By MCN Editor editor@moviecitynews.com

Sundance Institute Announces Sarah Eaton as Director of Media Relations

For Immediate Release

October 25, 2011, Los Angeles, CA — Sundance Institute today announced the appointment of Sarah Eaton to Director of Media Relations. Eaton will oversee media relations for all programs of the nonprofit Institute, including the annual Sundance Film Festival. She will begin November 14, reporting to Director of External Relations Jennifer Arceneaux.

Eaton was previously Senior Vice President of Communications for Sundance Channel, where she worked from 1999 through 2011. At Sundance Channel she created, executed and managed network communications strategy and media and public relations activities across all business initiatives. She served as strategist on all communications matters for Sundance Channel and developed and executed Awards campaign strategy. Since spring of 2011 Eaton has been a freelance public relations consultant on films and to organizations including the New York Film Festival, Cinema Arts Festival Houston and the Provincetown International Film Festival.

Prior to joining Sundance Channel, Eaton was Vice President of Public Relations for October Films, leading a bi-coastal team responsible for all media and public relations activities for the specialized theatrical film distributor. There, she executed campaigns for films including Robert Altman’s Cookie’s Fortune, Mike Leigh’s Career Girls and Topsy Turvy¸ Robert Duvall’s Oscar-nominated The Apostle, and Oscar-winning documentary The Last Days by James Moll. She was previously Executive Director of Field Publicity for Fine Line Features, where she developed and executed all field publicity and promotional efforts.

At Sundance Institute, Eaton will raise awareness of the year-round work of the Institute. Her role will include developing, integrating and implementing components of the Institute’s strategic communications plan and coordinating efforts with Development and Marketing to support fundraising activities, sponsorship programs, advertising and earned income efforts.

Eaton will oversee day-to-day operations of the Institute’s media relations department, including Los Angeles-based Media Relations Manager Casey De La Rosa and Park City, Utah-based Media Relations Manager Elizabeth Latenser. De La Rosa supports the development and execution of national and international media relations and manages a team of seasonal publicists for the Festival. Latenser serves as the media relations liaison for all Utah-based press and is responsible for the operations and logistics of the Press Office hosted during the Festival.

For nearly three decades, Sundance Institute has promoted independent storytelling to inform and inspire audiences across political, social, religious and cultural differences. Through labs, funding, special projects with key partners and the Sundance Film Festival, the Institute serves as the leading advocate for independent artists worldwide.

Sundance Institute

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America, and through its New Frontier initiative, has brought the cinematic works of media artists including Pipilotti Rist, Doug Aitken, Pierre Huyghe, Jennifer Steinkamp, and Matthew Barney. Join Sundance Institute on Facebook, Twitter and YouTube.

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“You know, I was never a critic. I never considered myself as a film critic. I started doing short films, writing screenplays and then for awhile, for a few years I wrote some film theory, including some film criticism because I had to, but I was never… I never had the desire to be a film critic. I never envisioned myself as a film critic, but I did that at a period of my life when I thought I kind of needed to understand things about cinema, understand things about film theory, understand the world map of cinema, and writing about movies gave me that, and also the opportunity to meet filmmakers I admired.

“To me, it was the best possible film school. The way it changed my perspective I suppose is that I believe in this connection between theory and practice. I think that you also make movies with ideas and you need to have ideas about filmmaking to achieve whatever you’re trying to achieve through your movies, but then I started making features in 1986 — a while ago — and I left all that behind.

“For the last three decades I’ve been making movies, I’ve been living, I’ve been observing the world. You become a different person, so basically my perspective on the world in general is very different and I hope that with every movie I make a step forward. I kind of hope I’m a better person, and hopefully a better filmmaker and hopefully try to… It’s very hard for me to go back to a different time when I would have different values in my relationship to filmmaking. I had a stiffer notion of cinema.”
~ Olivier Assayas

A Spirited Exchange

“In some ways Christopher Nolan has become our Stanley Kubrick,” reads the first sentence of David Bordwell’s latest blog post–none of which I want or intend to read after that desperate opening sentence. If he’d written “my” or “some people’s” instead of “our”, I might have read further. Instead, I can only surmise that in some ways David Bordwell may have become our Lars von Trier.”
~ Jonathan Rosenbaum On Facebook

“Jonathan has written a despicable thing in comparing me to Trump. He’s free to read or not read what I write, and even to judge arguments without reading them. It’s not what you’d expect from a sensible critic, but it’s what Jonathan has chosen to do, for reasons of a private nature he has confided to me in an email What I request from him is an apology for comparing my ideas to Trump’s.”
~ David Bordwell Replies

“Yes, I do apologize, sincerely, for such a ridiculous and quite unwarranted comparison. The private nature of my grievance with David probably fueled my post, but it didn’t dictate it, even though I’m willing to concede that I overreacted. Part of what spurred me to post something in the first place is actually related to a positive development in David’s work–an improvement in his prose style ever since he wrote (and wrote very well) about such elegant prose stylists as James Agee and Manny Farber. But this also brought a journalistic edge to his prose, including a dramatic flair for journalistic ‘hooks’ and attention-grabbers, that is part of what I was responding to. Although I realize now that David justifies his opening sentence with what follows, and far less egregiously than I implied he might have, I was responding to the drum roll of that opening sentence as a provocation, which it certainly was and is.”
~ Jonathan Rosenbaum Replies