By MCN Editor editor@moviecitynews.com

Prodigy PR Adds Zach Rosenfield

Agency expands PR offerings to include TV and Sports division

Los Angeles, September 22, 2011 – Publicity veteran Zach Rosenfield has joined entertainment PR and marketing firm Prodigy Public Relations as Executive VP, Television and Sports Entertainment. He will work closely with Prodigy’s President & CEO Erik Bright, who Rosenfield previously served alongside as principal partner at Insignia PR and Media Strategies.  Bright co-founded Prodigy PR in 2009 with former distribution/publicity executive and Prodigy’s Chief Operating Officer Alex Klenert.

Rosenfield’s focus will be on the expansion of the company’s growing TV presence through representation of scripted and non-scripted material, writer/executive producers, series show runners, and physical production.  He has an extensive background in television and over the years has represented Josh Schwartz and Shonda Rhymes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul, Tom Green, television host Kennedy, among many others.

For the Sports Entertainment Division, Rosenfield will leverage the relationships he made during his time with AccuScore, the leading sports statistical information company, to establish media strategies and representation for athletes, companies, organizations, brands and events.  Additionally, he will seek out sports films that need publicity exposure with sports press that goes beyond the traditional movie campaign coverage.

Over the last four years, Rosenfield oversaw AccuScore’s day-to-day website business while also serving as company spokesperson with sports information reports for interviews on ESPN Radio. While at AccuScore, Rosenfield brokered editorial partnerships with Yahoo!, ESPN, Wall Street Journal and Sporting News, and created numerous local market content integrations for AccuScore on television, radio, print and new media platforms.

Rosenfield previously served as the Head of Entertainment at Fifteen Minutes Public Relations and was a Principal at Insignia Public Relations and Media Strategies, where he worked with Bright from 2001 to 2006.

Bright commented, “It is great to be working with Zach again whose wealth of experience will be a tremendous asset to our company. He is one of the most talented media strategists I have worked with and in bringing him on board, it signals Prodigy’s expansion into all aspects of the entertainment industry.”

“I am thrilled to work again with Erik and am here to take the solid foundation that Prodigy PR has built and grow the company to cover television and sports,” says Rosenfield.  “The convergence of sports and entertainment is ever-present in our society today and I want to offer our clients and partners the best PR services to play in both arenas.”

Prodigy PR recently was at the Toronto Film Festival representing “Hysteria” starring Maggie Gyllenhaal, Frederick Wiseman’s “Crazy Horse,” and Nick Broomfield’s “Sarah Palin: You Betcha!” which is scheduled to be in theaters on September 30th.  Other upcoming theatrical campaigns include “The Double” on October 28th with Richard Gere, Topher Grace, and Stephen Moyer; Nick Hamm’s “Killing Bono” on November 4th with Ben Barnes, Krysten Ritter, and the late Pete Postlethwaite; and Alex Stapleton’s “Corman’s World: Exploits of a Hollywood Rebel” on December 16th.

ABOUT PRODIGY PR

Prodigy PR focuses on representation of independent production and financing companies; production and release campaigns for film, DVD, VOD, and television projects; film festival and market strategies; awards strategies; premieres and events; and corporate communications for companies that seek a presence in the entertainment business and financial media. Company founders – President & CEO Erik Bright and Chief Operating Officer Alex Klenert – form a unique pairing of a veteran agency media strategist and an experienced indie distribution publicity executive to offer services that exceed traditional publicity planning.  Prodigy PR’s publicity and marketing teams develop and execute campaigns and corporate strategies that include film acquisition announcements and unit publicity, film festival coordination, and targeted audience strategies and major media outreach for film distribution.  For more information, please visit our Facebook page at http://www.facebook.com/prodigypr or our corporate website at http://www.prodigypublicrelations.com.

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 “Teaching how to make a film is like trying to teach someone how to fuck. You can’t. You have to fuck to learn how to fuck. It’s just how it is. The filmmaker has to protect the adventurous side of their self. I’m an explorer, I’m an inventor. Doc Brown is the character I relate to the most and he’s a madman. He’s a madman alone, locked up with his ideas but he does whatever he wants. He makes what he makes because he wants to make it. Yes, the DeLorean has to work in order for him to be a madman with a purpose—the DeLorean should work—but the point is I think everyone should try and find their own DeLorean. When Zemeckis was trying to get Back To The Future made, which he was for seven years, he was trying to get a film made where basically a teenager gets in a time machine, goes back to 1954 and almost —-s his mother. That pitch is extremely subversive and twisted in a way. My point is, he had a fascinating idea that no one had done before, but was clearly special to him and he stuck to it and made it what it was. When you do that you can create culture, but I think a lot of movies are just echoing culture and there’s a difference.”
~ A Girl Walks Home Alone At Night Filmmaker Ana Lily Amirpour

Six rules for filmmaking from Mike Nichols
1. The careful application of terror is an important form of communication.
2. Anything worth fighting for is worth fighting dirty for.
3. There’s absolutely no substitute for genuine lack of preparation.
4. If you think there’s good in everybody, you haven’t met everybody.
5. Friends may come and go but enemies will certainly become studio heads.
6. No one ever lost anything by asking for more money.
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