MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, November 13, 2011

Mere Immortals

The Greeks had a word for it and it certainly wasn’t lost in translation as Immortals ascended to the Olympus of weekend movie going with an estimated $31.4 million. The session featured two other national bows that ranged from the ridiculous to the sublime. The two title Adam Sandlers of Jack and Jill slotted into third with $25.1 million while G-Man J. Edgar arrived with $11.4 million.

Additionally Bollywood served up the tuneful Rockstar with $630,000 and Telugu Oh My Friend debuted with $124,000 at 31 venues. In Quebec local production Vendeur proved a soft sell with $48,700 at 10 screens.

The weekend also included a number of foreign newcomers in exclusive bows including upbeat response to Cannes-prized Melancholia of $253,000 in 19 exposures. Brazilian commercial behemoth Elite Squad: The Enemy Within went solo with $8,500 and French political comedy The Conquest came up short of the summit with $17,200 at seven U.S. locations following disappointing results in Quebec two months back. Werner Herzog’s latest doc Into the Abyss got off to a solid start with $49,800 at 12 sites.

Overall weekend revenues expanded a healthy 22% from the prior weekend as well as improved 14% from 2010. Last year the second weekend of Megamind ruled with $29.1 million while newcomers Unstoppable, Skyline and Morning Glory entered the fray with respective box office of $22.7 million, $11.7 million and $9.2 million.

Pundits predicted the weekend marketplace would be a battle between Puss in Boots and Jack and Jill with Immortals winding up with the congeniality award on an opening gross of $20 million plus. As with Clash of the Titans, the film received a major boost from 3D engagements that accounted for two-thirds of both playdates and box office. Immortals predictably drew a majority male audience of 60% and with encouraging results that 75% of ticket buyers were 35 years old and younger.

Jack and Jill’s tracking suggested an opening salvo of about $25 million that was close to its actual tally. Studio exit demos identified the film attracting a 53% family audience; 52% female and 57% aged 25 years and older.

J. Edgar also performed to expectations … though its opening tally sets a grim prospect for its ultimate rewards. The one positive glimmer for the film is that it’s one of the few films vying for award’s recognition during the upcoming Thanksgiving box office surge. The downside is that opening weekend was a staggering 94% composed of those aged 25 years and older (66% aged 50 plus) and skewed slightly female with 54% of viewers.

Next weekend’s holiday session will provide a major sea change with new editions of the Twilight Saga and Happy Feet vacuuming up the box office.

Weekend (estimates) November 11 – 13, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Immortals Relativity 31.4 (10,080) NEW 3112 31.4
Puss in Boots Par 25.5 (6,530) -23% 3903 108.8
Jack and Jill Sony 25.1 (7,300) NEW 3438 25.1
Tower Heist Uni 13.1 (3,900) -45% 3370 43.8
J. Edgar WB 11.4 (5,960) NEW 1910 11.5
A Very Harold & Kumar 3D Christmas WB 5.9 (2,060) -54% 2875 23.2
In Time Fox 4.1 (1,590) -45% 2591 30.6
Paranormal Activity 3 Par 3.6 (1,290) -57% 2776 100.8
Footloose Par 2.7 (1,240) -39% 2215 48.8
Real Steel BV 1.9 (1,100) -44% 1758 81.7
Moneyball Sony 1.1 (1,340) -39% 813 71.9
Courageous Sony/Tricord 1.0 (1,120) -34% 905 31.6
The Ides of March Sony/Alliance 1.0 (1,410) -49% 696 38.4
The Rum Diary FilmDistrict .77 (810) -74% 947 12.3
Dolphin Tale WB .71 (1,010) -31% 705 69.6
Rockstar Eros .63 (5,690) NEW 111 0.63
Anonymous Sony .59 (1,220) -52% 482 3.8
Margin Call Roadside Attractions .57 (2,880) -21% 198 3.3
50/50 Summit .52 (1,230) -45% 424 33.8
Like Crazy Par Vantage .51 (7,300) 91% 70 1.1
The Three Musketeers Summit .50 (750) -71% 669 19.2
Martha Marcy May Marlene Fox Searchlight .48 (2,620) 5% 183 1.7
The Way PDA .35 (2,030) -4% 171 2.7
The Skin I Live In Sony Classics .31 (3,380) -6% 91 1.7
Weekend Total ($500,000+ Films) $132.60
% Change (Last Year) 14%
% Change (Last Week) 22%
Also debuting/expanding
Melancholia Magnolia .25 (13,310) 19 0.25
Take Shelter Sony Classics .13 (1,580) -26% 82 1.2
Oh My Friend Blue Sky .12 (4,010) 31 0.12
A Mother’s Story ABS 51,600 (2,150) 24 0.05
Into the Abyss IFC 49,800 (4,150) 12 0.05
Le Vendeur Seville 48,700 (4,870) 10 0.05
11.11.11 Big Air 32,300 (1,790) 18 0.03
The Conquest Music Box 17,200 (2,450) 7 0.02
Ma Part du gateau Remstar 9,700 (1,620) 6 0.01
Eliite Squad: The Enemy Within Variance 8,500 (8,500) 1 0.01
London Boulevard IFC 3,300 (3,300) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 10, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1652.5 19.10%
Warner Bros. (25) 1520.5 17.60%
Buena Vista (15) 1105.3 12.70%
Sony (25) 1091.7 12.60%
Universal (18) 993.1 11.50%
20th Century Fox (16) 816.1 9.40%
Weinstein Co. (13) 282.3 3.30%
Lions Gate (15) 184.1 2.10%
Relativity (7) 144.8 1.70%
Film District (4) 123.7 1.40%
Focus (7) 123.6 1.40%
Summit (8) 121.9 1.40%
Fox Searchlight (11) 108.9 1.20%
Sony Classics (16) 82.9 1.00%
CBS (3) 57.5 0.70%
Other * (311) 250.6 2.90%
8659.5 100.00%
* none greater than 0.35%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9