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Ray Pride

By Ray Pride


Glistening, gorgeous: the crystalline light in the nine-minute trailer for David Fincher‘s Girl With The Dragon Tattoo was the consistent aspect that kept me gawping after Wednesday night’s Chicago all-media of Straw Dogs. And Lisbeth Salander’s “FUCK YOU FUCKING FUCK” t-shirt, sported as soiled sleepwear is as immediately iconic as the stray cardboard carton with an IKEA logo. Whatever combination of digital formats Fincher and cinematographer Jeff Cronenweth are wielding, hurrah. Swedish eggshell-to-matte-gray light allows color and dimension to pop in almost every image in the product reel. (There’s a gray-black-orange-pale red sunset over a vista of Stockholm’s Soldermalm neighborhood like part of a slow dusk that would take hours to fall.) While it’s intended to introduce audiences who know neither Stieg Larsson‘s three books or the Swedish trilogy to the teeming dramatis personae, it’s comforting in a different way if you know the material: ah, this. Ah, that. (Unembarrassed grin in half-darkness.) A detail-fixated film director takes on a surly Aspergian protagonist with ample, similar skills? Ah, that. Here’s a streaming 7’26” of Trent Reznor and Atticus Ross‘ score. Twitter account @mouthtapedshut solicited those with a free Thursday evening in seventeen cities to retweet for the chance to be invited to…most  likely a sneak of Straw Dogs brandishing the same nine minutes. [Images via the film’s “viral” Tumblr MTS.]

2 Responses to “That 9-Minute GIRL WITH THE DRAGON TATTOO Trailer”

  1. M. A. Neofitou says:

    Is a nine minute trailer engaging or simply sloppy editing?

  2. Ray Pride says:

    It introduces the characters and gives a sense of the chilly style. Call it a “featurette,” like Hitchcock’s long promo for Psycho.

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour