MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: October 30, 2011

Cat Us If You Can

If not quite purrrrfect, Puss in Boots nonetheless was the top weekend movie choice with an estimated $33.2 million debut. Also debuting in wide release were the futuristic thriller In Time that ranked third with $11.8 million and two notches back, the further adventures of gonzo journalist Hunter Thompson in The Rum Diary with a $5.1 million bow.

Indian imports were rife tied to that nation’s Diwali holiday. The fantasy RA. One, promoted as Bollywood’s most expensive production ever, had an opening weekend of $1.23 million plus $300k from its Wednesday bow. Telugu 7 Aum Arivu (and its dubbed version 7th Sense) provided a hearty $294,000 at 61 cinemas while Tamil cinema’s Velaudhum was sturdy with $108,000 at 22 sites.

Also in the niches Canada’s foreign-language Oscar submission Monsieur Lazhar opened to a solid $214,000 from 31 initial exposures. Shakespeare as beard in Anonymous wasn’t quite sterling with $980,000 from 265 screens and the light romantic All’s Faire in Love encountered a stormy reception of $17,600 from 83 engagements.

Exclusive highlights include Sundance winner Like Crazy with a very encouraging $123,000 from four playdates and the inspirational October Baby provided a $101,000 tally at 14 plexes.

Overall weekend revenues nudged up to $105 million for a 17% drop from last weekend. It was 9% improved from 2010 but that was cold comfort for a generally soft frame. Last year the bow of Saw 3D led the Halloween pack with $24.2 million with the sophomore session of Paranormal Activity 2 trailing with $16.5 million.

The Shrek spinoff Puss in Boots was initially expected to open north of $40 million but expectations were pared back to $35 million to $40 million as opening day loomed. The audience skewed 59% female and 55% were 25 years old and up according to exit polls (family stats were unavailable). Once again 3D underperformed with those engagements accounting for roughly two-thirds of the compliment and 51% of the box office while Imax dates were 7% of the total.

In Time had an even gender split with 58% of ticket buyers aged 25 years plus and Rum Diary was awaiting demos at deadline but undoubtedly had scant appeal to a younger crowd.

Last weekend’s Show East exhibition convention in Miami did not provide much evidence to calm industry anxiety though optimism for several Thanksgiving releases remains strong. The major question mark remains The Adventures of Tintin which opened to a buoyant $55 million in 19 countries internationally. But while the boy adventurer is beloved through much of Europe, he’s virtually unknown in North America and hence the blockbuster chose to open earlier on familiar turf.

Weekend (estimates) October 28 – 30, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Puss in Boots Par 33.2 (8,410) NEW 3952 33.2
Title Distributor Gross (avg) % chng Thtrs Cume
Paranormal Activity 3 Par 18.5 (5,550) -65% 3329 81.3
In Time Fox 11.8 (3,790) NEW 3122 11.8
Footloose Par 5.3 (1,650) -49% 3224 38.4
The Rum Diary FilmDistrict 5.1 (2,230) NEW 2272 5.1
Real Steel BV 4.7 (1,620) -56% 2914 73.9
The Three Musketeers Summit 3.4 (1,130) -61% 3017 14.8
The Ides of March Sony/Alliance 2.7 (1,310) -45% 2042 33.5
Moneyball Sony 2.3 (1,420) -42% 1631 67.3
Courageous Sony/Tricord 1.7 (1,530) -30% 1134 27.6
Johnny English Reborn Uni 1.6 (1,050) -57% 1554 6.4
Dolphin Tale WB 1.6 (860) -62% 1838 67
50/50 Summit 1.3 (1,120) -53% 1194 31.3
RA. One Eros 1.2 (6,540) NEW 188 1.5
Anonymous Sony 1.0 (3,700) NEW 265 1
The Thing Uni .81 (580) -73% 1394 16
Margin Call Roadside Attractions .69 (4,930) 23% 140 1.4
Dream House Uni/eOne .38 (650) -64% 585 20.8
The Help BV .37 (820) -48% 450 166.9
The Way PDA .35 (1,370) -30% 258 1.6
Contagion WB .33 (800) -61% 411 74.1
7 Aum Arivu (7th Sense) Bharat .29 (4,820) 61 0.29
Drive FilmDistrict .24 (660) -60% 367 33.7
Martha Marcy May Marlene Fox Searchlight .24 (7,410) 73% 32 0.43
The Big Year Fox .22 (530) -87% 423 6.8
Weekend Total ($500,000+ Films)
$96.90
% Change (Last Year)
9%
% Change (Last Week)
-17%
Also debuting/expanding
Monsieur Lazhar Seville .21 (6,900) 31 0.21
Take Shelter Sony Classics .20 (2,180) 9% 91 0.77
The Skin I Live In Sony Classics .17 (5,460) -32% 31 0.82
Like Crazy Par Vantage .12 (30,850) 4 0.12
Velayudham Ayngaran .11 (4,920) 22 0.11
October Baby American Family .10 (7,210) 14 0.1
The Double Image 26,100 (2,370) 11 0.03
All’s Fair in Love Hannover House 17,600 (210) 83 0.02
Inni Cinema Purgatorio 5,200 (5,200) 1 0.01
And They’re Off Kinobild 4,700 (470) 10 0.01
Janie Jones TriBeCa 2,400 (1,200) 2 0.01
Domestic Market Share (Jan. 1 – Oct. 27, 2011)

Distributor (releases) Gross Market Share
Paramount (16) 1521.1 18.20%
Warner Bros. (23) 1497.7 17.90%
Buena Vista (15) 1092.8 13.10%
Sony (25) 1071.3 12.80%
Universal (17) 956.7 11.40%
20th Century Fox (15) 788.4 9.40%
Weinstein Co. (13) 281.6 3.40%
Lions Gate (15) 183.5 2.20%
Relativity (7) 144.7 1.70%
Focus (7) 123.4 1.50%
Film District (3) 111.4 1.30%
Summit (8) 111.2 1.30%
Fox Searchlight (11) 107.9 1.30%
Sony Classics (16) 81.3 1.00%
CBS (3) 57.5 0.70%
Other * (296) 239.2 2.80%
8369.7 100.00%
* none greater than 0.35%
Top Limited Releases (Jan. 1 – Oct. 27, 2011) *
Title Distributor Box Office
African Cats BV 15,428,747
Born to Be Wild WB 13,695,842
Warrior Lions Gate 13,632,517
The Tree of Life Searchlight/eOne 13,305,665
Jane Eyre Focus 11,242,660
The Conspirator Roadside Attractions 11,538,204
Win Win Fox Searchlight 10,182,869
Blue Valentine * Weinstein Co. 9,597,588
Hubble 3D * Imax 9,229,315
Kevin Hart: Laugh at My Pain Code Black 7,593,110
Sarah’s Key Weinstein Co./A-Z 7,528,480
Barney’s Version * eOne/Sony Classics 7,130,176
Cedar Rapids Fox Searchlight 6,861,102
Beginners Focus 5,855,346
Cave of Forgotten Dreams IFC/Kinosmith 5,475,347
Biutiful Roadside Attractions 5,101,237
The Guard Sony Class/Alliance 5,004,391
Atlas Shrugged Rocky Mountain 4,739,834
Under the Sea 3D * Imax 4,654,267
The Company Men Weinstein Co. 4,444,612
* does not include 2010 box office

One Response to “The Weekend Report: October 30, 2011”

  1. Proman says:

    “Once again 3D underperformed with those engagements accounting for roughly two-thirds of the compliment and 51% of the box office while Imax dates were 7% of the total.”

    I wouldn’t call this figures “underperforming”.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office