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By MCN Editor editor@moviecitynews.com

Prodigy PR Adds Zach Rosenfield

Agency expands PR offerings to include TV and Sports division

Los Angeles, September 22, 2011 – Publicity veteran Zach Rosenfield has joined entertainment PR and marketing firm Prodigy Public Relations as Executive VP, Television and Sports Entertainment. He will work closely with Prodigy’s President & CEO Erik Bright, who Rosenfield previously served alongside as principal partner at Insignia PR and Media Strategies.  Bright co-founded Prodigy PR in 2009 with former distribution/publicity executive and Prodigy’s Chief Operating Officer Alex Klenert.

Rosenfield’s focus will be on the expansion of the company’s growing TV presence through representation of scripted and non-scripted material, writer/executive producers, series show runners, and physical production.  He has an extensive background in television and over the years has represented Josh Schwartz and Shonda Rhymes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul, Tom Green, television host Kennedy, among many others.

For the Sports Entertainment Division, Rosenfield will leverage the relationships he made during his time with AccuScore, the leading sports statistical information company, to establish media strategies and representation for athletes, companies, organizations, brands and events.  Additionally, he will seek out sports films that need publicity exposure with sports press that goes beyond the traditional movie campaign coverage.

Over the last four years, Rosenfield oversaw AccuScore’s day-to-day website business while also serving as company spokesperson with sports information reports for interviews on ESPN Radio. While at AccuScore, Rosenfield brokered editorial partnerships with Yahoo!, ESPN, Wall Street Journal and Sporting News, and created numerous local market content integrations for AccuScore on television, radio, print and new media platforms.

Rosenfield previously served as the Head of Entertainment at Fifteen Minutes Public Relations and was a Principal at Insignia Public Relations and Media Strategies, where he worked with Bright from 2001 to 2006.

Bright commented, “It is great to be working with Zach again whose wealth of experience will be a tremendous asset to our company. He is one of the most talented media strategists I have worked with and in bringing him on board, it signals Prodigy’s expansion into all aspects of the entertainment industry.”

“I am thrilled to work again with Erik and am here to take the solid foundation that Prodigy PR has built and grow the company to cover television and sports,” says Rosenfield.  “The convergence of sports and entertainment is ever-present in our society today and I want to offer our clients and partners the best PR services to play in both arenas.”

Prodigy PR recently was at the Toronto Film Festival representing “Hysteria” starring Maggie Gyllenhaal, Frederick Wiseman’s “Crazy Horse,” and Nick Broomfield’s “Sarah Palin: You Betcha!” which is scheduled to be in theaters on September 30th.  Other upcoming theatrical campaigns include “The Double” on October 28th with Richard Gere, Topher Grace, and Stephen Moyer; Nick Hamm’s “Killing Bono” on November 4th with Ben Barnes, Krysten Ritter, and the late Pete Postlethwaite; and Alex Stapleton’s “Corman’s World: Exploits of a Hollywood Rebel” on December 16th.

ABOUT PRODIGY PR

Prodigy PR focuses on representation of independent production and financing companies; production and release campaigns for film, DVD, VOD, and television projects; film festival and market strategies; awards strategies; premieres and events; and corporate communications for companies that seek a presence in the entertainment business and financial media. Company founders – President & CEO Erik Bright and Chief Operating Officer Alex Klenert – form a unique pairing of a veteran agency media strategist and an experienced indie distribution publicity executive to offer services that exceed traditional publicity planning.  Prodigy PR’s publicity and marketing teams develop and execute campaigns and corporate strategies that include film acquisition announcements and unit publicity, film festival coordination, and targeted audience strategies and major media outreach for film distribution.  For more information, please visit our Facebook page at http://www.facebook.com/prodigypr or our corporate website at http://www.prodigypublicrelations.com.

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“The evening’s curious vanity and irrelevance stay with me, if only because those qualities characterize so many of Hollywood’s best intentions. Social problems present themselves to many of these people in terms of a scenario, in which, once certain key scenes are licked (the confrontation on the courthouse steps, the revelation that the opposition leader has an anti-Semitic past, the presentation of the bill of participants to the President, a Henry Fonda cameo), the plot will proceed inexorably to an upbeat fade. Marlon Brando does not, in a well-plotted motion picture, picket San Quentin in vain: what we are talking about here is faith in a dramatic convention. Things “happen” in motion pictures. There is always a resolution, always a strong cause-effect dramatic line, and to perceive the world in those terms is to assume an ending for every social scenario… If the poor people march on Washington and camp out, there to receive bundles of clothes gathered on the Fox lot by Barbra Streisand, then some good must come of it (the script here has a great many dramatic staples, not the least of them in a sentimental notion of Washington as an open forum, cf. Mr. Deeds Goes to Washington), and doubts have no place in the story.”
~ Joan Didion On Hw’d In 1970

CAMPION: We were driving around the countryside the other day, and we happened to chance upon a lone bull and cow going through some sex rituals. I was so surprised to see how lengthy the whole process was for this bull. He started licking the cow’s shin and worked his way quite laboriously up toward her ass. And every now and again, you thought, “Maybe she’s ready now—he’ll try a quick move.”
TAYLOR-JOHNSON: She wasn’t ready.
CAMPION: She made it clear that that wasn’t the case. We couldn’t even wait; it was like 15 minutes, but it was really adorable. Even when we came back, they were still at it. The foreplay was phenomenal.
TAYLOR-JOHNSON: You don’t think of animal love in that way.
~ Jane Campion And Sam Taylor-Johnson in Interview

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