By David Poland email@example.com
Potter DVD Freeze
When I read about the removal of Potter DVDs from shelves on Jan 1, my first thought wasn’t Disney, but rebranding with improved price points. I think they’re just clearing inventory. As you can see below, WB themselves are now selling Blu-ray for $9 a pop for the first 7 films. They are pushing out a big $35 package with a book and other toys for the last film, which hits shelves next week and will be looking to be a hot holiday gift.
But my expectation after the removed product will be a relaunch of Potter as the first fully integrated all-platform franchise release. I wouldn’t expect the relaunch to take more than a few months. Buy it for, say, $25, and get Blu-ray, DVD, and Ultraviolet. You can have Harry with you anywhere at anytime. Download it to your portable player if you like… or stream it… or watch it on your TV. Your call. Own the whole series of 8 movies for $150 and you’re set to have Potter for life.