hugo arrived at the station with $11.3 million.

Bollywood newcomer Desi Boys opened under par with $530,000 at 103 venues while there was an encouraging first blush for My Week with Marilyn of $1.8 million from an opening tease at 244 sites. The response was even brighter for a couple of exclusive openings. The silent film homage The Artist rang up $211,000 from four screens and the Jung at heart A Dangerous Method proved more than a Freudian slip with $173,000; also at four venues. (An Oscar qualifying run for Rampart was not reported)

The weekend portion of the holiday frame generated roughly $165 million in ticket sales with an additional $65 million in revenues from Wednesday and Thursday. It represented a 27% decline from last weekend and a 10% slip from Thanksgiving 2010. A year ago the second weekend of Harry Potter and the Deathly Hollows, Part 1 led with $49.1 million with the debut of Tangled on its heels with $48.8 million.

Macys certainly wasn’t telling Gimbels as three new films all took aim for the family audience and not surprisingly nibbled into each other’s potential. Already in that mix were Happy Feet Two and Puss in Boots clawing for the PG crowd.

The Muppets nonetheless came closest to hitting its mark thanks to its appeal to a boomer audience that learned the alphabet from the furry folk back in the 1970s. Disney acquired Kermit and friends back in 2004 and the big question is what took so long to get them back on the big screen (it was also announced this week that their variety TV show will re-launch next year). Studio exit demos identified the crowd as 75% family with 54% of the audience 25 years old and younger.

Arthur Christmas, though seemingly more youthful in appeal, had demos that showed its audience was 31% younger than 25 years of age. Hugo, the most adult of the trio, did not provide exit demos which it plans to conduct when the picture expands in two weeks.

Additionally 800 sneaks of another family film, We Bought a Zoo, appeared to indicate that the picture’s appeal crossed generations.

It’s not particularly ironic that the sole wide release to see its box office go up would be the adult friendly Tower Heist. As for the award season contenders, the only early entry that appears to have traction is The Descendants.

Weekend (estimates) November 25 – 27, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
The Twilight Saga: Breaking Dawn Summit 41.9 (10,310) -70% 4066 221.2
The Muppets BV 29.3 (8,500) NEW 3449 41.7
Happy Feet Two WB 13.4 (3,720) -37% 3611 43.8
Arthur Christmas Sony 12.3 (3,640) NEW 3376 16.5
Hugo Par 11.3 (8,840) NEW 1277 15.3
Jack and Jill Sony 10.2 (3,360) -13% 3029 57.3
Immortals Relativity 8.7 (3,260) -29% 2677 68.6
Puss in Boots Par 7.5 (2,500) -31% 3005 135.5
Tower Heist Uni 7.4 (2.980) 4% 2474 65.4
The Descendants Fox Searchlight 7.3 (16,790) 511% 433 10.8
J. Edgar WB 4.9 (2,580) -17% 1910 28.8
My Week with Marilyn Weinstein Co. 1.8 (7,340) NEW 244 2.1
A Very Harold & Kumar 3D Christmas WB 1.6 (1,850) -44% 875 31.6
In Time Fox .77 (1,680) -55% 457 35.1
Desi Boyz Eros .53 (5,130) NEW 103 0.21
Like Crazy Par Vantage .43 (2,850) -18% 150 2.5
Real Steel BV .33 (1,260) -41% 262 83.1
Margin Call Roadside/Alliance .32 (1,740) -24% 185 4.4
Melancholia Magnolia/eOne .31 (3,270) -8% 95 1.1
The Help BV .29 (1,030) -2% 283 168.6
Moneyball Sony .28 (1,520) -45% 187 73.1
Paranormal Activity 3 Par .27 (770) -73% 355 103.2
Footloose Par .26 (680) -69% 384 50.8
3 Musketeers Summit .22 (990) 1% 224 19.9
Weekend Total ($500,000+ Films) $158.90
% Change (Last Year) -10%
% Change (Last Week) -27%
Also debuting/expanding
The Way PDA .21 (2,120) -23% 101 3.4
The Artist Weinstein Co. .21 (52,850) 4 0.21
The Skin I Live In Sony Classics .19 (2,110) -31% 91 2.4
A Dangerous Method Sony Classics .17 (43,300) 4 0.23
Martha Marcy May Marlene Fox Searchlight .17 (1,520) -55% 113 2.6
Domestic Market Share (Jan. 1 – Nov. 20, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1702.4 18.80%
Warner Bros. (26) 1575.6 17.40%
Sony (27) 1139.1 12.60%
Buena Vista (15) 1109.3 12.30%
Universal (18) 1016.6 11.20%
20th Century Fox (16) 823.4 9.10%
Weinstein Co. (13) 282.7 3.10%
Summit (9) 261.8 2.90%
Relativity (8) 197.9 2.20%
Lions Gate (15) 184.4 2.00%
Film District (4) 125.2 1.40%
Focus (7) 123.6 1.40%
Fox Searchlight (12) 111.2 1.20%
Sony Classics (16) 84 0.90%
CBS (3) 57.5 0.60%
Other * (320) 257.6 2.90%
9052.3 100.00%
* none greater than 0.35%
Top Limited Releases (Jan. 1 – Nov. 24, 2011) *
Title Distributor Gross
African Cats BV 15,428,747
Born to Be Wild WB 14,279,601
Warrior Lions Gate 13,772,772
The Tree of Life Searchlight/eOne 13,305,665
Jane Eyre Focus 11,242,660
The Conspirator Roadside Attractions 11,538,204
Win Win Fox Searchlight 10,182,869
Hubble 3D * Imax 9,635,748
Blue Valentine * Weinstein Co. 9,597,588
Sarah’s Key Weinstein Co./A-Z 8,188,919
Kevin Hart: Laugh at My Pain Code Black 7,696,623
Barney’s Version * eOne/Sony Classics 7,130,176
Cedar Rapids Fox Searchlight 6,861,102
Beginners Focus 5,855,346
Cave of Forgotten Dreams IFC/Kinosmith 5,475,347
The Guard Sony Class/Alliance 5,244,467
Biutiful Roadside Attractions 5,101,237
Under the Sea 3D * Imax 4,767,769
Atlas Shrugged Rocky Mountain 4,739,834
The Company Men Weinstein Co. 4,444,612
* does not include 2010 box office

One Response to “The Weekend Report: November 27, 2011”

  1. K. Bowen says:

    Boomers learned their ABCs from the Muppets? They didn’t learn their ABCs until they were teenagers?

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4