MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, November 13, 2011

Mere Immortals

The Greeks had a word for it and it certainly wasn’t lost in translation as Immortals ascended to the Olympus of weekend movie going with an estimated $31.4 million. The session featured two other national bows that ranged from the ridiculous to the sublime. The two title Adam Sandlers of Jack and Jill slotted into third with $25.1 million while G-Man J. Edgar arrived with $11.4 million.

Additionally Bollywood served up the tuneful Rockstar with $630,000 and Telugu Oh My Friend debuted with $124,000 at 31 venues. In Quebec local production Vendeur proved a soft sell with $48,700 at 10 screens.

The weekend also included a number of foreign newcomers in exclusive bows including upbeat response to Cannes-prized Melancholia of $253,000 in 19 exposures. Brazilian commercial behemoth Elite Squad: The Enemy Within went solo with $8,500 and French political comedy The Conquest came up short of the summit with $17,200 at seven U.S. locations following disappointing results in Quebec two months back. Werner Herzog’s latest doc Into the Abyss got off to a solid start with $49,800 at 12 sites.

Overall weekend revenues expanded a healthy 22% from the prior weekend as well as improved 14% from 2010. Last year the second weekend of Megamind ruled with $29.1 million while newcomers Unstoppable, Skyline and Morning Glory entered the fray with respective box office of $22.7 million, $11.7 million and $9.2 million.

Pundits predicted the weekend marketplace would be a battle between Puss in Boots and Jack and Jill with Immortals winding up with the congeniality award on an opening gross of $20 million plus. As with Clash of the Titans, the film received a major boost from 3D engagements that accounted for two-thirds of both playdates and box office. Immortals predictably drew a majority male audience of 60% and with encouraging results that 75% of ticket buyers were 35 years old and younger.

Jack and Jill’s tracking suggested an opening salvo of about $25 million that was close to its actual tally. Studio exit demos identified the film attracting a 53% family audience; 52% female and 57% aged 25 years and older.

J. Edgar also performed to expectations … though its opening tally sets a grim prospect for its ultimate rewards. The one positive glimmer for the film is that it’s one of the few films vying for award’s recognition during the upcoming Thanksgiving box office surge. The downside is that opening weekend was a staggering 94% composed of those aged 25 years and older (66% aged 50 plus) and skewed slightly female with 54% of viewers.

Next weekend’s holiday session will provide a major sea change with new editions of the Twilight Saga and Happy Feet vacuuming up the box office.

Weekend (estimates) November 11 – 13, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Immortals Relativity 31.4 (10,080) NEW 3112 31.4
Puss in Boots Par 25.5 (6,530) -23% 3903 108.8
Jack and Jill Sony 25.1 (7,300) NEW 3438 25.1
Tower Heist Uni 13.1 (3,900) -45% 3370 43.8
J. Edgar WB 11.4 (5,960) NEW 1910 11.5
A Very Harold & Kumar 3D Christmas WB 5.9 (2,060) -54% 2875 23.2
In Time Fox 4.1 (1,590) -45% 2591 30.6
Paranormal Activity 3 Par 3.6 (1,290) -57% 2776 100.8
Footloose Par 2.7 (1,240) -39% 2215 48.8
Real Steel BV 1.9 (1,100) -44% 1758 81.7
Moneyball Sony 1.1 (1,340) -39% 813 71.9
Courageous Sony/Tricord 1.0 (1,120) -34% 905 31.6
The Ides of March Sony/Alliance 1.0 (1,410) -49% 696 38.4
The Rum Diary FilmDistrict .77 (810) -74% 947 12.3
Dolphin Tale WB .71 (1,010) -31% 705 69.6
Rockstar Eros .63 (5,690) NEW 111 0.63
Anonymous Sony .59 (1,220) -52% 482 3.8
Margin Call Roadside Attractions .57 (2,880) -21% 198 3.3
50/50 Summit .52 (1,230) -45% 424 33.8
Like Crazy Par Vantage .51 (7,300) 91% 70 1.1
The Three Musketeers Summit .50 (750) -71% 669 19.2
Martha Marcy May Marlene Fox Searchlight .48 (2,620) 5% 183 1.7
The Way PDA .35 (2,030) -4% 171 2.7
The Skin I Live In Sony Classics .31 (3,380) -6% 91 1.7
Weekend Total ($500,000+ Films) $132.60
% Change (Last Year) 14%
% Change (Last Week) 22%
Also debuting/expanding
Melancholia Magnolia .25 (13,310) 19 0.25
Take Shelter Sony Classics .13 (1,580) -26% 82 1.2
Oh My Friend Blue Sky .12 (4,010) 31 0.12
A Mother’s Story ABS 51,600 (2,150) 24 0.05
Into the Abyss IFC 49,800 (4,150) 12 0.05
Le Vendeur Seville 48,700 (4,870) 10 0.05
11.11.11 Big Air 32,300 (1,790) 18 0.03
The Conquest Music Box 17,200 (2,450) 7 0.02
Ma Part du gateau Remstar 9,700 (1,620) 6 0.01
Eliite Squad: The Enemy Within Variance 8,500 (8,500) 1 0.01
London Boulevard IFC 3,300 (3,300) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 10, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1652.5 19.10%
Warner Bros. (25) 1520.5 17.60%
Buena Vista (15) 1105.3 12.70%
Sony (25) 1091.7 12.60%
Universal (18) 993.1 11.50%
20th Century Fox (16) 816.1 9.40%
Weinstein Co. (13) 282.3 3.30%
Lions Gate (15) 184.1 2.10%
Relativity (7) 144.8 1.70%
Film District (4) 123.7 1.40%
Focus (7) 123.6 1.40%
Summit (8) 121.9 1.40%
Fox Searchlight (11) 108.9 1.20%
Sony Classics (16) 82.9 1.00%
CBS (3) 57.5 0.70%
Other * (311) 250.6 2.90%
8659.5 100.00%
* none greater than 0.35%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
No Good Deed Sony 8.8 2175 NEW
Dolphin Tale 2 WB 4.2 3656 NEW
Guardians of the Galaxy BV 2.1 3104 -23%
The Drop Searchlight 1.4 809 NEW
Let's Be Cops Fox 1.3 2755 -19%
Teenage Mutant Ninja Turtles Par 1.2 2957 -22%
If I Stay WB 1.2 3040 -27%
The November Man Relativity/VVS 0.85 2702 -34%
The Giver Weinstein Co, 0.75 2253 -25%
When the Game Stands Tall Sony 0.7 2435 -26%
Also Debuting
Atlas Shrugged: Who is John Galt? Atlas 0.17 242
Finding Fanny Fox Intl 0.17 121
Power CineGalaxy 0,11 88
The Skeleton Twins Roadside 0.1 15
My Old Lady Cohen Media 33,300 11
Goreyan Nu Daffa Karo Speed 31,800 27
The Pirates Well Go 26,800 25
The Disappearance of Eleanor Rigby Weinstein Co, 21,000 4
The Gifted ABS 12,200 20
Take Me to the River Abramorama 9,900 11
Believe Excel 8,400 37
The Green Prince Music Box 7,000 4
Born to Fly Aubin 2,950 1
The Quitter Goodface 2,900 1
108 Stitches FreeStyle 2,200 12
Anukshanam Vega 2,200 13
Bird People IFC 1,950 1
Honeymoon Magnolia 1,700 2
I Am Eleven Intl Film Circuit 1,550 2
Smiling Through the Apocalypse First Run 1,500 1
The Man on Her Mind Paladin 1,100 7
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4