MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: October 30, 2011

Cat Us If You Can

If not quite purrrrfect, Puss in Boots nonetheless was the top weekend movie choice with an estimated $33.2 million debut. Also debuting in wide release were the futuristic thriller In Time that ranked third with $11.8 million and two notches back, the further adventures of gonzo journalist Hunter Thompson in The Rum Diary with a $5.1 million bow.

Indian imports were rife tied to that nation’s Diwali holiday. The fantasy RA. One, promoted as Bollywood’s most expensive production ever, had an opening weekend of $1.23 million plus $300k from its Wednesday bow. Telugu 7 Aum Arivu (and its dubbed version 7th Sense) provided a hearty $294,000 at 61 cinemas while Tamil cinema’s Velaudhum was sturdy with $108,000 at 22 sites.

Also in the niches Canada’s foreign-language Oscar submission Monsieur Lazhar opened to a solid $214,000 from 31 initial exposures. Shakespeare as beard in Anonymous wasn’t quite sterling with $980,000 from 265 screens and the light romantic All’s Faire in Love encountered a stormy reception of $17,600 from 83 engagements.

Exclusive highlights include Sundance winner Like Crazy with a very encouraging $123,000 from four playdates and the inspirational October Baby provided a $101,000 tally at 14 plexes.

Overall weekend revenues nudged up to $105 million for a 17% drop from last weekend. It was 9% improved from 2010 but that was cold comfort for a generally soft frame. Last year the bow of Saw 3D led the Halloween pack with $24.2 million with the sophomore session of Paranormal Activity 2 trailing with $16.5 million.

The Shrek spinoff Puss in Boots was initially expected to open north of $40 million but expectations were pared back to $35 million to $40 million as opening day loomed. The audience skewed 59% female and 55% were 25 years old and up according to exit polls (family stats were unavailable). Once again 3D underperformed with those engagements accounting for roughly two-thirds of the compliment and 51% of the box office while Imax dates were 7% of the total.

In Time had an even gender split with 58% of ticket buyers aged 25 years plus and Rum Diary was awaiting demos at deadline but undoubtedly had scant appeal to a younger crowd.

Last weekend’s Show East exhibition convention in Miami did not provide much evidence to calm industry anxiety though optimism for several Thanksgiving releases remains strong. The major question mark remains The Adventures of Tintin which opened to a buoyant $55 million in 19 countries internationally. But while the boy adventurer is beloved through much of Europe, he’s virtually unknown in North America and hence the blockbuster chose to open earlier on familiar turf.

Weekend (estimates) October 28 – 30, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Puss in Boots Par 33.2 (8,410) NEW 3952 33.2
Title Distributor Gross (avg) % chng Thtrs Cume
Paranormal Activity 3 Par 18.5 (5,550) -65% 3329 81.3
In Time Fox 11.8 (3,790) NEW 3122 11.8
Footloose Par 5.3 (1,650) -49% 3224 38.4
The Rum Diary FilmDistrict 5.1 (2,230) NEW 2272 5.1
Real Steel BV 4.7 (1,620) -56% 2914 73.9
The Three Musketeers Summit 3.4 (1,130) -61% 3017 14.8
The Ides of March Sony/Alliance 2.7 (1,310) -45% 2042 33.5
Moneyball Sony 2.3 (1,420) -42% 1631 67.3
Courageous Sony/Tricord 1.7 (1,530) -30% 1134 27.6
Johnny English Reborn Uni 1.6 (1,050) -57% 1554 6.4
Dolphin Tale WB 1.6 (860) -62% 1838 67
50/50 Summit 1.3 (1,120) -53% 1194 31.3
RA. One Eros 1.2 (6,540) NEW 188 1.5
Anonymous Sony 1.0 (3,700) NEW 265 1
The Thing Uni .81 (580) -73% 1394 16
Margin Call Roadside Attractions .69 (4,930) 23% 140 1.4
Dream House Uni/eOne .38 (650) -64% 585 20.8
The Help BV .37 (820) -48% 450 166.9
The Way PDA .35 (1,370) -30% 258 1.6
Contagion WB .33 (800) -61% 411 74.1
7 Aum Arivu (7th Sense) Bharat .29 (4,820) 61 0.29
Drive FilmDistrict .24 (660) -60% 367 33.7
Martha Marcy May Marlene Fox Searchlight .24 (7,410) 73% 32 0.43
The Big Year Fox .22 (530) -87% 423 6.8
Weekend Total ($500,000+ Films)
$96.90
% Change (Last Year)
9%
% Change (Last Week)
-17%
Also debuting/expanding
Monsieur Lazhar Seville .21 (6,900) 31 0.21
Take Shelter Sony Classics .20 (2,180) 9% 91 0.77
The Skin I Live In Sony Classics .17 (5,460) -32% 31 0.82
Like Crazy Par Vantage .12 (30,850) 4 0.12
Velayudham Ayngaran .11 (4,920) 22 0.11
October Baby American Family .10 (7,210) 14 0.1
The Double Image 26,100 (2,370) 11 0.03
All’s Fair in Love Hannover House 17,600 (210) 83 0.02
Inni Cinema Purgatorio 5,200 (5,200) 1 0.01
And They’re Off Kinobild 4,700 (470) 10 0.01
Janie Jones TriBeCa 2,400 (1,200) 2 0.01
Domestic Market Share (Jan. 1 – Oct. 27, 2011)

