By David Poland firstname.lastname@example.org
Friday Estimates by Hurricane Len
The problem with going to the movies during a hurricane is that the electricity tends to be spotty.
How much damage is Irene causing the box office? Hard to be sure. 15% – 25% would be my estimate. The good news is that it’s late August and no one really cares.
The Battle For Women is solidly The Help‘s. The film passed Eat Pray Love earlier this week and should pass Julie & Julia by the end of this weekend. The Top August drama (unless you include Shyamalan, whose movies aren’t really straight dramas) is Unforgiven with just over $101 million. true, that was 20 years ago. But The Help should pass that number easily. The question at this point is, how high can it go?
The Battle For Boys has been won by Don’t Be Afraid Of The Dark. even though it estimates $100k behind Columbiana. Why? Marketing budget. FilmDistrict does it more cheaply than Sony. Also, the movie is cheaper. That said, how much more could Dark have done with a big studio marketing budget… or without another movie targeting almost exactly the same audience (boys and girl ride-alongs).
Our Idiot Brother should land right around the opening numbers for The Goods and for Little Miss Sunshine (both opened on a lot less screens)… which one will it more emulate. (Final totals: $15m/$60m)
In the face of this weather, Vera Farmiga’s directing debut, Higher Ground, opened nicely. And Roadside did a nice job on Circumstance. The question will be whether they can re-launch next weekend when things are normal in the east and build up instead of starting the natural slides. It’s a good weekend to be in the VOD business in NYC.