By MCN Editor editor@moviecitynews.com

Sundance Institute Announces Sarah Eaton as Director of Media Relations

For Immediate Release

October 25, 2011, Los Angeles, CA — Sundance Institute today announced the appointment of Sarah Eaton to Director of Media Relations. Eaton will oversee media relations for all programs of the nonprofit Institute, including the annual Sundance Film Festival. She will begin November 14, reporting to Director of External Relations Jennifer Arceneaux.

Eaton was previously Senior Vice President of Communications for Sundance Channel, where she worked from 1999 through 2011. At Sundance Channel she created, executed and managed network communications strategy and media and public relations activities across all business initiatives. She served as strategist on all communications matters for Sundance Channel and developed and executed Awards campaign strategy. Since spring of 2011 Eaton has been a freelance public relations consultant on films and to organizations including the New York Film Festival, Cinema Arts Festival Houston and the Provincetown International Film Festival.

Prior to joining Sundance Channel, Eaton was Vice President of Public Relations for October Films, leading a bi-coastal team responsible for all media and public relations activities for the specialized theatrical film distributor. There, she executed campaigns for films including Robert Altman’s Cookie’s Fortune, Mike Leigh’s Career Girls and Topsy Turvy¸ Robert Duvall’s Oscar-nominated The Apostle, and Oscar-winning documentary The Last Days by James Moll. She was previously Executive Director of Field Publicity for Fine Line Features, where she developed and executed all field publicity and promotional efforts.

At Sundance Institute, Eaton will raise awareness of the year-round work of the Institute. Her role will include developing, integrating and implementing components of the Institute’s strategic communications plan and coordinating efforts with Development and Marketing to support fundraising activities, sponsorship programs, advertising and earned income efforts.

Eaton will oversee day-to-day operations of the Institute’s media relations department, including Los Angeles-based Media Relations Manager Casey De La Rosa and Park City, Utah-based Media Relations Manager Elizabeth Latenser. De La Rosa supports the development and execution of national and international media relations and manages a team of seasonal publicists for the Festival. Latenser serves as the media relations liaison for all Utah-based press and is responsible for the operations and logistics of the Press Office hosted during the Festival.

For nearly three decades, Sundance Institute has promoted independent storytelling to inform and inspire audiences across political, social, religious and cultural differences. Through labs, funding, special projects with key partners and the Sundance Film Festival, the Institute serves as the leading advocate for independent artists worldwide.

Sundance Institute

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America, and through its New Frontier initiative, has brought the cinematic works of media artists including Pipilotti Rist, Doug Aitken, Pierre Huyghe, Jennifer Steinkamp, and Matthew Barney. Join Sundance Institute on Facebook, Twitter and YouTube.

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“One of my favorite things in watching any performance on film is when there isn’t a lot of cutting going on and when you get a chance to become really absorbed in the artist in hand. The same way we do, hopefully, at a concert, when we get a chance to really trip in to something that’s happening on stage. Whether the singer’s singing, or one of the other musicians is playing, we sort of stay there instead of cutting round with our eyes a lot.”
~ Jonathan Demme

“We’ve talked about this before in the past, my obsession with the Shakespearean histories having the ideal combination of the sweet and the sour. In ‘Henry IV, Part II’ which we’ve discussed before, in the end of that story it’s very complex and haunting because Prince Hal becomes Henry the King, and he has transcended his hoodlum days and at the ceremony is Falstaff, his good friend with whom he has really fucked around and been a loser with, and Falstaff comes up to him and says, ‘Now that you’re king we can really party,’ and the king famously says, ‘I know thee not, old man.’ It becomes Henry IV’s anointment and Falstaff’s catastrophe. That’s life. I have experienced very little unfettered triumph. There are moments, such as when my children are born, but even that comes with new fears and anxieties. In a sense the better you can communicate that life is both at once, the more powerful over time something becomes. One strives for something where the threads are there because it lasts in way that is very palpable. The idea of a tragedy is powerful in literature and theater, but in cinema it doesn’t work, certainly not commercially, and less so critically. Why is that? I think it has to do with how movies are so close to us.”
~ James Gray