Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: November 20, 2011

Dawn of the Lively

To no great surprise The Twilight Saga: Breaking Dawn topped weekend movie going with an estimated $139.6 million debut that accounted for more than 60% of the frame’s ticket sales. The session’s other new national bow Happy Feet Two had to settle for poor seconds of $21.9 million.

Bollywood took a break but Tollywood newcomer, the costume drama Sri Rama Rajyam, got off to a good start of $147,000 at 35 venues and Punjabi Hitler Hero in Love displayed comparable strength of $40,800 from 10 screens.

Limited and exclusive activity largely centered on the launch of Oscar tipped The Descendants that racked up a $40,340 screen average from 29 playdates for a $1.2 million weekend. Conversely there were disappointing results for other touted pics including Another Happy Day and Tyrannosur but an upbeat first round for the non-fiction Eames: The Architect and the Painter of $21,300 at two sites.

The Twilight surge pumped up revenues to about $225 million for the frame that translated into a 65% boost from last weekend and a 15% improvement from 2010. A year back the launch of Harry Potter and the Deathly Hallows, Part 1 led with $125 million.

Domestic revenues for the year to date now stand at $9.05 billion or about 4% behind last year’s pace. The current session certainly holds out ample hope that the gap can be closed in the remaining six weeks of 2011.

The fourth Twilight installment had industry pundits salivating with estimates in the ballpark of $140 million to $150 million that proved to be within accepted margin of error range. Early reports also indicate a comparable international box office from 54 territories. As with prior chapters the romantic horror franchise skewed heavily female with exit polls indicating a whopping 80% distaff crowd. It also appears that as the fans hooked by the original outing age, the film’s demos rise with the current outing composed 60% of folk 21 years and older.

Twilight pretty much ran over Happy Feet Two that was expected to open with at least $30 million and rising to more than $35 million. It also had a majority female audience of 60% and despite its younger appeal wound up with an audience of 53% aged 25 years and more upwardly mature. A studio spokesman cited the comparably disappointing opening of Polar Express and crossed fingers that the picture will sustain through the holidays.

Weekend (estimates) November 18 – 20, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
The Twilight Saga: Breaking Dawn Summit 139.6 (34,380) NEW 4061 139.6
Happy Feet Two WB 21.9 (6,080) NEW 3606 21.9
Immortals Relativity 12.4 (3,970) -62% 3112 63.1
Jack and Jill Sony 11.8 (3,440) -53% 3438 40.9
Puss in Boots Par 10.7 (3,130) -57% 3415 122.3
Tower Heist Uni 6.9 (2,350) -46% 2942 53.4
J. Edgar WB 5.9 (3,010) -48% 1947 20.7
A Very Harold & Kumar 3D Christmas WB 2.9 (1,580) -52% 1808 28.3
In Time Fox 1.6 (1,200) -60% 1367 33.4
The Descendants Fox Searchlight 1.2 (40,340) NEW 29 1.3
Paranormal Activity 3 Par .96 (680) -73% 1402 102.6
Footloose Par .83 (680) -70% 1218 50.1
Real Steel BV .54 (770) -71% 702 82.6
Like Crazy Par Vantage .52 (4,770) 3% 109 1.8
Moneyball Sony .49 (1,200) -54% 409 72.6
The Ides of March Sony/Alliance .43 (1,440) -54% 298 39.1
Margin Call Roadside/Alliance .40 (2,290) -28% 173 3.9
Courageous Sony/Tricord .39 (750) -61% 517 32.3
Martha Marcy May Marlene Fox Searchlight .38 (2,110) -21% 180 2.2
Melancholia Magnolia/eOne .31 (5,650) 21% 55 0.7
The Help BV .28 (780) 13% 357 168.2
The Skin I Live In Sony Classics .28 (2,460) -6% 113 2.1
The Way PDA .27 (1,960) -19% 137 3
Dolphin Tale WB .25 (740) -64% 388 70
50/50 Summit .21 (1,140) -59% 185 34.2
Weekend Total ($500,000+ Films)
$218.25
% Change (Last Year)
15%
% Change (Last Week)
65%
Also debuting/expanding
Sri Rama Rayjam Blue Sky .15 (3,200) 35 0.15
Take Shelter Sony Classics .10 (1,330) -18% 74 1.4
Hero Hitler in Love Viva 40,800 (4,530) 9 0.04
Eames: The Architect & the Painter First Run 21,300 (10,650) 2 0.02
Punch CJ Entainment 14,600 (14,600) 1 0.01
Another Happy Day Phase 4 8,700 (4,350) 2 0.01
Tomboy Dada 7,400 (3,700) 2 0.01
Tyrannosaur Strand 7,100 (1,420) 5 0.01
Heir Apparent: Largo Winch Music Box 2,400 (600) 4 0.01
Domestic Market Share (Jan. 1 – Nov. 17, 2011)

Distributor (releases) Gross Market Share
Paramount (18) 1689.2 19.10%
Warner Bros. (25) 1544.9 17.50%
Sony (27) 1125.6 12.80%
Buena Vista (15) 1108.3 12.50%
Universal (18) 1009.3 11.40%
20th Century Fox (16) 821.5 9.30%
Weinstein Co. (13) 282.6 3.20%
Relativity (8) 185.6 2.10%
Lions Gate (15) 184.1 2.10%
Film District (4) 125.1 1.40%
Focus (7) 123.6 1.40%
Summit (8) 123.2 1.40%
Fox Searchlight (12) 109.6 1.20%
Sony Classics (16) 83.6 1.00%
CBS (3) 57.5 0.70%
Other * (318) 255.3 2.90%
8829 100.00%
* none greater than 0.35%
Top Domestic Grossers (Jan. 1 – Nov. 17, 2011) *
Title Distributor Gross
Harry Potter and the Deathly Hollows, Part 2 WB 380,974,762
Transformers: Dark of the Moon Par 352,424,682
The Hangover 2 WB 254,464,305
Pirates of the Caribbean: On Stranger Tides BV 241,071,802
Fast Five Uni 209,999,424
Cars 2 BV 191,346,423
Thor Par 181,066,624
Captain America: The First Avenger Par 176,679,192
Rise of the Planet of the Apes Fox 176,368,594
Bridesmaids Uni 169,185,860
The Help BV 167,933,930
Kung Fu Panda 2 Par 165,347,740
X-Men: First Class Fox 146,408,305
Rio Fox 143,619,809
The Smurfs Sony 141,722,064
Super 8 Par 127,021,426
Rango Par 123,481,694
The King’s Speech * Weinstein Co. 121,123,415
Horrible Bosses WB 117,538,559
Green Lantern WB 116,601,172
* does not include 2010 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office