By MCN Editor editor@moviecitynews.com

Prodigy PR Adds Zach Rosenfield

Agency expands PR offerings to include TV and Sports division

Los Angeles, September 22, 2011 – Publicity veteran Zach Rosenfield has joined entertainment PR and marketing firm Prodigy Public Relations as Executive VP, Television and Sports Entertainment. He will work closely with Prodigy’s President & CEO Erik Bright, who Rosenfield previously served alongside as principal partner at Insignia PR and Media Strategies.  Bright co-founded Prodigy PR in 2009 with former distribution/publicity executive and Prodigy’s Chief Operating Officer Alex Klenert.

Rosenfield’s focus will be on the expansion of the company’s growing TV presence through representation of scripted and non-scripted material, writer/executive producers, series show runners, and physical production.  He has an extensive background in television and over the years has represented Josh Schwartz and Shonda Rhymes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul, Tom Green, television host Kennedy, among many others.

For the Sports Entertainment Division, Rosenfield will leverage the relationships he made during his time with AccuScore, the leading sports statistical information company, to establish media strategies and representation for athletes, companies, organizations, brands and events.  Additionally, he will seek out sports films that need publicity exposure with sports press that goes beyond the traditional movie campaign coverage.

Over the last four years, Rosenfield oversaw AccuScore’s day-to-day website business while also serving as company spokesperson with sports information reports for interviews on ESPN Radio. While at AccuScore, Rosenfield brokered editorial partnerships with Yahoo!, ESPN, Wall Street Journal and Sporting News, and created numerous local market content integrations for AccuScore on television, radio, print and new media platforms.

Rosenfield previously served as the Head of Entertainment at Fifteen Minutes Public Relations and was a Principal at Insignia Public Relations and Media Strategies, where he worked with Bright from 2001 to 2006.

Bright commented, “It is great to be working with Zach again whose wealth of experience will be a tremendous asset to our company. He is one of the most talented media strategists I have worked with and in bringing him on board, it signals Prodigy’s expansion into all aspects of the entertainment industry.”

“I am thrilled to work again with Erik and am here to take the solid foundation that Prodigy PR has built and grow the company to cover television and sports,” says Rosenfield.  “The convergence of sports and entertainment is ever-present in our society today and I want to offer our clients and partners the best PR services to play in both arenas.”

Prodigy PR recently was at the Toronto Film Festival representing “Hysteria” starring Maggie Gyllenhaal, Frederick Wiseman’s “Crazy Horse,” and Nick Broomfield’s “Sarah Palin: You Betcha!” which is scheduled to be in theaters on September 30th.  Other upcoming theatrical campaigns include “The Double” on October 28th with Richard Gere, Topher Grace, and Stephen Moyer; Nick Hamm’s “Killing Bono” on November 4th with Ben Barnes, Krysten Ritter, and the late Pete Postlethwaite; and Alex Stapleton’s “Corman’s World: Exploits of a Hollywood Rebel” on December 16th.

ABOUT PRODIGY PR

Prodigy PR focuses on representation of independent production and financing companies; production and release campaigns for film, DVD, VOD, and television projects; film festival and market strategies; awards strategies; premieres and events; and corporate communications for companies that seek a presence in the entertainment business and financial media. Company founders – President & CEO Erik Bright and Chief Operating Officer Alex Klenert – form a unique pairing of a veteran agency media strategist and an experienced indie distribution publicity executive to offer services that exceed traditional publicity planning.  Prodigy PR’s publicity and marketing teams develop and execute campaigns and corporate strategies that include film acquisition announcements and unit publicity, film festival coordination, and targeted audience strategies and major media outreach for film distribution.  For more information, please visit our Facebook page at http://www.facebook.com/prodigypr or our corporate website at http://www.prodigypublicrelations.com.

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“On behalf of all nominees, we would like to express our unanimous and emphatic disapproval of the climate of fanaticism and nationalism we see today in the U.S. and in so many other countries, in parts of the population and, most unfortunately of all, among leading politicians.

“The fear generated by dividing us into genders, colors, religions and sexualities as a means to justify violence destroys the things that we depend on – not only as artists but as humans: the diversity of cultures, the chance to be enriched by something seemingly ‘foreign’ and the belief that human encounters can change us for the better. These divisive walls prevent people from experiencing something simple but fundamental: from discovering that we are all not so different.

“So we’ve asked ourselves: What can cinema do? Although we don`t want to overestimate the power of movies, we do believe that no other medium can offer such deep insight into other people’s circumstances and transform feelings of unfamiliarity into curiosity, empathy and compassion – even for those we have been told are our enemies.

“Regardless of who wins the Academy Award for Best Foreign Language Film on Sunday, we refuse to think in terms of borders. We believe there is no best country, best gender, best religion or best color. We want this award to stand as a symbol of the unity between nations and the freedom of the arts.

“Human rights are not something you have to apply for. They simply exist – for everybody. For this reason, we dedicate this award to all the people, artists, journalists and activists who are working to foster unity and understanding, and who uphold freedom of expression and human dignity – values whose protection is now more important than ever. By dedicating the Oscar to them, we wish to express to them our deep respect and solidarity.”

Martin Zandvliet – Land of Mine (Denmark)
Hannes Holm – A Man Called Ove (Sweden )
Asghar Farhadi – The Salesman (Iran)
Maren Ade – Toni Erdmann (Germany)
Martin Butler, Bentley Dean – Tanna (Australia)

“I don’t really believe in guilty pleasures. I like to subscribe to Susan Sontag’s thought of no highs and lows. I think dismissing popular culture and popular films can be really dangerous because they may seem innocuous, but some are works of art and even when they’re not they can say so much about the culture that they’re reflecting. This also gets into the idea of canon. What is good and isn’t good? Lately, I’ve been thinking a lot about that. Specifically, who writes these canons? Mainly, straight white guys — which basically rigs the system. So, if you have a knowledge of female filmmakers, queer filmmakers, African or Asian filmmakers, some people won’t give them the same culture capital. They’ll say, “Oh, that’s nice niche knowledge.” No, it’s not. You’re just seeing it through the prism of something white and male. Like Shonda Rhimes’ ‘Scandal.’ I love that show, but is it a guilty pleasure because it’s a soap on TV? No. I think it has incredible writing, incredible thought and characters, so we should take it seriously. That’s a long-winded answer to say, “Yes, I love Titanic.” I was 10 years old when it came out and my mom took me to see it three times. I was so obsessed with it. A big thanks to my mom who’ll never get those nine hours of her life back.”
~ Toronto Int’l Programmer and Critic Kiva Reardon