Distributor (releases) Gross Market Share
Paramount (16) 1521.1 18.20%
Warner Bros. (23) 1497.7 17.90%
Buena Vista (15) 1092.8 13.10%
Sony (25) 1071.3 12.80%
Universal (17) 956.7 11.40%
20th Century Fox (15) 788.4 9.40%
Weinstein Co. (13) 281.6 3.40%
Lions Gate (15) 183.5 2.20%
Relativity (7) 144.7 1.70%
Focus (7) 123.4 1.50%
Film District (3) 111.4 1.30%
Summit (8) 111.2 1.30%
Fox Searchlight (11) 107.9 1.30%
Sony Classics (16) 81.3 1.00%
CBS (3) 57.5 0.70%
Other * (296) 239.2 2.80%
8369.7 100.00%
* none greater than 0.35%
Top Limited Releases (Jan. 1 – Oct. 27, 2011) *
Title Distributor Box Office
African Cats BV 15,428,747
Born to Be Wild WB 13,695,842
Warrior Lions Gate 13,632,517
The Tree of Life Searchlight/eOne 13,305,665
Jane Eyre Focus 11,242,660
The Conspirator Roadside Attractions 11,538,204
Win Win Fox Searchlight 10,182,869
Blue Valentine * Weinstein Co. 9,597,588
Hubble 3D * Imax 9,229,315
Kevin Hart: Laugh at My Pain Code Black 7,593,110
Sarah’s Key Weinstein Co./A-Z 7,528,480
Barney’s Version * eOne/Sony Classics 7,130,176
Cedar Rapids Fox Searchlight 6,861,102
Beginners Focus 5,855,346
Cave of Forgotten Dreams IFC/Kinosmith 5,475,347
Biutiful Roadside Attractions 5,101,237
The Guard Sony Class/Alliance 5,004,391
Atlas Shrugged Rocky Mountain 4,739,834
Under the Sea 3D * Imax 4,654,267
The Company Men Weinstein Co. 4,444,612
* does not include 2010 box office

One Response to “The Weekend Report: October 30, 2011”

  1. Proman says:

    “Once again 3D underperformed with those engagements accounting for roughly two-thirds of the compliment and 51% of the box office while Imax dates were 7% of the total.”

    I wouldn’t call this figures “underperforming”.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Hobbit: The Battle of the Five Armies 16.5 3875 NEW 50.9
Night at the Museum: Secret of the Tomb 5.6 3785 NEW 5.6
Annie 5.3 3116 NEW 5.3
Exodus: Gods and Kings 2.3 3503 -75% 33.1
The Hunger Games: Mockingjay - Part 1 2.2 3174 -41% 283.7
Wild 1.2 1061 147% 4.2
Top Five 1 1307 -59% 9.9
P.K. 1 272 NEW 1
Big Hero 6 0.9 2407 -35% 187.8
The Penguins of Madagascar 0.85 2717 -45% 61.5
Also Debuting
Mr. Turner 28,400 5
Les Maîtres du suspense 21,800 54
Song of the Sea 4,600 1
Winter Sleep 2,100 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4