MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, November 13, 2011

Mere Immortals

The Greeks had a word for it and it certainly wasn’t lost in translation as Immortals ascended to the Olympus of weekend movie going with an estimated $31.4 million. The session featured two other national bows that ranged from the ridiculous to the sublime. The two title Adam Sandlers of Jack and Jill slotted into third with $25.1 million while G-Man J. Edgar arrived with $11.4 million.

Additionally Bollywood served up the tuneful Rockstar with $630,000 and Telugu Oh My Friend debuted with $124,000 at 31 venues. In Quebec local production Vendeur proved a soft sell with $48,700 at 10 screens.

The weekend also included a number of foreign newcomers in exclusive bows including upbeat response to Cannes-prized Melancholia of $253,000 in 19 exposures. Brazilian commercial behemoth Elite Squad: The Enemy Within went solo with $8,500 and French political comedy The Conquest came up short of the summit with $17,200 at seven U.S. locations following disappointing results in Quebec two months back. Werner Herzog’s latest doc Into the Abyss got off to a solid start with $49,800 at 12 sites.

Overall weekend revenues expanded a healthy 22% from the prior weekend as well as improved 14% from 2010. Last year the second weekend of Megamind ruled with $29.1 million while newcomers Unstoppable, Skyline and Morning Glory entered the fray with respective box office of $22.7 million, $11.7 million and $9.2 million.

Pundits predicted the weekend marketplace would be a battle between Puss in Boots and Jack and Jill with Immortals winding up with the congeniality award on an opening gross of $20 million plus. As with Clash of the Titans, the film received a major boost from 3D engagements that accounted for two-thirds of both playdates and box office. Immortals predictably drew a majority male audience of 60% and with encouraging results that 75% of ticket buyers were 35 years old and younger.

Jack and Jill’s tracking suggested an opening salvo of about $25 million that was close to its actual tally. Studio exit demos identified the film attracting a 53% family audience; 52% female and 57% aged 25 years and older.

J. Edgar also performed to expectations … though its opening tally sets a grim prospect for its ultimate rewards. The one positive glimmer for the film is that it’s one of the few films vying for award’s recognition during the upcoming Thanksgiving box office surge. The downside is that opening weekend was a staggering 94% composed of those aged 25 years and older (66% aged 50 plus) and skewed slightly female with 54% of viewers.

Next weekend’s holiday session will provide a major sea change with new editions of the Twilight Saga and Happy Feet vacuuming up the box office.

Weekend (estimates) November 11 – 13, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Immortals Relativity 31.4 (10,080) NEW 3112 31.4
Puss in Boots Par 25.5 (6,530) -23% 3903 108.8
Jack and Jill Sony 25.1 (7,300) NEW 3438 25.1
Tower Heist Uni 13.1 (3,900) -45% 3370 43.8
J. Edgar WB 11.4 (5,960) NEW 1910 11.5
A Very Harold & Kumar 3D Christmas WB 5.9 (2,060) -54% 2875 23.2
In Time Fox 4.1 (1,590) -45% 2591 30.6
Paranormal Activity 3 Par 3.6 (1,290) -57% 2776 100.8
Footloose Par 2.7 (1,240) -39% 2215 48.8
Real Steel BV 1.9 (1,100) -44% 1758 81.7
Moneyball Sony 1.1 (1,340) -39% 813 71.9
Courageous Sony/Tricord 1.0 (1,120) -34% 905 31.6
The Ides of March Sony/Alliance 1.0 (1,410) -49% 696 38.4
The Rum Diary FilmDistrict .77 (810) -74% 947 12.3
Dolphin Tale WB .71 (1,010) -31% 705 69.6
Rockstar Eros .63 (5,690) NEW 111 0.63
Anonymous Sony .59 (1,220) -52% 482 3.8
Margin Call Roadside Attractions .57 (2,880) -21% 198 3.3
50/50 Summit .52 (1,230) -45% 424 33.8
Like Crazy Par Vantage .51 (7,300) 91% 70 1.1
The Three Musketeers Summit .50 (750) -71% 669 19.2
Martha Marcy May Marlene Fox Searchlight .48 (2,620) 5% 183 1.7
The Way PDA .35 (2,030) -4% 171 2.7
The Skin I Live In Sony Classics .31 (3,380) -6% 91 1.7
Weekend Total ($500,000+ Films) $132.60
% Change (Last Year) 14%
% Change (Last Week) 22%
Also debuting/expanding
Melancholia Magnolia .25 (13,310) 19 0.25
Take Shelter Sony Classics .13 (1,580) -26% 82 1.2
Oh My Friend Blue Sky .12 (4,010) 31 0.12
A Mother’s Story ABS 51,600 (2,150) 24 0.05
Into the Abyss IFC 49,800 (4,150) 12 0.05
Le Vendeur Seville 48,700 (4,870) 10 0.05
11.11.11 Big Air 32,300 (1,790) 18 0.03
The Conquest Music Box 17,200 (2,450) 7 0.02
Ma Part du gateau Remstar 9,700 (1,620) 6 0.01
Eliite Squad: The Enemy Within Variance 8,500 (8,500) 1 0.01
London Boulevard IFC 3,300 (3,300) 1 0.01
Domestic Market Share (Jan. 1 – Nov. 10, 2011)
Distributor (releases) Gross Market Share
Paramount (18) 1652.5 19.10%
Warner Bros. (25) 1520.5 17.60%
Buena Vista (15) 1105.3 12.70%
Sony (25) 1091.7 12.60%
Universal (18) 993.1 11.50%
20th Century Fox (16) 816.1 9.40%
Weinstein Co. (13) 282.3 3.30%
Lions Gate (15) 184.1 2.10%
Relativity (7) 144.8 1.70%
Film District (4) 123.7 1.40%
Focus (7) 123.6 1.40%
Summit (8) 121.9 1.40%
Fox Searchlight (11) 108.9 1.20%
Sony Classics (16) 82.9 1.00%
CBS (3) 57.5 0.70%
Other * (311) 250.6 2.90%
8659.5 100.00%
* none greater than 0.35%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office